Advertise on podcast: Multifamily Mix with Barbara Savona

Short on time but still want meaningful resident engagement? This episode delivers a simple, low-budget resident event idea that creates consistent touchpoints without adding stress to your day. Barbara Savona, CEO of Sprout Marketing, breaks down how to use a “Guess How Many” event station to spark participation, fuel apartment social media content, and build trust with residents — all while automating the setup so your team can focus on leasing, follow-ups, and retention. If you’re a property manager looking for easy resident event ideas, apartment marketing on a budget, and systems that create breathing room without losing the personal touch, this one’s for you. >>> Grab this month's Spark kit for just $7 HERE. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

When prospects scroll your apartment community’s social media, they aren’t looking for perfection — they’re looking for reassurance. In this episode of The Multifamily Mix, Barbara Savona, CEO of Sprout Marketing and former property manager, shares a simple social media strategy designed to build trust, lower skepticism, and help prospects feel comfortable before they ever tour. This week’s “Try It” introduces the “What It’s Really Like” social media series, a realistic approach to multifamily marketing that pulls back the curtain on daily life at your community — without sacrificing professionalism. Instead of overly polished photos, this strategy focuses on authentic moments, resident testimonials, and real-life energy that help prospects answer the question: Can I see myself living here? Barbara explains how showing life in action — pets at the dog park, amenities in use, weekend vibes, resident events, and everyday moments — builds credibility during today’s trust recession. You’ll learn how transparency on social media helps prospects self-select, reduces uncertainty before tours, and creates familiarity that supports leasing and resident retention. Perfect for property managers, onsite teams, leasing professionals, and multifamily marketers, this episode breaks down how to create social content that feels honest, approachable, and effective — without adding more work to your plate. Read the blog here. Watch on YouTube here. Grab the Spark Monthly Resource Kit for only $7 here. (that's less than a #1 combo at Chick-fil-A) Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Renewals don’t have to feel cold, transactional, or stressful. In this episode of The Multifamily Mix, Barbara Savona, CEO of Sprout Marketing and former property manager, shares a simple, seasonally timed renewal strategy designed to improve resident retention and soften renewal conversations before paperwork ever hits the door. This week’s “Try It” focuses on humanizing the renewal process by introducing the conversation early with a warm, low-pressure touchpoint called “Your Future Is Bright” Renewals. Instead of leading with a corporate letter or rent increase, onsite teams are encouraged to start with a friendly invitation that opens the door to a real, face-to-face conversation. Barbara explains how this small shift helps reduce resident defensiveness, lower sticker shock, and turn renewals into relational moments rather than reactive ones. The episode covers practical ways to deliver the message—door drops, emails, resident portals, or front-desk handoffs—plus simple, budget-friendly gift ideas that reinforce the theme and signal genuine care. Perfect for property managers, leasing teams, and multifamily marketers, this episode shows how thoughtful communication, seasonal messaging, and small intentional actions can lead to smoother renewals, stronger resident relationships, and better long-term retention. If you’re looking for realistic, easy-to-implement renewal strategies that work in the real multifamily world, this episode delivers. Read the blog here. Watch on YouTube here. Grab the Spark Monthly Resource Kit for only $7 HERE! Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Pet-friendly living isn’t a perk anymore — it’s a deciding factor. In this episode, we talk about why pet-friendly apartment marketing needs to move beyond the usual Yappy Hours and costume contests and start feeling more intentional. We break down how small, thoughtful pet-focused moments can strengthen resident connection, support retention, and improve leasing performance without adding more work for onsite teams. You’ll also hear a simple, scalable pet-friendly resident experience idea — the Winter Paw Bar — plus tips for turning everyday pet moments into meaningful social media content that actually builds trust. If you’re a property manager looking for pet-friendly marketing ideas that feel real (and doable), this one’s for you. Check out the blog here! Join Spark for only $7. Learn More HERE. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Every floorplan has a somebody, even the ones that feel hard to lease. In this episode, Sprout Marketing shows property managers and onsite teams how to stop apologizing for challenging units and start marketing them with confidence. Learn how to reframe common objections like darker apartments, first-floor units, or smaller layouts into strengths that match real renter lifestyles. You’ll walk away with practical apartment marketing strategies for repositioning floorplans, creating clear taglines, using outreach marketing, and telling one consistent story across tours, social media, and leasing conversations — all while staying Fair Housing compliant. If you work in multifamily and want simple, real-world leasing ideas that actually convert, this episode is for you. Join Spark for only $7 at sparkwithsprout.com Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Property management is a lot more than leasing units — and if you’ve ever felt the pressure of juggling renewals, resident needs, marketing expectations, and a never-ending to-do list, this episode is for you. In this episode, we’re having an honest, grounded conversation about apartment marketing and resident retention from the perspective of people who have actually lived it. We talk about what on-site teams and property managers are carrying day to day, why marketing often feels overwhelming instead of helpful, and how small, realistic shifts can make a real difference — without burning out your leasing agents or stretching your team even thinner. This episode is especially relevant for: Property managers looking forpractical apartment marketing ideasOn-site teams trying to balance leasing, renewals, and resident engagementLeasing agents who are expected to “do marketing” on top of everything elseMultifamily professionals who want support, not more noise We cover: Why marketing shouldn’t feel like another full-time job for on-site teamsHow realistic tools and systems support leasing agents and property managersThe role of consistency in resident retention and community engagementWhy small actions often matter more than big, overwhelming strategiesWhether you’re a seasoned property manager or a leasing agent just trying to get through the week, this episode is a reminder that you don’t have to do everything — you just need the right support. Get your $7 Spark Monthly Resource Kit HERE. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Burned out but still showing up for your residents, your team, and your owners? This episode is for you. In this monthly coaching session, we’re talking about small, realistic ways to infuse joy into your day—even during the hardest weeks in property management and multifamily marketing. If you’re a property manager, community manager, leasing leader, or part of an apartment marketing team, you already know this truth: when you’re running on empty, your whole community feels it. In this episode, we explore work-life balance for property managers, the impact of mental health in property management, and simple “dopamine-boosting” habits that actually fit into your real-life workload. From sensory resets and music rituals to movement, novelty, team connection, and tiny personal rewards—this episode gives you practical, doable ways to protect your energy while still leading at a high level in multifamily housing. Because yes—you manage million-dollar assets. But you are the most valuable asset of all. This episode is perfect for: Property managers & assistant managersMultifamily marketing professionalsApartment marketing teamsRegional managers & leasing leadersAnyone navigating burnout in property management Read the full blog here. If you want to get a little boost every month to get your spark back at work and in life, grab the Spark Monthly Resource Kit for only $7 HERE. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

If you think outreach marketing is a waste of time, you’re not alone — but you're also probably doing it wrong. In today’s episode, I’m sharing the proven strategy we used to generate real results through outreach marketing blitzes, including one campaign that led to 45 leases in 90 days. I’ll walk you through how to set goals, prepare the right materials, pick your blitz date, approach local businesses without feeling awkward, and actually make a lasting impact in your neighborhood. Plus, get insider tips on the kinds of goodies, flyers, and messaging that open doors (literally and figuratively). Spark members — don’t forget to download your exclusive Blitz Checklist and customizable flyer in the resource library! Join Spark for $7 (less than a #1 meal at Chickfila): sparkbysprout.com Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Burnout is one of the biggest challenges in property management—and it often sneaks up when you’re wearing every hat. In this episode, Barbara shares the quickest path to burnout and how property managers can prevent it, even when budgets are tight. You’ll learn three practical strategies to protect your energy: focusing on your highest-value work, using smart tools that save hours and generate ROI, and tackling recurring frustrations before they drain you. Whether you manage apartments, multifamily properties, or rentals, this episode will give you actionable tips to avoid exhaustion, increase productivity, and lead with impact. Easiest way for property managers to avoid burnout? Spark - the $7 Monthly Resource Kit. Join HERE. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

This is our last recap episode of our Small Actions, Strong Communities Initiative, but we're going out with some fun ones! You'll get some event ideas, outreach marketing inspo, but you'll also get ideas for how to take care of YOU and your team. Property management is a stressful industry and if you don't stop and take time and celebrate your team's wins, you'll burn out fast. We also have a little announcement in this episode for you about the podcast, so tune in to find out what that is. Visit TheSproutWay.com and use code SAVEAA to get 50% off an annual membership to get access to everything in today's episode + hundreds more property management resources for marketing and retention. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

In this special recap episode, we're walking you through real-life wins from our latest Small Actions, Strong Communities campaign - spotlighting everyday ideas that transform into meaningful resident engagement and standout leasing moments. From pizza-themed move-in gifts, to follow-up techniques, to social media category ideas, we're helping you fight overwhelming with action that gives results. Whether you’re in lease-up mode or just trying to stand out in a saturated market, these are low-lift, high-reward strategies you’ll want to steal ASAP. Tune in for inspiration, quick tips, and a fresh reminder that you don’t need a massive budget to make residents feel at home. Use code SAVEAA to get 41% off the annual All Access Membership - join us at thesproutway.com Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

In this episode of The Multifamily Mix, we recap highlights from Sprout’s July campaign, Small Actions, Strong Communities. These bite-sized marketing and retention tips are designed to make your job easier — and they’re already making a big impact at apartment communities across the country. From $5 ideas that help drive leases to easy testimonial tricks and time-saving social media hacks, this episode is packed with quick wins you can use right away. Plus, now’s the perfect time to get access to all the tools and templates mentioned in the episode. We're offering 41% off our All Access annual membership — the biggest sale ever, ending July 31. Tune in, take notes, and head to TheSproutWay.com to join All Access using code SAVEAA. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Small actions, big results—again. In this episode, we’re recapping more easy, low-effort marketing and retention ideas from our July series: Small Actions, Strong Communities. If you’re short on time but need fresh ways to engage residents, boost visibility, and make renewals a little easier, this is your shortcut. Here's what you'll see: Summer Picnic Resident Renewal Basket Blueberry Muffin Resident Appreciation IdeaPet-Friendly Renewal Automation StationPopcorn Outreach Marketing IdeaMarketing Hacks for Fun Ways to Answer The PhoneHow To Grow Your Social Media Following Visit thesproutway.com to learn more about how you can get access to everything we talk about + hundreds of more marketing and retention ideas. Use code SAVEAA to get $489 off the annual All-Access Membership (that's our biggest sale everrrr). Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

We’re bringing our Small Actions, Strong Communities challenge—originally launched on Instagram and TikTok—straight to your earbuds. Why? Because in just one week, this series brought in 168 new followers and sparked major buzz… and we knew our podcast fam needed in. Inside this episode, you’ll get a recap of our favorite bite-sized ideas from the series so far. These small but mighty actions are already helping properties boost visibility, improve retention, and connect with residents in real, meaningful ways—and every single one is included in our All-Access Membership. Whether you're looking for quick wins, easy ways to stand out, or just a little extra spark for your July marketing… this is the episode for you. Hit play to get inspired, take action, and see what the Small Actions, Strong Communities movement is all about. Visit thesproutway.com to get the All-Access Annual Membership for $489 off with code SAVEAA! Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Feeling the mid-summer slump at your community? You’re not alone—and this bonus episode of The Multifamily Mix is your antidote to burnout. Barbara Savona shares why “low power mode” isn’t quitting—it’s a strategy for sustainability, sanity, and stronger results. Discover how small, consistent actions across marketing, renewals, social, and resident appreciation can create major impact—without burning you out. In this episode: Why July is the perfect time to simplify, not scrambleHow to use “low power mode” to protect your energy and still hit goalsA sneak peek at our Small Actions, Strong Communities daily IG seriesPlus: how to lock in a year of support with Sprout’s All Access membership One small move a day really can transform your community. Let’s make this your easiest, most effective July yet. Learn More About Sprout Marketing Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com