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Creators are finally being recognized as real businesses by the US government! Today we're joined by Shira Lazar, CEO of What's Trending and advocate with the Creators Guild of America. We explore the Small Business Administration's new guidance allowing creators to use NAICS code 5121 to apply for SBA loans and federal contracts. We also discussed leaked documents revealing The Wall Street Journal's strategic push into video and streaming media. What you’ll learn: -- How creators can now get access to small business loans and government contracts. -- The role of the Creators Guild of America in securing this historic SBA win. -- Why legacy media like the Wall Street Journal is actively hiring to expand its video presence. -- The alarming stats on how much non-educational YouTube content kids watch in school. 00:00 Intro & Top Stories 00:20 Kids Prefer YouTube Over TV 01:24 Unwell University & Creator Colleges 04:58 The YouTube in Schools Problem 10:09 Wall Street Journal's Video Pivot 19:55 Shira Lazar on SBA Classification 26:44 What SBA Recognition Unlocks 35:21 LinkedIn's New Creator Features 40:44 Netflix Buys Massive Twitch Event Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Traditional Hollywood is officially handing the reins to YouTube creators. In this episode, guest co-host Sean Atkins (CEO of Dhar Mann Studios) joins Josh to tell all about the Dhar Mann creator plan. Plus, they discuss Sony hiring former YouTube executive Fede Goldberg to run its legacy Screen Gems label, and Disney’s brand new wide-reaching partnership with Dude Perfect. What you’ll learn: -- Why Sony is pivoting Screen Gems toward creator-driven films and shorter development cycles -- How Dude Perfect fits perfectly into Disney’s multi-genre, family-friendly strategy and experiential footprint -- The details of Dhar Mann Studios' $100 million initiative to connect brands directly with creators -- The development of 'Creator City', a massive new 9-soundstage compound in Los Angeles -- Druski's reportedly upcoming hosting gig on Saturday Night Live Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

On the show today: we break down the latest news shaking up the industry, including Dhar Mann's massive $100 million pledge to bridge the gap between creators and brands. We also dive into his upcoming "Creator City" campus, discuss why creators are flocking to LinkedIn, and explore YouTube's controversial new "Channel Search" testing. 00:00 Introduction & Welcome to Creator Upload 00:17 Advertising Week in New York City 02:14 The Rise of LinkedIn Creators 05:45 Dhar Mann’s $100M Adweek Challenge 08:52 Announcing Creator City in Los Angeles 10:29 Brand Activations & Studio Spaces 14:10 YouTube’s New Creator Discovery Tab 18:31 Meta’s Action Against Exploitative Ads 24:13 Mark Rober’s $2.5M Google Investment 26:26 Episode Wrap-Up & Outro Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

This week on Creator Upload, we recap our trip to Dallas for VidSummit, where we had our first proper live event! We share some of the insights we learned from within the creator industry, including a few we didn't expect. Then, we break down a pair of traditional media powerhouses stepping into creator-land, as Live Nation backs Creator Nation and WME launches Creator Labs. Plus, we discuss why the Academy Awards bringing the Oscars to YouTube is a massive shift for the future of global television. 00:00 Introduction & Losing Our Voices 00:57 Why We Love VidSummit 04:23 Our First Live Breakout Event 06:55 Insider Brand Deal Secrets 08:46 Reevaluating the Legacy of MCNs 12:12 Live Nation Backs Creator Nation 14:26 WME Unveils Creator Labs 16:39 Can Agents Build Creator Businesses? 21:49 The Oscars Come to YouTube Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Josh returns from YouTube’s Made On 2026 event at Pier 57 in NYC with a firsthand look at all the major platform announcements. From custom homepage feeds and TV remote comments to new AI editing tools and voice protection DRM, we break down what these updates mean for viewers, creators, and advertisers. 00:00 Introduction & Made On Event History 04:28 Consumer Updates: TV Viewing Metrics, Posts & Comments 09:30 Micro Dramas & Custom Feeds 14:37 AI Shopping Search Capabilities 17:52 Creator AI Updates: Ask Studio & Dynamic Thumbnails 19:36 Video A/B Testing & Natural Language Editing 22:14 Voice Likeness Protection & DRM 23:41 Advertiser Updates & Brand Deal Metrics 25:25 MrBeast Book Sales Analysis 26:55 ScrollEd & The Future of Reading Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

VidCon is officially teaming up with Cannes Lions and moving to Nashville, and Logan Paul just admitted to a $100 million mistake with his hydration brand, Prime. From the IAB Creator Fronts revealing a projected $44 billion industry spend by 2026 to a wild new AI scent marketing trend pitched at Brand Week, we cover the headlines you need to know. 00:00 Coming Up 00:20 Inside the IAB Creator Fronts 04:11 Fox Creator Studios and Mad Realities 06:04 A $44 Billion Creator Economy 08:15 Brand Week and Scent Marketing 13:19 Why Your Brand Needs a Scent 16:13 VidCon and Cannes Join Forces 21:13 VidCon is Moving to Nashville 30:02 Logan Paul's $100 Million Mistake 32:15 The Danger of Viral Creator Brands 37:28 Outro Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Did you know YouTube's public view counts might be vastly inflated? This week on Creator Upload, Lauren and Josh Cohen volley over why influencers are getting their credentials revoked at the US Open this year, and Wimbledon's preemptive bans for next. Then, we analyze YouTube's new "engaged view" metric that exposes over-counted public views, discuss Amelia Dimoldenberg's decision to end her incredible 12-year run of Chicken Shop Date, and react to 68-year-old former UTA CEO Jeremy Zimmer launching a Twitch talk show. 00:00 Welcome to Creator Upload 01:10 Late Night Tennis and Targeted Ads 02:32 US Open Kicks Out Influencers 06:04 Wimbledon Bans Ring Lights Next Year 08:20 Augusta National Regrets Dude Perfect 12:40 YouTube's View Count Inflation Exposed 20:49 The New Co-Viewing Metric Explained 22:42 Amelia Ends Chicken Shop Date 27:17 Ex-UTA CEO Starts Twitch Show 30:18 Outro & Subscribe Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Is AI ruining our schools, and did a golf ad just ruin a massive creator brand? In this episode, we tackle the recent generative AI bans in NYC and LA schools, debating whether students should rely on artificial intelligence for their coursework. We also break down Google’s new warning to advertisers about keeping a "human touch" for better conversions, and we explore the massive new YouTube and Amazon shopping partnership. Finally, we unpack the explosive Good Good Golf and Callaway controversy, detailing how a disastrous parody ad led to severed deals, pulled merch, and massive industry backlash. 00:00 Welcome to Creator Upload 00:17 Schools Ban Generative AI 02:26 The Flaws of AI in Education 06:28 The Mystery Behind Josh's Whiteboard 07:07 Google's Warning to AI Advertisers 09:59 The True Power of YouTube Ads 12:12 The Massive YouTube & Amazon Partnership 14:37 A Bizarre Shipping Fulfillment Nightmare 17:20 The Good Good Golf Controversy Explained 19:22 Should Brands Give Creators Total Control? 21:47 Creators Clashing With Traditional Golf 24:20 Episode Wrap-Up and Credits Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Meta just agreed to a massive $17 to $18 billion settlement over child safety and addictive platform design, but is it enough to spark real change? In this episode, Lauren Schnipper and Joshua Cohen dive deep into the dangers of deepfakes, AI slop, and the disturbing rise of targeted online extortion against minors. They break down Meta's settlement terms, including controversial contingencies that pressure TikTok and YouTube to follow suit. Later, Portal A co-founder Zach Blume joins the show to discuss how brands like Toyota and Lexus are acting like premium entertainment studios on YouTube. Finally, they wrap up with YouTube’s new expansion into 24/7 creator "stations". 00:00 Welcome to Creator Upload 01:03 The Dangers of AI Deepfakes 06:01 Online Extortion & Take It Down Act 12:53 Meta’s $18 Billion Lawsuit Settlement 16:33 Meta’s Strategy to Pressure Competitors 22:41 Is Australia’s Social Media Ban Working? 27:10 Interview: Zach Blume of Portal A 28:24 Brands Becoming YouTube Studios 35:50 YouTube Expands 24/7 Creator Stations 36:55 Wrap-Up & Outro Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Are YouTube's latest monetization and view metric changes a huge win or a total trap for creators? In this episode, Lauren and Josh break down YouTube's new million-dollar exclusivity deals to compete with Netflix, the shift to counting public views from the first frame, and the doubled Partner Program thresholds. Plus, we cover Meta’s massive 29-state lawsuit and ByteDance's new AI copyright deal with the MPA. What you’ll learn: -- Why YouTube is paying top creators upfront millions for platform exclusivity -- How YouTube's new 1st-frame view metric changes public view counts -- What the new doubled YouTube Partner Program monetization thresholds mean for you -- The legal battles hitting Meta and ByteDance’s new AI copyright framework 00:00 New Hair Who Dis 01:13 YouTube Pays Millions for Exclusivity 07:00 Neil Mohan vs Traditional Media Strategy 14:11 Three Types of YouTube Deals 18:23 Why YouTube Needs Hollywood Stars 20:38 YouTube Changes Public View Metric 23:42 Engaged Views vs Vanity Metrics 28:50 Doubling YouTube Partner Program Thresholds 34:10 29 States Sue Meta Over Kids 36:40 ByteDance and MPA AI Agreement 38:15 Outro and Final Thoughts Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

In this episode of Creator Upload, hosts Lauren Schnipper and Joshua Cohen break down the week's biggest news in the creator economy. We give our takes on LinkedIn's new feature to flag inauthentic AI "slop" and explore Disney's groundbreaking partnership with TikTok. What you’ll learn: -- How LinkedIn’s new AI detection tools might affect your reach -- The rules behind the Disney Creator Ambassador program on TikTok -- Why Hank Green is pausing his YouTube channel over AI concerns -- The viral Nantucket antique shop that hung a "No Influencers" sign 00:00 Introduction 00:15 LinkedIn's Anti-AI Slop Button 04:07 The Future of LinkedIn Feeds 09:07 Disney and TikTok Creator Partnership 11:08 Disney Creator Ambassador Program Details 13:41 Why Disney Needs TikTok Creators 16:48 Hank Green Pauses YouTube Channel 21:00 Nantucket Shop Bans Influencers 23:28 Outro and Subscribe Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Lauren and Josh break down Arizona State University's new BA in content creation and what it means for the maturity of the industry. They also dive into the massive new streaming partnership offering Peacock for free to YouTube Premium subscribers starting in 2027. What you’ll learn in this episode: -- The ins and outs of ASU's new creator degree at the Walter Cronkite School of Journalism -- How traditional media networks like NBC are now partnering directly with YouTube -- Why HBO Max is introducing a TikTok-style short video feed to its platform -- The impact of YouTube finally giving creators the ability to choose Shorts thumbnails Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Is broad creator fandom changing? In this episode, former VidCon CEO Jim Louderback (Inside the Creator Economy) joins us to break down how niche creator conventions are thriving, why teen fandom is fracturing, and what went down at Open Sauce. Plus, Lauren and Josh analyze record-breaking Q2 earnings from YouTube and Netflix, France’s brand-new social media ban for kids under 15, and YouTube’s official rollout of its new "Shows" feature. In this episode, you’ll learn: -- Why fandom is shifting from mega-conventions to hyper-focused communities -- How YouTube’s $11B+ ad revenue rivals Netflix’s entire business -- The real impact of international social media age bans on app usage -- How to use YouTube's new "Shows" feature to format episodic playlists 00:00 Statue of Liberty & World Cup Craze 01:09 World Cup Stars Explode on Social 04:38 Netflix Q2 Earnings: View Hours vs. Quality 11:31 YouTube Ads Hit Record $11 Billion 14:14 Jim Louderback Joins the Show 15:12 What is Open Sauce? 17:18 How Creator Fandom is Changing 20:20 AI, Drones & Tech at Open Sauce 22:41 VidCon Fans vs. Modern Niche Fans 23:53 France Bans Social Media for Under-15s 26:00 Is Australia’s Teen Social Ban Working? 30:35 YouTube Launches New "Shows" Feature 32:38 Instagram History Feature Request Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Right now, Netflix is heavily acquiring YouTube creator content, and AI filmmaking is fundamentally changing how stories are told online. Ben Relles (founder of Make Believe and former YouTube exec) joins the Creator Upload podcast to break down these massive industry shifts and what they mean for the future of entertainment. Living with a Merman: https://drive.google.com/file/d/1Cv37Yb_9soxgOI4lTqzgu3Yjrm1AWU8K/view?usp=drivesdk Elder Boy: https://drive.google.com/file/d/1i6cCZxdS1uvUYeLYIlAE_LF8XQfzuIRg/view?usp=drivesdk 00:00 Intro 00:22 Ben Relles' Creator Economy Background 01:04 The History of Netflix Using YouTube Talent 02:28 Netflix's Massive New Creator Deals (Jay Shetty, Rhett & Link) 06:11 YouTube vs. Netflix: Revenue & Watch Time Battle 09:11 Could YouTube Originals Work Today? 13:31 The Future of Premium Brand Deals on YouTube 16:44 How Creators Are Making Legitimate Movies 20:00 Why AI Filmmaking is the Next Frontier 26:39 What is Make Believe? (Interactive AI Video) 32:49 Outro & Where to Find Ben Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

In this episode, Lauren and Josh break down YouTube's push for Emmy validation and whether creators actually need traditional Hollywood awards. Plus, they explore Netflix's new strategy to compete with YouTube by partnering with digital publishers, and Tubefilter's Sam Gutelle joins the show to discuss the massive battle for the upcoming FIFA World Cup broadcast rights. 00:00 Intro & Mariska Hargitay 01:44 Will Creators Ever Win Emmys? 02:31 Subway Takes Gets Nominated 05:47 YouTube's Push for TV Ad Dollars 08:32 The First YouTubers to Win Emmys 10:43 Netflix's Deals with Digital Publishers 12:46 Is Netflix Building an "Anti-YouTube"? 16:15 Netflix vs. YouTube: The Watch Time War 19:31 Sam Gutelle on World Cup Broadcast Rights 22:25 Why YouTube Wants Global Soccer 25:07 Improving the Live Sports Viewer Experience 26:24 Outro Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand