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Topics covered: Why restaurants are still the #1 place where wine brands are built How distributors and suppliers decide which wines get shelf space The role of brand ambassadors and in‑store “activations” Real‑time POS data and how close the industry is to instant analytics Why sampling is expensive — especially when the bottle retails for $80 The difference between impulse‑buy wines and high‑end decision‑tree wines How store expertise varies wildly from state to state and shop to shop Key insight: Behind every bottle on a shelf is a mix of relationships, data, sampling budgets, and strategy — not just taste. Guest: Sherman Mohr — wine industry expert and co‑founder of SharedSpirits.com @thebestwinepod Discover More from The Best 5 Minute Podcast Network: Wine Podcast Music Podcast Travel Podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Introducing Firm Feedback That Builds Trust and Stronger Teams from The Tony DUrso Show - Journey to Success!. Follow the show: The Tony DUrso Show - Journey to Success! Most leaders don't struggle with effort—they struggle with clarity. 👉 Follow the show so you don't miss conversations like this. In a world where teams are stretched and expectations are high, many leaders hesitate to say what needs to be said. That hesitation comes at a cost—performance stalls, resentment builds, and strong people walk away. In this conversation, Jeff Hancher breaks down how to give honest, firm feedback without damaging trust—and why it's one of the most important leadership skills today. What You'll Learn • Why avoiding feedback quietly destroys performance and morale • The difference between firm feedback and harsh leadership • How to "earn the right" before having tough conversations • The 3 types of feedback—and when to use each one • How strong leaders balance expectations, feedback, and accountability Sponsors & Partners • Notion.com/tony — AI-powered workspace for notes, docs, and projects. • Shopify.com/tony — Build and scale your business. Start your $1/month trial. • For sponsorship opportunities, email [email protected] About Jeff Hancher Jeff Hancher is an executive coach, keynote speaker, and USA Today bestselling author of Firm Feedback in a Fragile World. After 24 years in a Fortune 500 company—earning 12 promotions and developing dozens of leaders—he now helps organizations build high-performance cultures through clear, effective communication and leadership accountability. Listen or read the full episode now: 👉 https://tonydurso.com/podcast/firm-feedback-that-builds-trust-and-stronger-teams/ Get more insights like this — join the Elite Entrepreneurs newsletter: 👉 tonydurso.com/news Full transcript available below for readers who prefer to follow along. DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to [email protected].

It's one of the most dramatic moments in wine history — and it almost didn't happen. Steven Spurrier, an Englishman running a small wine shop and the first independent wine school in Paris, organized what was supposed to be a friendly Franco-American comparison in honor of the U.S. bicentennial. His colleague Patricia Gallagher had visited Napa, tasted the wines, and believed. The California winemakers themselves had no idea their bottles were even entered. Getting the wine to Paris was its own adventure — Patricia Gallagher sweet-talked TWA passengers into carrying bottles in their personal luggage just to get past the two-bottle limit. The blind tasting results stunned the room. A Chardonnay from Chateau Montelena topped France's finest Burgundies. The 1973 Stag's Leap Cabernet Sauvignon outscored Château Mouton Rothschild and Château Haut-Brion. One judge demanded her ballot back. Spurrier was reportedly banned from France's prestigious wine tour circuit for a year. The lone journalist in the room filed his story for Time magazine. It ran on page 85, next to a tire ad. Nobody thought it mattered. Then came 2006. The same wines, tasted again — 30 years later. The French had long insisted California wines couldn't age. The rematch told a different story: all top five wines were from California. The whole story comes alive in the film Bottle Shock — highly recommended viewing. @thebestwinepod Discover More from The Best 5 Minute Podcast Network: Wine Podcast Music Podcast Travel Podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

 The Documentary That Sparked a Wine Empire Maba Ba traveled to Senegal to produce a documentary about Mbeubeuss, a massive wasteland outside Dakar where entire families live and work among the trash. As the transcript states: “It’s literally a city of trash… there are people who live in that city.” The film aimed to highlight how global environmental reforms ignore the people whose livelihoods depend on this ecosystem. The Unexpected Path to Flying Whale Wine Before leaving for Senegal, a woman told Maba about a talented French winemaker. After filming, he flew to Barcelona, drove to Perpignan, and met the winemaker in person. Their connection was instant — shared language (both speak French), shared passion, and shared ambition. Flying Whale Wine, born from a collaboration between Maba Ba and winemaker Didier Rodriguez, is rooted in the rich terroir of Roussillon at Domaine Sol Payre. Established in 1913, this family estate has cultivated its 56 hectares for over a century, guided by passion, tradition, and a deep respect for the land. @thebestwinepod Discover More from The Best 5 Minute Podcast Network: Wine Podcast Music Podcast Travel Podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Sherman Mohr has been navigating pivots his entire career — and he's gotten very good at it. In this episode, Forrest sits down with the co-founder and COO of Shared Spirits (sharedspirits.com), a mobile app that lets you buy, share, and redeem wine, beer, and cocktails directly through participating restaurants. Sherman's road to the wine world wound through the mortgage industry, a move to Nashville in 1990, and eventually a leap into marketing and technology. Shared Spirits was born in the mid-2010s — a concept, Sherman admits, that was ahead of its time. When COVID hit and restaurants went dark, he didn't wait it out. He launched Liquid Ellipse Marketing, a promotional agency placing brand ambassadors in retail wine and spirits stores — and built it into a company that ran 1,700 events in a single year. Now with Shared Spirits relaunched and growing, Sherman is also channeling his experience into Over50Pros, a new venture serving professionals over 50 navigating career transitions. Key takeaways from this episode: The Shared Spirits app is essentially Venmo for cocktails — integrated directly with a restaurant's beverage program Retail wine stores were deemed essential during COVID, which opened the door for the promo agency pivot Despite headlines about the wine industry's challenges, Sherman sees strong consumer demand on the ground @thebestwinepod Discover More from The Best 5 Minute Podcast Network: Wine Podcast Music Podcast Travel Podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode Highlights: The origin of Flying Whale Wine The influence of the Dogon people and the Sirius star system Growing up in Dakar, Senegal A chance meeting that led to winemaking in France Why wine is more than a drink—it’s culture and connection @thebestwinepod Discover More from The Best 5 Minute Podcast Network: Wine Podcast Music Podcast Travel Podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Key Topics: The legend of the “wine song” and its rumored composer How music influences wine tasting experiences Behind‑the‑scenes insights from winemakers and musicians Forrest’s reflections on storytelling through sound and sip Subscribe for more short, flavorful stories about wine, culture, and creativity.  Share this episode with a friend who loves both music and merlot. @thebestwinepod Discover More from The Best 5 Minute Podcast Network: Wine Podcast Music Podcast Travel Podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What We Cover What “low ABV” wine actually means How winemakers reduce alcohol (early harvest, cool climates, spinning cone tech) Why younger drinkers are driving the trend. Whether low‑alcohol wines can still taste great. The surprising region producing naturally delicious low‑ABV bottles. What to avoid when shopping. @thebestwinepod Discover More from The Best 5 Minute Podcast Network: Wine Podcast Music Podcast Travel Podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Premise: You’ve heard the episodes featuring Master Sommelier Ian Cauble… Now it’s time to see what actually stuck. What You’re Being Tested On: Ian’s background and origin story His path into wine Key wine insights and preferences Industry facts (including the brutal MS exam) Personal quirks and memorable moments @thebestwinepod Discover More from The Best 5 Minute Podcast Network: Wine Podcast Music Podcast Travel Podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this extended interview, Forrest Kelly talks with Master Sommelier Ian Cauble about the passion, discipline, and sensory skill required to become one of the world’s top wine experts. Becoming a Master Sommelier Why only about 3% of candidates pass the Master Sommelier exam The three components of the exam: ,Theory, Blind tasting, Service Why sommeliers must master wine, spirits, geography, culture, and hospitality Discovering Wine The meal that changed Cauble’s life:Sauvignon Blanc, goat cheese, basil, and tomato Early experiences working in Portugal’s Douro Valley Traveling the world discovering wine regions and food cultures Wine Culture & Global Wine Laws How European appellation systems like AOC, DOC, and DOCG protect authenticity Why irrigation is illegal in many French vineyards The problem of global wine counterfeiting Wine Philosophy Why wine should be approachable rather than intimidating How a great sommelier helps guests spend money wisely Why wine can tell a story about place, history, and geology The Caubleist Ian Cauble’s curated wine platform that features: Small-production wines Organic and biodynamic producers Daily wine recommendations Private wine sourcing and cellar consulting @thebestwinepod Discover More from The Best 5 Minute Podcast Network: Wine Podcast Music Podcast Travel Podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In the final segment of Forrest Kelly’s interview with Master Sommelier Ian Cauble, the conversation turns to the remarkable sensory abilities that make great sommeliers stand out. The “superpower” of a sommelier’s taste memory How Cauble can recognize wines he tasted months or years earlier Why palate sensitivity plays a role in wine expertise Why wine appreciation is subjective and personal Surprising food pairings, including Spam musubi and sushi combinations Key Insight Ian Cauble explains that one of his most unique abilities is remembering the exact flavor profile of wines he has tasted in the past, sometimes recalling the specific wine months later simply by tasting it again. Connect with Ian Cauble Website: TheCaubleist.com Instagram: @iancaubleist Email: [email protected] @thebestwinepod Discover More from The Best 5 Minute Podcast Network: Wine Podcast Music Podcast Travel Podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Is corked wine actually better than screw cap? Mark from New Jersey — who calls himself "Cheap Drunk" — phones in with a question his lady has been giving him grief about, and Forrest Kelly along with Sour Grapes sets the record straight. The truth is, screw caps aren't a sign of a cheap wine — they're a sign of a smart winery. From the history of cork to the very real problem of cork taint, this episode breaks down one of wine's most persistent myths in classic Best 5 Minute Wine Podcast fashion: fast, funny, and completely on your side. @thebestwinepod Discover More from The Best 5 Minute Podcast Network: Wine Podcast Music Podcast Travel Podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Best 5 Minute Wine Podcast, Forrest Kelly sits down with Master Sommelier Ian Cauble for a fun and relaxed conversation about wine culture and why wine should feel welcoming—not intimidating. What an Ian Cauble action figure would look like (board shorts, flip-flops, and a glass of Burgundy) Why Cauble believes wine experts should avoid being stuffy or intimidating Drinking wine from anything available—even a paper cup How you can still find great wine for around $8 Why European grocery stores often offer excellent wines for under $5 A memorable trip to Morocco’s coastal town of Essaouira Wine trends and why Cauble doesn’t mind ice cubes in rosé Why pét-nat wines aren’t his personal favorite Memorable Quote “I’ll drink wine out of anything… even a paper cup if that’s what you’ve got.” @thebestwinepod Discover More from The Best 5 Minute Podcast Network: Wine Podcast Music Podcast Travel Podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Sour Grapes — who returns after a brief absence involving a rogue travel influencer, an airspace dispute, and Sour's vineyard dog, Bubbly who declared war on a drone. Once the chaos is explained, Sour Grapes gets down to business: that comfortable mid-range price point you keep landing on isn't about quality — it's about psychology. The wine industry has engineered a "safe zone" designed for shoppers who want to feel sophisticated without making a commitment. Under $15 feels risky. Over $25 feels like a statement. But $18.99? That's the sweet spot built on behavioral economics, distributor margins, and shelf strategy — not winemakers singing over stainless steel tanks. Sour Grapes also calls out one of the wine world's least-talked-about secrets: that heavy bottle you think signals quality? You're paying for the glass. Literally. The episode closes with a challenge to stop shopping by number and start paying attention to region, importer, and the winemaker behind the label — because a $14 bottle from an honest producer can humble a $32 ego bottle any day of the week. @thebestwinepod Discover More from The Best 5 Minute Podcast Network: Wine Podcast Music Podcast Travel Podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Best 5 Minute Wine Podcast, Forrest Kelly talks with Master Sommelier Ian Cauble about wine culture, authenticity, and why wine should never feel intimidating. How European wine systems like DOC and DOCG protect quality and authenticity Why the United States has fewer restrictions on wine production compared to Europe How products like Parmigiano Reggiano are protected by regional laws The global problem of wine counterfeiting, including fake Bordeaux bottles Why olive oil and honey are also frequently counterfeited The importance of buying from trusted wine vendors and professionals Wine & Water Discussion Why even water can have terroir-like qualities The growing world of water sommeliers Favorite mineral waters including: Agua de Piedra from Mexico - Vichy Catalan from Spain Memorable Story Ian describes opening a bottle of wine while riding waves in a small dinghy off the island of Salina near Sicily, spilling wine while trying to pour glasses as the boat bounced in five-foot waves with Stromboli’s active volcano erupting in the distance. @thebestwinepod Discover More from The Best 5 Minute Podcast Network: Wine Podcast Music Podcast Travel Podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.