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Send us a text Clicks keep rolling in, but sales stay flat. This video explains how Amazon ad traffic really works, detailing why some  search keywords appear relevant but never convert, leading to getting clicks but no conversions. We discuss keyword research and how amazon keyword research can be misleading, especially for ecommerce businesses on amazon fba. Noah Wickham explains how Amazon ad traffic really works, why some keywords look right but never sell, and how timing, intent, and data decide what actually converts. Each part connects to the next, and skipping one is how wasted spend keeps happening. Need help improving your conversion? Book a call with us: https://bit.ly/4jMZtxu #MyAmazonGuy #AmazonAds #AmazonPPC #AmazonSeller #EcommerceTips -------------------------------------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0 Q4 Selling Playbook: https://bit.ly/46Wqkm3 Amazon Crisis Kit: https://bit.ly/4maWHn0 Timestamps: 00:03 – Clicks without sales explained 00:16 – What keyword relevancy really means 00:39 – Why matching keywords still fail 00:54 – Data-based relevancy explained 01:37 – Why clicks happen at certain hours 01:56 – Checking ad reports by hour 02:00 – Budget rules to control spend 02:28 – TACoS and organic rank connection 03:21 – PPC sales and organic growth rule 03:33 – When keywords should be negated ________________________________ Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

Send us a text In this video, we dive into the world of `chess strategy`, prompted by a viewer's request to tie a game of chess to `business tips`. We explore `chess openings` and `chess tips` while playing against an expert-level opponent, demonstrating how `board game strategy` can mirror `entrepreneurship` principles. Learn `how to play chess` and see the parallels between the game and building a successful venture. Business is like chess, one mistake can cost you everything. This video shares a real game with live commentary, blending strategic thinking and planning. Learn how decision-making, positioning, and risk management play out on the board and in business. Tired of making wrong business moves? Let’s map out your next winning play, book a strategy call now: https://bit.ly/4jMZtxu -------------------------------------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0 Q4 Selling Playbook: https://bit.ly/46Wqkm3 Amazon Crisis Kit: https://bit.ly/4maWHn0 TIMESTAMPS 00:00 - Playing Chess While Tying It to Business   00:45 - Former Chess Coach Shares Rating and Experience   01:40 - How Thinking Ahead Applies to Business Decisions   02:50 - CHAD System for Strategic Business Thinking   04:00 - Tactical Play and Business Parallels   05:00 - Board Control and Long-Term Strategy   06:30 - Pressure Builds: Decision-Making Under Stress   08:00 - Making the Wrong Move in Game and Business   09:30 - Losing Position: Realizing Mistakes   11:00 - Analyzing Recovery Options After a Setback   13:30 - Losing Material and Strategic Blunders   16:00 - When You Feel Like Giving Up in Business   17:30 - Finding Small Wins in a Bad Situation   20:00 - Final Blunders and Reflections on the Loss   23:00 - Should I Even Post This? Business Meets Reality ________________________________ Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

Send us a text Steven Pope from My Amazon Guy discusses a new Amazon module impacting sales, highlighting how items with high return rates now display alternative products prominently. This video provides crucial business tips for sellers to navigate these changes and offers insights into effective sales training to make money online. Understanding this module is essential for optimizing your ecommerce strategy and improving how to sell effectively on Amazon. Stop return-driven sales loss before it spreads, get a direct plan built around your listings and data: https://bit.ly/4jMZtxu #AmazonReturns #AmazonListingTips #EcommerceSelling #MyAmazonGuy #amazonsellers  -------------------------------------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0 Q4 Selling Playbook: https://bit.ly/46Wqkm3 Amazon Crisis Kit: https://bit.ly/4maWHn0 ________________________________ Timestamps  00:00 - Amazon Module Warning for High Returns 00:18 - Real Examples of the New Module 00:46 - Why This Hurts Your Sales 01:20 - Is This Actually Good for Buyers? 02:00 - How to Prevent This From Hitting Your Listings 02:47 - What Might Trigger the Module 03:01 - What to Do Next if This Hits Your Listing ________________________________ Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

Send us a text This video is essential for brands working with UGC influencers, offering practical advice on improving their processes. We stress the importance of a clear creative brief to guide your influencers, covering product details and desired video content style. Learn effective methods for a stronger influencer strategy and how to find influencers for your brand to optimize your marketing efforts and brand deals. Working with UGC influencers can feel like a mess without a clear brief. This video walks through how to create a proper influencer script and content breakdown using AI tools. Learn how to improve clarity, reduce revisions, and get content that actually performs. Struggling with influencer results? Let’s fix your UGC content strategy, book a real call that solves it: https://bit.ly/4jMZtxu -------------------------------------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0 Q4 Selling Playbook: https://bit.ly/46Wqkm3 Amazon Crisis Kit: https://bit.ly/4maWHn0 TIMESTAMPS 00:00 - Why Most UGC Strategies Fail   00:15 - What Is a Creative Brief for Influencers   00:50 - Common Mistakes in UGC Content Creation   01:30 - Using AI to Build the Perfect Influencer Brief   02:10 - Product Details and Key Attributes in the Brief   03:10 - Style and Tone Guidance for UGC Videos   04:00 - Why Natural-Looking Videos Perform Better   05:10 - Adjusting Transcripts to Avoid Ad Tone   06:10 - Giving Influencers Everything They Need   07:00 - Be Open to Feedback from Influencers ________________________________ Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

Send us a text In this video, My Amazon Guy discusses the importance of establishing strong "company core values" for "business success." We explore how these "core values in business" serve as a "moral compass" for your operations, guiding your "business strategy" and fostering a positive "company culture." 🤔  Employee retention in agencies is harder than most people realize. This video covers leadership strategies, agency culture, and practical systems that help retain high-performing talent long term. Learn how to operate your business with predictable results and manage burnout without relying on gimmicks like equity. Struggling to build a team that stays? Let’s map out a system that works, book a strategy call now: https://bit.ly/4jMZtxu Want to apply at My Amazon Guy? Go to myamazonguy.com/jobs #EmployeeRetention #AgencyLife #BusinessLeadership #TeamManagement #workculture  -------------------------------------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0 Q4 Selling Playbook: https://bit.ly/46Wqkm3 Amazon Crisis Kit: https://bit.ly/4maWHn0 TIMESTAMPS 00:00 - How to Run a Business After Starting One 00:26 - Hiring, Retaining, and Motivating Talent 01:11 - Equity Isn’t Always the Answer 03:05 - Equity Dilution in SaaS Explained 05:03 - Building a Team Without Gimmicks 06:40 - Burnout in Agency Model vs Corporate 08:09 - How to Help Employees Self-Regulate 09:17 - Building a Polarizing but Effective Culture 10:21 - Real Health Culture Impact on Retention 13:40 - Why Retention is Harder in Remote Work 14:10 - Retention vs Value-Based Leadership 15:04 - Motivation and the Platinum Rule 17:00 - Managing High Drive vs High Detail People 20:07 - Training Talent for Long-Term Growth 22:11 - How Other Agencies Copy Systems 24:00 - Dealing With SaaS Partnerships and Price Hikes 25:23 - Operating Internally to Avoid Bad Partnerships 27:15 - Invest Most Time With Your Best People 30:32 - Why Promoting Internally Works Best 32:02 - What Makes a Leader Stay 34:06 - Divas vs Dependable Talent 36:46 - Health-Focused Leadership Examples 39:18 - Creating Self-Sustaining Health Culture 41:25 - Mentorship and Transferring Vision 43:01 - How to Spot Diamonds in the Rough 44:44 - Culture of Teaching and Promotion 47:07 - Managing at Scale in Remote Teams 51:00 - Leadership Values for Managers 54:05 - Radical Candor vs Soft Feedback 56:02 - Set Your Culture and Stick to It 57:19 - Why You Need Respect Over Fear 58:07 - Leave a Comment and Suggest a Topic ________________________________ Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

Send us a text Kevin Sanderson shares essential strategies for sellers navigating the Amazon marketplace. Learn how to optimize your `amazon fbm` listings, especially when competing with `amazon fba` sellers. This video details how to boost your sales and secure the buy box, making `selling on amazon` more profitable. Discover how to effectively manage your `merchant fulfilled amazon` inventory and what steps to take to successfully `how to sell on amazon`. Stop losing sales to your competitors, get expert help to fix your listings and ads now: https://bit.ly/4jMZtxu #AmazonSelling #FBAstrategy #SubscribeAndSave #BuyBoxTips #ppcads  -------------------------------------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon Crisis Kit: https://bit.ly/4maWHn0 TIMESTAMPS 0:00 - Why FBA Wins the Buy Box 00:41 - Using FBA and FBM Together for Best Results 01:17 - How Subscribe & Save Affects Rankings 01:50 - The Unknown Value of Repeat Orders 02:45 - Exact Match vs Phrase Negatives in PPC 03:36 - When to Use Negations in Your Campaign 04:08 - Why Meta Traffic Doesn’t Work for Amazon 05:00 - Use Performance Max Instead of Meta ________________________________ Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

Send us a text Amazon advertising can be difficult, as many sellers know. This video acknowledges the challenges of running successful campaigns, from small budgets to large, and shares insights on how to approach amazon ppc. We discuss strategies for amazon ppc optimization and how to effectively optimize ppc to reduce acos, helping sellers navigate this complex landscape more confidently. 🤔 If you're looking for guidance, book a free strategy call today! → https://bit.ly/4jMZtxu #AmazonAds #PPCStrategy #EcommerceMarketing #AmazonAdvertising #amazonppc  -------------------------------------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon Crisis Kit: https://bit.ly/4maWHn0 TIMESTAMPS 00:00 - Amazon Ads Are Hard at Every Level 00:37 - Who This Video Is For: Brands Spending $10K+ 01:08 - Why Amazon Marketing Cloud Is a Must 02:26 - Advanced Audience Targeting Explained 03:46 - New to Brand vs. Remarketing Goals 05:00 - Segmenting High-Value New Customers 05:49 - Targeting Abandoned Carts with Remarketing 06:35 - How to Use DSP Exposure Data 07:45 - Full Funnel Strategy for Scaling Ad Spend 09:04 - Campaign Budget Rules Most Miss 10:27 - Fixing Budget Problems That Kill Profits 13:08 - Why 700+ Manual Campaigns Still Work 13:57 - Bulk Sheets & Reporting Are Mandatory 15:14 - Using Impression Share to Win More Sales 16:00 - The Real Funnel Thinking Behind Amazon Ads ________________________________ Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

Send us a text This video breaks down five tips from Amazon and reveals which ones actually help sellers succeed. Get practical Amazon FBA tips and strategies that support real growth for your Amazon business in 2026. Learn what to follow, what to skip, and how to build smart selling strategies on Amazon. What’s the worst Amazon seller tip you’ve ever followed? Drop it below so others can avoid it: https://bit.ly/43N1bZD #AmazonSellerTips #AmazonGrowth2026 #ProductLaunchAmazon #SellingOnAmazon -------------------------------------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon Crisis Kit: https://bit.ly/4maWHn0 TIMESTAMPS 00:00 - Amazon’s Latest Seller Tips Reviewed 00:30 - Launching a New Product: Worth Following? 01:20 - Selection Success Guide: Useful or Not? 01:50 - Free Launch Tools and Guides for Sellers 02:20 - Generating Early Reviews—Does It Really Help? 03:00 - The Truth About Amazon Vine Ratings 03:45 - Listing Optimization That Actually Matters 04:35 - CTR and Why It Drives Real Sales 05:10 - “Stay Proactive” Advice—Not Really a Tip 06:00 - Amazon and Off-Platform Engagement Explained 07:00 - Using Amazon Tools for Smarter Decisions 08:15 - Final Thoughts: What Sellers Should Focus on in 2026 09:05 - Brand Growth, Segmentation, and What’s Coming Next ________________________________ Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

Send us a text Many sellers are unsure what direction to take with their Amazon business. This video breaks down real decisions around Amazon brand growth and the state of selling in 2026. Topics include agency models, burnout, private label strategy, and ecommerce next steps. Ready to find the next best move for your brand? Schedule your strategy call today: https://bit.ly/4jMZtxu #AmazonBusiness #EcommerceStrategy #BrandGrowth #AmazonSellers #businessmindset  -------------------------------------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon Crisis Kit: https://bit.ly/4maWHn0 TIMESTAMPS 00:00 - Feeling Lost in Business and Life 04:00 - Breaking Through Personal and Career Burnout 08:00 - Starting Over and Launching the Agency 12:00 - Choosing the Right Business Model in 2026 16:00 - Bigger Business Questions and Internal Doubt 20:00 - Lessons Learned From Failures and Mentors 24:00 - What Vehicle Should You Be Driving? 28:00 - Teaching the Next Generation of Entrepreneurs ________________________________ Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

Send us a text Having trouble with your Amazon listings? This video covers common issues like updating titles and fixing missing best-seller ranks. Learn essential `amazon selling tips` and how to optimize your `amazon seller central` experience. We'll guide you through `amazon catalog management` and `brand registration amazon` troubleshooting to ensure your `amazon strategy` is effective. Want to watch each videos? Here's the list: Top 10: https://www.youtube.com/watch?v=0T6zpTjRUs8&list=PLDkvNlz8yl_aA38cddHzfJDYddWS69T1O&index=4 Top 9: https://www.youtube.com/watch?v=CmyKeCEY7pk&list=PLDkvNlz8yl_aA38cddHzfJDYddWS69T1O&index=3 Top 8: https://youtu.be/fXaY2xNvyzU Top 7: https://www.youtube.com/watch?v=waPUfU-KjYg Top 6: https://www.youtube.com/watch?v=IxPh0id95Rg Top 5: https://www.youtube.com/watch?v=F9npOAvsQno Top 4: https://www.youtube.com/watch?v=QuhFVVwXvYo Top 3: https://www.youtube.com/watch?v=nAE_ro6C6sY Top 2: https://youtu.be/Zk8xOa3E0JM Top 1: https://youtu.be/8Od5C7BfR-Y Fix your catalog issues the right way, book a call to get expert troubleshooting support now: https://bit.ly/4jMZtxu #AmazonSellers #CatalogFix #AmazonListing #sellercentral  -------------------------------------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon Crisis Kit: https://bit.ly/4maWHn0 TIMESTAMPS 00:00 - Common Catalog Troubles on Amazon 00:26 - Backend vs Frontend Attribute Mismatch 01:04 - Variation Tab Causing Title Errors 01:43 - UPC Code Errors and How to Fix Them 02:33 - What Impacts the Amazon Buy Box 03:15 - How to Change Legal Entity in Seller Central 04:03 - Fixing Brand Registry Not Showing in Store 04:41 - Why Best Seller Rank Disappears 05:38 - Troubleshooting Missing Secondary Images 06:27 - Carrier Central Problems with FBA Shipments 07:31 - Why Not to Use Variation Wizard for Parentage 08:22 - Using Brand Catalog Manager to Detect Hijackers ________________________________ Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

Send us a text This video features a discussion on the critical role of advertising for businesses, particularly with `amazon ads`. The speaker shares their journey, highlighting how utilizing `amazon marketing` services led to substantial growth and `amazon success`. It underscores the importance of a strong `amazon ppc strategy` in boosting any `online business`.  After 13 years of struggling with slow growth, this founder shares how Amazon changed her business. Learn why focusing on one product, understanding data, and getting expert help made all the difference. This conversation highlights the power of paid ads and mindset shifts for long-term growth. If your store isn’t moving, talk to someone who can show you what’s missing in your strategy: https://bit.ly/4jMZtxu #AmazonSellerStory #EcommerceGrowth #OnlineAdvertising #AmazonAds #smallbusinesstips  -------------------------------------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon Crisis Kit: https://bit.ly/4maWHn0 TIMESTAMPS 00:00 – Starting a Business but Not Growing Until Amazon 01:00 – Why Shopify Alone Wasn’t Enough 02:12 – Designing Products from Personal Experience 03:06 – The Real Struggle Behind Getting Seen Online 04:30 – How Focusing on One Product Made Growth Possible 05:46 – Scaling vs. Optimizing Product SKUs 07:03 – How Customer Demand Should Guide Your Decisions 08:07 – Using Data Correctly, Not Just Collecting It 09:28 – Understanding Consumer Behavior to Drive Sales 10:05 – Why She Switched to Amazon After Shopify Flatlined 11:03 – The Visibility Difference Between Amazon and Shopify 13:19 – Amazon Builds Trust Even Outside the Platform 14:22 – The Hardest Part of Building a Brand: Advertising 15:32 – The Truth About Facebook Ads and Real Reach 16:27 – Spending Less and Getting More Through Strategy 17:52 – Why You Don’t Need to Know Everything Yourself 19:04 – Hiring Experts to Shorten the Learning Curve 20:17 – Reframing Investment as Growth, Not Cost 21:28 – Overcoming Instant Gratification Mindset in Ecommerce 22:40 – Advertising is About Data, Not Immediate Sales 24:02 – What Tiny Tweaks Can Teach You About Your Product 26:03 – There’s No Growth Without Advertising in Today’s Market 27:02 – Trial and Error Is the Only Way to Learn What Works 28:08 – Relevancy Isn’t Just About Keywords 28:42 – Final Thoughts: What the Amazon Journey Taught Her ________________________________ Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

Send us a text Join us for an "ASIN TEARDOWN" as we assess an innovative product: the airtag leather wallet. We conduct an amazon asin review, focusing on its features and potential for amazon seller success. Discover how this best wallet for airtag could impact your amazon fba strategy. 🧐 Product images are often the first thing potential customers see on Amazon. A great image not only attracts clicks but also answers key questions, like how many cards a wallet holds or if it's RFID-protected. Make sure your visuals are clear, informative, and tailored to what your target market cares about. Get a FREE ASIN review! Send it to us here: https://bit.ly/43NH7GC Want to ensure your product is standing out? Let’s discuss how to optimize your Amazon listings. Book a call today!: https://bit.ly/4jMZtxu #AmazonListingOptimization #EcommerceSellingTips #ProductImageReview #MyAmazonGuy -------------------------------------------------------------------------- Want other free resources? Dowload our Free Amazon guides here: Our 2026 Amazon PPC Guide is here! https://bit.ly/4lF0OYX Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon Crisis Kit: https://bit.ly/4maWHn0 TIMESTAMPS 00:00 - Wallet Listing Teardown Begins 00:21 - Product Looks Identical to Competitor 00:47 - Poor Main Image and Seasonal Messaging Issues 01:48 - Important Info Missing from the Listing 02:16 - Unreadable Text & Design Flaws 03:09 - What Buyers Really Care About 03:42 - It’s a Copy of the Top Seller 04:34 - Card Count and Real Use Cases 05:04 - Better Gift Messaging Ideas 06:05 - US Currency Visual Suggestion 06:28 - Know Your Audience 06:42 - Using Gemini for Better Images 07:25 - Gemini’s Output Looks More Realistic 08:24 - AI Imagery Preferences by Demographics 09:01 - Comparing AI Tools for Image Quality ________________________________ Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

Send us a text Starting 2026, every amazon seller is looking to refine their yearly amazon ppc strategy. This video discusses the challenges of this task, offering insights on how to grow and scale your business this year. We introduce our 2026 amazon ppc guide to help you with amazon ppc optimization, covering everything from campaign launch to advanced tactics for amazon advertising. Want to access our Amazon PPC Guide 2026? Download here: https://bit.ly/4lF0OYX If you need help with your PPC Strategy, book a call with us: https://bit.ly/4jMZtxu #AmazonPPC #AmazonAds #EcommerceMarketing #PPCStrategy #2026AmazonGuide -------------------------------------------------------------------------- Want other free resources? Dowload our Free Amazon guides here: Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon Crisis Kit: https://bit.ly/4maWHn0 TIMESTAMPS 00:00 - Why You Need a New PPC Strategy in 2026 00:28 - What’s Inside the 2026 PPC Guide 01:06 - Pre-Launch Strategy & Keyword Research Tips 01:20 - Monthly Planner Based on Amazon’s Calendar 01:41 - Full PPC Framework and Optimization Schedule 02:09 - 10 Common PPC Mistakes to Avoid in 2026 02:15 - Pitfall 1: Amazon Discontinues Prep Services 03:07 - Pitfall 2: Rising Fulfillment and PPC Fees 03:57 - Pitfall 3: Cosmo Algorithm and Keyword Stuffing 04:44 - Pitfall 4: Ignoring Negative Keywords 06:03 - How to Use Negations Correctly 07:01 - Pitfall 5: Set and Forget Software Mistake 08:24 - Pitfall 6: Overlapping Campaigns Without Strategy 09:42 - Pitfall 7: Weak Sponsored Brand Ads 11:12 - Pitfall 8: Poor Inventory Planning Hurts PPC 12:46 - Pitfall 9: Not Tracking or Optimizing with Bulk Files 14:15 - Pitfall 10: Ignoring Amazon Seasonal Tools 15:10 - Final Thoughts and 2026 PPC Success Reminder ________________________________ Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

Send us a text Attention, amazon seller! This video details a significant update to Amazon's Prepaid Return Label Program, especially impacting those who sell on Amazon and deal with heavy products. Effective February 8th, 2026, this change ensures the program applies to all items regardless of value, eliminating the previous high-value exemption for US sellers. Stay informed about this crucial aspect of shipping and logistics to maintain your online selling operations. Stop eating return costs, schedule a strategy call and fix your margins before it hits harder: https://bit.ly/4jMZtxu #AmazonReturns #FBMSellerTips #BulkyProducts #AmazonSellerUpdate #ReturnLabelPolicy -------------------------------------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon Crisis Kit: https://bit.ly/4maWHn0 TIMESTAMPS 00:00 – Amazon Changes Return Policy for All Sellers 00:15 – High-Value and Bulky Items No Longer Exempt 00:44 – Which Products Still Qualify for Exemptions 01:18 – Why You Should Rethink Product Sizing 02:01 – How Safety Claims Help FBM Sellers Reduce Loss 02:46 – What to Do If You’re Losing Money on Returns 03:26 – Final Tips: Avoid Return Costs and Protect Margins ________________________________ Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

Send us a text Many sellers focus too much on PPC budgets when Q1 hits, but it's your bids that drive real results. After the holidays, your strategy should shift to match reduced demand, lower storage fees, and break-even ACOS targets. This video unpacks how to think long- and short-term with paid ads. Let’s audit your Q1 PPC strategy and stop wasteful spending before it snowballs: https://bit.ly/4jMZtxu #AmazonPPC #Q1strategy #ACOSgoals #EcommerceAds #amazonadvertising  -------------------------------------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon Crisis Kit: https://bit.ly/4maWHn0 TIMESTAMPS 00:00 – Should You Adjust PPC Budgets Manually in Q1? 00:11 – Why Bids Are More Important Than Budgets 00:33 – How Amazon Handles Budget Spikes 01:00 – Bids, Clicks, and Conversion Strategy After Holidays 01:37 – Should PPC Strategy Be Long-Term or Short-Term? 02:27 – Lifetime Value vs. One-Time Purchases in PPC 03:13 – When Losing Money on Ads Makes Sense 03:42 – Matching Strategy to Market Size and Product Type 03:47 – Calculating Break-Even ACOS After Holidays 04:19 – Why Break-Even May Shift in January ________________________________ Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show