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The podcast for Podiatry Clinic owners. Brought to your by Lorcan O Donaile, Podiatrist & Health Business Mentor. Discover how Lorcan O Donaile built a Clinic that allows his clinical hours to zero, take 4 holidays a year and spend more time with his family and doing the things he loves, all while increasing his profits by over 400%.👉The secrets on how to avoid the mistakes that means that most Podiatry Clinic Owners are chained to their stagnating businesses. 👉The tips to make the most of the patient's you already have, thus boosting your turnover before having to spend another cent on marketing. 👉A step by step system for hiring and retaining the best of staff.👉The process to follow to avoid wasting any more money on ineffective marketing. 👉The systems to get the new patient's you want beating a path to your clinic all on autopilot.👉How to devise the perfect pricing system to ethically boost your profits.👉The keys the giving your patient's the WOW customer experience. Lorcan O Donaile, Podiatry Business Coach has worked in private practice since qualifying from London Foot Hospital in 1998. Having set up his own clinic & almost losing everything he has rebuilt his business to one where his team now treat 500% more patient’s. This allows him to focus on helping other clinic owners to Earn More, Work Less & Enjoy Life in his Coaching Business www.morepracticeprofits.com

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Check latest episodes from The Podiatry Business Podcast podcast

Episode 211; Your Best New Patients Are Already on Your Books

2026/10/20

Every podiatry clinic owner I speak to wants more new patients. But right now, sitting in your clinic software, are hundreds of people who already know you, already trust you, and already have your number. They haven’t fallen out with you. Life got busy, and nobody asked them back. In this episode I’ll show you why patients lapse, how to pull that list, and one friendly message that can fill gaps in your diary this November and December. No ads. No new website. Just the patients you already have.

Episode 210; “Put Your Prices Up in January (Without Losing Patients or Sleep)”

2026/10/13

When did you last put your prices up? Not thought about it. Not moaned about it over dinner. Actually did it. If you had to stop and think, this episode is for you. Because everything you buy for your clinic costs more than it used to, and if your prices haven’t moved, the person paying the difference is you. Today I’m going to show you how to put your prices up in January without losing patients, and without losing sleep. And the reason I’m telling you in October is simple: a January price rise is won or lost in the next few weeks. By the end of this episode, a clinic owner will know how to choose a new price list, how and when to tell patients and the team, and how to handle the handful of objections without backing down, using a simple 3-part plan: Decide it + Announce it + Hold it.

Episode 209; “The Podiatrists Winter Lull Is Optional (Here’s How to Fix It)”

2026/10/06

Most podiatry clinic owners accept a “quiet season” from October to March — like it’s unavoidable. But it’s not. In this episode, I’m sharing a real conversation I had last week with a clinic owner who told me they always hit a lull… and exactly why that happens. We’ll break down the real culprit: “helicopter marketing” — the stop-start approach that creates stop-start bookings. Then I’ll walk you through the simple system that keeps your diary full year-round: an AI-powered website that converts, proper follow-up, and paid ads that create predictable patient demand.

Ep 208: How to Recruit Podiatrists (Without Relying on Random Instagram Posts)

2026/09/30

If you’re trying to recruit a podiatrist and your first move is “let’s post on Instagram”… this podcast will save you a lot of wasted effort. In this episode, I break down a simple framework to recruit pods consistently using the Marketing Triangle: Market, Message, Media. You’ll learn how to define the exact type of pod you want, craft a message that actually attracts the right clinicians (and repels the wrong fit), and choose the channels where podiatrists really hang out — from conferences and CPD days to LinkedIn, DMs, and Facebook groups.

Episode 207; You’ll Never Sell Your Clinic at That Price

2026/09/22

"You’ll never sell your clinic at that price" This week I spoke to two people actively looking to buy clinics. Both walked away from deals that should have happened… because the owners had no idea what the market actually pays for. Here’s the hard truth: if your clinic is a single-operator practice, even working short weeks and you love your "baby", and everything depends on you… you don’t have a “business” to sell yet. You’ve built a job. And when owners fall in love with their “baby” and price it based on emotion, they don’t just get less… they usually get nothing. I’ll explain what buyers really look for below in Ep 207 of The Podiatry Business Podcast

Ep 206; Scaling beyond the owner — employees vs rooms vs second location (what to do first)

2026/09/18

Most podiatry clinic owners don’t struggle because they lack skill — they struggle because the business is built around them. If you’re the one doing the consults, making the decisions, fixing the diary gaps, and jumping in when the team gets stuck, growth eventually hits a ceiling. In today’s episode, we’re tackling the big scaling question: what should you do first — hire an associate, add more rooms and capacity, or open a second location? Because each option solves a different problem, and choosing the wrong one can lock you into bigger overhead, more stress, and the same bottlenecks… just in a larger building. I’m going to walk you through a simple decision framework to identify your true constraint — demand, space, or clinician time — and then map the smartest next step based on where your clinic is right now

Ep 205 Chat GPT ads for Podiatrists- a guide

2026/09/09

ChatGPT Ads are now available — and for podiatrists, this could be one of those “early Facebook ads” moments where the clinics that move first get the advantage. Patient behaviour has changed. Google still works brilliantly for people ready to book (“podiatrist near me”). But when someone is earlier in the decision process — asking “How do I fix plantar fasciitis?” — more and more of them are having that conversation with AI, mainly ChatGPT. In this new podcast episode, I break down what ChatGPT ads are, how they work, and how podiatry clinics can use them to reach new patients earlier (before it gets crowded).

Episode 204; Are you skint even though you have a full diary?

2026/09/01

Many podiatry clinic owners are flat-out busy: full diaries, waiting lists, and constant demand—yet the bank account still feels tight. The problem isn’t effort, it’s running the clinic reactively based on what’s in the bank, instead of managing it like a business. In this episode, we show how to start with the end in mind: define the life and income you want, then design a clinic that delivers it. We break down the simple numbers that matter—breakeven, revenue per hour, and required billable hours—so you can close the gap with a clear plan.

Ep 203; Are Podiatry Google Ads Dead?

2026/08/26

Google Ads isn’t dead… but if you run a podiatry clinic, it might feel like it. In episode 203 of the Podiatry Business Podcast, I’m going to break down how Google Ads actually works—an auction on keywords—and why the game has changed so dramatically in the last 12 months. We’ll talk about the two types of searches that used to drive consistent new patient enquiries: the “podiatrist near me” book-now crowd, and the condition-based researchers looking for answers. Then we’ll unpack what AI, ChatGPT, and Google’s own AI results have done to that second group—and what it means for your ads, your website, and your AI SEO strategy

Ep 202; Are More Podiatry Clinic Locations Actually Killing Your Profits?

2026/08/20

More clinic locations sounds like growth… but it can quietly kill your profits. I recently spoke with a clinic owner running multiple locations, each only 1–2 rooms. The result? More rent, more admin staff, more complexity — and less money left at the end of the month. In today’s episode I break down why one larger clinic often beats multiple small sites — and the smarter way to expand without bleeding cash or loosing your mind.

Episode 201; Add 50% Profits To Your Podiatry Clinic In 6 Months

2026/07/29

This podcast is a recording a a recent 30 min Workshop where Lorcan discussed the process to assess and measure the numbers in your clinic and how they affect your profits. He also give practial exercises to implem,ent in your podiatry clinic to alter these numbers and increase your profits. Tried and tested across podiatry clinics this formula when implemented yields a healthier podiatry business & greater profits

Ep 200; Why You Can’t Recruit Clinical Staff In Your Podiatry Clinic

2026/07/24

Struggling to recruit clinical staff? It’s probably not “the market”—it’s your offer, your message, and your process. In this episode, we unpack the real reasons clinics can’t attract great clinicians: vague job ads, visible chaos, unclear pay, no career path, and slow hiring timelines. You’ll get a simple framework to make your clinic more attractive, move faster with candidates, and build a role clinicians actually want to say yes to.

Episode 199; How to know when it's the right time to recruit another podiatrist

2026/07/17

Hiring another podiatrist can feel like the answer—until it becomes a new source of stress and sleepless nights. In this episode, we break down when it’s actually smart to take on more staff (and when it’s not). You’ll learn the 5 clear “green lights” that signal you’re ready to hire, how to avoid hiring into chaos, and which roles typically create the fastest leverage in a clinic. If you want growth without headaches, start here.

Episode 198; Squeezing In That Patient Is Keeping You Stuck

2026/07/10

Squeezing in “just one more patient.” It feels responsible. It feels like good service. But it quietly keeps you trapped trading time for money — and it steals the hours you need to fix the real problems in the business. I’ll share a story from this week that proves it, then I’ll break down the mindset behind it and give you a simple way to protect CEO time so your podiatry clinic can actually grow.

Episode 197; Why I Sold My Podiatry Clinic (And What You Can Learn From It)

2026/07/03

I sold a majority share of my podiatry clinic—and it didn’t happen at the “perfect” time. In this episode, I break down why I partnered up, how we’re scaling with new investors, and what it means to earn dividends now while securing a guaranteed exit when I’m ready to retire. More importantly, you’ll learn how to make your clinic attractive to buyers, build real leverage, and create options long before you ever want to sell.