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Often Ambitious: A Photography & Business Podcast

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Rating
★★★★★
5
from
94 reviews
This podcast has
243 episodes
Language
English
Explicit
No
Date created
2020/01/07
Latest episode
2026/04/13
Average duration
19 min.
Release period
14 days

Description

Often Ambitious is for photographers, creatives, and entrepreneurs who want to work less, make more, and build a business that actually supports their life, not one that runs it. Hosted by business strategist Alora Rachelle, this show is grounded in lived experience. Alora built a six-figure wedding photography business while raising kids, then went on to help wedding photographers generate over $3 million in collective revenue through Wedding Atelier. She’s done the work, questioned the rules, and helped others stop overworking for underwhelming results. Each episode cuts through the noise with conversations about profitable pricing, boundaries without apology, authority without hustle, and growth that leaves room for creativity, rest, and a life you don’t need a vacation from. If you’re ambitious but done with burnout, performative busywork, and chasing success that costs you everything else, Often Ambitious is for you.

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Podcast episodes

Check latest episodes from Often Ambitious: A Photography & Business Podcast podcast


243. Why Posting More Isn't Getting You More Bookings (And What Actually Does)
2026/04/13
In this episode, I'm pulling back the curtain on why I built the Double Your Inquiries Sprint and what I kept seeing happen with photographers who were doing "all the right things" and still stuck in the spiral.  IN THIS EPISODE: The pattern I kept seeing in photographers who were posting consistently but getting zero tractionWhy effort alone isn't the problem (and what actually is)What the Double Your Inquiries Sprint is and why I built it as the on-ramp to InDemand -- 🧮 [FREEBIE] Pricing Calculator: Grab it here 🏛️ The Wedding Atelier — Double your prices, book dream couples, and get your weekends back. Doors open May 19th → Join the Waitlist -- 🤍 Leave a rating & review on Apple or  Spotify  🫶🏽 🤳🏽 DM me on Instagram -- Resources I LOVE: The Legal Paige – Contracts + templates to get legally legit. Use code ALORA10 for 10% off  Flodesk – My go-to email platform. Start your list with 25% off your first year Northfolk - Get 15% off any Showit Website Template. Use code: NORTHFOLK15Go Live HQ - use code ALORA for 10% off any Squarespace Template
242. CEO Cleaning: Why Your Life Feels Messy (And How to Fix It)
2026/03/24
-- 🧮 [FREEBIE] Pricing Calculator: Grab it here 🏛️ The Wedding Atelier — Double your prices, book dream couples, and get your weekends back. Doors open May 19th → Join the Waitlist -- 🤍 Leave a rating & review on Apple or  Spotify  🫶🏽 🤳🏽 DM me on Instagram -- Resources I LOVE: The Legal Paige – Contracts + templates to get legally legit. Use code ALORA10 for 10% off  Flodesk – My go-to email platform. Start your list with 25% off your first year Northfolk - Get 15% off any Showit Website Template. Use code: NORTHFOLK15Go Live HQ - use code ALORA for 10% off any Squarespace Template
241. How to Have Wedding SEO with Sarah Does SEO
2026/03/17
Sara Dunn is the go-to Wedding SEO expert for planners, photographers, venues, and other wedding pros who want to rank higher on Google without the tech overwhelm. As the founder of Sara Does SEO, she offers done-for-you services, coaching, and courses built on her proven Wedding SEO Framework. A sought-after speaker and educator, Sara’s strategies help over a million searchers connect with wedding professionals each year. Sara's Links: SEO Lunch & Learn (monthly free wedding SEO training): https://saradoesseo.com/learn/IG: https://www.instagram.com/saradoesseo/ -- 🧮 [FREEBIE] Pricing Calculator: Grab it here 🏛️ The Wedding Atelier — Double your prices, book dream couples, and get your weekends back. Doors open May 19th → Join the Waitlist -- 🤍 Leave a rating & review on Apple or  Spotify  🫶🏽 🤳🏽 DM me on Instagram -- Resources I LOVE: The Legal Paige – Contracts + templates to get legally legit. Use code ALORA10 for 10% off  Flodesk – My go-to email platform. Start your list with 25% off your first year Northfolk - Get 15% off any Showit Website Template. Use code: NORTHFOLK15Go Live HQ - use code ALORA for 10% off any Squarespace Template
240. What a Five Figure Month Actually Looks Like (for Photographers)
2026/03/03
If you’re serious about building a profitable year, start here: 📌 → The 12-Month CEO Architecture ($7) Your 30-minute yearly calendar blueprint. Design your revenue. Set your boundaries. Build your year with intention. 🗂️ Build your plan like a CEO here → [LINK] -- 🧮 [FREEBIE] Pricing Calculator: Grab it here 🏛️ The Wedding Atelier — Double your prices, book dream couples, and get your weekends back. Doors open May 19th → Join the Waitlist -- 🤍 Leave a rating & review on Apple or  Spotify  🫶🏽 🤳🏽 DM me on Instagram -- Resources I LOVE: The Legal Paige – Contracts + templates to get legally legit. Use code ALORA10 for 10% off  Flodesk – My go-to email platform. Start your list with 25% off your first year Northfolk - Get 15% off any Showit Website Template. Use code: NORTHFOLK15Go Live HQ - use code ALORA for 10% off any Squarespace Template
239. Why Instagram Is Still the Fastest Visibility Lever in 2026
2026/02/26
00:00 Booked 17 Weddings 04:28 Attract Repel Mindset 05:35 Why Wedding Work Matters 06:26 Templates Over Trends 11:52 Community With Results -- 🧮 [FREEBIE] Pricing Calculator: Grab it here 🏛️ The Wedding Atelier — Double your prices, book dream couples, and get your weekends back. Doors open May 19th → Join the Waitlist -- 🤍 Leave a rating & review on Apple or  Spotify  🫶🏽 🤳🏽 DM me on Instagram -- Resources I LOVE: The Legal Paige – Contracts + templates to get legally legit. Use code ALORA10 for 10% off  Flodesk – My go-to email platform. Start your list with 25% off your first year Northfolk - Get 15% off any Showit Website Template. Use code: NORTHFOLK15Go Live HQ - use code ALORA for 10% off any Squarespace Template
238. How to Double Your Inquiries with Instagram (this week)
2026/02/19
00:00 Welcome Back + Where I’ve Been 02:22 Industry Shifts & the Real Problem: Consistent Inquiries 03:13 The Big Idea: Story-Driven Content That Attracts  03:48 Introducing the Marketing Membership + Founder’s Invite 04:41 My Instagram Origin Story: Going Viral & Booking 17 Weddings 06:27 Why Instagram Still Wins  -- 🧮 [FREEBIE] Pricing Calculator: Grab it here 🏛️ The Wedding Atelier — Double your prices, book dream couples, and get your weekends back. Doors open May 19th → Join the Waitlist -- 🤍 Leave a rating & review on Apple or  Spotify  🫶🏽 🤳🏽 DM me on Instagram -- Resources I LOVE: The Legal Paige – Contracts + templates to get legally legit. Use code ALORA10 for 10% off  Flodesk – My go-to email platform. Start your list with 25% off your first year Northfolk - Get 15% off any Showit Website Template. Use code: NORTHFOLK15Go Live HQ - use code ALORA for 10% off any Squarespace Template
237. Wedding Photography Trends & Predictions in 2026
2026/01/13
In this episode, host Alora delves into the enduring trends and predictions for the wedding photography industry in 2026. Alora also discusses the importance of versatility and creativity in capturing memorable wedding moments. -- 🧮 [FREEBIE] Pricing Calculator: Grab it here 🏛️ The Wedding Atelier — Double your prices, book dream couples, and get your weekends back. Doors open May 19th → Join the Waitlist -- 🤍 Leave a rating & review on Apple or  Spotify  🫶🏽 🤳🏽 DM me on Instagram -- Resources I LOVE: The Legal Paige – Contracts + templates to get legally legit. Use code ALORA10 for 10% off  Flodesk – My go-to email platform. Start your list with 25% off your first year Northfolk - Get 15% off any Showit Website Template. Use code: NORTHFOLK15Go Live HQ - use code ALORA for 10% off any Squarespace Template
236. My Biggest Lessons & Crash Outs of 2025
2026/01/06
2025 Reflections: Mindset, Rest, and Evolving as an Entrepreneur In this podcast episode, Alora delves into her five key lessons from the year 2025. She emphasizes the importance of mindset, specifically how adopting the right mindset is crucial for achieving goals and overcoming challenges. 00:00 Introduction and Overview 00:19 Lesson 1: Mindset Over Everything 01:48 Starting Over at 35 09:00 Lesson 2: Rest as a Business Strategy 14:43 Lesson 3: Embracing Change and Rebranding 17:27 Lesson 4: Overcoming Procrastination 19:52 Lesson 5: You Can't Pour from an Empty Cup -- 🧮 [FREEBIE] Pricing Calculator: Grab it here 🏛️ The Wedding Atelier — Double your prices, book dream couples, and get your weekends back. Doors open May 19th → Join the Waitlist -- 🤍 Leave a rating & review on Apple or  Spotify  🫶🏽 🤳🏽 DM me on Instagram -- Resources I LOVE: The Legal Paige – Contracts + templates to get legally legit. Use code ALORA10 for 10% off  Flodesk – My go-to email platform. Start your list with 25% off your first year Northfolk - Get 15% off any Showit Website Template. Use code: NORTHFOLK15Go Live HQ - use code ALORA for 10% off any Squarespace Template
235. Here's What's Coming in 2026...
2025/12/31
Alora returnsvwith a plethora of new ideas and an exciting announcement. She discusses her journey of overcoming creative blocks, tuning into her own intuition, and the development of new offerings aimed at transforming the photography industry. 00:36 New Ideas and Industry Changes 01:27 Trusting Your Intuition 02:38 Creating a New Offer 04:09 Building in Public 05:42 Photography Skills and Style 07:57 Preparing for 2026 -- 🧮 [FREEBIE] Pricing Calculator: Grab it here 🏛️ The Wedding Atelier — Double your prices, book dream couples, and get your weekends back. Doors open May 19th → Join the Waitlist -- 🤍 Leave a rating & review on Apple or  Spotify  🫶🏽 🤳🏽 DM me on Instagram -- Resources I LOVE: The Legal Paige – Contracts + templates to get legally legit. Use code ALORA10 for 10% off  Flodesk – My go-to email platform. Start your list with 25% off your first year Northfolk - Get 15% off any Showit Website Template. Use code: NORTHFOLK15Go Live HQ - use code ALORA for 10% off any Squarespace Template
234. A New Chapter is coming...
2025/12/02
🪩 Made six-figures as a Wedding Photographer? Ready to scale to multiple six-figures without adding more weekends?  Or  Are you an artist or creative entrepreneur ready to launch your first product or service? 📝  Apply for the Mastermind here - 3 slots left! ——  -- 🧮 [FREEBIE] Pricing Calculator: Grab it here 🏛️ The Wedding Atelier — Double your prices, book dream couples, and get your weekends back. Doors open May 19th → Join the Waitlist -- 🤍 Leave a rating & review on Apple or  Spotify  🫶🏽 🤳🏽 DM me on Instagram -- Resources I LOVE: The Legal Paige – Contracts + templates to get legally legit. Use code ALORA10 for 10% off  Flodesk – My go-to email platform. Start your list with 25% off your first year Northfolk - Get 15% off any Showit Website Template. Use code: NORTHFOLK15Go Live HQ - use code ALORA for 10% off any Squarespace Template
233. The Real Secret to Standing Out in 2026
2025/11/24
-- 🧮 [FREEBIE] Pricing Calculator: Grab it here 🏛️ The Wedding Atelier — Double your prices, book dream couples, and get your weekends back. Doors open May 19th → Join the Waitlist -- 🤍 Leave a rating & review on Apple or  Spotify  🫶🏽 🤳🏽 DM me on Instagram -- Resources I LOVE: The Legal Paige – Contracts + templates to get legally legit. Use code ALORA10 for 10% off  Flodesk – My go-to email platform. Start your list with 25% off your first year Northfolk - Get 15% off any Showit Website Template. Use code: NORTHFOLK15Go Live HQ - use code ALORA for 10% off any Squarespace Template
232. Why You’re Not Booking Luxury Clients (Let’s Get Honest)
2025/11/14
In this episode of the Wedding Atelier podcast, host Alora discusses the challenges of booking luxury clients as a wedding photographer.  -- 🧮 [FREEBIE] Pricing Calculator: Grab it here 🏛️ The Wedding Atelier — Double your prices, book dream couples, and get your weekends back. Doors open May 19th → Join the Waitlist -- 🤍 Leave a rating & review on Apple or  Spotify  🫶🏽 🤳🏽 DM me on Instagram -- Resources I LOVE: The Legal Paige – Contracts + templates to get legally legit. Use code ALORA10 for 10% off  Flodesk – My go-to email platform. Start your list with 25% off your first year Northfolk - Get 15% off any Showit Website Template. Use code: NORTHFOLK15Go Live HQ - use code ALORA for 10% off any Squarespace Template
231. Let’s Catch Up: Life, Launches, and Lessons
2025/10/16
It’s been a season, friend, so let’s catch up. ☕ In this episode, I’m pulling back the curtain on what life has really looked like lately... -- 🧮 [FREEBIE] Pricing Calculator: Grab it here 🏛️ The Wedding Atelier — Double your prices, book dream couples, and get your weekends back. Doors open May 19th → Join the Waitlist -- 🤍 Leave a rating & review on Apple or  Spotify  🫶🏽 🤳🏽 DM me on Instagram -- Resources I LOVE: The Legal Paige – Contracts + templates to get legally legit. Use code ALORA10 for 10% off  Flodesk – My go-to email platform. Start your list with 25% off your first year Northfolk - Get 15% off any Showit Website Template. Use code: NORTHFOLK15Go Live HQ - use code ALORA for 10% off any Squarespace Template
230. From Burnout to Booked Out: How Jenn is Hitting Six Figures in 8 Months
2025/10/01
In this episode of The Wedding Atelier Podcast, host Alora sits down with alumni Jenn, who went from burnout to booked out—and hit six figures in just 8 months. Jenn reveals how she ditched the scrappy hustle for a strategy that worked: Raising her rates with confidenceCreating a focused marketing plan that attracted dream clientsAvoiding overbooking while protecting her weekendsOutsourcing and self-care to sustain her growthIf you’ve been grinding nonstop without seeing the payoff, Jenn’s story will show you how structure and strategy can take you from overworked to thriving faster than you think. -- 🧮 [FREEBIE] Pricing Calculator: Grab it here 🏛️ The Wedding Atelier — Double your prices, book dream couples, and get your weekends back. Doors open May 19th → Join the Waitlist -- 🤍 Leave a rating & review on Apple or  Spotify  🫶🏽 🤳🏽 DM me on Instagram -- Resources I LOVE: The Legal Paige – Contracts + templates to get legally legit. Use code ALORA10 for 10% off  Flodesk – My go-to email platform. Start your list with 25% off your first year Northfolk - Get 15% off any Showit Website Template. Use code: NORTHFOLK15Go Live HQ - use code ALORA for 10% off any Squarespace Template
229. The Power of Positioning: How Emily Doubled Her Prices and Hit Six Figures
2025/09/30
In this episode of The Wedding Atelier Podcast, Alora sits down with alumni Emily R to unpack her six-figure transformation. Emily once struggled to book weddings at $2,400, even after multiple rebrands that failed to attract the high-end clients she had dreamed of. Fast forward to today—Emily confidently charges $7,000+, books only one or two weddings a month, and recently crossed the $100K mark in her business. Her story is even more powerful given the timing: while navigating the NICU with her newborn, Emily booked three clients back-to-back using strategies she learned inside Wedding Atelier. You’ll hear: Why rebranding alone doesn’t lead to premium bookingsThe mindset and sales shifts that helped Emily land her highest packagesHow she balanced building a profitable photography business with motherhoodThe exact turning points that allowed her to step into her CEO eraIf you’ve tried “everything” and still feel stuck attracting budget clients, this episode will show you what’s really possible when you have the right strategy and support. -- 🧮 [FREEBIE] Pricing Calculator: Grab it here 🏛️ The Wedding Atelier — Double your prices, book dream couples, and get your weekends back. Doors open May 19th → Join the Waitlist -- 🤍 Leave a rating & review on Apple or  Spotify  🫶🏽 🤳🏽 DM me on Instagram -- Resources I LOVE: The Legal Paige – Contracts + templates to get legally legit. Use code ALORA10 for 10% off  Flodesk – My go-to email platform. Start your list with 25% off your first year Northfolk - Get 15% off any Showit Website Template. Use code: NORTHFOLK15Go Live HQ - use code ALORA for 10% off any Squarespace Template

Podcast reviews

Read Often Ambitious: A Photography & Business Podcast podcast reviews


5 out of 5
94 reviews
★★★★★
J344666544332234444 2026/04/15
Must listen for burned out photographers
I recently discovered Alora's podcast and immediately binged 5 episodes in a row 🙈 I love the perspective she shares on what it really takes to move ...
★★★★★
Breannamlloyd 2025/05/21
Super educational!
I have been listening to this podcast since day 1! So informational and has helped me scale my business!
★★★★★
JennKahl 2025/02/28
the “Go To” podcast
I was instantly hooked by Alora’s personality and the KNOWLEDGE DROPS. Insane. I cannot recommend enough. There’s so much content and information for ...
★★★★★
emilyannloeppke 2024/04/27
Love listening to this podcast!
The Wedding CEO podcast is one of my favorites when it comes to practical advice for my wedding photography business, but Alora Rachelle keeps it rela...
★★★★★
wander-ale 2024/03/15
Practical and much needed
Loved the episode on stop trend chasing! This podcast is practical and so helpful especially as soloprenuers and creatives. So important to not get si...
★★★★★
Dr. McLean, DPT 2024/03/15
A must listen for any photographer!
As a business coach for wellness entrepreneurs my favorite episode is the one highlighting the importance of self care as an entrepreneur. It’s everyt...
★★★★★
rmshhoaa 2024/03/14
finally a go to referral podcast
i used to work with so many photographers and their main concern would be balancing adding to their portfolios and also making a living wage off their...
★★★★★
@Vicvm 2023/04/02
Love the focus on business and scaling
It’s nice to listen to a podcast that is about the business of wedding photography and not the creative side. Most often, the business side is where w...
★★★★★
Elisenovaaaaa 2022/12/29
Here for It!
I’ve enjoyed following Alora along online for a long time now! I started listening to her podcast and was even in her TWC course. She has a plethora o...
★★★★★
taralynann 2022/09/18
Educational + Funny
I love listening to Alora’s podcasts! I have learned so much and everything I take away and put into practice always majorly helps me and my business ...
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