Welcome to the Life Coach Business Building Podcast. Join Business Growth & Life Coach Debbie Shadid as she teaches you simple (organic) strategies to gain more paid clients in your life coaching business. Debbie's coaching style is unique. She focuses on the specific actions you need to take to market your life health, career, and weight loss coaching business to your ideal client. Debbie teaches life coaches how to design, price, and sell their coaching offers. She helps you craft an impactful marketing message. Building your coaching business is easier than you think when you know what to do. So, if you're ready to be a well-respected life coach with paid clients, this podcast is for you! Debbie will inspire you to take simple, consistent action to grow your coaching business.
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Check latest episodes from Life Coach Business Building School with Debbie Shadid podcast
EP 340 - What Happens When You Just Tell People What You Do As A Coach
2026/04/22
What if growing your coaching business had nothing to do with the algorithm, paid ads, or a perfect funnel? What if it has everything to do with something you already know how to do?
In this episode, I'm sharing one of the simplest, most underused strategies for growing your coaching business: talking to people. Not selling. Not pitching. Just having real conversations and letting your business grow naturally from there.
If you're new to my channel, my name is Debbie Shadid. I'm a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades, I've helped women build boutique style coaching businesses they love, without burning out or becoming someone they don't recognize.
In this episode, you'll learn:
• Why talking to people (not selling to them) is the fastest path to consistent clients
• How one coach landed a corporate speaking gig just by telling her neighbor she was a health coach
• The simple mindset shift that makes conversations feel easy and natural
• Two ways to start a conversation about your business without sounding scripted
• How to find people to talk to, even if you think you don't know anyone
• Why 5 conversations a week for 52 weeks makes your success virtually inevitable
This is the strategy I use, our clients use, and it works every single time if you actually do it.
Ready to stop being the best kept secret in your niche?
The challenge is simple: talk to 5 people this week about what you do. Not sell. Not pitch. Just tell them. Your neighbour, someone at the grocery store, an old friend you haven't caught up with yet. It counts.
Grab the free guide I mentioned. It has all the conversation examples and more: https://debbie-shadid-shop.fourthwall.com/en-cad/products/youtube-guide
What's the conversation you've been avoiding? Drop it in the comments. I read every single one.
And if you want hands on support, let's talk: https://debbieshadid.com/apply
Let's connect! Website: https://www.debbieshadid.com Instagram: https://www.instagram.com/debbieshadid/
Podcast: Life Coach Business Building School https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085
Subscribe for weekly episodes on building your coaching business, finding clients, and creating a business you love: https://www.youtube.com/channel/UCz6RS8kQGMLJqJrK9uKdjtg
Let’s connect!
Website: https://www.debbieshadid.com Instagram @debbieshadidSubscribe on YouTube#DebbieShadid #LifeCoachBusinessBuildingSchool
EP 339 - From Local Therapist to Online Coaching Business with Dr. Michelle Alden
2026/04/20
If you’re a local therapist or counselor wanting to start an online coaching business, or transition from local therapy to online coaching, this episode is for you. You’ll learn how Dr. Michelle Alden shifted from in-home therapy to online coaching and grew a national audience of thousands of parents.
Dr. Michelle is a licensed counselor, author of Parenting Emotionally Distressed Kids, fourth-degree black belt, and adoptive mom - to talk about her powerful work helping parents of children with challenging behaviors, ADHD, autism, and adoption trauma.
In this episode, Dr. Michelle shares how she transitioned from going into families' homes in Idaho to building a national coaching business, growing from 400 to 20,000+ Instagram followers, and finding the confidence to own her expert niche. Whether you're a parent at your wit's end, a therapist thinking about coaching, or a helping professional ready to expand your reach - this conversation is packed with real talk, practical insight, and genuine hope.
In this episode, we cover:
Why parents of kids with adoption trauma, ADHD & autism often feel unsupported, and what actually helpsHow to create safety and calm in a home when a child's behaviors feel out of controlDr. Michelle's journey from in-home therapy to online coaching and national reachThe mindset shift that helped her go viral on Instagram and clarify her ideal clientWhat therapists and counselors need to know before transitioning into coaching
Connect with Dr. Michelle Alden:
Website: https://www.parentingchallengingkids.com/about.html
Instagram: https://www.instagram.com/parentingchallengingkids/
LinkedIn: https://www.linkedin.com/in/dr-michelle-alden-24558656
Facebook: https://www.facebook.com/HealthyFoundationsFamilyProgram/
YouTube: https://www.youtube.com/@parentingchallengingkidsHF
Connect with Debbie Shadid:
Website: https://www.debbieshadid.com
Instagram: https://www.instagram.com/debbieshadid/
YouTube: https://www.youtube.com/channel/UCz6RS8kQGMLJqJrK9uKdjtg/
If this episode was helpful, share it with a therapist or coach looking to grow their online business. Subscribe and turn on notifications so you don't miss the rest of the series.
Disclaimer: Some links above may be affiliate links. I only recommend products I personally use and love.
Tired of spinning in indecision about what to post, how to sell your coaching, or explain what you do? This is your moment!
Join me for a live edition of Fast Track + VIP coaching experiences where you'll get real-time feedback on your niche, offers, and marketing, plus the clarity and support you've been looking for.
Spots are limited and enrollment closes soon.
Let’s connect → DebbieShadid.com/scheduleLet’s connect!
Website: https://www.debbieshadid.com Instagram @debbieshadidSubscribe on YouTube#DebbieShadid #LifeCoachBusinessBuildingSchool
EP 338 - From Zero to 6-Figure Coach: “Stay-at-Home Mom” Thais’ Journey
2026/04/17
What if you've invested thousands in coaching programs, courses, and certifications and still don't have a coaching business that feels like yours?
That's exactly where Thais Glenn found herself. A certified coach, a mom of three, a woman with the skills but missing the one thing that actually moves the needle: a business built around who she is and what she wants.
If you're new to my channel, my name is Debbie Shadid. I'm a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades, I've helped women coaches go from invisible to booked — without burning out or losing themselves in the process.
In this episode, you'll learn:
• Why investing in certification doesn't automatically mean clients will come
• How Thais went from spending five figures on the wrong coaching to building a fully booked practice
• The identity shift that turns "I have imposter syndrome" into unshakeable confidence
• Why knowing your signature framework eliminates self-doubt faster than any mindset course
• How to build a boutique coaching business that fits your life — not the other way around
• What it really takes to hit six figures as a coach (hint: it's not 80-hour weeks)
Ready to stop spinning your wheels and start building a business that actually books clients?
Book your free Discovery Call with me here:
https://debbieshadid.com/apply
Or grab our free Masterclass to Grow Your Coaching Business:
https://coaching.debbieshadid.com/masterclass
Let's connect!
Website: https://www.debbieshadid.com
Instagram: https://www.instagram.com/debbieshadid/
Podcast: Life Coach Business Building School
https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085
Subscribe for weekly episodes on building your coaching business, finding your niche, and creating a life you love as a coach:
https://www.youtube.com/channel/UCz6RS8kQGMLJqJrK9uKdjtg
Tired of spinning in indecision about what to post, how to sell your coaching, or explain what you do? This is your moment!
Join me for a live edition of Fast Track + VIP coaching experiences where you'll get real-time feedback on your niche, offers, and marketing, plus the clarity and support you've been looking for.
Spots are limited and enrollment closes soon.
Let’s connect → DebbieShadid.com/scheduleLet’s connect!
Website: https://www.debbieshadid.com Instagram @debbieshadidSubscribe on YouTube#DebbieShadid #LifeCoachBusinessBuildingSchool
EP 337 - You're Using AI Wrong In Your Coaching Business (+ What To Do Instead)
2026/04/15
Ready to build your coaching business the right way? Book a free Business Blueprint Call: https://www.debbieshadid.com/schedule
If you’re using AI to build your coaching business, you need to listen this, because in this episode we’re going to show you exactly how it might be hurting your results - and what to do instead.
If you’re new to my channel, my name is Debbie Shadid. I’m a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades, I’ve helped women learn how to become coaches, get clients, grow their businesses, and create meaningful income doing work they love.
If you’re relying on AI to pick your niche or write your content, this is the shift you need to make if you want to build a coaching business that actually works.
In this episode, we’ll walk through:
• Why letting AI choose your niche leads to a business that doesn’t convert
• How AI-generated content creates a disconnect that clients can feel immediately
• What happens when your message sounds polished online but doesn’t match who you are on calls
• Why trust is the most important factor in getting clients—and how AI can quietly erode it
• The real reason most coaches struggle to get clients, even when they’re “doing everything right”
• How to identify the niche you should actually be coaching based on your own experience
• The right way to use AI as a tool without losing your voice, message, or authority
AI is not the problem. The way most coaches are using it is.
When your business sounds like you, aligns with your experience, and connects with real people, everything changes - your message lands, your confidence grows, and clients start to trust you.
Free Canva Workshop — Build Your Coaching Brand: https://www.debbieshadid.com/canva
Debbie’s Favorite Recording Setup: Logitech Full HD Webcam: https://amzn.to/4m2rRye
Blue Yeti Podcast Microphone: https://amzn.to/4cfd4gc
Office Lighting (no ring in glasses!): https://amzn.to/4rZ9hrZ
Phone Tripod Stand (adjustable to 62”): https://amzn.to/40Y7WqB
Descript for Video Editing: https://descript.cello.so/6xw4YgGx34a
Tools for SEO:
VidIQ: https://vidiq.com
TubeBuddy: https://www.tubebuddy.com
Let’s Connect:
Website: https://www.debbieshadid.com
Instagram: https://www.instagram.com/debbieshadid/
Listen to the Podcast:
Life Coach Business Building School Podcast: https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085
If this video was helpful, share it with a coach who’s using AI to build their business. Subscribe and hit the bell so you don’t miss what’s coming next.
Disclaimer: Some links above may be affiliate links. I only recommend products I personally use and love.
Let’s connect!
Website: https://www.debbieshadid.com Instagram @debbieshadidSubscribe on YouTube#DebbieShadid #LifeCoachBusinessBuildingSchool
EP 336 - YouTube for Coaches: How to Get More Views with Titles, Thumbnails & SEO in 2026 (Part 5 of 5)
2026/04/10
If you want to get more views on YouTube as a coach, you're in the right place, because in this episode we're going to show you exactly how to do it with titles, thumbnails, and SEO.
In Part 5 of this 5-part YouTube for Coaches Series, Debbie Shadid and YouTube Strategist Nicole Janton break down exactly how to get your coaching videos found on YouTube in 2026 - using the right keywords, thumbnail strategy, and SEO tools so the right people find you every time you publish.
If you're new to my channel, my name is Debbie Shadid. I'm a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades, I've helped women learn how to become coaches, get clients, grow their businesses, and create meaningful income doing work they love.
If you want more people to find your coaching videos on YouTube, YouTube SEO is the skill that makes it happen, and this video breaks it down in a way that's simple, practical, and built for coaches.
In this episode, we'll walk through:
The 4 places YouTube looks for keywords to decide who sees your coaching videoWhy your title and thumbnail should never say the same thing, and how to use both to double your reachHow to choose thumbnail colors, fonts, and photos that get coaches noticed in the YouTube feedHow to use TubeBuddy and VidIQ to find the best keywords for your coaching videos
YouTube is not just a platform. For coaches, it is a library of trust-building content that works for your business around the clock, and once you understand SEO, every video you publish starts working harder for you.
When you commit to YouTube as a coach and learn how to get your videos found, your channel grows, your authority builds, and your coaching business compounds in a way no other platform can match.
Ready to build your coaching business the right way? Book a free Business Blueprint Call: https://www.debbieshadid.com/schedule
Free Canva Workshop — Build Your YouTube Brand: https://www.debbieshadid.com/canva
Debbie's Favorite Recording Setup: Logitech Full HD Webcam: https://amzn.to/4m2rRye
Blue Yeti Podcast Microphone: https://amzn.to/4cfd4gc
Office Lighting (no ring in glasses!): https://amzn.to/4rZ9hrZ
Phone Tripod Stand (adjustable to 62"): https://amzn.to/40Y7WqB
Descript for Video Editing: https://descript.cello.so/6xw4YgGx34a
Tools for SEO:
VidIQ: https://vidiq.com
TubeBuddy: https://www.tubebuddy.com
Let’s Connect:
Website: https://www.debbieshadid.com Instagram:
Tired of spinning in indecision about what to post, how to sell your coaching, or explain what you do? This is your moment!
Join me for a live edition of Fast Track + VIP coaching experiences where you'll get real-time feedback on your niche, offers, and marketing, plus the clarity and support you've been looking for.
Spots are limited and enrollment closes soon.
Let’s connect → DebbieShadid.com/scheduleLet’s connect!
Website: https://www.debbieshadid.com Instagram @debbieshadidSubscribe on YouTube#DebbieShadid #LifeCoachBusinessBuildingSchool
EP 335 - YouTube for Coaches: How to Use Shorts Get More Views in 2026 (Part 4 of 5)
2026/04/09
YouTube Shorts are a must-have for coaches posting to YouTube! If you want to get more views on YouTube as a coach without recording more videos, you're in the right place, because in this video we're going to show you exactly how to do it with YouTube Shorts.
In Part 4 of this 5-part YouTube for Coaches Series, Debbie Shadid and YouTube Strategist Nicole Janton break down how coaches can use YouTube Shorts in 2026 to grow subscribers faster, repurpose long-form videos, and show up on YouTube every single day, even if you're only recording once a week.
If you're new to my channel, my name is Debbie Shadid. I'm a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades, I've helped women learn how to become coaches, get clients, grow their businesses, and create meaningful income doing work they love.
If you want to grow your YouTube channel as a coach without doubling your workload, YouTube Shorts is the strategy that makes it possible, and this video shows you exactly how to create, edit, and post them so your coaching content reaches more people every week.
In this episode, we'll walk through:
How to turn one 20-minute coaching video into 5-10 YouTube Shorts automatically using DescriptWhy YouTube Shorts get 5-10x more views than long form videos, and how to use that to grow fasterHow long your YouTube Shorts should be as a coach (and the 3-minute rule you need to know)How to frame and record your coaching videos so they crop perfectly into ShortsHow to schedule your YouTube Shorts so you're showing up every day without recording every dayHow to use your video transcript to repurpose your coaching content into written posts and carouselsOne long form video is not just one video. It's a week's worth of content, and YouTube Shorts is how you make it happen.
When you start using YouTube Shorts consistently as a coach, your reach multiplies, your subscribers grow, and your coaching business gets in front of more of the right people every single day.
Ready to build your coaching business the right way? Book a free Business Blueprint Call: https://www.debbieshadid.com/schedule
Free Canva Workshop — Build Your YouTube Brand: https://www.debbieshadid.com/canva
Debbie's Favorite Recording Setup: Logitech Full HD Webcam: https://amzn.to/4m2rRye
Blue Yeti Podcast Microphone: https://amzn.to/4cfd4gc
Office Lighting (no ring in glasses!): https://amzn.to/4rZ9hrZ
Phone Tripod Stand (adjustable to 62"): https://amzn.to/40Y7WqB
Descript for Video Editing: https://descript.cello.so/6xw4YgGx34a
Let’s Connect:
Website:
Tired of spinning in indecision about what to post, how to sell your coaching, or explain what you do? This is your moment!
Join me for a live edition of Fast Track + VIP coaching experiences where you'll get real-time feedback on your niche, offers, and marketing, plus the clarity and support you've been looking for.
Spots are limited and enrollment closes soon.
Let’s connect → DebbieShadid.com/scheduleLet’s connect!
Website: https://www.debbieshadid.com Instagram @debbieshadidSubscribe on YouTube#DebbieShadid #LifeCoachBusinessBuildingSchool
EP 334 - YouTube for Coaches: The Easiest Way to Edit Your Videos in 2026 (Part 3 of 5)
2026/04/08
Editing your YouTube videos can be easy, and fast! In this episode, you’ll learn the easiest way to edit your YouTube videos.
In Part 3 of this 5-part YouTube for Coaches Series, Debbie Shadid and YouTube Strategist Nicole Janton walk you through how to edit your YouTube videos using Descript, so you can get your video edited and published easily, without the overwhelm.
Editing a YouTube video as a coach does not have to be complicated. With the right tool, editing your coaching video is as simple as editing a Word document, and this video will show you how to do it.
Edit your coaching videos with Descript: https://descript.cello.so/6xw4YgGx34a
In this episode, we'll walk through:
Why editing your YouTube video as a coach is so much easier than you expectHow Descript lets you edit your coaching video by deleting words from a transcript — no tech skills neededHow to use Descript's AI to automatically remove filler words, pauses, and fluff from your videoHow to export subtitles from Descript to boost your YouTube video's reach with the algorithmWhy a simple "cleanup and clarity edit" is all you need to publish a great coaching videoHow long editing a coaching video actually takes — and how to make it fasterThe one editing mistake coaches make that makes their videos sound unnaturalYou don't need to be a professional editor to publish great coaching videos on YouTube. You just need to get your message out in a way that feels like you, and Descript makes that possible for coaches.
When you stop letting editing hold you back and start publishing your coaching videos consistently on YouTube, your audience grows, your trust builds, and your coaching business starts to grow in a way that compounds over time.
Ready to build your coaching business the right way? Book a free Business Blueprint Call: https://www.debbieshadid.com/schedule
Edit your coaching videos with Descript (affiliate link—discount included): https://descript.cello.so/6xw4YgGx34a
Debbie's Favorite Recording Setup: Logitech Full HD Webcam: https://amzn.to/4m2rRye
Blue Yeti Podcast Microphone: https://amzn.to/4cfd4gc
Office Lighting (no ring in glasses!): https://amzn.to/4rZ9hrZ
Phone Tripod Stand (adjustable to 62"): https://amzn.to/40Y7WqB
Descript for Video Editing: https://descript.cello.so/6xw4YgGx34a
Let’s Connect:
Website: https://www.debbieshadid.com Instagram: https://www.instagram.com/debbieshadid/
Listen to the Podcast:
Life Coach Business Building School Podcast: https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085
If this episode was helpful, share it with a coach who's been talking about starting their YouTube channel. Subscribe and hit the bell so you don't miss the rest of the series.
Let’s connect!
Website: https://www.debbieshadid.com Instagram @debbieshadidSubscribe on YouTube#DebbieShadid #LifeCoachBusinessBuildingSchool
EP 333 - YouTube for Coaches: How to Plan and Record Your First Video (Part 2 of 5)
2026/04/07
If you want to grow your coaching business on YouTube, knowing how to plan and record your first video is where it all begins. In Part 2 of this 5-part YouTube for Coaches Series, Debbie Shadid and YouTube Strategist Nicole Janton break down exactly how to plan and record your first YouTube video as a coach.
So many coaches get stuck before they ever hit record. This video will show you how to plan your first YouTube video, what to say, how to say it, and how to set up your recording space so you can finally get your first YouTube video done.
In this episode, we'll walk through:
How to choose your first video topic (hint: you already know it)The simple 3-part hook formula that keeps people watching past the first 60 secondsWhy scripting your YouTube video word-for-word hurts more than it helpsWhat recording equipment coaches actually need to get started in 2026How long your coaching videos should be and how often to post for the best resultsWhy batch recording saves time and makes showing up on YouTube so much easierHow to turn your YouTube videos into a podcast and reach even more people
Your people are already searching for what you know - the only thing missing is your video.
When you commit to showing up consistently on YouTube as a coach, your confidence grows, your audience finds you, and your coaching business starts to grow in a more predictable, sustainable way.
Ready to build your coaching business the right way? Book a free Business Blueprint Call: https://www.debbieshadid.com/schedule
Debbie's Favorite Recording Setup: Logitech Full HD Webcam: https://amzn.to/4m2rRye
Blue Yeti Podcast Microphone: https://amzn.to/4cfd4gc
Office Lighting (no ring in glasses!): https://amzn.to/4rZ9hrZ
Phone Tripod Stand (adjustable to 62"): https://amzn.to/40Y7WqB
Descript for Video Editing: https://descript.cello.so/6xw4YgGx34a
Let’s Connect:
Website: https://www.debbieshadid.com Instagram: https://www.instagram.com/debbieshadid/
Listen to the Podcast:
Life Coach Business Building School Podcast: https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085
If this episode was helpful, share it with a coach who's been talking about starting their YouTube channel. Subscribe and hit the bell so you don't miss the rest of the series.
Disclaimer: Some links above may be affiliate links. I only recommend products I personally use and love.
Let’s connect!
Website: https://www.debbieshadid.com Instagram @debbieshadidSubscribe on YouTube#DebbieShadid #LifeCoachBusinessBuildingSchool
EP 332 - YouTube for Coaches: How to Set Up Your Channel The Right Way in 2026 (Part 1 of 5)
2026/04/06
If you’re a coach looking to get started on YouTube and use YouTube to grow your coaching business, this video is for you.
In Part 1 of this 5-part YouTube for Coaches Series, you’ll learn how to set up your YouTube channel so you look professional, get found by the right people, and start growing your coaching business, even if you are starting from zero subscribers.
If you're new to my channel, my name is Debbie Shadid. I'm a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades, I've helped women learn how to become coaches, get clients, grow their businesses, and create meaningful income doing work they love.
YouTube isn't just content. It's the fastest way to build like, know, and trust as a coach. This series will show you how to make it work for your coaching business from the very beginning.
In this episode, we’ll walk through:
Why your channel name, profile photo, banner, and description do more than you thinkHow to choose a channel name that's simple, searchable, and findableWhy niching your channel down is the single biggest growth lever for new coachesHow YouTube's algorithm shows your videos to the right people - without any subscribersWhat your recording setup needs to look like (hint: it's simpler than you think)How to use Canva to build a professional channel banner that works on mobileGrab our Free Canva Training to Build Your YouTube Banner: https://www.debbieshadid.com/canva
YouTube is not about going viral. It's about becoming a reliable, trustworthy presence for the exact people you're meant to serve.
When you set up your channel the right way from the start, you stop spinning your wheels and start building an asset that works for your business 24/7.
Ready to build your coaching business the right way? Book a free Business Blueprint Call: https://www.debbieshadid.com/schedule
Debbie's Favorite Recording Setup: Logitech Full HD Webcam: https://amzn.to/4m2rRye
Blue Yeti Podcast Microphone: https://amzn.to/4cfd4gc
Office Lighting (no ring in glasses!): https://amzn.to/4rZ9hrZ
Phone Tripod Stand (adjustable to 62"): https://amzn.to/40Y7WqB
Descript for Video Editing: https://descript.cello.so/6xw4YgGx34a
Let’s Connect:
Website: https://www.debbieshadid.com Instagram: https://www.instagram.com/debbieshadid/
Listen to the Podcast:
Life Coach Business Building School Podcast: https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085
If this episode was helpful, share it with a coach who's been talking about starting their YouTube channel. Subscribe and hit the bell so you don't miss the rest of the series - we're just getting started!
Disclaimer: Some links above may be affiliate links. I only recommend products I personally use and love.
Let’s connect!
Website: https://www.debbieshadid.com Instagram @debbieshadidSubscribe on YouTube#DebbieShadid #LifeCoachBusinessBuildingSchool
EP 331 - How Clients Find You on YouTube - Part 5/5 Marketing Series
2026/04/03
What if one video you record today could bring you a client months… or even years from now?
In Part 5 of this 5-part free marketing series, I’m breaking down why YouTube might be one of the most powerful long-term strategies you can use to grow your coaching business.
Because unlike social media, your content doesn’t disappear.
It keeps working for you.
If you’re new to my channel, my name is Debbie Shadid. I’m a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades, I’ve helped women build simple, profitable coaching businesses without relying on tech overwhelm, paid ads, or complicated funnels.
In this final episode, I’ll show you how YouTube helps you get discovered, build trust at scale, and create content that continues to bring in clients over time.
You’ll walk away knowing:
• why YouTube works differently than social media (and why that matters)
• how your videos can bring in clients long after you post them
• why consistency matters more than perfection when getting started
• how YouTube builds trust faster by helping people spend more time with you
YouTube is not just content.
It’s a library that works for you 24/7.
Because when someone searches for a solution and finds your video, they’re already looking for help and that’s when your business starts to grow in a much more predictable way.
This series was designed to show you that you don’t need complicated strategies to grow your coaching business.
You need simple, proven ways to:
connect with people,
build trust,
and consistently show up.
Over the past two decades:
Helped thousands of women start and grow profitable boutique-style coaching businesses with integrity and clarity.
Now it’s your turn.
Take what you’ve learned from this series and start implementing it one step at a time.
Follow for more, and tell me in the comments which part of this series stood out to you the most.
Website: https://www.debbieshadid.com
Instagram: https://www.instagram.com/debbieshadid/
Life Coach Business Building School Podcast:
https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085
Private podcast series: https://coaching.debbieshadid.com/private
Let’s connect!
Website: https://www.debbieshadid.com Instagram @debbieshadidSubscribe on YouTube#DebbieShadid #LifeCoachBusinessBuildingSchool
EP 330 - How Workshops Get You Coaching Clients - Part 4/5 Marketing Series
2026/04/02
What if instead of trying to convince someone to hire you… you could simply show them what you do?
In Part 4 of this 5-part free marketing series, I’m breaking down one of the most powerful (and underused) ways to grow your coaching business: workshops and speaking.
Because when people experience you, everything changes.
If you’re new to my channel, my name is Debbie Shadid. I’m a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades, I’ve helped women build simple, profitable coaching businesses without relying on tech overwhelm, paid ads, or complicated funnels.
In this episode, I’ll show you how to use workshops and speaking to build trust faster, connect with more people, and turn those connections into clients.
You’ll walk away knowing:
• why workshops and speaking are one of the fastest ways to build trust and get clients
• how to use simple trainings (even with just a few people) to grow your business
• how to showcase your expertise without feeling like you’re “selling”
• why this is one of the most efficient ways to connect with multiple potential clients at once
Workshops are not about being perfect.
They’re about creating a space where people can experience you and your work.
Because when someone spends time learning from you, they stop wondering if you can help them and start thinking about how they can work with you.
This series is designed to simplify your marketing and help you focus on what actually works so you can build a business that feels aligned and sustainable.
Over the past two decades:
Helped thousands of women start and grow profitable boutique-style coaching businesses with integrity and clarity.
When you consistently put yourself in front of people and teach what you know, your confidence grows, your authority builds, and your results begin to compound.
Follow along for the final episode, and tell me in the comments what’s been most helpful so far.
Website: https://www.debbieshadid.com
Instagram: https://www.instagram.com/debbieshadid/
Life Coach Business Building School Podcast:
https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085
Private podcast series: https://coaching.debbieshadid.com/private
Let’s connect!
Website: https://www.debbieshadid.com Instagram @debbieshadidSubscribe on YouTube#DebbieShadid #LifeCoachBusinessBuildingSchool
EP 329 - If Social Media Feels Like a Full-Time Job… Do This Instead - Part 3/5 Marketing Series
2026/04/01
If social media feels like a full-time job… you’re not alone and you might just be using it the wrong way.
In Part 3 of this 5-part free marketing series, I’m breaking down how to simplify social media so it actually works for your coaching business without overwhelm, burnout, or feeling like you have to constantly perform.
If you’re new to my channel, my name is Debbie Shadid. I’m a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades, I’ve helped women build simple, profitable coaching businesses without relying on tech overwhelm, paid ads, or complicated funnels.
In this episode, we’re reframing what social media is really for.
Not for going viral.
Not for chasing likes.
But for visibility and connection.
You’ll walk away knowing:
• what social media is actually meant to do in your coaching business
• how to show up consistently without overcomplicating your content
• why your message matters more than your posts being perfect
• how to use social media to build trust and attract the right clients
Social media is not about performing.
It’s about being seen and building relationships over time.
Because when you simplify your message and show up consistently, the right people start to find you and connect with what you’re saying.
This series is designed to help you strip away what isn’t working and focus on simple strategies that actually grow your business.
Over the past two decades:
Helped thousands of women start and grow profitable boutique-style coaching businesses with integrity and clarity.
When you commit to simple, consistent action, your confidence builds, your visibility increases, and your results begin to compound.
Follow along for the rest of the series, and tell me in the comments what’s landing for you so far.
Website: https://www.debbieshadid.com
Instagram: https://www.instagram.com/debbieshadid/
Life Coach Business Building School Podcast:
https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085
Private podcast series: https://coaching.debbieshadid.com/private
Let’s connect!
Website: https://www.debbieshadid.com Instagram @debbieshadidSubscribe on YouTube#DebbieShadid #LifeCoachBusinessBuildingSchool
EP 328 - Email Marketing Basics for Coaches - Part 2/5 Marketing Series
2026/03/31
If social media feels like a lot… this might be a simpler way to grow your business.
In Part 2 of this 5-part free marketing series, I’m breaking down why email marketing is one of the most important (and most misunderstood) tools in your coaching business.
Because so many coaches think email is just a newsletter… or something they’ll “get to later.”
But the truth is, email is where real relationships are built and where clients actually decide to work with you.
If you’re new to my channel, my name is Debbie Shadid. I’m a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades, I’ve helped women build simple, profitable coaching businesses without relying on tech overwhelm, paid ads, or complicated funnels.
In this episode, I’ll help you see email differently.
Not as something technical or overwhelming…
But as a simple, powerful way to stay connected and grow your business.
You’ll walk away knowing:
• why email is more powerful than social media for building trust and getting clients
• how to use email as a relationship-building tool (not just a newsletter)
• how to follow up in a way that feels natural and actually converts
• what most coaches are missing when it comes to nurturing and inviting people to work with them
Email is not about sending more.
It’s about staying connected in a more meaningful way.
Because when someone gives you their email, they’re choosing to hear from you and when you show up consistently, your business becomes much more predictable.
This series is designed to simplify your marketing and show you what actually works, so you can stop overcomplicating your business and start seeing real results.
Over the past two decades:
Helped thousands of women start and grow profitable boutique-style coaching businesses with integrity and clarity.
When you commit to simple strategies like this, your confidence grows, your audience trusts you, and your results begin to compound.
Follow along for the rest of the series, and tell me in the comments what’s landing for you so far.
Website: https://www.debbieshadid.com
Instagram: https://www.instagram.com/debbieshadid/
Life Coach Business Building School Podcast:
https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085
Private podcast series: https://coaching.debbieshadid.com/private
Let’s connect!
Website: https://www.debbieshadid.com Instagram @debbieshadidSubscribe on YouTube#DebbieShadid #LifeCoachBusinessBuildingSchool
EP 327 - The Simplest Way to Get Coaching Clients - Part 1/5 Marketing Series
2026/03/30
What if the fastest way to get your next coaching client required zero tech, zero ads, and zero complicated strategy?
This episode kicks off a 5-part series where I’m breaking down the exact free marketing strategies I teach inside my framework, because too many coaches are stuck thinking they need more tools, more content, or more complexity to grow.
You don’t.
If you’re new to my channel, my name is Debbie Shadid. I’m a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades, I’ve helped women learn how to become coaches, get clients, and build profitable, boutique-style businesses doing work they love.
In this first episode, we’re starting with one of the most overlooked (and most powerful) strategies: networking.
Not the formal, awkward kind.
The kind you’re already doing every single day.
You’ll walk away knowing:
• what networking actually is (and what it is NOT)
• how to get coaching clients without ads, funnels, or complicated systems
• how to turn everyday conversations into real business opportunities
• why this is the fastest way to start building momentum in your coaching business
This series is designed to simplify everything.
Because when you strip away the noise and focus on what actually works, your business becomes easier to grow and a lot more sustainable.
Over the past two decades:
Helped thousands of women start and grow profitable boutique-style coaching businesses with integrity and clarity.
When you commit to simple, consistent actions like this, your network expands, your confidence grows, and your results begin to compound.
Follow along for the rest of the series, and tell me in the comments what’s landing for you so far.
Website: https://www.debbieshadid.com
Instagram: https://www.instagram.com/debbieshadid/
Life Coach Business Building School Podcast:
https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085
Private podcast series: https://coaching.debbieshadid.com/private
Let’s connect!
Website: https://www.debbieshadid.com Instagram @debbieshadidSubscribe on YouTube#DebbieShadid #LifeCoachBusinessBuildingSchool
EP 326 - 10 Things I Quit Doing in 2026 (That Changed My Business)
2026/03/25
If you want to grow your coaching business in 2026, it may not come from doing more. It may come from quitting the habits that are quietly holding you back.
If you’re new to my channel, my name is Debbie Shadid. I’m a Business Growth and Life Coach, and the founder of the Business Building Boutique. For over two decades, I’ve helped women learn how to become coaches, get clients, grow their businesses, and create meaningful income doing work they love.
In this episode, I walk you through the exact habits I quit that changed everything in my business so you can start identifying what’s keeping your coaching business stuck and finally begin building real momentum.
You’ll walk away knowing:
• the habits that are keeping your coaching business stuck without you realizing it
• how to grow a coaching business in 2026 by doing less of what isn’t working
• what to stop doing if you want to get coaching clients more consistently
• how to create a business that feels aligned, sustainable, and actually grows
This isn’t about doing more.
It’s about letting go of what no longer serves you so you can make space for what actually works.
Over the past two decades:
Helped thousands of women start and grow profitable boutique-style coaching businesses with integrity and clarity.
When you commit to the process and give your business the structure it deserves, the results begin to compound and success becomes inevitable.
If you need guidance I’m here for you. I’ll tell you what to do and then show you how to do it as you follow my proven, simple step-by-step process.
Apply to Work with Debbie Shadid: https://debbieshadid.com/apply
Debbie’s Free Business Blueprint Call:
https://www.debbieshadid.com/schedule
Let’s connect!
Website: https://www.debbieshadid.com Instagram @debbieshadidSubscribe on YouTube#DebbieShadid #LifeCoachBusinessBuildingSchool
Podcast reviews
Read Life Coach Business Building School with Debbie Shadid podcast reviews
5 out of 5
34 reviews
★★★★★
Kel.Benton 2024/11/21
Debbie knows her stuff and tells it like it is!
If you’re building or scaling a life coach business, you need to be listening to Debbie’s podcast! She gives helpful tips and straight-forward advice ...
★★★★★
Amy*V 2024/10/31
Simple, Actionable Advice for Growing Your Coaching Business
Debbie's podcast is a great resource for life coaches who want to attract paid clients and build a thriving business. Debbie has a practical, straight...
★★★★★
Hospital Doulas 2024/07/10
The Coaching Missing Link!
With so many coaching podcasts out there it’s rare to find one that always seems to NAIL it. Every little thing you need to know in order to up-level ...
★★★★★
Arm Coach 2024/06/19
Incredibly Helpful!!!
Such an amazing podcast! Debbie shares such tactical information to get your business up and running so you can make money doing what you love! Thank ...
★★★★★
Carisa Peters 2024/02/16
Debbie overdelivers
In this current world it can often feel like you get less than you pay for. Sometimes the offer sounds great, but the execution does not match up.
D...
★★★★★
Don Maynard13 2023/04/06
Such great advice for female life coaches!
I love Debbie’s energy and her insight is spot-on. Every episode is so packed with value!
★★★★★
Gcrvvhy 2022/12/15
OMG! BEST investment EVER!
Debbie is the biggest gift that has happened to my business. Not only smart, thoughtful, responsible and gracious, Debbie is relatable, charismatic an...
★★★★★
PuggleWuggle🐶🌀🐴🐎🐧 2022/07/27
Hire Debbie NOW!!!
If you are a listener to Debbie’s Business Building Boutique podcast, you already know how brilliant she is when it comes to helping you identify the ...
★★★★★
srcfaces 2021/01/03
“New Listener and Loving It!”
I have been receiving Debbie’s newsletters by email for months and always found it helpful in getting me to think about my beauty business which serve...
★★★★★
Donna Aa 2020/12/05
Debbie is the master of successful wedding business
Debbie’s years of experience, amazing coaching and fun personality come shining through in this super valuable podcast.
In the wedding business? Liste...