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★★★★★

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35 reviews

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Our multi-award-winning podcast dives deep into the strategies and insights that matter most to law firm leaders tasked with driving growth, innovation, and success. Our weekly episodes are created for decision-makers at law firms. Whether you are a managing partner, chief, executive committee member, or practice or industry group chair, our show is your resource for navigating complex challenges, fostering strategic growth, and staying ahead in an evolving legal landscape. We welcome topic ideas at [email protected].

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Podcast episodes

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From Information to Experience: How Law Firms Can Deliver Real Value in a Saturated Content Market

2026/04/13

As law firms produce more content than ever, audiences are becoming more selective with their time. In this episode, International Faculty member Valerie Madamba joins Jennifer Simpson Carr to discuss the shift from information delivery to experience design. They explore why traditional presentations fall short and how firms can create meaningful, engaging interactions that clients actually value.

The Billable Hour Debate Is Over: What Law Firm Leaders Must Decide Now

2026/03/30

For years, law firms have debated whether the billable hour would change. That question is no longer theoretical; it is happening. In this episode, Gina Rubel and Jennifer Simpson Carr explore how client expectations, AI-driven efficiency, and economic pressure are reshaping how firms define value, structure pricing, and lead through transformation.

How AI Is Reshaping Where Legal Value Lives

2026/03/16

Artificial intelligence is no longer a future conversation for law firms; it is already reshaping how legal work gets done. In this episode, Gina Rubel and Jennifer Simpson Carr discuss insights from several recent legal industry conferences, exploring how AI is shifting the value of legal services toward strategic judgment, why firms must rethink processes before adopting new technology, and how talent development must evolve.

AI, Governance, and the Rule of Law: Leadership Under Pressure

2026/03/02

In this episode, Gina Rubel and Jennifer Simpson Carr reflect on the CCBJ Women in Business & Law Conference and unpack a timely case study involving AI company Anthropic and the U.S. Department of Defense. They explore the growing tension between what is lawful and what is defensible, and why values-based positioning is becoming a strategic imperative for law firm leaders.

The Three Issues Defining the Legal Market Today

2026/02/17

Gina Rubel and Jennifer Simpson Carr break down three shifts reshaping the legal market: selective pricing power, fragmented client loyalty, and the growing AI credibility gap. From premium rates for high-stakes work to clients unbundling spend and demanding proof of innovation, this conversation offers law firm leaders a practical lens for 2026 decision-making.

How to Communicate a Law Firm Merger to Build Trust

2026/02/02

One of the greatest risks in a law firm merger has nothing to do with structure, scale, or strategy. It is how the merger is communicated. In this episode, Gina Rubel and Jennifer Simpson Carr explain why merger communications have become a core leadership responsibility, shaping trust, talent retention, and client confidence long before a deal is ever announced.

Why Newswires Matter More in the Age of Generative AI

2026/01/20

As generative AI reshapes search, newswires are no longer simply distribution tools; they are authority signals. In this episode, Sarah Larson joins Jennifer Simpson Carr to discuss how trusted, high-domain sources influence generative engine results, why consistent presence matters more than clicks, and how law firms can future-proof visibility by feeding machines the right information.

What Comes Next for Law Firm Leaders in 2026

2026/01/05

As firms enter 2026, many of last year's pressures haven't disappeared—they've intensified. In this episode of On Record PR, Gina Rubel and Jennifer Simpson Carr examine what law firm leaders are already grappling with: flexibility that must translate into action, talent shifts reshaping culture, and AI's growing impact on pricing, leadership, and client trust. This is a conversation about priorities, not predictions—and the cost of standing still.

5 PR Trends Law Firm Leaders Must Navigate in 2026

2025/12/08

Gina Rubel and Jennifer Simpson Carr break down PR Daily's top five trends for 2026 and translate them into practical implications for the legal industry. They explore how narrative intelligence, GEO, AI monitoring, video, and data governance intersect with crisis preparedness, business development, talent recruitment, and long-term reputation management.

Replay: The Role of General Counsel in Times of Crisis

2025/12/01

In this episode of On Record PR, Gina Rubel goes on record with Maria Feeley, the Chief Legal Officer of Washington and Lee University, to discuss the important role of the general counsel in times of crisis and GC's expectations of outside counsel.

How AI Is Rewriting Media Relations: What Law Firms Must Know About Media, Credibility & Visibility

2025/11/24

Director of Media Relations Becky Bergman joins Jennifer Simpson Carr to discuss how PR and media strategy are evolving in the era of AI. From newsroom changes to AI-driven research, they explore what law firms must do to strengthen visibility, credibility, and discoverability. Becky shares actionable steps firms can take this week to future-proof their media strategy.

Inside LMA's TWxSW Conference: GEO, AI, Silos, and the Rule of Law

2025/11/17

To mark episode 200, host Jennifer Simpson Carr is joined by teammates Kim Miller, Mahalet Ropar, and Kyla Thompson to discuss top takeaways from LMA's 2025 TWxSW Conference. They explore GEO and gated content, breaking down silos, responsible AI adoption, evolving pricing models, and a powerful fireside chat on the rule of law.

How Law Firms Turn Trusted Voices into Reputation Capital

2025/11/03

From the C.O.P.E.S. method to "rules and tools," Gina Rubel and Jennifer Simpson Carr unpack what really moves the needle: speaking invites, media citations, backlinks, and peer referrals. Plus, a 5-step framework to activate authentic advocates without adding to the billable hour burden.

Emotion, Trust, and AI: Your Law Firm's Digital Footprint

2025/10/27

From the reality that 95% of decisions are driven by emotion to the rise of nano-influencers and ethical AI, Gina Rubel and Jennifer Simpson Carr give law firm leaders practical steps to build credibility, manage risk, and convert digital trust into business outcomes.

Relationships at the Speed of AI

2025/10/20

Fresh off the Women, Influence & Power in Law Conference, hosts Gina Rubel and Jennifer Simpson Carr discuss a core theme reshaping the profession: in an AI-accelerated world, relationships are the differentiator. From client trust and judgment to reverse mentorship and "clear is kind" communication, they share a practical framework and rituals leaders can use to retain clients and talent.

Podcast reviews

Read On Record PR podcast reviews

5 out of 5

35 reviews

★★★★★

LegalMarketerBR 2025/03/05

Thought provoking and strategically helpful

This podcast consistently “reads my mind” in covering topics I want to hear about next. The Furia Rubel team and their guests do a great job of cuttin...

★★★★★

Cdixon76 2024/05/28

PHENOMENAL Podcast!

As a recent guest on this amazing podcast, I can truly say that I had a blast talking with Jennifer. It didn’t even feel like an interview because he...

★★★★★

itsmeheidielise 2023/06/29

10/10 Very Informative!

Great podcast, with a great host! Will definitely recommend this podcast to friends and family.

★★★★★

Dena Lefkowitz, Esq. 2023/03/31

On Record PR is right on point!

This is an incredibly relevant podcast for lawyers. When the Speak Out Act was signed into law, the champion of this landmark legislation was on this ...

★★★★★

Elsa Schiaparrelii 2022/07/20

Fantastic Resource

For anyone interested in legal marketing or PR surrounding the legal profession, Gina Rubel’s podcast is a goldmine of information, tips and tactics. ...

★★★★★

JF in NYC 2022/04/20

Learn from the Speakers and Host

Gina Furia Rubel is a terrific interviewer and she always has a fabulous line-up of speakers. You will learn from each one and, even better, be driven...

★★★★★

ianrocks6495 2022/03/28

Such interesting topics and conversations!

Love this podcast series! Every episode is insightful and inspiring! Gina is a delightful interviewer and such an expert at all aspects of communica...

★★★★★

efua.obeng 2022/03/25

Amazing podcast

I recently had the opportunity to serve as a guest on this podcast, after which I’ve gotten hooked to it ! I love Gina’s interview style and her desir...

★★★★★

Kushdog34523 2021/11/24

A perfect resource for legal insiders

Gina has a great interview style and it’s evident she cares and is highly knowledgeable about the sector.

★★★★★

Brian Cuban 2021/08/24

Outstanding Podcasat

I love Gina's podcasts. They provide a wealth of knowdge in the legal industry. I hit them up weekly.

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