Advertise on podcast: Art of Marketing With Farinas

Balanced Strategy Development Approach Using Insights, Culture, Operations, and DigitizationA new book by Dr. Hesham O. Dinana, Vice President (EFESO Egypt) and Professor at the American University in CairoMany practitioners and academicians preach the need for change as the way to manage the VUCA (Volatile, Uncertain, Complex, Ambiguous) business environment we live in. Hundreds of books have been written over the last few decades about strategy and strategic management as the way to win in the ever-changing environment.With the COVID-19 pandemic, many business leaders today question the need for strategy and the value of strategic planning and management in today’s environment.This book demonstrates that today’s approach to strategy development and implementation needs to change to be able to help organizations change. The proposed new approach in this book can provide insights and perspectives to keep strategy relevant. It is meant for all kinds of organizations (public/private, multinationals/small-medium enterprises, etc.).The book ‘Strategy Savvy” will guide you through a comprehensive and balanced strategy development approach that is driven by Insights, Culture, Operations, and Digitization. It is structured around 4 key questions:Why do we need a strategy?How does strategy emerge?What does the future hold?What to do to put a strategy into action?Reading this book will:Provide you with a new approach to integrating and using existing strategy tools to deliver better results that can help you put your strategy into actionPrepare your organization for Society 5.0 and the future economies (such as the Sharing economy, the GIG economy, the Purpose economy, and the Circular economy).Make your strategy savvy and will help you to truly make the Future Happen Today. 

Your greatest asset should be data. Data now informs every choice, every change of direction, and every action. When used effectively, data may provide limitless commercial value and open up a world of possibilities. 1-   Where does the data come from? 2-     Where does the data go to? 3-     Who uses what data 4-     How to read the future from your history data? 5-     How to build new strategies and improve your profit from the data   Our professional and expert guest speaker Eng. Mohammad Shalan with +25 years of experience in technology & digital transformation. Project Management Institute (PMI) - Saudi Chapter

An intense dive into just how noticeable your website is to search engines such as Google, as well as how leads find the site and which pages they open first. This will provide you with a great understanding of how the opportunities rest and how you should be directing your efforts to improve search engine visibility and reach more qualified leads.1- Expand your business2- Position your business with respect to your competitor3- Increase your revenue SEO lead generation is the process of increasing awareness for a business by driving more organic traffic to the brand’s website through search engine results in pages (SERPs) so more potential customers can find and interact with website content to become qualified leads Contact Farinas team: [email protected]

Traditional marketing was simple; you reached out to audiences and pitched your product or service. If they liked it, they would respond. However, the rapid growth of digital marketing has led to a paradigm shift, with businesses looking at multiple ways to influence customer decisions. Join us in this webinar to know more about the changes in the market with respect to digital marketing. Discover more through our webinar about Marketing Hourglass, Customer Success Track, and Marketing system Farinas is a B2B marketing hub supporting IT and manufacturing companies by generating leads and increasing revenue. to identify the gaps in your current marketing activities and then position a solution through a completely free, no-obligation, 1-hour consultation. Contact us https://www.farinasmarketing.com/contact-us/

The three fundamental barriers to scaling up a venture: • Leadership: the inability to staff/grow enough leaders throughout the organization who have the capabilities to delegate and predict • Scalable infrastructure: the lack of systems and structures (physical and organizational) to handle the complexities in communication and decisions that come with growth • Marketing: the failure to scale up a practical marketing function to both attract new relationships (customers, talent, etc.) to the business and address the increased competitive pressures (and eroded margins) as you scale Don't forget to read the important book "Scaling Up: How a Few Companies Make It... and Why the Rest Don't  by Verne Harnish" Know more about how to reduce marketing barrier  Contact us for ONE HOUR FREE CONSULTATION : www.farinasmarketing.com

There are 3 types of customer programs  1- Retention Program  2- Acquisition Program 3- Loyalty Program  Know the difference from the episode. Learn more from the book "Uncommon service _ how to win by putting customers at the core of your business" Also, reach Farinas team for a 50% discount on B2B lead generation www.farinasmarketing.com

 Most marketers get stuck communicating the features and benefits of their business and its products, how long they have been around, how big they are, how they’ve got synergistic. Still, the truth is that buyers won’t care what we sell until they understand how doing business with us can solve their problems. What about YOU? how does your business solve your own problems? Listen to this episode and tell me  Don't forget to know more about our 50% B2B promotional leads  " 🔥  50%  B2B Lead Generation Offer 🔥" Do you want to increase your business leads? Are you looking for a higher conversion rate to improve your company revenue? Know all the details: https://www.farinasmarketing.com/b2b-lead-generation-offer/

Not for everybody  Not for everywhere Listen to Airbnb's success story to know more  Contact the Farinas team for one hour FREE consultation  at www.farinasmarketing.com

What’s holding you back from leveling up your business? I’ve worked with 100’s of business owners, and there are two common diagnoses for why they haven’t reached the level of success they deserve: Team Consistent execution But diagnosing what’s wrong is only the first step.  If you don’t implement suggested changes, you’ll never get results. Know more and contact us  www. farinasmarketing.com

 I find that many business owners have great intentions when it comes to partnering, but the trick always lies in trying to figure out how to make logical, natural-feeling introductions to customers. Listen to 5 strategies for partnership contact Farinas team for FREE HOUR for marketing consultation  Contact us : www.farinasmarketing.com

Are you tired of hustling for a sale? Everything seems to be going well with your prospect until you hit a familiar snag… Why should I work with you? Convince me. That’s not in my budget. Can I get a discount? Growing your business is tough when you have to convince someone to trust you. It’s what happens when you have little to no credibility, nothing to prove that you’re the real deal. And no, a website doesn’t count. Learn more from Allan dib through 5 Methods to build Credibility on your Website  Contact Farinas for ONE HOUR FREE CONSULTATION - www.farinasmarketing.com

How much traffic does your website generate each month? 50 100 1000 The truth is (and it’s a hard truth)…  Increasing traffic to your site requires a lot of time and money, especially if you’re in that B2B service space. So to help you get started, Allan invited Gavin Flynn from Logical Position, our go-t0 digital marketing agency specializing in pay-per-click, to talk to us about HOW TO HIRE FOR PPC. So if you need help growing your website’s visibility, join our free training. We go live on Thursday, August 18th, at 5 PM ET. Register:https://successwise.com/