Advertise on podcast: Healthcare Market Matrix

On this episode of Healthcare Market Matrix, host John Farkas is joined by Mark Donnigan, virtual CMO and go-to-market consultant at Growth Stage Marketing, a company that builds sustainable marketing strategies while executing go-to-market plans that yield real business results by being rooted in first principles thinking. Mark has extensive experience working alongside sales, product, operations, and finance to ensure his client’s objectives are always exceeded. As an accomplished storyteller and expert content marketer, Mark believes the modern marketing function is built on the foundation of content publishing with category design, ABM, SEO, conversion rate optimization, email outreach, and paid advertising tactics. Throughout the episode, Mark shares his vast knowledge around the importance of leading with value during go-to-market efforts and analyzes a recent product launch that failed to effectively and easily convey its value proposition to its buyers, ultimately leading to its downfall.   Show Notes (1:47) Introducing Mark Donnigan and Growth Stage Marketing (10:12) Understanding Where to Start from the Nature of Go-to-Market (18:21) Leading with Value in a Constrained Healthcare Climate (31:19) Analyzing Humane AI’s Recent Launch Failure (45:15) Asking Hard Questions during Go-to-Market Efforts (56:34) Closing Thoughts  

On this episode of Healthcare Market Matrix, host John Farkas is joined by Christopher McCord, Managing Director at Healthcare Growth Partners (HGP), an investment banking and strategic advisory firm exclusively focused on transformational Health IT. HGP combats breakdowns between stakeholders in the traditional banking model and our healthcare system by aligning with its clients through engagement design, client transparency, and its fundamental desire to do right by those who put their trust in them. Additionally, Healthcare Growth Partners’ passion for healthcare inspires them to generate broad, overarching improvements to the functionality and sustainability of health by delivering customized guidance to select clients looking to execute high value health IT, health information services, and digital health transactions. Throughout the episode, Christopher expands on the culture of investment banking and engages in a discussion on the current healthcare market and what one can expect from it in the future.    Show Notes (1:17) Introducing Christopher McCord and Healthcare Growth Partners (18:36) Healthcare Growth Partners’ Approach to Partnerships (34:44) An Analysis of the Current Market and Its Horizon (51:55) The Future of Healthcare Sectors (1:07:36) The Culture and Expectations of Investment Banking (1:13:31) Closing Thoughts  

On this episode of Healthcare Market Matrix, host John Farkas sits down with Mac Davis and Dr. Ramon Jacobs-Shaw from Belong Health where Mac serves as the VP of Digital Product and Data and Dr. Jacobs-Shaw is the Chief Clinical Officer. Belong Health delivers a more compassionate, straightforward insurance experience for Medicare-eligible individuals by partnering with regional health plans to help them launch or grow market-leading Medicare Advantage and Special Needs Plans. Additionally, Belong Health believes high-quality health care should be accessible to all, and local, regional health plans are best positioned to serve their communities as their trusted health insurance partners.Throughout the episode, Mac and Dr. Jacobs-Shaw expands on how Belong Health is doing a phenomenal job at addressing and finding solutions for care gaps in the healthtech industry.    Show Notes (1:21) Introducing Mac Davis and Dr. Ramon Jacobs-Shaw (13:01) How the Culture of Healthcare Systems Impact Consumer Transformation (22:21) Leveraging Technology to Address Care Gaps for Underserved Populations (36:48) Frustrations and Shortcomings within the HealthTech Sector (45:46) Closing Thoughts  

On this episode of Healthcare Market Matrix, host John Farkas sits down with Mitch Holdwick, Director of Consumer Transformation at Innovaccer, the number one platform for value-based care that unifies patient data across systems and care settings, and empowers healthcare organizations with scalable, modern applications that improve clinical, financial, operational, and experimental outcomes. With over fourteen years of experience with a healthcare marketing focus, Mitch has an honest approach to consumer engagement strategies and has successfully led teams working to drive volume with business and service line priorities. Throughout the episode, John and Mitch discuss how Innovaccer is unifying patient records and patient data and how Innovaccer is marketing in the health systems.   Show Notes (1:12) Introducing Mitch Holdwick and Innovaccer (8:30) The Unification of Patient Records and Patient Data (16:21) Rediscovering the Joy of Medicine (18:18) How Innovaccer is Marketing in the Health Systems (23:02) Delineating between Target Markets (31:33) Measuring Success with Proactive Engagement Strategies (37:21) Customer Relationships and Engagement Initiatives (50:15) Innovaccer’s Newer Products and Offerings (54:06) Closing Thoughts  

There is a clear distinction between individuals who seek to promote themselves by advancing technology in healthcare and those that seek to move healthcare forward by advancing meaningful technology. Bill Russell, Founder & Podcast Host of This Week Health is undoubtedly the latter. Formerly the CIO for St. Joseph’s Health, Bill oversaw a $6.5 billion healthcare system with sixteen hospitals, and he has contributed to IT advancements such as agile cloud development in healthcare. On this episode of Healthcare Market Matrix, Bill joins host John Farkas to discuss the unique challenges CIOs face, adopting healthtech solutions, AI’s impact on healthcare, and much more. Show Notes (1:11) Introducing Bill Russell (3:29) The Unique Challenges of the CIO Role (7:29) Tips for Pitching to CIOs (13:53) What Problems Are CIOs Solving Today? (17:29) Finding New Tech Solutions through Other Health Systems (21:48) Bill on Failed Implementations (26:35) Partnering with Health Systems (28:22) Bill’s Expectations for AI’s Impact on Healthcare  (34:22) The Need for AI Policies in Healthcare (42:24) AI’s Impact on Other Industries (45:32) Bill on Why Healthcare Needs to Integrate Quickly (48:06) Bill’s Favorite Transformative Ideas in Healthcare (52:14) The Importance of Quality Leadership (57:44) Closing Thoughts   Read a transcript of this episode: https://goratio.com/podcast/the-cio-journey-from-information-to-innovation-in-modern-healthcare Subscribe to Ratio's Insights Squared newsletter: https://goratio.com/newsletter   Links & Resources This Week Health  Health Lyrics [email protected]

On this episode of Healthcare Market Matrix, host John Farkas sits down with Andy Flatt, Senior Vice President and CIO of National HealthCare Corporation, or NHC, which is the oldest and among the largest publicly traded, long-term healthcare companies in the nation. Andy has 40+ of experience in a combination of public and private healthcare organizations, including more than twenty years as a CIO. Throughout the episode, John and Andy discuss the scope of NHC, Andy’s leadership approach working in a high-pressure environment, and the role Andy sees technology playing in the future of NHC. Show Notes (1:25) Introducing Andy Flatt and National HealthCare Corporation (7:32) A Look into Andy’s Position at NHC (11:45) Critical Concerns in the Eldercare Space (22:56) Challenges with Implementing New Technology (26:20) Partnering with Solution Providers (34:59) What NHC If Looking For with Solution Providers (44:56) Anticipating NHC’s Future Development (51:25) Closing Thoughts Subscribe to Ratio's Insights Squared newsletter: https://goratio.com/newsletter  

On this episode of Healthcare Market Matrix, John Farkas is joined by Aaron Hillman, advisory board member at Ratio, to discuss the intricacies of marketing products and solutions to healthcare enterprises, specifically with a consultative approach. Throughout the episode, John and Aaron emphasize the importance of getting out into the field to gather intelligence in order to effectively meet the market’s unmet needs. And with almost twenty years in the industry, Aaron shares his thoughts on how to assert value propositions through strategic and targeted content.   Show Notes (0:20) Introducing Aaron Hillman (2:39) Unifying Growth Efforts with a Consultative Marketing Approach (8:00) Stewardship as a Consultative Marketer (13:04) Critical Interactions in the Translation Layer (25:13)The Importance of Intelligence Gathering (32:34) Meeting the Needs of the Market (40:56) Asserting Value Propositions through Content (52:28) Closing Thoughts  

On this episode of Healthcare Market Matrix, host Jessica Head is back for another episode in her Applied Learning series. Jessica is joined by Kyle Numann, design and development director at Ratio, for a conversation about how marketers and their teams can build digital platforms designed for growth and scale. Together, Jessica and Kyle cover the importance of making data-driven solutions when introducing a brand, the power of the buyer matrix, and designing for diverse populations. Show Notes (1:18) Introducing Kyle Numann (3:16) Making Data-Driven Solutions When Introducing a Brand Digitally (6:27) The Buyer Matrix (9:38) Designing for Diverse Populations (12:41) Closing Thoughts   Subscribe to Ratio's Insights Squared newsletter: https://goratio.com/newsletter

On this episode of Healthcare Market Matrix, host John Farkas sits down with Reed Smith, Chief Consumer Officer at Ardent Health, for a conversation about Reed’s role with Ardent and his thoughts on the state of the healthcare marketing industry. Reed has spent twenty years in healthcare marketing, serving in prominent positions for the Texas Hospital associations and working with the world’s largest healthcare brands and providers as a strategist. Throughout the episode, John and Reed discuss Ardent’s approach to AI, the importance of a clear value proposition, and what Reed looks for in providers.     Show Notes (1:04) Introducing Reed Smith and Ardent Health (7:08) Reed’s Role at Ardent (15:17) Ardent’s Main Partnerships (22:41) Engaging with Different Consumer Segments (27:42) Ardent’s Approach to AI (30:49) Reed’s Three-Year Outlook with Ardent (36:47) The Importance of a Clear Value Proposition (42:38) Looking for Innovation at Conferences (45:34) What Reed Looks For on Provider’s Websites (48:54) Closing Thoughts  

On this episode of Healthcare Market Matrix, John Farkas is joined by Taylor Underwood, Content Director at Ratio, to discuss the top three problems the healthcare industry faces today. Having completed the fall healthcare conference season, John considers the industry’s goals and priorities for 2024. How is healthcare addressing the clinician shortage? How can we improve payment processing and payer-provider relations to create less friction? How can we enhance the patient experience?    Show Notes (1:16) Introducing Taylor Underwood (2:36) John’s Takeaways from the Fall Conference Season (8:47) The Healthcare Industry’s Near-Term Priorities (16:58) Artisight, a Transformative Tool (20:58) How Technology Is Solving the Clinician Shortage (25:20) Payer-Provider Relations and Payment Processing (29:53) Improving Patient Experience (37:42) The Challenges of Point Solutions (40:14) Closing Thoughts   Subscribe to Ratio's Insights Squared newsletter: https://goratio.com/newsletter

On this episode of Healthcare Market Matrix, host John Farkas is joined by Tod Fetherling for an astute conversation about the growing role of data and analytics in healthcare. Tod is Huron's managing director of data and analytics and global products, and he has spent over three decades building a comprehensive understanding of the importance of the smart use of data in healthcare. Throughout the episode, John and Tod discuss healthcare's changing approach to data, the importance of data literacy in healthcare today, and several of the emerging trends in healthcare data analytics.   Show Notes (1:14) Tod’s Healthcare Journey (8:16) Healthcare’s Changing Approach to Data (13:25) Taking Data-Informed Action (18:33) Educating the Target Market on the Practical Benefits of Data (23:06) The Importance of Data Literacy and Security (30:54) Emerging Trends in Data Analytics (37:27) An Overview of Huron (39:31) Upcoming Healthcare Trends (49:02) Closing Thoughts  

On this episode of Healthcare Market Matrix, host John Farkas sits down with Haden McWhorter for an insightful conversation about Premise Health and the future of direct healthcare. Haden is the chief information officer at Premise and has spent the better part of a decade driving meaningful change as a leader in the healthcare ecosystem. Throughout the episode, John and Haden discuss the importance of member engagement, Haden’s unique value equation, Epic’s BFF program, and much more. Show Notes (1:42) Haden’s Accidental Journey to Healthcare (11:02) An Overview of Premise Health (17:22) Haden’s Role with Premise Health (22:36) Promoting Member Engagement (27:15) Haden’s Value Equation (35:34) Using Data to Improve Engagement (42:16) Epic’s BFF Program and Other Premise Health Partners (51:42) Haden’s View on AI (54:55) Closing Questions Read a transcript of this episode:  Subscribe to Ratio's Insights Squared newsletter: https://goratio.com/newsletter