Advertise on podcast: Marketing For The Sales Guy

Todays podcast focuses on three of the best ideas from my last few substack posts: - How marketers use storytelling, and how sales people can benefit from a similar approach? - Marketers have an approach to learning a new skill, what can we "learn" from that? - Show your working, an approach to getting the attention of prospects! For more ideas do check out more posts on substack: https://marketingforthesalesguy.substack.com/

Today we're diving into a topic that could dramatically increase your long-term revenue: what salespeople can learn from marketers about customer retention and relationship building. A couple of things I think we can learn from today. 1. Multiple ways it benefits salespeople to focus on customer retention. 2. Some strategies to do that, that don't take up a lot of time. 3. How best to time and implement them.

Marketers develop USP's for products and services, sales people in addition to that should work on their own personal USP. So many products and services and USP's can be similar, so decisions can come down to a differentiator - your own unique USP. In this podcast we will look at how you can develop your personal USP and how this can imapct your sales.

Todays topic is understanding your target market….a strong one for marketers right? Sales people might think this is not relevant as we either know our target market very well, or we have been given a list of prospects that is our defined target market. I think the topic is relevant for sales people and these are the three things I think we need to talk about: 1. Why it is important to understand your target market better. 2. How to find out more about your target market. 3. How to use that information

Sales has always been tough. Now it's tougher than ever. Every episode we are going to discuss one idea from the world of marketing, that can help us sales people improve our performance. This week...that idea is...speaking. Two things I think you will learn from this episode:  1. A strategy that will help you get the most from each event. 2. The best way to use content and to be always ready for an event opportunity.

Today I am talking with Otilia Chan, former Head of Marketing at ShopBack - a leading shopping, rewards, & payments platform, and we are going to be talking through some of the pros and cons of these programs, especially cashback programs and how they can work better. Some of the questions we consider are the following: - How does the cashback reward structure typically work? - How do cashback services generate revenue while providing rewards to customers? - How can cashback rewards be integrated with existing customer loyalty program to create a more comprehensive view of customer satisfaction? - What opportunities exist to use cashback data to create more targeted and relevant customer communications? - What are the most effective marketing channels for promoting cashback services to potential users? - What are some of the main criticisms of cashback programs and how would you answer them? To reach out to Otilia do reach out to her via LinkedIn: https://www.linkedin.com/in/otiliachan/

On the podcast today I have Claire Weston - Chief Marketing Officer at Coda Claire and I are going to talk today about REBRANDING,, here are some of the questions we consider: What would prompt companies to consider a rebrand?How important is it to do extra work or research to understand your audience before rebranding?While your USP is probably important, how important are other factors such as brand mission, values etc -What kind of analysis do you do of your competitionHow important are outside consultants, agencies etc in the rebranding process?What can you do and not do if budgets and other resources are restricted? If you want to reach out to Claire do reach out viaLinkedIn

On the podcast today I have X Y Ng - Head of Marketing and communications at a company called Doctor Anywhere. XY and I are going to chat today about what large brands and organizations can learn from how startups conduct their marketing. Some of the questions we consider are: - What are the reasons behind big brands adopting leaner strategies, and is this shift a temporary reaction to economic challenges or a permanent evolution in marketing practices? - If this is a shift …what can big brands learn from the startup approach? - How can big brands ensure innovation without losing sight of their core brand values? - Agility would be one area you might highlight that larger brands could learn from startups but what impact could agile marketing strategies have on the internal culture of large organizations? Both positive and negative? - How do you approach building and maintaining customer relationships as a new brand and given that you have less data or history with a customer are there any learnings that would be relevant for bigger brands. - How important is leadership in driving the transition towards a more agile marketing approach within large organizations? If you want to reach out with XY do connect via LinkedIn: https://www.linkedin.com/in/xymktg/

Lacey and I talked about some of the current challenges facing marketers in the region and what can be done about them. These are some of the issues we discussed: What are some of the challenges you and others face when your company transitions to a more digital and data driven business?  One challenge is doing more with less - budgets or human resources - how do you solve that both in the short term and long term? How do you employ the latest technologies into your marketing strategies? And what role does Gen AI play? How do you go about measuring the success of using those technologies? How have you seen b2b event marketing change over the last few years, what are the new approaches? If you want to connect with Lacey do reach out via LinkedIn

Cara Wong and I talked about B2B marketing in more traditional industries - how it is different and how has it changed. Some of the questions we discussed included the following: - What are the biggest changes you have seen in marketing in the last few years in traditional B2B companies? - Social media might not be considered a strong channel for traditional B2B do you agree or disagree? - If you could only use one marketing channel to promote your products or services, what would it be and why? - How important is data in refining targeting and engagement strategies and how might that have changed? - Event marketing has been a major channel for traditional B2B businesses, what changes have you seen in the last few years. If you want to reach out to Cara do connect on LinkedIn: https://www.linkedin.com/in/carawongkx/

On the podcast today we have Naomi Soman Founder of Storylogick Consulting and we are going to be talking about conversion focused copwriting. Some of the questions we consider are the following: - Most people would advise beginning the copywriting process by establishing a buyer persona - how valuable is that and what are your key methods? - What is your approach to adapting messaging throughout different stages of the sales funnel? - What are some of the challenges, and best ways to optimize copy in landing pages for conversions? - How can you improve the quality rather than quantity of leads? - What are the best ways to measure the success of marketing copy? -What role does GenAI play currently in copywriting? How do you use it? If you want to treach out to Naomi to find out more about copywriting do reach out on LinkedIn

This podcast was recorded in December with Jeremiah Su from Superminted - a brand mangement agency and we are going to talk about Social Media Marketing. Some of the questions we discussed include the following: -What are the main differences between B2B and B2C social media marketing?-How do you determine which social media channels to use for a B2B brand versus a B2C brand? - What are some common mistakes that B2B companies make when it comes to social media marketing?- How can B2B companies measure the effectiveness of their social media marketing efforts?- What are some best practices for creating content for B2B social media marketing?- How important is it for B2B companies to engage with their followers on social media, and how can they do so effectively?-How do you balance promoting a B2B brand on social media with providing value to your audience?-How do you stay up-to-date with the latest trends and changes in B2B social media marketing? If you want to connect with Jeremiah see the link below: https://www.linkedin.com/in/jeremiahsu/

On the podcast today I am joined by Laura Kantor from the Climate Club and we are going to talk about Marketing and Sustainability. Some of the questions we discussed include the following: What is sustainability marketing and why is it important? How can sustainability marketing help attract and retain customers? What are some examples of sustainable marketing initiatives How can the impact of sustainability marketing be measured How can sustainability marketing impact a company's business goals? How can sustainability marketing impact customer behavior? If you want to connect with Laura see the link below: LinkedIn: https://www.linkedin.com/in/laura-k-a5372930/

On the podcast today I am joined by Cath Brands, CMO and Innovation Officer at Flintfox and we are going to talk about the importance of pricing and pricing platforms. Some of the questions we discussed include the following: How do pricing platforms help companies and why are platforms so important? What types of companies or industries benefit most from pricing platforms? How do you measure the success of your pricing platforms? How do you ensure the security of sensitive pricing data? How challenging is pricing using multiple channels What are the benefits of rebate programs and what are some of the key challenges How does margin management fit into pricing and rebate discussions? How do you maximize margins during sales seasons? If you want to connect see the links below: Cath on LinkedIn: https://www.linkedin.com/in/cath-brands-257ab01b/ ⁠Flintfox Website: https://www.flintfox.com/ Flintfox Vlog: https://www.flintfox.com/video-content-hub/

On the podcast today I am joined by James Maclean-Horton from the Kids Club Early Childhood Learning Centres and we are going to talk through a variety of marketing topics - a real Q and A session. Some of the questions we discussed include the following: Should marketers become specialists with key skill sets or become more generalists? What kind of marketers should recruiters/CMO’s look for, what are the key skills or attributes they should be on the look out for? How should marketers use technology The recession word! How should marketers change their marketing when in a possible recession? Is traditional lead generation on the decline in B2B marketing? How do you really build trust in the more professional/cynical world of B2B marketing? What can B2B marketers learn from B2C marketers? How relevant is ABM now for B2B markers less or more so? If you want to connect with James see the links below: LinkedIn: https://www.linkedin.com/in/jmachorton/