Advertise on podcast: Franchise Market Podcast

Despite experiencing financial turmoil over a failed family restaurant business, Lesther Gomez still tried his luck and opened a mini beverage stand at their old restaurant's place. Lesther or Thor (as what his friends always call him) venture into new business using a borrowed P20,000 capital. All the hardships seemed nothing for him, and in March 2019, Thor established Drip Tea with the catchy tagline 'Your Daily Dose of Milk Tea.' The Inspiration According to Gomez, Drip Tea is inspired by his mother's gluta drip business. He used the same idea to create a catchy concept behind the now popular milk tea outlet. Today, Drip Tea already has over 80 branches nationwide. Asked about his secret for the successful business, Gomez said everything is purely based on dedication and the urge to help others have their own business. Drip Tea offers varied milk tea flavors available in undeniably witty sizes: low dose, high dose, and overdose. A Piece of Advice Gomez encourages all aspiring franchisees and entrepreneurs to stay optimistic about starting a business.

When it comes to food, we always want to have a daily dose of best nutrition, even if it is not a homecooked meal. Today’s discussion focuses on Subway’s success in establishing its brand in the global market and how it managed to expand the network through franchising with international franchisees on board.   For sandwich lovers, Subway® is not just a typical sandwich shop. It is the best go-to place whenever you like to eat fresh sandwiches. The Subway® brand has been in the business for almost 55 years and has earned a worldwide reputation for offering a nutritious alternative to traditional fast food.  It is a confident leader in nutrition from the beginning.   In this episode, Subway’s Territory Manager here in the Philippines, Ms. Jean Gagarino shared the reasons why franchisees should not be afraid of franchising an international brand. She also shared insights about the challenges in managing a global franchise, its advantages, and unique selling points (USP).   Moreover, she added the business' best practices and how it manages to continue operations despite the COVID-19 pandemic. If you are looking for an international brand to franchise or seeking an inspiration to venture into franchising, listen to it!

Roasted liempo and chicken are Filipinos’ comfort food. As something that can easily be bought alongside the streets, this is considered a booming food business. Today's discussion focuses on the successful venture of Balamban Liempo, a native home brand of roasted liempo and chicken from Cebu. Its owner, Mr. Jojo Vergara, shared the best practices of Balamban Liempo, being in the business for around 11 years already. Through the years, Mr. Vergara, together with his wife, has been continuously growing the business that began as one small store at the family's place in Balamban, Cebu, to more than 120 branches nationwide. Today, expanding the business is still part of the business' goals despite the current economic challenges caused by the COVID-19 pandemic. He provided useful information for all aspiring entrepreneurs who want to own a Balamban Liempo franchise, in particular. He highlighted the importance of taste as the Unique Selling Point (USP) of his business, and why other food industries should give importance to their USP. Furthermore, he also reiterated how franchising helped the business grow and encouraged others not to be afraid of its concept. If you are looking for a brand to franchise or seeking an inspiration to venture into franchising, then listen to this episode!

Today's discussion about franchising is phenomenal since our guest speaker is a known figure in the franchise industry. Mr. Rudolf Kotik, the CEO of RK Franchise Consultancy, has been in this business for almost 40 years and has developed over 700 local and 100 international businesses into franchises. In this episode, he discussed the topics and questions you can think about franchising. He provided insights and knowledge about the things every franchisor and franchisee must do to sustain a franchised business. He also explained why you must opt to franchise as a business owner, and shared a handful of tips and best practices. The discussions in this episode are exciting and should make you feel confident and at ease in running your own franchise business as a franchisee or let you push through in franchising business as the owner. If you are seeking information more than what you can read, listen to this episode and learn the franchising 101 basics.