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This podcast has
40 episodes
Language
EnglishPublisher
Austin BlackExplicit
No
Date created
2020/03/18
Latest episode
2021/06/30
Average duration
44 min.
Release period
7 days
Description
Helping you gain clarity and insight on business and marketing strategies for your agriculture brand.
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Check latest episodes from In Focus podcast
The Power of Everyday Transformations w/Chelbie Engle
2021/06/30
We’re wrapping up season 4 with a story of transformations. As equine massage therapist Chelbie Engle has discovered, they happen everyday. What started as a way to help horses feel better has turned into a mission to change lives.
Chelbie has found a transformation within herself, her customers and their horses. And she is amazed everyday at the experiences she encounters.
Why Your Best is Never Good Enough w/Adam Harms
2021/06/23
Successful people make a plan and achieve it. They don’t settle and they don’t wait for someone to do it for them. That’s the mindset that has helped Adam Harms and Lorenzen Farms become one of the largest seedstock operations in Illinois. Their goal of perfection keeps them striving for better genetics and opportunity, even when their cattle are already excelling.
Overcoming obstacles to achieve a dream w/Summer Terry
2021/06/16
Every obstacle is an opportunity, whether it’s health related, weather induced, or the result of business operations. For Summer Terry, working smarter instead of harder, has helped find the opportunity with great success. Her desire to create a future for her equine massage business has spurred her to think outside-the-box and take advantage of difficult situations to grow and thrive.
How Customer Service Sells Cattle Equipment w/Bradley Brackman
2021/06/09
Customized service and personal relationships are the driving force behind LAG Industries and the Brackman family. What started in 2015 as a vision to create better livestock handling equipment has become a mission to make every customer a part of the family.
Co-owner Bradley Brackman knows that going the extra mile for product design, installation and customer service sets him apart from the competition and helps develop lasting relationships with his customers.
Creating Opportunity Out of Obstacles w/Susan Hart & Kathy Heim
2021/06/02
Susan Hart and Kathy Heim had no interest in helping their dad on the ranch as kids. But now, they are fully vested into helping his invention find a home on every ranch. Not only did they bring a new product to market, they found a calling to change lives and provide a better experience for building fence.
Learn how this sister duo has carried on their father’s vision, found their own mission and turned misfortune into a journey of success.
Putting Service and Value Before Sales w/Jeff Kaprelian
2021/05/26
When you give more than you take, you receive greater success. It goes against reasoning, but it’s the reality of life and business. Jeff Kaprelian has taken this sentiment to heart and created Kapco Futures to provide value above and beyond the normal call of duty.
Seeing the gaps in the brokerage industry, Jeff created his company to serve and help customers in new ways. His commitment to transparency and customer success have helped him find satisfaction and growth for his team and his clients.
Why it’s Fun to Talk Turkeys and Technology w/Jason Yordy
2021/05/19
You’ll never truly succeed until you step out of your comfort zone. In Jason Yordy’s case, that meant reaching new people and building relationships to grow his business. Today, the 5th generation turkey and row crop farmer has his sights on making TurkeyTrac the household name in turkey and chicken barns nationwide.
Yordy relies on his background in poultry production and engineering to connect with farmers and help them improve flock performance so they make more money.
Why Dreaming about the Future isn’t Enough w/Josh Worthington
2021/05/12
Discipline + Proven Genetics = Value
That’s the mantra that has helped Josh and Corry Worthington grow their operation for the past 18 years. With a strong focus on creating cattle that meet the future demands of producers and consumers both, Worthington Angus continues to pursue bigger and better plans for their operation and their customers.
Josh knows the breeding and management decisions he makes today will impact the end product 5-6 years down the road.
Working smarter, not harder, to build a dream w/Matt & Rockael Stubblefield
2021/05/05
If you can’t laugh at others, laugh at yourself!
There’s plenty of laughter in this week’s episode as Matt and Rockael Stubblefield reminisce about their journey with Brush Creek Valley Farms. We talk about the challenges, struggles and triumphs experienced as this couple jumped head first into farm to fork marketing.
Helping landowners and continuing a legacy w/Brian & Bret Kennon
2021/04/28
Small town roots and big time dreams drive Brian and Bret Kennon to be the go-to land realtor in Missouri. The 4th generation to run Stewart & Kiefer Real Estate, these brother take their legacy and job very seriously as help land owners on both sides find their dream property.
Brian and Bret know that success is the result of investing time and energy into the places and people you want to help.
Gaining credibility and customers through feed conversion w/Bryce Schumann
2021/04/21
It’s not often that a beef producer gets the same benefits from genetic selections as his customer. For more than 12 years, Schu-Lar Herefords has placed intense focus on balanced trait selection, with an emphasis on feed efficiency. But not only does it benefit their commercial bull customers, it helps them produce high quality beef of their own.
As the market for direct beef grows for Bryce Schumann, he believes the story of efficient genetics will bring more value to producers.
Winning big through contentment and customer service w/Corey Rozenboom
2021/04/14
Business, marketing, finances, personal development….this conversation covers it all! Corey Rozenboom runs Alpha Ag Research, a contract research company serving seed and crop protection companies across the Midwest. His passion for excellent customer service and commitment to sound business practices is second to none.
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