Advertise on podcast: The Louis Shulman Podcast

Amanda Patterson, Head of Marketing at Rocket Fuel Labs, is a growth expert who has scaled over 100 early-stage startups and consumer brands.After leading MindBody through its successful IPO and partnering with Michael Loeb of Loeb.nyc, Amanda joins the show to share her proprietary "Four Ps of Marketing" (Precision, Process, Performance, Positioning).IN THIS EPISODE, WE COVER:• (00:02) From MindBody IPO to building a growth studio at Loeb.nyc• (01:09) The bottom-up playbook for early-stage startups with limited budgets• (01:26) The "Four Ps" of high-speed growth: Precision, Process, Performance, and Positioning• (03:03) Building a mirror campaign• (03:48) Low-cost growth experiments• (05:12) Account-based marketing (ABM) for high-contract value B2B sales cycles• (06:50) Obsessing over word choice: Using the customer’s exact jargon• (08:22) Breaking out of your bubble to find the "missing insight”• (09:18) The trap of performance marketing• (11:23) Why you have to slow down to speed up• (13:47) Reactive vs. scientific: How to track why an experiment didn't work• (17:46) Why Amanda loves being a marketer• (19:13) Transforming the MindBody brand from vendor to a movement• (21:28) Launching the Bold Conference with Michelle Obama, Deepak Chopra, and Jillian Michaels• (24:17) Overcoming customer objections before they are even raised• (25:12) How a full-page ad in the Wall Street Journal created a pivotal partnership• (28:27) From "charitable giving" to a mission-aligned, transformative purpose🤝 CONNECT WITH AMANDA PATTERSON:• Amanda's LinkedIn: https://www.linkedin.com/in/amandawpatterson/• Amanda's Company: https://rocketfuellabs.com/🪐 CONNECT WITH ORBIT MARKETING:• Our Website: https://orbitmarketing.io/• Book a Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl• Join Our Newsletter: https://digitalgravitynewsletter.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Eric Jorgenson is a bestselling author and CEO of Scribe Media. After writing The Almanack of Naval Ravikant (1M+ copies sold) and The Anthology of Balaji, Eric is back on the show for a third time to discuss his latest book, The Book of Elon: A Guide To Purpose And Success. In this conversation, we explore what it really means to live with “high effort optimism,” why purpose is the antidote to the modern crisis of meaning, how Elon’s mission-driven approach directly correlates with outsized success, the price you have to pay for the outcomes you want, and why being useful to others is the simplest framework for a fulfilling life. In This Episode, We Cover: (02:41) High effort optimism and maniacal urgency (06:26) Wrestling with “Am I working on the right thing?” (08:08) The universal human desire for purposeful work (11:28) “Be Useful” (15:04) “Create something useful, money will be the result” (17:07) How Elon dragged the market into his vision (zero people asked for an electric car) (20:12) The line between obsession and self-destruction (24:23) The price tag of success (Charlie Munger) (33:13) “I know more about manufacturing than anyone alive” (36:39) What "the Elon filter” reveals about people (41:32) 10 credible near-death experiences for Tesla and SpaceX (47:45) Making one million Musks (Eric’s goal for this book) (50:24) Don’t separate yourself from the impact of your work🤝 Connect with Eric Jorgenson: → Eric's LinkedIn: https://www.linkedin.com/in/erjorgenson/ → Eric's Twitter: https://x.com/EricJorgenson → Eric's Website: https://ejorgenson.com → Scribe Media: https://scribemedia.com → The Book of Elon: https://elonmuskbook.org 📚 Eric's Other Books: → The Almanack of Naval Ravikant: https://www.navalmanack.com/ → The Anthology of Balaji: https://balajisanthology.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Henry Winslow is the founder and editor of Tricycle Day, a twice-weekly newsletter that distills psychedelic research, policy, and culture into a 10-minute read. In just two years, Henry’s grown an audience of over 65,000 subscribers by combining brute-force outreach, diversified revenue streams, and community building. In This Episode, We Cover: (05:39) Evolving Tricycle Day’s Business Model (08:04) Growing Subscribers with Brute Force (11:08) Newsletter Formats: Roundup vs. Q&A (16:36) Turning Readers into a Community (22:19) Upstream Marketing: From Problem to Solution (28:06) Email Deliverability & Censorship Battles (34:00) Customizing Your Community Platform (39:22) Using Events to Build Your Brand (45:01) The MDMA Therapy Approval Rollercoaster This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Dan Barry’s Ad Sales as a Service helps media brands (especially newsletters) land more direct sponsorships and ad deals. In this episode, Dan reveals the three biggest pitching mistakes and their simple fixes that will maximize your sponsorship ROI. Chapters: (00:00) Three Sponsorship Mistakes to Avoid (05:33) Why Newsletter Sponsorships Stand Out (10:53) Earning Sponsor Trust Quickly (20:39) The Best Time to Monetize (26:07) Essential Sales Skills for Sponsorship Pitches (31:35) Boosting CPMs (37:02) Low-Budget Marketing Hacks (43:33) Crafting High-Conversion Lead Magnets This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Nic Conley built his B2B sales newsletter, The Follow Up, to 7,000 subscribers in only 2 weeks. We sat down with Nic to break down exactly how he did it. Chapters: (02:04) Launching The Follow Up with the "Early Referral" Experiment (07:42) Scaling with Paid Ads: Facebook & Twitter Tactics (10:33) Owning Local Distribution (21:22) Learning From Reader Replies (30:00) Debriefing Virality vs Audience Fit (35:00) Newsletter Advertising for Brand Marketing (42:11) Content Lessons from the Wolf of Wall Street Learn More About Orbit Marketing: → Visit Our Website: https://orbitmarketing.io/ → Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl → Join Our Newsletter: https://newsletter.orbitmarketing.io/ Connect with Nic Conley: → Nic Conley's LinkedIn: https://www.linkedin.com/in/nicholasaconley/ → Nic Conley's IG: https://www.instagram.com/itsnicconley/ → Nic Conley's Twitter: https://x.com/niconley → Nic Conley's YouTube: https://www.youtube.com/channel/UCj88BHCCZgiBYNv4QryNEdQ Read The Follow Up: → The Follow Up's LinkedIn: https://www.linkedin.com/company/the-follow-up/ → The Follow Up's Website: https://www.jointhefollowup.com/subscribe This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Jordan Mix is the Operating Partner at Late Checkout, a holding company that creates, grows, and buys "community-based" products. In This Episode We Cover: (05:16) Simple, Effective B2B Newsletter Playbooks (09:49) High-ROI Outreach (“Shake the Tree”) (12:40) Monetizing Micro-Lists (200 subs → $10k+) (14:50) The Power of Parasocial Relationships (17:36) Why Making Content Makes You Better At Sales (27:30) Experimentation vs Focus (30:05) Permissionless Projects & Cold DMs (33:30) Using Free Work to Reduce Customer Acquisition Costs (38:52) Building Engaged Communities with AI Learn More About Orbit Marketing: → Visit Our Website: https://orbitmarketing.io/ → Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl → Join Our Newsletter: https://newsletter.orbitmarketing.io/ Connect with Jordan Mix from Late Checkout: → Late Checkout: https://www.latecheckout.studio/ → Late Checkout LinkedIn: https://www.linkedin.com/company/late-checkout/ → Jordan's LinkedIn: https://www.linkedin.com/in/jordan-mix1/ → Jordan's Twitter: https://x.com/jrdnmix Watch on Youtu This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Nick Huber built his business empire not by chasing revolutionary ideas, but by mastering the art of executing simple things exceptionally well. In his new book, The Sweaty Startup: How to Get Rich Doing Boring Things, Nick shares a refreshingly practical blueprint for entrepreneurial success. In this episode, Nick breaks down why boring businesses win, how to pick the right opportunities, and what it really takes to build wealth without chasing unrealistic dreams. In This Episode, We Cover: * (00:00) Why most people misunderstand entrepreneurship * (03:04) How to choose the right business by analyzing your competition * (06:47) Why "follow your passion" is terrible advice if you want to build a real business * (10:01) How to stand out in crowded online markets * (13:28) The expensive but necessary steps to decouple yourself from sales and operations * (16:08) Guerrilla marketing tactics that actually work (and how Nick used sidewalk chalk to scale a business) * (20:29) The three assets every entrepreneur must build: cash, network, and operational skills * (24:56) When to expand beyond one business—and when to stay focused * (30:00) Why understanding human selfishness is the key to better sales, networking, and hiring * (36:42) Nick’s approach to raising $20M for a private equity deal Nick’s philosophy is simple but powerful: operators get paid, not idea guys. If you want a proven roadmap to building wealth without reinventing the wheel, this conversation is a must-listen. Learn More About Orbit Marketing: * Visit Our Website * Book A Call * Subscribe To The Orbit Marketing Newsletter Connect with Nick Huber: * Nick's LinkedIn * Nick Huber's Website * Nick Huber's Podcast Learn More About The Sweaty Startup * The Sweaty Startup's Instagram * The Sweaty Startup's X * The Sweaty Startup's YouTube * The Sweaty Startup's TikTok * The Sweaty Startup's Threads * The Sweaty Startup's Podcast * The Sweaty Startup's Website * Buy The Sweaty Startup Book * Buy The Book in the UK * Download 500+ Sweaty Startup Business Ideas Nick’s Companies: * Learn More About Bolt Storage * Learn More About ReCostSeg * Learn More About AdRhino * Learn More About Spidexx * Learn More About Bold SEO * Learn More About WebRun * Learn More About Titan Risk * Learn More About RecruitJet * Learn More About The Huber Method This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Ariel David credits Upward News's success to one powerful strategy: building an engaged, loyal email list. As the founder and Editor-in-Chief of Upward News, Ariel has grown the platform to over 400,000 readers across social media, providing must-know U.S. news and insights. In This Episode We Cover: ((00:00) The Power of an Owned Audience (06:37) Building Trust in Independent Journalism r (20:02) Challenges in Journalism and Censorship (26:34) The Evolution of Instagram Growth Tactics (33:07) Understanding Lead Indicators in Social Media (39:45) Bias in The New York Times Opinion Section (46:30) Unexpected Benefits of Content Creation (53:18) Passion Over Networking This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Gui Costin is the Founder & CEO of Dakota, an expert in fundraising, and a trusted coach for investment firms. Dakota specializes in helping boutique investment managers raise capital and grow their businesses, providing services and software that have contributed to raising over $30 billion since 2006. In This Episode We Cover: (00:00) Why Sales is Emotionally Challenging (03:02) Mastering Cold Outreach (06:09) Gui’s Core Principles (09:28) The Importance of Believing in Your Product (12:29) Understanding Millennial Buying Behavior (15:49) Strategies for Creating a Valuable Email Newsletter (25:36) Networking Strategies (28:49) Leveraging SEO (35:18) Lessons Learned from Russell Brunson Learn More About Orbit Marketing: → Visit Our Website: https://orbitmarketing.io/ → Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl → Join Our Newsletter: https://newsletter.orbitmarketing.io/ Connect Gui Costin and Dakota: → Dakota's Website: https://www.dakota.com/ → Dakota's LinkIn: https://www.linkedin.com/company/dakota-about/ → Gui's LinkIn: https://www.linkedin.com/in/guicostin/ → Gui's Website: https://www.guicostin.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Dickie Bush is the Co-Founder of Ship 30 for 30, Premium Ghostwriting Academy (PGA), and Write With AI, where he helps freelance writers, ghostwriters, and entrepreneurs scale their writing businesses with cutting-edge strategies and tools. At PGA, Dickie equips writers to become premium ghostwriters, land high-value clients, and build thriving ghostwriting agencies. With Write With AI, he shares actionable insights on leveraging AI platforms like ChatGPT to become your own Digital Writing Assistant. In this video, Dickie dives into the latest trends in digital consumption growth, strategies for differentiating in saturated markets, and optimizing content for revenue growth. He also shares practical tips on building a successful newsletter, managing financial risks in entrepreneurship, and creating social proof for online courses. Dickie emphasizes the power of consistency in mentorship, personal habits in driving sales success and using internal insights to craft impactful content. If you want to improve sales funnels, tackle cold traffic, and overcome ad fears, this episode offers insights to scale your business and seize new opportunities. Chapters: (03:47) Trends in Digital Consumption Growth (07:47) Strategies for Differentiating in Physical Delivery Markets (11:47) Optimizing Content for Revenue Growth (15:44) The Power of a Weekly Newsletter (19:40) Navigating Financial Risks in Entrepreneurship (23:29) Building Social Proof for Online Courses (31:28) The Importance of Consistency in Mentorship (35:18) The Role of Personal Habits in Sales Success (39:12) Leveraging Internal Insights for Content Creation (43:11) Optimizing Employee Efficiency and Responsibilities (50:46) Sales Funnel Metrics (54:53) The Challenges of Selling to Cold Traffic (59:07) Overcoming Fear of Paid Advertising This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Avi Mayer is the former Editor-in-Chief of The Jerusalem Post, where he oversaw the most-read English-language news outlet in Israel and the Jewish world during one of the most pivotal periods in Israel's history. Leading a dynamic team through turbulent times, Avi managed a daily print newspaper and a 24/7 news website, guiding news coverage that resonated globally. In this video, Avi discusses the challenges of B2B media, the role of integrity in journalism, and his leadership at The Jerusalem Post. He reflects on the emotional impact of covering major events and the evolution of the media landscape, including AI's role. His insights offer valuable lessons on thoughtful writing and staying true to journalistic values. Tune in for a deep dive into the changing world of media and the enduring significance of integrity in storytelling. Chapters: (00:00) - Navigating B2B Media and Independent Publishers (02:44) - Importance of Integrity in Journalism (05:44) - The Legacy and Evolution of the Jerusalem Post (08:47) - Building Trust in Media: Insights from Jerusalem Post (14:41) - The Shift of News Platforms to Profit-Driven Channels (20:25) - The Complexity of Defining Journalism (23:12) - The Importance of Long-Form Journalism (28:54) - The Importance of Lifelong Learning (31:53) - The Importance of Writing Skills in the AI Era (34:50) - Challenges of AI in Education (38:05) - Emotional Impact of October 7th: A Personal Reflection (41:21) - The Importance of Thoughtful Writing (44:19) - Obby's Post-Jerusalem Post Career and Current Activities This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Brian Ondrako is the host of the Just Get Started Podcast, a platform that brings together brilliant minds and free thinkers to share tactical insights and inspirational stories for those facing pivotal moments in life. As a Sales Mentor to B2B founders, a blogger who posts three times a week, and the author of two children’s books (with a third on the way), Brian has built a diverse career rooted in helping people take action and pursue their goals. In this episode, Brian shares his journey of overcoming fear to launch his podcast. He also dives deep into what it takes to create content, the power of networking with top entrepreneurs, and how consistency and commitment have been vital in his personal and professional growth. We cover key lessons like the "Get Off Zero" mindset, how to overcoming plateaus, and the importance of self-coaching. He also discusses his experience publishing a children’s book and how belief in yourself can unlock new possibilities. This episode is packed with practical advice for anyone looking to grow their brand, launch new projects, or simply make meaningful progress in their personal development. Chapters: (00:02) Starting a Podcast: Overcoming Fear and Embracing Change (00:04) The Importance of Content Creation in Business (00:07) Networking with Top Entrepreneurs (00:13) The Importance of Consistency and Commitment (00:23) The "Get Off Zero" Mindset in Content Creation (00:25) Overcoming Plateaus (00:30) The Art of Self-Coaching and Personal Growth (00:33) Most Impactful Content: Seth Godin Interview (00:35) Publishing a Personal Children's Book: A Journey of Self-Belief (00:38) Building Content Strategy and Email Subscribers This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Avi Patel is the Founder & CEO of Nitrility, the world’s first IP marketplace, working with over $1 billion in assets from 34,000 rightsholders. He is also the visionary behind Origin Mind, a company building the infrastructure for the next generation of intellectual property. Having raised millions for his startup, Avi has revolutionized the music industry by single-handedly partnering with major players to aggregate supply on Nitrility’s platform. In this episode, Avi explores the power of music licensing for content creation, strategies for launching complex products, and how to navigate copyright and legal challenges in the digital age. He also shares insights into building trust and strong relationships in marketing and tips for growing a high-quality Instagram following. Avi discusses the ethics of buying followers, compares personal versus business Instagram strategies, and emphasizes the importance of optics and VC endorsements in raising capital. For anyone looking to connect globally through cold outreach or build a positive public persona, this conversation is packed with practical advice on networking and scaling in today’s business world. If you're interested in intellectual property, music industry trends, or marketing strategies, Avi’s insights will help you navigate these complex fields and position yourself for success. Chapters: 00:00 - Building Connections through Mutuals 02:00 - How Music Licensing Boosts Content Creation 05:50 - Navigating Copyright and Legal Challenges Online 07:49 - Strategies for Launching a Complex Product 09:50 - Building Trust and Relationships in Marketing 12:00 - Building a Network in the Music Industry 13:57 - How to Create a High-Quality Instagram Following 15:58 - Connect to Global Network Through Cold Outreach 22:15 - Building a Positive Public Persona 24:16 - The Ethics of Buying Instagram Followers 26:27 - Exploring Personal vs. Business Instagram Strategies 30:57 - The Importance of VC Endorsement in Investment Learn More About Orbit Marketing: → Visit Our Website: https://orbitmarketing.io/ → Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl → Join Our Newsletter: https://newsletter.orbitmarketing.io/ Connect with Avi Patel and Nitrility: → Avi's Instagram: https://www.instagram.com/avipat_/?hl=en → Avi's LinkedIn: https://www.linkedin.com/in/avi-patel-bb2816225/ → Nitrility: Nitrility.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Trying to win the internet is a gloriously inefficient way to build a business. Learn how to earn more and compete less in John's much-needed approach to success in a crowded marketplace. Jonathan Goodman is the creator of the Personal Trainer Development Center ($35M+ rev) and host of the popular Obvious Choice podcast, a top podcast for coaches, entrepreneurs, and small business owners. No matter your goals, The Obvious Choice offers 15 essential lessons on profit and success that are timeless because they prioritize the humans who buy from you and not erratic and temperamental algorithms. Jon’s been featured in major business and fitness publications including Men's Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him. In his latest book, The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way, Jonathan teaches you how to win in business without feeling like you have to win the internet. Originally from Toronto, Jon spends his winters exploring the world with his wife and son. In this episode, Jonathan shares how to balance content creation with building a successful business. He covers strategies for standing out in the fitness industry, overcoming ad struggles, and leveraging social media to grow locally. Jonathan highlights the power of masterminds, newsletter growth, and creating functional content that drives long-term success. He also shares insights on email marketing, debunks the myth of overnight success, and offers tips for navigating social media challenges. If you’re ready to grow your business authentically, Jonathan provides actionable advice and timeless lessons to help you thrive. Chapter 02:53 - Navigating the Fitness Industry: Marketing Strategies 06:06 - Effective Social Media Strategies for Local Businesses 12:22 - The Power of Masterminds in Building a Coaching Business 15:08 - Understanding Newsletter Growth Strategies 18:24 - Self-Publishing and Marketing Strategies for Authors 33:25 - Effective Email Marketing Strategies 39:53 - Email Marketing Success Stories 44:00 - The Illusion of Success: Outlier Stories 46:20 - Social Media and Content Censorship Learn More About Orbit Marketing: Visit Our Website: https://orbitmarketing.io/ Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl Join Our Newsletter: https://newsletter.orbitmarketing.io/ Follow Jonathan Goodman → Twitter: https://x.com/itscoachgoodman → Instagram: https://www.instagram.com/itscoachgoodman/ → YouTube: https://www.youtube.com/@JonathanGoodmanCoach → LinkedIn: https://www.linkedin.com/in/jon-goodman/ → The Obvious Choice Podcast: https://www.theptdc.com/the-obvious-choice-podcast → The 5 Reps on Friday Newsletter: https://www.theptdc.com/newsletter-subscribe Get Jonathan’s Latest Book, The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way: https://www.amazon.com/Obvious-Choice-Timeless-Lessons-Success/dp/1400249139? This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Manny Reyes is the Founder and CEO of Boletin Growth, where he excels in scaling newsletters through paid acquisition. In this interview, Manny shares his best practices for growing a newsletter with paid ads. We discuss the power of incentives in lead generation, how to keep subscribers engaged, and strategies to avoid newsletter fatigue. Manny also covers navigating competition and how to define your true Total Addressable Market (TAM). If you want to level up your growth marketing and scale your content, Manny offers several actionable strategies to achieve those goals. Chapters: 00:00:00 - Working with the Content You Love 00:01:44 - From Job Hunting to Entrepreneurship 00:05:48 - How to Grow on Social Media Organically 00:07:45 - Subscribers and Newsletter Milestones 00:11:57 - Newsletter Strategy Optimization 00:13:58 - The Importance of Landing Page and Thank You Page Audits 00:18:04 - The Importance of Product-market Fit and Metrics in Paid Newsletter Growth 00:20:12 - What is Subscriber Persona? 00:22:20 - Different Strategies for B2C and B2B 00:24:26 - Incentives for Lead Generation and Subscriber Engagement 00:28:45 - Navigating Newsletter Fatigue 00:30:37 - Understanding your true Total Addressable Market (TAM) Learn More About Orbit Marketing: → Visit Our Website: https://orbitmarketing.io/ → Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl → Join Our Newsletter: https://newsletter.orbitmarketing.io/ Connect Connect with Manny Reyes and Boletin Growth: → Boletin Growth: https://www.boletingrowth.com/ → Manny's LinkedIn:  https://www.linkedin.com/in/mannyreyesm/   → Manny's Twitter: https://x.com/mannyyreyyes?lang=en This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com