Advertise on podcast: Growth Position with Hamish Mackenzie

Why transformation initiatives are often a waste of time and money, and what to do instead. 

In this episode, I'm joined by friend, colleague and digital marketing maven Tim Parkin. A former games developer and military simulation specialist, Tim advises global corporations on how to market digitally effectively and efficiently.  The topics we discuss include:  Why marketing hacks don’t workWhy being data-driven is often a waste of time and moneyWhy chatbots are ludicrousAnd much more besides! You can learn more about Tim and his work at www.timparkin.com.  Enjoy the episode!

In this episode, I explain why CEOs should be spending a lot less time on operations, and a lot more time becoming their company's lead salesperson - by focusing on customer outcomes. I also give you 5 practical and immediately actionable tips on how to position yourself more effectively outside of your organization: 1) Get out more - literally: How to broaden your perspective and gain important insights by being more aware of what is going on in the market. 2) Become more visible: Why CEOs need to put themselves in the spotlight instead of hiding in the corner office. 3) Blow your own trumpet: Why you need to spend more time promoting the achievements of your business by showcasing outcomes for customers, not your products.  4) Have a strong opinion: Why you need to speak out on relevant issues in yoru industry - especially if it means upsetting some people. 5) Talk about more than your business: Why it pays to prove that you're much more than just the boss. To discuss any of the areas I cover or request a topic for a future episode, drop me a line at: [email protected] For more episodes, articles and resources, and to find out more about what I do, check out my website at: www.hamishmackenzie.com

In this episode, I explain why your personal positioning as a CEO is critical to establishing an effective growth position for your business. I also give you 5 practical and immediately actionable tips to improve your positioning within your organization: 1) Take the tough decisions early: Why a fast, clear decision and 80% accuracy is better than procrastinating to be 100% sure you're not making a mistake 2) Talk to everyone - but don't let everyone speak: Why letting everyone "have their say" is insane. Listen to people whose opinion matters. 3) Focus on gains not problems: Why it's better to turn great people into superstars, rather than trying to get poor performers up to average. 4) Take some of the glory and all of the blame: Bask in the glory of successes, but stand up and be counted when something goes wrong. 5) Replace time-management with self-management: Why time management is a myth, and how to outperform Fortune 500 CEOs before 9am. To discuss any of the areas I cover or request a topic for a future episode, drop me a line at: [email protected] For more episodes, articles and resources, and to find out more about what I do, check out my website at: www.hamishmackenzie.com