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Recorded live from the Ammo Podcast Booth at West Tech Fest with Dr Genevieve Honan, founder of The Volte, one of Australia’s leading fashion rental marketplaces. Cam and Gen dive into the realities of building a two-sided marketplace, changing customer behaviour around sustainability, and why circular fashion only works if it makes commercial sense for businesses. We also explore Seamlist API, the digital infrastructure helping retailers unlock circular fashion, already working with major brands and set to expand further in 2026.If you are building a marketplace, working in sustainability, or trying to create behaviour change in a tough industry, this episode is packed with practical insights. Problem: The fashion industry creates enormous waste, but changing behaviour is difficult. Marketplaces must solve both supply and demand while also proving the model works commercially for brands and retailers. Solution: The Volte connects lenders and renters through a trusted fashion rental platform that makes sustainability accessible and practical. Seamlist API also gives retailers the digital tools to support circular fashion and create new value across their customer base. Advice for founders: Build something that matters to you. Focus on creating real value and spend your time on your own terms. Your business is only worth what people are willing to pay, so stay patient, celebrate the wins, and keep going. Bullets: (00:00) - Intro (01:05) - Gen’s backstory (03:07) - How The Volte started (04:31) - Fostering the sharing economy in fashion (05:31) - Pop quiz the business Gen would start today (06:41) - What is Seamlist (08:01) - Digital asset systems for retailers (09:06) - Getting the market started (10:39) - Helping a network of SMB stores (12:00) - Impacts to the shopper experience (13:16) - Sustainable fashion (15:00) - The rise of lenders (17:31) - Side hustles becoming small businesses (19:11) - Balancing family with business (21:19) - Why venture capital should invest in ice skaters (23:31) - The Volte’s experience with investors (26:18) - Show & Tell – enjoy the wins when they happen (27:21) - Ahrefs as a reference point for company valuations (28:16) - Spend time on your terms and build value (30:36) - Head to The Volte’s website to become a lender and subscribe to Weird Growth Show & tell: The VolteSeamlist AhrefsGet founder stories, startup insights, and marketing ideas straight to your inbox: https://www.ammo.marketing/subscribe⁠

On this episode Cam & Scotty dive deep into product-led thinking, early-stage validation, founder-led sales, and the uncomfortable truths every startup needs to face before scaling. Scotty Allen, founder of The Product Bus, fresh from Perth where he ran workshops, coached founders, and delivered the brutally honest Startup Killers event with the team at Everest Engineering. Ammo sat in on their sessions, played The Product Bus card game, and experienced firsthand why Scotty’s philosophy resonates so deeply with founders: fall in love with the problem, not the solution. The conversation didn’t stop when Scotty left WA, we had to keep it going. Problem: You’ve built something real, maybe a prototype with early traction but before you invest in development, you need proof that it isn’t just desirable but commercially viable. Solution: The Product Bus runs programs, pit-stops and pre-mvp projects to help startups build stronger evidence for their idea. With product-led thinking and design they help teams build something customers actually want. One big piece of advice: Take a hard look at how you spend your time. If talking to potential customers isn’t at least 75% of youreffort—more than building or networking—you’re not focusing on the rightthings. Bullets: (00:00) - Welcome & intro (01:17) - Scotty’s background and journey into startups (03:11) - How The Product Bus started (05:36) - Don’t fall in love with your product—fall in love with the problem (06:58) - What real product-led thinking looks like in practice (10:43) - Finding the “hair-on-fire” problem (12:57) - Why having an idea isn’t enough (17:18) - Asking the tough questions (18:57) - The pros and cons of a welcoming startup ecosystem (21:21) - Validation with early customers (27:33) - The startup crimes Scotty sees most often (30:58) - Validation with invalidation (34:10) - Understanding your customer’s buying process (37:38) - Signals of validation and scale (42:54) - Owning sales as a founder (46:17) - Founder-led sales and life-changing outcomes (49:08) - One big piece of advice – spend time with customers (50:26) - How Scotty’s education background keeps him grounded (51:47) - Show & Tell – Gamma (55:01) - What Scotty would call this episode (55:46) - Where to find The Product Bus & The BootstrapPodcast (57:55) - Wrap up   Show & tell: The Product Bus – https://theproductbus.comThe Bootstrap Podcast – https://thebootstrap.tech/Gamma – https://gamma.appY Combinator – https://www.ycombinator.comClaude (Anthropic) – https://www.anthropic.com/claude Get founder stories, startup insights, and marketing ideas straight to your inbox: https://www.ammo.marketing/subscribe

In this episode, we sit down with Charlie Westerman, founder of Personr, to unpack how his own experience with identity theft inspired a mission to fight financial crime. From building anti–money laundering (AML) compliance technology to helping businesses meet new Tranche 2 obligations, Personr is on the front lines of protecting trust in the digital economy. We explored the hard realities of selling compliance tech, the challenges of scaling in a regulated space, and the human side of building software that truly makes a difference.   Problem: Financial crime is one of the biggest threats to modern business, with identity theft and money laundering costing billions each year. As regulations tighten and Tranche 2 compliance takes effect, many organisations are struggling to stay ahead and protect their customers. Solution:Personr provides advanced AML and identity verification tools powered by Optical Character Recognition (OCR) so that businesses can streamline compliance, detect fraud early, and keep financial systems safe. With intuitive workflows and automation, Personr turns what used to be a manual burden into a seamless, scalable process for fighting financial crime. One big piece of advice:Get comfortable with discomfort. Founding a startup takes persistence and belief. Embrace your narrative it is the ultimate chess play and will help you win customers, team members and investors. Show & tell: - Personr - https://www.personr.co/ - Comet Browser - https://www.perplexity.ai/comet - Fund WA - https://www.fundwa.com.au/ Don’t forget to subscribe to our monthly newsletter to receive cutting-edge links from around the web, podcast updates, and marketing insights. ⁠⁠⁠https://www.ammo.marketing/subscribe

Co-founders Tori and Calum are on a mission to make early literacy magical with their read-along app for kids aged 2–8. From partnering with publishers like Fremantle Press to building a healthy alternative to screen-time, Joey Books is reshaping how children discover the joy of reading.  This episode dives into the turning points, challenges, and small wins that brought Joey to life—and what’s next in their vision to transform digital publishing for kids, parents, and educators.  Problem:  Parents want safe, engaging ways for kids to learn that don’t feel like more scrolling. Screen-time is often passive, unwholesome, and unhelpful for literacy. Solution:  A refined set of wholesome stories from trusted publishing houses with both local and international reputations, narrated by professional voice actors and designed for children to read along.   One big piece of advice:  Make sure you are really passionate about what you are doing. Do you enjoy it? If you’re only in it for the money—don’t start the company. It’s going to take a long time, and persistence is only possible if you truly love the journey.  Bullets:  (00:00 – 02:24) – Intro to Joey Books  (02:25 – 03:22) – Fremantle Press supports Joey Books  (03:23 – 04:07) – How Joey Books works  (04:08 – 04:45) – Cam's experience with Joey Books  (04:46 – 07:18) – What business Tory & Callum would start today  (07:19 – 08:30) – Is technology the answer to custom education?  (08:31 – 09:34) – The turning point for Joey Books  (09:35 – 10:40) – What makes Joey Books different  (10:41 – 12:52) – A healthy option for screen-time  (12:53 – 14:08) – Dopamine tactics  (14:09 – 15:28) – Reaching their first customers  (15:29 – 17:15) – Building user feedback into development  (17:16 – 19:23) – Partnering with publishers  (19:24 – 20:30) – Disruption in digital publishing  (20:31 – 22:29) – About the voice actors behind Joey Books  (22:30 – 23:34) – The ideal customer for Joey Books  (23:35 – 24:31) – Text tracking and narration  (24:32 – 27:06) – The benefits of reading for children  (27:07 – 28:49) – How schools and libraries can use Joey  (28:50 – 31:38) – Callum's view on Vibe Coding  (31:39 – 32:38) – Finding fulfillment in product development  (32:39 – 33:42) – What looks like for Joey Books  (33:43 – 34:07) – Joey's vision  (34:08 – 35:41) – On pricing the app  (35:42 – 36:19) – How the app supports publishers  (36:20 – 38:09) – One big piece of advice  (38:10 – 38:52) – The MVP dilemma  (38:53 – 41:24) – Life hacks and healthy habits  (41:25 – 43:30) – Entrepreneurship runs in the family  (43:31 – 45:37) – Are we still ambitious?  (45:38 – 46:38) – Australia is home to great entrepreneurs  (46:39 – 47:05) – Commit to lifelong learning  (47:06 – 48:38) – On using the app and Bookweek  (48:39 – 49:25) – Closing remarks  Show & Tell:  Joey Books – https://www.readwithjoey.com/  Fremantle Press – https://www.fremantlepress.com.au/  Cursor – https://cursor.so/  Audible – https://www.audible.com/    Don’t forget to subscribe to our monthly newsletter to receive cutting-edge links from around the web, podcast updates, and marketing insights >> https://www.ammo.marketing/subscribe

Corporate cards don’t have to be hard. Born out of the frustration of expense tracking with his own business Oliver decided to take on a challenge impacting every business owner from a new angle, the credit card. Oliver is rethinking how business owners manage spend and unlock growth. As founder and CEO of Archa, he’s building a powerful alternative to traditional banking and solving a frustrating problem for business owners along the way. In this episode of Weird Growth, Cam Sinclair sits down with Oliver to explore the world of fintech, funding, and building products that go from “nice-to-have” to “can’t-live-without.” Problem: Startups and small businesses struggle with outdated banking systems, corporate card approvals, and clunky expense management. Solution: Instant card creation. Smarter spend controls. A fintech product built for high-growth businesses, not red tape. One big piece of advice: “Sometimes there’s a fear that you can’t find the solution. There’s almost always a solution. If it’s not working, stop and change. Figure out how to fail fast and change what you’re doing.” Bullets: (00:00 – 00:59) – Intro to Weird Growth (01:00 – 02:39) – Oliver’s journey: From law to fintech (02:40 – 06:28) – Why Archa started with consumers, then pivoted (06:29 – 10:45) – What’s broken with traditional banks? (10:46 – 13:52) – Cold outreach, early partnerships, and finding first users (13:53 – 17:08) – When they knew they had product-market fit (17:09 – 21:53) – Maximising spend with credit cards (21:54 – 24:40) – Mastercard, Visa, and the future of payments (24:41 – 26:56) – Why fintech in Australia is booming (26:57 – 30:27) – How Archa improves productivity for business owners (30:28 – 34:22) – Card creation and spend tracking (34:23 – 36:43) – Oliver’s one big piece of advice, fail fast and change (36:44 – 38:02) – Inbox zero, stress hacks, and the importance of rest Show & Tell: Archa – https://archa.com.au Inbox Zero method (great article by our favourite tool for this, Superhuman) – https://blog.superhuman.com/inbox-zero-method/ FinTech Australia – https://www.fintechaustralia.org.au Don’t forget to subscribe to our monthly newsletter to get fresh podcast episodes, marketing insights, and hand-picked links from the world of startups and growth: https://www.ammo.marketing/subscribe

You've heard startup stories, but few come as inspiring as Dominic Pym’s. From building some of Australia’s most iconic fintech companies to investing in the future of startups, Dom shares lessons every founder should hear. Recorded live at West Tech Fest, this episode of Weird Growth dives into the moments that defined Dom’s journey—and what drives his mission to support the next generation of founders. Problem: Fixing online payments in Australia. Creating a banking experience that’s the opposite of boring. Supporting the infrastructure for tomorrow’s startups. Solution: Simple online payments. Easy-to-love banking. An unapologetically different venture fund. One big piece of advice: If at first you don’t succeed, try and try again…I’m still here, I’m still persisting and I’m still making new startups. Bullets: (00:00 – 00:30) - Introduction (00:31 – 01:47) - Welcome Dom (01:48 – 03:55) - Dom’s background and philosophy (03:56 – 04:41) - The business Dom would start today (04:42 – 07:30) - Building Australia’s first online payments provider – Pin Payments (07:31 – 08:57) - What was the catalyst for Pin Payments’ growth? (08:58 – 09:55) - Who were Pin Payments’ first customers? (09:56 – 11:25) - When the momentum started to shift for Pin Payments (11:26 – 12:14) - When Checkout acquired Pin Payments (12:15 – 13:20) - Building the all-star team behind Up Bank (13:21 – 14:13) - Ripe conditions for Up Bank to disrupt (14:14 – 16:39) - What ingredients helped Up Bank cut through and grow (16:40 – 19:15) - The inflection points for Dom’s companies – Pin Payments, Up Bank, and Euphemia (19:16 – 25:04) - The story behind Up’s unique brand (25:05 – 26:29) - Up’s partnership with TikTok (26:30 – 27:49) - How Euphemia came about (27:50 – 31:28) - The four areas of Euphemia’s investment thesis (31:29 – 32:31) - The triple bubble fintech fund – primary, secondary, and public companies (32:32 – 34:31) - The one thing Dom can’t live without – his Tesla Model SP100D (34:32 – 35:33) - Dom’s one big piece of advice for founders (35:34 – 36:32) - Wrap-up Show & Tell: Up Bank - https://up.com.au/ Pin Payments - https://pinpayments.com/ Checkout - https://www.checkout.com/ Buildkite - https://buildkite.com/ Red Bubble - https://www.redbubble.com/ PAX Festival - https://aus.paxsite.com/en-us.html LGT Crestone - https://www.lgtcrestone.com.au/ Tesla Model S - https://www.tesla.com/models Don’t forget to subscribe to our monthly newsletter to receive cutting-edge links from around the web, podcast updates, and marketing insights. ⁠⁠ ⁠https://www.ammo.marketing/subscribe

You've been trapped in a spiralling cycle of marketing mystery but don't worry Creative Mystery Officer Mike Drysdale is here to help. This year, Mike started his new business, Folklore, a tabletop entertainment company. Mike is a man of many talents. He leads creative direction on marketing campaigns, advises brands on how they can contribute to cultural conversations, and builds brands with the art of storytelling. Learn how to create and use a message your customers will connect with on this episode of Weird Growth.    Problem:  People are searching for genuine connections and unique events. How can we spend time together without our phones?    Solution: A tabletop mystery game that creates authentic, memorable and fun environment for everyone involved.    One big piece of advice: Celebrate your achievements, mark your mark with rituals and elevate your brand.  Bullets: (00:00 - 01:19) - Introduction (01:20 - 03:07) - Where it all started for Mike – Solving problems with creativity (03:08 - 04:09) - The value of a great message (04:10 - 05:19) - Seth Godinism 1 - People always believe what they tell themselves (05:20 - 05:53) - Seth Godinism 2 – The best stories don't tell us anything new, but how right we were in the first place (05:54 - 07:05) - People seek information that reinforces their beliefs (07:06 - 08:23) - Investigating remarkability (08:24 - 09:52) - Use your customer's language (09:53 - 11:19) - Don't fall for this communication trap (11:20 - 14:21) - Make your message about the benefits not the technology (14:22 - 17:32) - Mike's new business – Folklore (17:33 - 20:56) - How Folklore is a refreshing take on creating in-person connection (20:57 - 23:30) - What drives Mike – on making moments for people (23:31 - 26:05) - Identity, worldviews, and cultural conversations (26:06 - 28:00) - Republic of Fremantle's Birchal Campaign (28:01 - 31:10) - How brands can add value to cultural conversations (31:11 - 33:58) - What it looks like when brands add value to the conversation (33:59 - 38:47) - On TikTok and growing a content engine (38:48 - 40:05) - Help them share the pebbles (40:06 - 42:06) - Cleo Abrams – Huge if true (42:07 - 44:16) - Mark Zuckerberg's image change (44:17 - 45:39) - We are approaching a new tech age (45:40 - 46:29) - What's next for Mike (46:30 - 47:45) - Celebrate your year, mark the moment (47:46 - 49:23) - Storytelling elevates moments so you can look back at them (49:24 - 51:28) - Show & tell – Write down your ideas in notes, use ChatGPT more (51:29 - 52:58) - How Mike uses ChatGPT for creativity (52:59 - 53:48) - Connect with Mike (53:49 - 54:41) - Wrap up Show & tell: Lawson Flats - https://www.lawsonflats.com/  Folklore Website – https://www.playfolklore.com/  Cleo's YouTube Channel - https://www.youtube.com/cleoabram  ChatGPT - https://chatgpt.com/  Don’t forget to subscribe to our monthly newsletter to receive cutting-edge links from around the web, podcast updates, and marketing insights. ⁠⁠https://www.ammo.marketing/subscribe

Jared Carlin and James Shamim, co-founders of Willow, share their journey from identifying a common household problem to launching a solution on Kickstarter. In this episode, they dive into how they grew Plant with Willow beyond crowdfunding. They also give great tips on nailing your story, maintaining engagement with your backers, and building a community. Problem:   Australians kill 72 million plants a year. Imagine how big this could be globally.  Solution:  A sensor device to track your plant's health with a mobile app that teaches you how to look after it.  One big piece of advice:  Have a large enough customer base and problem to warrant going after it. Find the passion in what you are doing. Maintain that level of passion – test, iterate and learn.  Bullets: (00:00 – 02:52) - Introduction to Jared Carlin & James Shamim  (02:53 – 03:54) - Origins of Willow – where the idea came from  (03:55 – 06:41) - Pop Quiz – What business would they start today?  (06:42 – 08:46) - When they knew Willow was onto something  (08:47 – 10:42) - How to move from identifying a problem to building a product  (10:43 – 14:41) - Tips for Kickstarter success  (14:42 – 19:57) - Growth challenges with hardware  (19:58 – 20:44) - Who uses Willow today?  (20:45 – 21:56) - How Willow works  (21:57 – 22:47) - How most plants are killed by their owners  (22:48 – 25:35) - Sensor technology behind Willow  (25:36 – 27:05) - Gamifying the product experience  (27:06 – 28:56) - Growing beyond Kickstarter  (28:57 – 30:58) - Marketing channels and content strategies  (30:59 – 32:20) - Designing a workspace for success  (32:21 – 33:04) - The team behind Willow  (33:05 – 33:57) - Where Jared & James focus time as founders  (33:58 – 36:35) - Partnership with Bunnings  (36:36 – 38:13) - What’s next for Willow  (38:14 – 39:57) - One big piece of advice for founders  (39:58 – 41:38) - Show & tell – One thing they can’t live without  (41:39 – 43:56) - Storytelling in sport  (43:57 – 45:04) - Wrap up Don’t forget to subscribe to our monthly newsletter to receive cutting-edge links from around the web, podcast updates, and marketing insights.      ⁠⁠https://www.ammo.marketing/subscribe

Andrew Holder, the visionary behind Revo Fitness, shares the remarkable journey of how he grew Revo into the largest independent gym operator in Australia. Unlike other fitness operators, Revo Fitness was built without being influenced by existing industry structures. Problem: Traditional gyms can be intimidating and unwelcoming, often prioritising profit over the member experience, leading to high churn rates and a lack of community. Solution: Revo Fitness transforms the gym experience by focusing on simplicity, accessibility, and member satisfaction, creating a welcoming environment where everyone feels motivated and supported. Member experience is designed to be as frictionless as possible from joining to leaving. One big piece of advice: Play for the right reasons. Put one foot in front of the other. Let go of the outcomes you want to achieve personally. Think about what you can achieve as a “we” not a “me”.   Bullets: (00:30) - Intro to Andrew Holder (04:52) - Start from scratch (06:22) - The reason it started (10:41) - How Revo reached their first customers (13:25) - The point Andrew knew he was onto something (16:22) - Surviving COVID as a fitness business (22:45) - How Andrew’s background in sport helped him build resilience (23:45) - How to balance the short and long term (25:52) - How is Revo different? (32:36) - Who is Revo for? (36:35) - Managing capacity at Revo clubs (39:55) – Revo’s approach to competition (41:47) - What’s next for Revo? (42:18) - Andrew’s advice for Founders (46:21) - Show & Tell (48:00) - How Andrew balances family and business   Show & tell Revo Fitness Andrew’s LinkedIn Don’t forget to subscribe to our monthly newsletter to receive cutting-edge links from around the web, podcast updates, and marketing insights.    ⁠https://www.ammo.marketing/subscribe

We interviewed Stefan Prandl, Founder and Chief Technology Officer from Hyprfire at the Cyberwest Summit 2024. Hyprfire gives critical network events to the customers, so they know who or what is in their network. Stefan discusses the augmentation of generative AI and explains Zipf’s Laws in the context of fraud.   Problem: Busy IT teams are still facing breaches and do not know where their network gap is. Even with cybersecurity tools in place, this still leaves them wide open to being hacked.   Solution: Hyprfire adds an active and consistent threat-hunting capability with a managed NDR solution - Firebug. You are the first to know exactly who and what is on your network. One big piece of advice: Know the nature of the market you are trying to enter. Bullets:    (00:00) - Introduction (03:39) – Fraud detection technology (06:08) – The business Stefan would start today (09:47) – Augmentation on generative AI (15:45) – The use of AI tools in cybersecurity (19:13) – The problem Hyprfire is solving (25:10) – Finding their first customers (31:16) – How it felt to go from a couple of customers to international (32:05) – What Hyprfire did to grow (38:30) – The bare minimum of checklists (39:40) – One big piece of advice (40:53) – Show & tell Show & tell Obsidian Hyprfire LM Studio Sam Altman AI Vision Don’t forget to subscribe to our monthly newsletter to receive cutting-edge links from around the web, podcast updates, and marketing insights.    https://www.ammo.marketing/subscribe

In this special episode, we sit down with Cecily Rawlinson, the Director of Cyberwest and the organizer of The Cyberwest Summit, held annually. Filmed at The Cyberwest Summit 2024 at Pan Pacific, this mini episode delves into the event and crucial aspects of cybersecurity. The Cyberwest Summit stands as Western Australia's premier event for cybersecurity education and awareness. It provides a platform to learn from numerous experts in the field and equips attendees with the knowledge to safeguard their businesses against cyber threats. Tune in to gain valuable insights and tips on fortifying your cybersecurity strategies.   Bullets:    (00:00) - Introduction to the Cyberwest Summit (03:05) - Lack of cybersecurity strategies in Small/Medium businesses (07:02) - Cyberwest Innovation Hub (10:04) - How collaborative efforts in cybersecurity can benefit the entire industry. (10:46) - Show & tell (11:50) - Comparing popular messaging apps in terms of security and usability. (13:20) - Utopia for idealists (14:53) - Closing remarks from Cyberwest.   Show & tell Whatsapp Signal Utopia for idealists Cyberwest Cyberwest Summit Don’t forget to subscribe to our monthly newsletter to receive cutting-edge links from around the web, podcast updates, and marketing insights.    https://www.ammo.marketing/subscribe

On this episode, we have a returning guest, Iain McIntyre, who has journeyed from the realm of neuroscience with Humm to the forefront of AI innovation at MindsDB in San Francisco. Iain's story goes through the highs and lows of entrepreneurship and the constant pursuit of ground-breaking solutions to complex challenges. Problem: Software developers face a common hurdle which is the time-consuming and intricate process of integrating AI into their applications. Solution: MindsDB with its open-source virtual database, automates the connection between data and AI models, enabling developers to deploy AI applications quicker and easier. One big piece of advice: You really need to look after yourself, if you know how to then you will go further. (Take time off, see family and friends, talk to other founders) Bullets:    (00:00) - Introduction (03:50) - How humm became a thing (09:24) - Hardware is hard (10:07) - The realisation Humm wasn’t going further (13:00) - Living in a UFO landing pad during COVID (14:13) - Helping people with anxiety (17:31) - Progress made in neuroscience (22:33) - Story of his journey at MindsDB (27:44) - Self-driving cars (29:44) - What it’s like living in San Francisco (35:20) - Chat-GPT going live and society changes (44:55) - What MindsDB is solving (46:30) - One big piece of advice (48:38) - Show & tell Show & tell Roga Life MindsDB Khanmigo Humm Don’t forget to subscribe to our monthly newsletter to receive cutting-edge links from around the web, podcast updates, and marketing insights. Subscribe here

On this episode, we have Harriet Mellor from Your Sales Co, who works with clients to support and improve their sales teams. They can identify in 30 minutes the sales teams’ strengths, weaknesses, and opportunities. Hear valuable insights on using your business data to make better decision-making decisions in your business. We discuss the yin and yang between marketing and sales, and the art of building an effective network including LinkedIn. Problem: People don’t know how to sell or enable their team to sell, the teams are underperforming.   Solution: Your Sales Co can identify your strengths, opportunities, and weaknesses in 30 minutes. They solve problems that their clients don’t even know exist.   One big piece of advice: Take the data you are getting from your entire business and make decisions based on that data that is progressing. There is so much data within our business, that you can apply it across your business.     Bullets:    (00:00) - Introduction (03:37) - Why people turn away from sales (05:57) - How to deal with people (McDonalds experience) (08:55) - Relationship between Marketing and Sales (10:45) - How successful tech businesses have scaled their sales process (13:39) - Sales metrics to consider early on (14:35) - Advice on how to build your network (17:08) – Tips for LinkedIn networks (18:08) – Problem Your Sales Co is solving (20:00) – Are the tools the problem? (22:06) – System of selling (24:18) – Rules of thumb for cold outreach (28:14) – What to look for when hiring a salesperson (33:12) – What took Harriet to take a leap (Her Day Spa) (37:13) – Common trait in entrepreneurs (37:44) – What is next for Your Sales Co (40:14) – One big piece of advice (42:03) – Show & tell   Show & tell Sell Like You Podcast Your Sales Co Pipedrive Harriets Dogs Harriets Phone Don’t forget to subscribe to our monthly newsletter to receive cutting-edge links from around the web, podcast updates, and marketing insights.

On this episode we have Erin Bell from Co-Connect, a workforce app designed to streamline complex communication, information, and emergency systems into a single, user-friendly platform. We'll uncover the pivotal moments that shaped the company, why Erin believes in the power of community involvement, and why cutting ties early can sometimes be the wisest move for growth. Erin shares how they grew Co-Connect, learn why you should apply for awards and whether you should be entering different lanes with your product/service.   Problem: Communication in mining workforces is very large-scale in complexity and always changing, an example is a worker trying to find their room at a mining site.   Solution: Co-Connect App provides all essential site & village information, manages emergencies, and creates amazing site experience with the app.   One big piece of advice: Identify and cut the cord earlier, and get involved in the community because it is easy to get lost in time – how can you help others more? The more inclined you are to help, it can also broaden your network.   Bullets:    (00:00) - Introduction (03:08) - The business Erin would start today (04:33) - The problem co- connect is solving (09:45) - How Co-Connect reached their very first customers (12:38) - The moment Erin realised they were on to something (16:58) - How they grew Co-Connect (21:28) - Doing a whole re-build (22:00) - Erin’s experience during Plus 8 Accelerator program (25:10) - How to assess different lanes (28:43) - WA Innovator of the Year (31:33) - Process for applying for awards (32:50) - One Big piece of advice (34:46) - Show and tell   Show & tell Zo Ho Co Connect Erin Bell Don’t forget to subscribe to our monthly newsletter to receive cutting-edge links from around the web, podcast updates, and marketing insights. https://www.ammo.marketing/subscribe 🗞️

On this episode, we have Amanda Price from KPMG High Growth Ventures who works with founders to help them understand their opportunities. We discuss the dynamics of founder-led sales and the challenges faced by founders, particularly when expanding into the US market. Amanda shares experience from her extensive career, from her first job at Tech Specific to setting up programs for founders to get into the US. The conversation looks at the role of accelerators and the moment Amanda realised the potential of the high-growth venture space. Amanda provides an extreme amount of entrepreneurial wisdom. Problem: Founders struggle to understand what opportunities they have, who to connect with, or the market they need to expand into. Solution: KPMG High Growth Ventures works like a concierge service, they help the founders to understand their opportunities and help connect them to relevant people like vetters, SMGs & advisors. One big piece of advice: You have to do founder-led sales, the best salesperson for customers and investors is the founders. Bullets:    (00:00) - Introduction (02:09) - The business Amanda would start today (05:38) - Founder-led sales (06:50) - Amanda’s first job at Tech Specific (08:26) - Going from startup office to a corporate job (09:25) - Amanda’s travels to the United States during the Global Financial Crisis (12:30) - Challenges Aussie founders have when they the US market (15:16) - Many people fight for that 1% of the market (17:16) - What the best founders that do that reach customers elsewhere (18:55) - Role of accelerators (22:04) - Sustaining high performers (24:23) - How was it when Amanda realised this high-growth venture space was working (25:33) - Putting satellite dishes on 500 Woolworths stores (28:35) - What Amanda would change for founders (31:16) - One Big Piece of Advice (37:57) - Show & tell Show & tell Startmate KPMG High Growth Ventures: