Advertise on podcast: Behave!

We’ve all heard the infamous David Ogilvy quote, “People don’t think how they feel, they don’t say what they think, and they don’t do what they say.” There’s a wealth of research and countless examples that support this thinking. But what can we do as marketers to address the gap in what consumers say and what they actually do? Listen to our recorded webinar featuring Will Hanmer-Lloyd, Head of Strategy at behave and Steve Brunt, Planning Director at The Behaviours Agency to find out how you can use behavioural science to effectively understand and influence consumers. See acast.com/privacy for privacy and opt-out information.

With Freedom Day closely approaching on 19th July, our head of strategy Will Hanmer-Lloyd and Josh Tilley, senior strategist at Initials, look at why the next few months will be so crucial for brands to disrupt and establish new habits. During this recorded webinar, Josh and Will delve into how brands can strategise to win the consumer in flux and secure a place in their new purchasing habits and lifestyles, how the new WFH/office hybrid will impact subscription and food brands, as well as how cooking, food delivery, social occasions and leisure time will evolve. Don’t forget to subscribe for more! See acast.com/privacy for privacy and opt-out information.

45% of consumer decisions are made as a result of habits. It is therefore no surprise that habits can also explain why half of new products/services fail. When new behaviours are not adopted, the problem often lies not in a lack of awareness or knowledge in the consumer, or even a lack of intention to use, but in the failure to change existing habits or adopt new ones. Listen to our head of behavioural planning & strategy, Will Hanmer-Lloyd discuss the importance of forming habits in consumer behaviour and the strategies needed to steer people to build new habits.  See acast.com/privacy for privacy and opt-out information.

Our host Pedro Martins interviews Behave Consultant, Lea Karam to find out how the Behave team were able to support and grow a relatively unknown social platform into the social phenomenon it now is. See acast.com/privacy for privacy and opt-out information.

Our host Pedro Martins has a wide ranging conversation with behavioural expert and international strategist Daivid Corrado on building habits. Daivid discusses how we can encourage long-term habits by making them more effective and how to make the most of our time in lockdown. See acast.com/privacy for privacy and opt-out information.

Pedro Martins talks to Alex from Unruly and Graham from Affectiva whose recent research with Richard Shotton builds on the effectiveness work by Peter Field and Les Binet, proving that Noble Prize Winner Daniel Kahneman's 'peak nd rule' can positively work in advertising". See acast.com/privacy for privacy and opt-out information.

Over the next few weeks Pedro Martins hosts a conversation with Richard Shotton and Will Hanmer-Lloyd on how to navigate COVID-19 and beyond. With lockdown rules easing and shops opening up, in the last episode of this short series we discuss how retailers and brands can help to drive their sales through the application of behavioural science. See acast.com/privacy for privacy and opt-out information.

Over the next few weeks Pedro Martins hosts a conversation with Richard Shotton and Will Hanmer-Lloyd on how to navigate COVID-19 and beyond. In the third episode of the series we discuss behavioural techniques the government could apply to ensure people obey restrictions, and how brands can use these tactics to turn rejecters into customers.  See acast.com/privacy for privacy and opt-out information.

Over the next few weeks Pedro Martins hosts a conversation with Richard Shotton and Will Hanmer-Lloyd on how to navigate COVID-19 and beyond. In this next episode we explore how new customers we gain during this time can be retained post COVID-19 and the importance of mood, place and moment in marketing. See acast.com/privacy for privacy and opt-out information.

Over the next few weeks Pedro Martins hosts a conversation with Richard Shotton and Will Hanmer-Lloyd on how to navigate COVID-19 and beyond. In this first episode we look at what we can learn from the government’s application of behavioural science and discuss how this time is both an opportunity and a threat for brands!  See acast.com/privacy for privacy and opt-out information.

And that’s a wrap... for now! In our final Behave! episode of series one, Richard Shotton and Will Hanmer-Lloyd discuss the importance of framing brands pricing and promotions to change consumers perception of quality and value and influence their behaviour. Using examples including the ever inflating price of engagement rings, they explain the impact context and storytelling can have on a brands perceived value and their customers. Don't forget to subscribe for updates about our latest podcasts! See acast.com/privacy for privacy and opt-out information.

Sign-ups for dating site, eHarmony, would sky rocket on Thursdays and Fridays. Understanding this behaviour enabled them to rapidly grow their customer base by targeting moments rather than audiences. Context is key for brands and yet it can often be overlooked and underestimated in marketing. In this episode, listen to Richard and Will explore the significance of context for brands when engaging with consumers. See acast.com/privacy for privacy and opt-out information.