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Dacă lucrezi în Marketing probabil că ești obișnuit ca fiecare zi să fie cu totul altfel. Nu? Marketingul se desfășoară atât în interiorul, cât și în exteriorul companiei, iar felul în care ”ne vindem imaginea” atât angajaților, cât și clienților se schimbă de la o zi la alta. D-PODCAST este despre provocările cu care ne confruntăm în zona de Marketing în mod special legat de contentul pe care îl folosim în strategii. Contentul pe care îl livrăm către angajați, parteneri, clienți și potențiali clienți. Cum scriem, de ce și mai ales despre ce... Stay tuned!

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Check latest episodes from D-PODCAST podcast

The Human Side of Marketing // Laura Mihăilă: Adevărurile nu sunt niciodată la suprafață

2023/06/06

#episode2 #TheHumanSideofMarketing #Marketing #story

The Human Side of Marketing // Ena Karabelas: Performanța este despre tine

2023/05/15

#story #Marketing#TheHumanSideOfMarketing #Marketing #story

#FAQ 12. What's the best way to create content that will go viral?

2023/04/10

There's no surefire way to create content that will go viral. You can always rely on trends but remember that what works today might not work tomorrow. Especially since trends should be treated with an authentic twist from your brand.

#FAQ 11. Can I use AI to create content?

2023/04/03

The rise of Artificial Intelligence has also led to content-creation tools. Now apps like CopyAI, for example, can help you create digital ad copy, social media posts and even blog articles. There are apps like Penman that can offer SEO-optimized content. Or Grammarly, which can give rephrase recommendations based on how your reader might perceive your texts. However, AI still has limitations, especially since there isn’t an effective approach to remove biases Discover more in the video below.

#FAQ 10. What are some tools for creating good content?

2023/03/27

A few key things to keep in mind when creating content: make sure it's well-written, accurate and informative. Tools like Grammarly can even give you insight into how your audience might perceive your texts and help you adjust them. Beyond that, using visuals (such as infographics or videos) can help make your content more engaging.

#FAQ 9. How do I get started with #content marketing?

2023/03/21

First, you need to understand content marketing and how it can help your business. #Content marketing is a strategic inbound marketing approach To creating valuable, relevant and consistent content. #The purpose is to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

#FAQ 8. How do I measure the success of my #content marketing campaigns?

2023/03/21

Make sure you create valuable, authentic #content that speaks to your audience on a personal level. Always pay attention to data, as they can help you measure the success of your campaigns. Insights may include how many leads you generated, how many people visited your website or how many conversions you made.

#FAQ 7. What content tips can I use to improve my website's ranking?

2023/03/13

Google loves fresh, relevant and well-written content. Make sure to post new content regularly and pay attention to the SEO. You can bet on catchy, keyword-rich articles as head-turners. Images, videos and meta-description optimize them too. You can also write evergreen content to ensure your audience has access to relevant information at any time. But stay up to date with news and trends, too. After all, you need to prove you’re an authority in the field, don’t you?

#FAQ 6. What are some tips for creating successful content?

2023/03/07

The first step is to understand what your audience would like to see. What kind of information are they looking for? What topics are they interested in? Then, plan your content strategy around business objectives to make sure your content is working towards achieving specific goals.

#FAQ 5. What are some of the best practices for content marketing?

2023/02/27

There is no one-size-fits-all answer to this question. The best practices for content marketing vary depending on the industry, target audience and on the brand’s goals. To produce truly effective content, it is essential to understand your audience and what they are looking for.

#FAQ 4. What are the benefits of content marketing?

2023/02/20

Innovative consumer brands are using community-led thinking to redefine their entire business ecosystem and relationships, as Guild explains. Content marketing ingeniously helps your brand to connect with your audience, build trust and show your expertise. It can also help you drive traffic to your website, generate leads and close sales. And most of all, it is constantly evolving, meaning its benefits will keep coming.

#FAQ 3. What's the best way to get started with content marketing?

2023/02/13

If you’re new to content marketing, first you need to establish your brand’s objectives. Do you want more brand awareness? Or perhaps you’d like to generate more leads. Either way, you must be prepared to start planning your content strategy. Think of your audience, as well.