
Advertise on podcast: Business Growth Podcast
Rating
4.8from
This podcast has
502 episodes
Language
EnglishPublisher
Madison PaigeExplicit
No
Date created
2020/02/25
Latest episode
2026/10/23
Average duration
28 min.
Release period
4 days
Description
If you are building a brand with the potential to lead a category, this is your new favorite place. The Business Growth Podcast is where consumer brands scale toward household name status with growth frameworks, expert insight, and powerful founder stories. Hosted by Madison Paige, TEDx speaker and strategic advisor to 500+ product based companies across industries. Conversational, actionable, and rooted in experience. Together we turn your potential into strategy, clarity, and scale.
Unlock Business Growth Podcast podcast Email contact info,
Listeners & Audience details
Email contact information
Direct podcast contact details

Listeners
Audience numbers & engagement insights

Audience details
Podcast Insights

Podcast episodes
Check latest episodes from Business Growth Podcast podcast
505: “How Do I Build Stability in My Sales Without Chasing” // COACHING SESSIONS
2026/10/23
LISTEN TO THIS EPISODE IF YOU’RE TIRED OF CHASING SALES AND WANT YOUR BUSINESS TO FINALLY FEEL PREDICTABLE.
You know people want your products. You’ve had incredible sales months, a video that went viral, or ads that seemed to print money. So why does it still feel like you’re starting from scratch every time sales slow down?
In this episode, I’m breaking down the difference between making sales and building a business that consistently generates them. Because if your revenue depends on one winning ad, one influencer, or one viral moment, you don’t have a reliable sales system just yet.
I’m walking you through the three-part Grow, Nurture, Sell framework that helps you turn unpredictable sales spikes into a repeatable marketing system. So you can stop scrambling and start scaling with confidence.
In this episode:
Why your best sales month might be hiding a bigger problem in your businessThe difference between a brand that can make sales and one that can reliably repeat themThe three missing pieces that could be making your revenue feel like a roller coasterWhy going viral is only the beginning and what you should do with all those new eyes on your brandThe marketing mistake that leaves potential customers interested but not ready to buyHow to spot the gaps in your customer journey before they cost you salesWhy your best-performing content might not be the content that actually convertsThe simple framework that helps you know which marketing lever to pull when sales slow downHow to build a reliable sales foundation before adding more channels and strategiesWhat you need to understand about your marketing before you can scale toward seven figuresWhy the most effective marketing strategy isn’t necessarily the sexiest oneHow to stop relying on one ad, influencer, or viral moment to keep your business afloat
📌 Have a question you want featured next time? Join the free podcast community below!
Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus
JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE
FREE TRAININGS // CLICK HERE TO BROWSE
EXPLORE PROGRAM & SERVICES // CLICK HERE
APPLY TO WORK WITH ME // CLICK HERE
FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige
504: The Reason Your Brand Isn't at $1 Million Yet? You're Doing Too Much.
2026/10/20
LISTEN TO THIS EPISODE IF YOU FEEL LIKE YOU’RE DOING EVERYTHING IN YOUR BUSINESS BUT NOTHING IS ACTUALLY MOVING THE NEEDLE.
More marketing channels. More product launches. More platforms. More strategies to try. And somehow, despite doing ALL the things, your business still isn’t growing as quickly as you want it to.
In this episode, we’re talking about one of the biggest mistakes I see product-based business owners make: trying to do too much, too soon. After working with hundreds of businesses, I’ve seen how chasing every new strategy can leave you overwhelmed, overspending, and spreading your time and resources so thin that nothing gets the attention it needs to actually work.
We’re breaking down why scaling often comes from subtraction, how to identify the one to three growth activities that deserve your focus, and why you need to master what’s already working before adding more complexity to your business. We’re also getting into the importance of tracking your data, identifying proven revenue-generating activities, and learning to put good ideas on the shelf until the timing is right.
In this episode:
Why doing more could actually be slowing down your business growthThe hidden cost of trying to copy every strategy that works for another brandHow many growth activities you should actually be focusing on at onceWhy you need one reliable customer acquisition channel before adding moreHow to identify the revenue-generating activities worth doubling down onWhat Rhode’s product strategy can teach us about the power of simplicityHow to audit your to-do list and decide what actually deserves your timeThe questions to ask before investing in another marketing channel, product launch, or initiativeWhy tracking your data is essential to knowing what’s workingThe challenge I want you to take on if you’re ready to grow
JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE
FREE TRAININGS // CLICK HERE TO BROWSE
EXPLORE PROGRAM & SERVICES // CLICK HERE
APPLY TO WORK WITH ME // CLICK HERE
FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige
503: Steal This Strategy: What Big Brands Are Doing in October to Prepare for the Holidays
2026/10/16
LISTEN TO THIS EPISODE IF YOU WANT THE INSIDE SCOOP ON WHAT SMART BRANDS ARE DOING IN OCTOBER TO GET AHEAD OF THE HOLIDAY RUSH.
Think it’s too late to make a difference in your holiday sales? Or maybe you’re already mentally checked out and telling yourself Q4 will be what it will be. Not so fast.
In this episode of Steal This Strategy, we’re pulling back the curtain on what successful product-based brands are doing in October to prepare for the busiest shopping season of the year. We’re talking about what’s happening behind the scenes with inventory, fulfillment, customer experience, and marketing. And how brands are still testing, optimizing, and finding opportunities to drive more sales before the holiday rush hits.
We’re also breaking down what customers are actually doing right now, why October is about getting on their holiday shopping lists before they’re ready to buy, and how to nurture your audience so you’re top of mind when November and December roll around.
In this episode:
What customers are actually doing in October before peak holiday shopping beginsWhy people may be shopping for the holidays before they’re ready to buyThe behind-the-scenes preparations that can make or break your Q4Why the holidays expose the operational cracks already hiding in your businessThe marketing strategy that goes beyond Black Friday and Cyber MondayHow to get your brand onto customers’ holiday shopping lists earlyHow to test holiday offers before the biggest shopping weekend of the yearThe three things I want you focusing on right now to prepare for the rushWhy it’s not too late to make meaningful changes to your holiday salesHow to use the next few months to create your strongest Q4 yet
JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE
FREE TRAININGS // CLICK HERE TO BROWSE
EXPLORE PROGRAM & SERVICES // CLICK HERE
APPLY TO WORK WITH ME // CLICK HERE
FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige
502: How to Turn Holiday Customers Into Repeat Customers // BIGGEST OPPORTUNITY OF THE YEAR
2026/10/13
THE HOLIDAYS SHOULD BE A SPRINGBOARD INTO YOUR 2027 GOALS
Everyone wants a record-breaking Q4. But what if the real win isn’t just how much you sell during the holidays, but how many of those customers you can bring back in 2027?
In this episode, we’re breaking down how to turn holiday shoppers into repeat customers and use Q4 as a springboard for next year’s growth. Because when you have more eyes on your brand, more people discovering your products, and more customers buying gifts, you have an opportunity to build a much stronger sales baseline. Not just a temporary holiday spike.
We’re getting into the overlooked parts of holiday strategy that can make a massive difference, from your packaging and post-purchase email flows to shifting your messaging in January and identifying the products that will bring customers back for a second purchase.
In this episode:
Why your holiday sales strategy shouldn’t end when the gifts are deliveredThe hidden opportunity inside every gift purchaseWhy the second purchase is the one you really need to focus onThe packaging mistake that could be costing you future customersWhat your post-purchase email flow should actually be doingHow to turn gift buyers into customers who shop for themselvesThe messaging shift your brand needs to make between December and JanuaryWhy January is a data goldmine for your businessThe overlooked holiday follow-up opportunity that could bring customers back soonerWhy sophisticated brands are already planning their Q1 launches during Q4How to use holiday customer data to build a stronger sales baseline for 2027
JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE
FREE TRAININGS // CLICK HERE TO BROWSE
EXPLORE PROGRAM & SERVICES // CLICK HERE
APPLY TO WORK WITH ME // CLICK HERE
FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige
501: You’re Probably Using Influencer Marketing Wrong with Chelsea Evans
2026/10/09
LISTEN TO THIS EPISODE IF YOU WANT TO KNOW WHAT ACTUALLY MAKES INFLUENCER MARKETING WORK IN 2026.
In this episode, I’m joined by Chelsea Evans, founder and CEO of Momfluence, to break down what brands are getting wrong about influencer marketing, UGC, gifting, and working with creators. We’re talking about why smaller creators can often outperform bigger names, why authenticity matters more than perfectly scripted content, and how to think about influencers as part of your broader marketing ecosystem. Not a magic sales button.
We’re also getting very tactical about what to do with a $10,000 influencer marketing budget, how to structure gifting campaigns, what metrics actually matter, and why the content you get from creators may be far more valuable than the immediate sales it generates.
If you’ve tried influencer marketing and thought “this doesn’t work for my brand,” this conversation might completely change the way you look at it.
In this episode:
Why influencer marketing isn’t the instant sales machine it used to beThe reason smaller creators can outperform creators with millions of followersHow to tell the difference between influencer marketing and UGCWhy brands need to stop over-controlling creator contentThe gifting strategy that can actually make sense for smaller brandsHow to make the most of a $10K influencer marketing budgetWhy content quality and CPM can matter more than immediate salesThe role of whitelisting, retargeting, and paid ads in making influencer content workWhat brands should actually be testing before deciding influencer marketing “doesn’t work”Where TikTok Shop, affiliate marketing, and creator marketing are headed next
Connect with Chelsea:
Website: https://momfluence.co/
Instagram: https://www.instagram.com/momfluence.co/
LinkedIn: https://ca.linkedin.com/in/chelsea-clark-momfluence
JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE
FREE TRAININGS // CLICK HERE TO BROWSE
EXPLORE PROGRAM & SERVICES // CLICK HERE
APPLY TO WORK WITH ME // CLICK HERE
FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige
500 Episodes Later: My 10 Rules for Building a Successful Product-Based Business
2026/10/06
LISTEN TO THIS EPISODE IF YOU WANT MY COMPLETE RULEBOOK OF WHAT I SEE TO BE THROUGHPUTS FOR SUCCESS AFTER RECORDING 500 EPISODES WITH SOME OF THE BIGGEST NAMES IN BUSINESS
500 episodes. Hundreds of conversations. Founders who have built $100M+ businesses, category-leading experts, brilliant operators, and hundreds of product-based businesses I’ve worked with behind the scenes. After all of those conversations, there are certain lessons that just keep coming up.
For episode 500, I’m turning everything I’ve learned into one rule book for building a successful product-based business. The tactics will change. Platforms will change. Algorithms will change. But these principles have stayed remarkably consistent.
We’re talking about the things that actually separate businesses that grow from businesses that stay stuck. So if you’re building something bigger than where you are today, this is the rule book I want you to keep coming back to.
In this episode:
The 10 rules I’ve seen consistently drive successful product-based businessesWhy being different matters more than trying to be everything to everyoneThe surprising reason doing less can actually accelerate your growthThe one thing your competitors can never truly copyThe tiny details that can make a massive difference in your businessThe founder trait I believe is wildly underratedWhy the strategies that got you here may not get you to the next levelHow your mindset can put a ceiling on your strategyWhy revenue alone is a terrible definition of successThe lesson 500 episodes taught me about never feeling readyWhat I’ve learned from talking to some of the biggest names in business
JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE
FREE TRAININGS // CLICK HERE TO BROWSE
EXPLORE PROGRAM & SERVICES // CLICK HERE
APPLY TO WORK WITH ME // CLICK HERE
FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige
499: Choose the Bigger Story: Stop Letting Other People Decide What’s Possible for You
2026/10/02
LISTEN TO THIS EPISODE IF YOU EVER FEEL LIKE YOU’RE BROUGHT DOWN BY THE NARRATIVE THE WORLD OR SOMEONE HAS PUT ON YOU OR YOU JUST WANT A WAKE UP CALL
Whether it’s building a business, getting married, having kids, getting older, or stepping into a new season, there always seems to be a story about why it’s going to get harder, why you’re going to lose something, or why you might not be able to do what you want to do. But what if you stopped accepting those stories before you’ve even lived them?
We’re talking about choosing the bigger story, questioning the assumptions you’ve been carrying, and paying attention to the beliefs that might be quietly shaping the decisions you make. Because if you keep telling yourself the smaller story, you might never give yourself the chance to find out what’s actually possible.
So if you’ve been playing small, bracing for things to go wrong, or letting someone else’s reality dictate what you think your life or business can look like… this is your nudge to rethink the story.
In this episode:
The stories we accept as “truth” without ever questioning themWhy someone else’s experience doesn’t have to become your realityThe business narrative I’ve spent years trying to changeWhy success doesn’t have to mean working yourself into the groundHow the stories you believe can shape the actions you takeThe difference between choosing a bigger story and ignoring realityThe questions I want you to ask yourself about the narratives you’re carryingWhy you need people around you who will challenge your limiting storiesHow to start proving the bigger story to yourselfWhat would change if you genuinely believed you could figure it out?Why your next level might require you to stop believing the story that you’re “not the kind of person” who gets there
JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE
FREE TRAININGS // CLICK HERE TO BROWSE
EXPLORE PROGRAM & SERVICES // CLICK HERE
APPLY TO WORK WITH ME // CLICK HERE
FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige
498: Case Study: How We Turned a “Boring” Product Into a Premium Brand
2026/09/29
LISTEN TO THIS EPISODE IF YOU WANT A FULL BREAKDOWN OF HOW I TOOK A START UP FROM BLENDING IN TO STANDING OUT AS A PREMIUM OPTION IN THEIR CATEGORY
What does it actually take to launch a product-based business that doesn’t look like everyone else in the category? In this episode, I’m pulling back the curtain on a real client case study and walking you through how we took a startup idea and built the foundation for a premium brand before it even launched.
We’re breaking down the strategic decisions that happened before the website, packaging, content, or marketing. Including defining the long-term vision, finding the customer and visual gaps in the category, and creating a brand world that gives people a reason to choose this product over the alternatives.
If you want to build a brand that can command a premium, stand out in a crowded category, and eventually earn a place on major retail shelves, this is what needs to happen before you start pouring money into marketing.
In this episode:
How we took a startup concept and turned it into a premium brandThe first question you need to answer before touching your brandingHow to find the customer gap hiding inside a crowded categoryWhy your differentiation doesn’t have to be a completely new productHow to build a brand world around the customer you actually wantWhy premium customers are buying more than product featuresThe messaging shift that can completely change how a product is perceivedHow packaging, photography, and your website become proof of your positioningWhy premium doesn’t automatically mean spending more moneyThe exact order we followed to build this brand before launchHow this brand started attracting wholesale opportunities before going liveWhy strategy and creativity have to work together to create momentum
JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE
FREE TRAININGS // CLICK HERE TO BROWSE
EXPLORE PROGRAM & SERVICES // CLICK HERE
APPLY TO WORK WITH ME: // CLICK HERE
FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige
497: “Is Influencer Marketing Worth It For Scaling Brands in 2026?” // COACHING SESSION
2026/09/25
LISTEN TO THIS EPISODE IF YOU WONDER IF INVESTING IN INFLUENCER MARKETING IS WORHT YOUR DOLLARS TODAY
Everyone seems to be doing influencer marketing. But between expensive brand deals, gifted products that never get posted, and creators getting more selective about what they promote, it’s fair to wonder whether the investment is actually paying off.
In this coaching session, I’m answering Lauren’s question about whether influencer marketing is worth it for scaling product-based businesses. We’re breaking down the difference between gifting, paid influencer marketing, affiliates, and long-term creator partnerships. And why treating them as one big strategy can lead to unrealistic expectations.
We’re also looking at what brands like Bloom Nutrition did to build visibility at scale, why smaller creators can be valuable, and when influencer marketing makes sense in your growth journey. Because sending a few boxes and hoping for the best isn’t a strategy. and the right approach depends on where your brand is today.
If you’re considering putting serious money into creators, let’s talk about what needs to be in place before you start sending products, signing contracts, and crossing your fingers.
In this episode:
Why gifting a product doesn’t mean an influencer owes you a postThe big difference between gifted and paid influencer marketingWhy a creator’s follower count doesn’t tell the whole storyWhat Bloom Nutrition’s massive creator strategy can teach usWhy sending products to 15 influencers isn’t a full strategyThe hidden costs of trying to make gifting work at scaleWhy influencer marketing can take months to generate meaningful resultsWhen it makes sense to pour more fuel on your brand’s existing momentumHow to identify creators worth building long-term relationships withThe questions to ask before investing heavily in influencer marketing
JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE
FREE TRAININGS // CLICK HERE TO BROWSE
EXPLORE PROGRAM & SERVICES // CLICK HERE
APPLY FOR VIP HOLIDAY WEEK // CLICK HERE
FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige
496: Are You Bracing for the Holidays Instead of Looking Forward to Them?
2026/09/22
LISTEN TO THIS EPISODE IF YOU SHOULD BE EXCITED FOR THE HOLIDAYS BUT INSTEAD YOU’RE BRACING FOR IMPACT
In this episode, we’re talking about the side of holiday strategy that doesn’t get nearly enough attention: capacity. Because creating demand is only half the equation. If your fulfillment, inventory, team, production, customer service, or systems can’t keep up, more sales can actually create more problems.
We’re breaking down how to figure out what would break first if your sales doubled, the three major levers I’m looking at with my clients right now, and how to build capacity before you desperately need it. Because the goal isn’t to survive your biggest sales season of the year, it’s to use Q4 to create a stronger business going into 2027.
If you’re hoping for a huge holiday season but secretly wondering, “What if we actually get the sales we’re aiming for?” You need this conversation before Q4 kicks into high gear.
In this episode:
The hidden ceiling that could be limiting your Q4 salesWhy more revenue doesn’t automatically mean your business is ready for more growthThe first question I want you to ask if your sales doubled tomorrowWhy simplifying your holiday strategy can make your business easier to scaleThe operational gaps you need to find before the holiday rushWhat you can streamline, eliminate, outsource, or move earlierWhy waiting until November to fix capacity problems is too lateHow to stop reacting to fires and start anticipating where they’ll startWhy your Q4 capacity could determine what your 2027 business looks like
JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE
FREE TRAININGS // CLICK HERE TO BROWSE
EXPLORE PROGRAM & SERVICES // CLICK HERE
APPLY FOR VIP HOLIDAY WEEK // CLICK HERE
FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige
495: Steal This Strategy: What Brands Are Doing in September to Prepare for the Holidays
2026/09/18
LISTEN TO THIS EPISODE IF YOU WANT THE INSIDE SCOOP ON WHAT SMART PRODUCT BRANDS ARE ALREADY DOING TO PREP FOR THE HOLIDAYS.
In this episode, we’re kicking off Steal This Strategy, a new series where I’m taking you behind the scenes of what I’m seeing product-based brands do, what’s happening strategically underneath the surface, and what you can take from it for your own business.
We’re starting with September, and there is already a LOT happening behind the scenes. From reactivating past customers and shifting your messaging to building your creative assets, testing before ad costs skyrocket, and fixing the leaks in your sales funnel, we’re breaking down what brands are doing now to make their Q4 look effortless later.
In this episode:
How brands are waking up old customers before Q4The messaging shift already happening as brands move into fallWhat brands are fixing behind the scenes before holiday traffic arrivesWhy sophisticated brands are building their creative machine months earlyThe testing you should be doing now, before it gets expensiveWhy September is the “tweak and adjustment” period, not the time to panicThe holiday preparation happening behind the scenes that customers never seeWhat you can steal from these strategies for your own Q4
JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE
FREE TRAININGS // CLICK HERE TO BROWSE
EXPLORE PROGRAM & SERVICES // CLICK HERE
APPLY FOR VIP HOLIDAY WEEK // CLICK HERE
FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige
494: 10 Holiday Marketing Hot Takes That Could Make Your Brand More Money
2026/09/15
LISTEN TO THIS EPISODE IF YOU WANT THE HOLIDAY MARKETING HOT TAKES THAT COULD ACTUALLY MAKE YOU MORE MONEY THIS Q4.
There is a lot of advice floating around about how you should market your business during the holidays. And honestly, some of it is absolute BS.
In this episode, we’re getting raw, spicy, and unfiltered with 10 holiday marketing hot takes that I think product-based businesses need to hear before Q4 gets into full swing. We’re talking about what you should actually be focusing on, what you can stop overcomplicating, and where you might be leaving money on the table without even realizing it.
We’re breaking down the mindset shifts that can completely change how you approach Q4.
In this episode:
Why Black Friday shouldn’t be the center of your entire holiday strategyWhether you actually need a brand-new holiday collectionWhy bigger discounts don’t automatically mean bigger salesWhy you shouldn’t save every good offer for Black FridayHow to rethink your email strategy during the busiest time of yearWhy your holiday content doesn’t need to look like every other holiday campaignWhat might be missing from your gift guidesWhy convenience can become more valuable than a discountThe customer opportunity hiding on the other side of the giftWhy your biggest Q4 ever could still set you up for a terrible January
JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE
FREE TRAININGS // CLICK HERE TO BROWSE
EXPLORE PROGRAM & SERVICES // CLICK HERE
APPLY FOR VIP HOLIDAY WEEK // CLICK HERE
FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige
493: “How To Decide My Black Friday Discount As A Premium Brand” // COACHING SESSIONS
2026/09/11
LISTEN TO THIS EPISODE IF YOU’RE PLANNING YOUR BLACK FRIDAY OFFER & WANT THE INSIDE SCOOP.
In this episode, we’re breaking down how to actually think about your Black Friday offer as a premium brand. Instead of starting with “How much do I need to discount to get people to buy?”, we’re looking at your positioning, your customer expectations, your margins, your products, and what you’re actually trying to accomplish during the holiday season.
Because a compelling Black Friday offer doesn’t always mean a bigger percentage off. We’re talking about how to create perceived value without sacrificing your brand, why simplicity matters during one of the noisiest shopping weekends of the year, and how to make sure your offer is actually profitable.
Before you copy the 30% off sale everyone else is running, let’s make sure you’re not sacrificing your brand, your margins, or your customers’ willingness to pay full price.
In this episode:
Why Black Friday shouldn’t become your entire holiday strategyThe mistake premium brands make when they copy everyone else’s discountsHow to know when your offer is actually aligned with your brandWhy your customers may care less about the percentage off than you thinkThe alternatives to a traditional site-wide saleThe margin check you need to make before choosing your offerHow to create an offer that feels special without giving away the farmThe simple rule for making your Black Friday offer easy to understandThe six questions to ask before deciding what your Black Friday offer should be
📌 Have a question you want featured next time? Join the free podcast community below!
Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus
JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE
FREE TRAININGS // CLICK HERE TO BROWSE
EXPLORE PROGRAM & SERVICES // CLICK HERE
APPLY FOR VIP HOLIDAY WEEK // CLICK HERE
FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige
492: Your Holiday Sales Strategy Is Missing 75% of the Strategy
2026/09/08
LISTEN TO THIS EPISODE IF YOU WANT TO TURN Q4 INTO MORE THAN JUST A BIG BLACK FRIDAY SALES SPIKE.
In this episode, we’re breaking down the four pieces of a holiday sales strategy that can help you maximize the entire Q4 opportunity, not just the biggest promotional days. We’re talking about what you should be doing right now to prepare, how to create sales during the weeks between your big promotions, and why what happens after the holidays might be just as important as what happens during them.
The goal isn’t to have one massive revenue spike and then watch your sales fall right back down in January. The goal is to use the holiday season as a springboard for your business into 2027.
If you’re a product-based business heading into Q4 and wondering if you’re actually prepared or if you’re only prepared for Black Friday, this episode is for you.
In this episode:
Why your Black Friday plan might only be covering 25% of your holiday opportunityThe prep work you need to be doing before the holiday buying season kicks inWhy October through December should be treated very differently than you thinkThe simple shift that can help you make more sales on the days you aren’t running promotionsWhy your holiday customer isn’t always the same person you sell to the rest of the yearHow to turn a huge Q4 customer influx into a stronger baseline for 2027The opportunity hiding inside every gift purchaseWhy the biggest holiday mistakes often happen before Black Friday ever arrives
📌 Have a question you want featured next time? Join the free podcast community below!
Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus
JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE
FREE TRAININGS // CLICK HERE TO BROWSE
EXPLORE PROGRAM & SERVICES // CLICK HERE
APPLY TO WORK WITH ME // CLICK HERE
FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige
491: Tangible Model to Scaling Your Brand with Scott Winters
2026/09/04
LISTEN TO THIS EPISODE IF YOU WANT TO KNOW WHAT IT REALLY TAKES TO GO FROM A PROFITABLE BUSINESS TO A LEGACY BRAND.
Getting to your first million is one thing. Getting from $1M to $5M, $10M, or even $50M is an entirely different game.
In this episode, we’re breaking down what it actually takes to scale a profitable product-based business beyond the founder-led stage with Scott Winters, seasoned entrepreneur, author, and creator of the Good to Growing business operating and scaling system.
Scott walks us through his five-step framework for going from Founder to Brand. From objectively evaluating your business and resolving weaknesses to modeling your numbers, scaling what’s actually working, and creating the cadence needed to execute at the next level.
We’re getting very tactical about what founders need to understand before pouring more money into marketing, why knowing your numbers is non-negotiable, how community can drive down acquisition costs, and why the people who get you to $1M might not be the people who get you to $100M.
If you’re sitting at a profitable plateau and wondering, “What actually needs to change for me to get to the next level?” this conversation is for you.
In this episode:
The five stages that can take you from founder to legacy brandWhy scaling before fixing your foundation can create bigger problemsHow to objectively find the weaknesses holding your business backThe numbers you need to know before you put more fuel on the fireWhy some marketing channels look successful—but are actually costing you moneyHow community and loyal customers can lower your cost of acquisitionWhy scaling starts with subtraction more often than founders realizeThe biggest capacity problem that can happen when marketing starts workingWhy the team that gets you to $1M might not be the team that gets you to $50MHow to know when your business has outgrown you as the CEO
I had the opportunity to write the forward for Scott’s upcoming book, Founder to Brand, and I’m so excited for you to check it out. CLICK HERE TO CHECK OUT SCOTT’S BOOK !
Connect with Scott:
LinkedIn: https://www.linkedin.com/in/scott-winters
📌 Have a question you want featured next time? Join the free podcast community below!
Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus
JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE
FREE TRAININGS // CLICK HERE TO BROWSE
EXPLORE PROGRAM & SERVICES // CLICK HERE
APPLY TO WORK WITH ME // CLICK HERE
FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige
Podcast reviews
Read Business Growth Podcast podcast reviews
almostinsulting 2026/06/15
Do not sleep on this podcast!
Madison gets right to the point and serves her audience with all the business gold when it comes to growing, scaling, and optimizing your business. I ...
_doremi101 2025/04/14
💎💎💎
I’m not a product founder myself, but as a PR coach for diverse product founders, I am always looking for resources to recommend my community! 300+ ep...
auntjuju22 2025/03/19
Love this podcast
As a new small business owner, this has helped me so much!! The way she breaks things down just makes since, and is easy to listen to!
Abbiejoy21 2024/11/01
Coffee With a Coach
I love the style/format of this podcast, the conversations feel organic and like I’m having coffee with a business buddy. ❤️
Palaka Princess 2023/10/18
Made to push her paid programs
Great tips for any small biz, but never gets too in depth with her methods since she wants you to purchase her full program and trainings.
DianaSimp 2023/07/31
This podcast packs a punch with the realness of Madison’s insights!
I’m loving this podcast for how real Madison is and how deep she goes into topics about all things small business growth! A must-listen for sure!
Monica2718 2023/06/23
Amazing Podcast!
Madi has SO much energy and zest for life that it’s contagious. Love the insights she shares and how passionate she is. It’s an extremely motivating p...
MorganHixson23 2023/02/17
The best!!!
Madison is the best!! Podcast is soooo helpful and the sweetest person ever!!
deedee6895 2022/01/20
Thanks for the Authenticity!
I literally just googled business podcast and Madi’s came up. I could totally relate to her. I loved how she keeps it real
@fortunaterags 2020/04/15
REALLY HELPFUL!!!
I just listened to your last podcast while I was driving, and definitely have to hear it again when I can take notes. So much information to apply imm...
Podcast sponsorship advertising
Start advertising on Business Growth Podcast relevant audience podcasts
You may also like to advertise on these Podcasts

4.52257812000
The Joe Rogan Experience
Joe Rogan

4.499029914
Morbid
Ash Kelley & Alaina Urquhart

4.6908522
You Can Heal Your Life ™
Hay House

4.41164993
Extratime
Major League Soccer

4.8815227
ArtCurious Podcast
Jennifer Dasal/ArtCurious

4.9328271395
REAL AF with Andy Frisella
Andy Frisella

3.99015561
20/20
ABC News

4.91363711
The Learning Leader Show With Ryan Hawk
Ryan Hawk

4.92112501
the bossbabe podcast
Natalie Ellis

4.3385921998
The Megyn Kelly Show
SiriusXM