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You would not want this to happen to your company. The motivation for this episode came to me as I read a post in a medically oriented private Facebook group where a doctor very professionally took a MedTech company to task for poor service.  When I share more of the details in a moment, you will be as shocked as I was.  And, more important, you would not want this to happen to your company.  The billion-dollar companies have reputation management covered.  But I believe many of the small to medium sized companies in MedTech do not. This presentation does have slides that I will explain clearly so you shouldn’t miss anything by listening.  If you want the slides, send me an email or watch the video in few days on the Medical Device Success YouTube channel. If you think this podcast could be of value to a colleague, simply use the share button on your podcast listening platform.  They will appreciate it.   See the show notes for links. Now Go Win Your Week! Ted Newill’s LinkedIn Profile link  More Medical Device Success podcasts link Medical Device Success website link  MedTech Leaders Community link Link to Ted’s contact page 

Do you know what a CXO is?  Do you know how a CXO can contribute to a company’s prelaunch or commercial launch success?  By the end of this podcast you will have answers to both of those questions.  Today’s episode is about an important new kind of service organization to MedTech and HCPs.  It is called a CXO.  You have heard of CROs.  Today you will learn about a CXO called The Clinician Exchange.  To help us understand how they work with MedTech and HealthCare organizations we will talk to Skender Daerti, CEO.  A CXO fits into the Customer Success equation of a small or large company.  It can also help a startup with upstream marketing and strategic planning or downstream implementation and scaling.  An example of an upstream service could be voice of customer during product development.  An example of downstream could be a training and e-learning program related to a device for a major hospital system. Today we make a little history because it is the first face to face interview I have done for the podcast. Almost all my previous podcasts were done via Zoom. And that is why it is a podcast only and won’t be turned into a YouTube video.  I have to say, it is more fun being face to face.  This is my first time working in this environment.  So, you may hear some background noise and our sound levels may not be the greatest.  We had to find a quiet spot in a busy hotel.  It is not an easy thing to do.  However, the content is very good! By the way, I want to emphasize that even though The Clinician Exchange serves the MedTech industry, I do not get any compensation for this podcast. If you like this podcast please recommend it to a friend via the share link on your podcast player of choice. If you would like to learn more about the MedTech leaders community, go to medtechleaders.net. Links to Skender’s linkedin prof and website will be in the show notes.  There will also be a link to the MedTech Business Academy podcast that I participate in with Skender and a crew of other MedTech experts like Barbara Strain, Mike Sperduti, Scott Alexander and Tom Hickey. Now Go Win Your Week! Skender Daerti’s LinkedIn profile Link The Clinician Exchange website Link MedTech Business Academy podcast link on google Ted Newill’s LinkedIn Profile link  More Medical Device Success podcasts link Medical Device Success website link  MedTech Leaders Community link Link to Ted’s contact page 

Today, we explore artificial intelligence in ultrasound with our guest, Hila Goldman-Aslan, CEO of DIA Imaging Analysis.  There is a lot of learning for professionals in this episode.  DIA Imaging Analysis is a company founded by 3 women.  The other two co-founders are Michal Yaacobi and Dr. Noah Liel-Cohen. We explore: Hila’s career and what positioned her for MedTech leadership The founding, growth and challenges faced by DIA Hila’s view of the future of AI in MedTech and Key learnings for MedTech professionals. This is a story of imagination, determination and persistence. In the show notes below I have links to Hila’s Linked In profile and the DIA Imaging Analysis website.   And, if you like this podcast, simply share it with a friend using the share link on your podcast player of choice.  For those of you that want to know more about the MedTech Leaders community, go to medtechleaders.net. Now Go Win Your Week!! Hila Goldman-Aslan’s LinkedIn Profile link DIA Imaging Analysis website link Ted Newill’s LinkedIn Profile link Medical Device Success website link MedTech Leaders Community link Link to Ted’s contact page

In 2021, Episode 55 was the most downloaded podcast of the year.  It was published July 18. Because podcast listeners tend to scroll only so far back to find material to listen to, I felt this episode was very worthy of a replay. Most of my podcasts are evergreen. One difference is that today in the show notes I do have an unlisted link to the RAW YouTube video of this episode.  This is great if you want to see the slides.  For newer listeners, enjoy!  For veteran listeners of the podcast that have already heard this or watched the video….you have the week off.  Or, you may want to listen again. Do you know which digital platform is most effective in targeting physicians?  Is it LinkedIn, Facebook, Instagram, Twitter or TikTok?  Listen to the podcast and in a few minutes, you will know the answer. The pandemic caused a tremendous amount of rethinking about how MedTech gains the interest and attention of prospects.  Physician micro-marketing is a solution. Our guest to help us with this fascinating and surprising subject is Scott Alexander, CEO of Jairus Physician Micro-Marketing.  Scott also shares a case study of where micro-marketing and micro targeting helps a company ramp initial sales and pivot to a what they thought was a secondary market that turns out to be their primary market.  All this done rapidly and economically when compared to traditional marketing and sales. Now Go Win Your Week! Scott Alexander LinkedIn Link Jairus Physician Micro-Marketing website link YouTube Video Link Ted Newill’s LinkedIn Profile link Medical Device Success website link MedTech Leaders Community link Link to Ted’s contact page

What kind of podcast is NOT concerned with the number of listeners? A Narrow Podcast. It is concerned with who the listeners are. In this episode, I explain the concept of Narrow Podcasting and how it could be an important new type of content in support of Marketing and Sales.

I will start with a Question - Does a MedTech product have to have AI as a direct component to be considered enhanced by AI? The answer is “No”. AI can contribute to the success of a product or service in many ways. Today we continue with the subject of Artificial Intelligence.  What is different is that we approach the subject from the view of a company that helps MedTech companies create AI based software that assist their clients products in one of three ways. Our guest today is Moshe Safran, CEO of RSIP Vision USA.  Moshe and his team have been helping companies for years with their AI related challenges. By the end of this podcast, we should have you thinking outside the box in terms of how AI works with and can support products. Links to Moshe and RSIP Vision are below in the show notes. Thanks for listening in today.  If you like this podcast, please refer it to a friend simply by using the share link on your podcast player.  If you want to learn more about the MedTech Leaders’ community, go to medtechleaders.net. By the way, some of you participated in the offer to join the community in February and March.  This has resulted in the promised matched contribution to HERhealthEQ.org.  Thank you very much!!  The money will go to help women in the third world get access to critical medical instrumentation. Now Go Win Your Week! Moshe Safran, LinkedIn Profile link RSIP Vision website link Ted Newill’s LinkedIn Profile link  More Medical Device Success podcasts link Medical Device Success website link  MedTech Leaders Community link Link to Ted’s contact page 

Some of you that are old enough will remember when doctors, clinics and hospitals were complaining about implementing electronic medical records which we now call EMR.  EMR then advanced and became Electronic Health records or EHR.  EHR is actually more powerful than EMR.  EHR is the term most of us use today. Then, if your product created a report or an image, your company was busy creating links to the electronic records so the report or image could be stored electronically.  Now we take all much of this for granted. Our guest today says that even though EHRs were not intentionally designed to aid clinical informatics “without EHR we would have no AI in healthcare.” Today we dive into the mind of a clinician and researcher who is very involved in clinicial informatics and artificial intelligence.  Our guest today is Ron Li, MD.  Ron is a Clinical Assistant Professor Department of Medical and Hospital Medicine, Stanford University and he is the Medical Informatics Director for Digital Health and Artificial Intelligence Clinical Integration at Stanford Health Care. We learn about how a health care system is investing in efforts to design and implement programs and workflows that incorporate clinical informatics and AI to improve outcomes and reduce costs.  And, we talk about how MedTech fits in. This is our 6th episode related to AI in MedTech.  We have at least one more.  If you have listened to most of these, you will have a good idea as to what is going on in the minds of clinicians, researchers, companies and providers.  This knowledge can help guide you in your career and/or your company’s strategies related to informatics, deep learning and its products.  Do your products need an AI component to add more value or do they need to fit into a work flow that is being enhanced by AI? Thanks for listening in today.  If you like this podcast, please refer it to a friend simply by using the share link on your podcast player.  If you want to learn more about the MedTech Leaders community, go to MedTechLeaders.net. Now Go Win Your Week!! Ron’s LinkedIn profile link Books Ron recommends: The Fifth Discipline by Peter M. Senge link Cloud Computing: Concepts, Technology & Architecture (The Pearson Service Technology Series from Thomas Erl) by Thomas Erl, Ricardo Puttini, Zaigham Mahmood link Prediction Machines: The Simple Economics of Artificial Intelligence by Ajay Agrawal, Joshua Gans, Avi Goldfarb link Systems Thinking: Managing Chaos and Complexity: A Platform for Designing Business Architecture by Jamshid Gharajedaghi link Ted Newill’s LinkedIn Profile link  More Medical Device Success podcasts link Medical Device Success website link  MedTech Leaders Community link Link to Ted’s contact page 

Then the FDA team had an “Aha!” moment! At first, the meeting didn’t start off that well.  The FDA heard the term “artificial intelligence” and were immediately skeptical.  Then the Viz.ai team hit the pause button and said this was about speed to treatment for stroke, not necessarily doing a better job interpreting images. “Aha!!” The rest is history. What if your company could develop a product that reduces hospital stays by 2.5 days, demonstrates a 37% improvement at discharge from the hospital and a 40% improvement 90 days after discharge?  And, what if this product resulted in a 38% improvement in speed to treatment for a critical condition?  This life altering technology is offered by Viz.ai.  In today’s episode we Zoom travel to Israel to visit with David Golan, CTO and Co-Founder of Viz.ai.  This is our fifth episode related to artificial intelligence in MedTech.  Not only is Viz.ai an amazing life altering technology, it is also a great story.  While artificial intelligence plays an important role in their technology, David explains that it is only part of the total product. Don’t forget that in the months of February and March all new member dues for the MedTech Leaders Community are being contributed to HERhealthEQ.org.  Furthermore, I am matching ten of these contributions.  Membership costs about the same amount as 4 cups of artisanal coffee.  Learn more at medtechleaders.net. Check the notes below for links to the David’s linkedin profile and Viz.ai website.  There will also be links to me in the event you have questions or feedback.  And, if you like this podcast, please share it with a friend using the share link in your podcast player. Now Go Win Your Week!! David Golan, PhD, LinkedIn link Viz.ai website link https://www.viz.ai Ted Newill’s LinkedIn Profile link  More Medical Device Success podcasts link Medical Device Success website link  MedTech Leaders Community link Link to Ted’s contact page   

  In 2016, Geoffrey Hinton, PhD, famous for his work on artificial neural networks said, “It is quite obvious that we should stop training radiologists”.  Well…it just so happens that we are still training radiologists.  They are as important as ever.  Today we get back to Artificial Intelligence in MedTech. To help us look at AI in radiology and MedTech is Paul Yi, MD, Director, University of Maryland Medical Intelligent Imaging Center.  It is also known as UM2ii which is pronounced “you me”.  In today’s episode you will learn why AI is not going to replace radiologists and doctors in general, where AI is helping doctors right now, where it can contribute in the future and how MedTech can contribute and learn.  As usual, this is an information packed episode that will position you to better understand AI and how it can contribute to your future and your company’s future. Be sure to look at the show notes for links that Paul recommends.  And, if you like this podcast simply share it with a friend via the share link on your podcast player. A little housekeeping.  In March as in February, all new membership dues for the MedTech Leaders community are going to be contributed to HERhealthEQ.org.  This is an organization that helps women in the third world with health equity by putting much needed medical equipment in a position to be of assistance in their health care.  In fact, I will match the dues of the next 10 people that join.  You can learn more about the community at medtechleaders.net.  It costs only about 4 cups of artisanal coffee annually. More housekeeping.  We have rounded out one team for the Ukrainian MedTech Assistance Group. I would like to create one more team. No one knows when this terrible war will be over.  But we want to be ready to assist several Ukrainian MedTech companies the minute it is over. Thanks for your patience with the housekeeping.  Both issues are important. Now Go Win Your Week!! Paul Yi, MD LinkedIn profile link Recommended learning: Deep Learning: A Primer for Radiologists link JAMA Video on Machine Learning for Medical Image Analysis link Recommended Newsletters: Doctor Penguin link The Imaging Wire link Ted Newill’s LinkedIn Profile link  More Medical Device Success podcasts link Medical Device Success website link  MedTech Leaders Community link Link to Ted’s contact page 

  Do you know two of the big successes in Ukrainian startups?  They are nearly household words in North America. As the tragedy in Ukraine unfolds, what many don’t know is how robust the Health Tech and MedTech startup ecosystem was.  In this episode, we explore the ecosystem and why it was so successful.  We go through the financial data that reveals among other things that Ukraine is ranked in the top 4% in the world in growth of innovative companies.  Then we ask if we can be prepared to help resurrect the MedTech industry in Ukraine.  These intelligent, creative, inventive and ambitious people deserve our support. In the MedTech Leaders Community we will put together two teams to be on standby.  Our program is called Ukrainian MedTech Assistance Group.  Each team will have marketing, sales, distribution, health economics, regulatory, quality and office systems expertise.  Learn more about the MedTech Leaders Community at medtechleaders.net.  Or, reach out to me via the link in the show notes. I apologize for using the term “the Ukraine” in parts of the episode.  It should be just Ukraine. God Bless Ukraine!! Ted Newill’s LinkedIn Profile link  More Medical Device Success podcasts link Medical Device Success website link  MedTech Leaders Community link Link to Ted’s contact page 

“Healthcare is super broken pretty much wherever you are living right now. What would the world look like if it wasn’t?” Joseph is seeking out and funding the answers across five continents.  Read Verge Healthtech’s statement of purpose…”Health is the world's greatest wealth. This is why we focus on investing in transformative innovations to make healthcare better. Not just for some, but for all. We are the world's first VC fund investing exclusively, and globally, in impactful healthcare technologies at the earliest stages.” This interview is timely because we are talking about funding enterprises that are having an impact on value-based care and utilize artificial intelligence.  As you know, these two subject areas are part of an overlapping series of episodes I am releasing now. This is a super interesting interview where we cover a lot of ground: From Joseph’s career and how he got into impact investing, What is scary about running a fund, Examples of a couple unique products he has invested in, Funding leadership, Scaling challenges, Components of leadership success and failures. And…we diverge into science fiction healthcare with a brief discussion of Star Trek, The Expanse and the Book of Boba Fet. Finally, for those of you that see this video, yes, I have a shaved head and puffy eyes. I had non-invasive procedure done called a HIFU thalamectomy.  More on that in another episode.  Oh…it seems to have been successful. Now Go Win Your Week!! Joseph’s LinkedIn Profile link Verge Healthtech’s website link Recommended book: Traction by Geno Wickman link - https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837 Ted Newill’s LinkedIn Profile link  More Medical Device Success podcasts link Medical Device Success website link  MedTech Leaders Community link Link to Ted’s contact page

MedTech sales and sales processes have been dramatically reshaped by the pandemic.  Many of these changes will be permanent.  One such change is the recognition of the importance and effectiveness of inside sales.  Our expert guide on the subject is Mike Sperduti, CEO, Emerge Sales.  He will explain the importance of neurolinguistics in sales dialog architecture, the 3 myths of inside sales, the 5 key elements to successful inside sales programs and much more.  When I look at the span of MedTech technologies and the variety of customer stakeholders, I am hard pressed not to find a place where inside sales adds value to MedTech companies. Many of the big companies are using inside sales aggressively.  You will enjoy this entertaining and informative episode. It's February!  The month of Valentine’s Day.  I can’t think of a better way to celebrate than to assist an organization dedicated to health equity for women in underserved areas of the world.  I am specifically talking about HERhealthEQ.org that was founded by Marissa Fayer.  Marissa was my guest in Episode 78.  During February, the membership fees for all new members of the MedTech Leaders community will be contributed to HERhealthEQ.  I call that a win win.  You can learn more at MedTechLeaders.net.  Membership costs about 4 cups of coffee and far less than a dozen roses and will help women in third world countries. Now Go Win Your Week!! The Medical Device Success podcast is ranked #2 in the top 20 medical device podcasts by FeedSpot.com https://blog.feedspot.com/medical_device_podcasts/ Mike Sperduti LinkedIn profile link Mike’s Emerge Sales website link Ted Newill’s LinkedIn Profile link  More Medical Device Success podcasts link Medical Device Success website link  MedTech Leaders Community link Link to Ted’s contact page