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It’s hard to believe my little podcast is 100 episodes old this week. I'm very proud of what I’ve achieved, but I also know it's time to shake things up. It’s been an interesting experience with lots of lessons and I thought today, I’d share some of them with you along with a big decision I've made. (01:08) Don't wait until you're ready (02:46) Making the commitment (04:31) Creating the habit (05:26) Pressing pause (07:09) Lessons learned https://helenharding.as.me/discoverycall (Book a discovery call) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/blog/times-are-changing-for-holistic-business-matters (Full blog post, show notes and links)

I love marketing and I can happily spend hours creating images, writing articles, and producing podcasts amongst other things. I’m known for being consistent with my content and for being productive. Whist creating marketing is a happy place for me – it must have good reasoning behind it. And if I’m honest – for me, it hasn’t always been that way! Spending time marketing and working on the wrong things is a great way to keep yourself busy, but it’s also a way of procrastinating and stopping yourself from doing the important work. You need to be focussing on the activities that work and attract clients. What time and budget do you have available? What marketing activities did you do last year? New marketing activities Review each activity Commit to your activities https://helenharding.as.me/discoverycall (Book a discovery call) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/blog/how-to-consolidate-your-marketing (Full blog post, show notes and links)

Your vision is having an idea of how you want your life and business to look and feel in the future. Knowing what you want your lifestyle to be will help you to create a business that supports it, in the right way for you. You don’t need to know all the answers now, and your vision will evolve and change as you do. But it will give you direction and help you to plan your business. This in turn will stop you from getting side-tracked and help you focus on the things that will move your business forward. (01:59) How to represent your vision (03:11) Creating a vision board (5:02) Draw your future (06:35) Written description (07:37) Create a word cloud https://www.helenharding.co.uk/blog/creating-your-vision (Podcast 47 - creating your vision) https://www.helenharding.co.uk/planning-to-thrive-workshop (Planning to Thrive in 2022 workshop) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/blog/making-your-holistic-business-vision-come-to-life (Full blog post, show notes and links)

As practitioners, we’re small business owners and need to earn money to survive. Do you set yourself a revenue goal each year – the money you want your business to earn? If not, you’re going to be drifting along with a vague idea of what you need to survive – this year it’s time to change tactics. (01:14) Personal income (03:24) Business costs (05:41) Setting your financial goals (06:34) Break the figure down (08:00) Reality check https://www.helenharding.co.uk/planning-to-thrive-workshop (Planning to Thrive in 2022 workshop) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/blog/how-to-set-your-holistic-business-income-goals (Full blog post, show notes and links)

Creating a simple overview for your holistic business will help you start the new year brilliantly. Having a plan will keep your marketing efforts focused which will ultimately help you find clients and thrive. If you want to look back this time next year and be really proud of all you’ve achieved, plan it now. (01:18) Start with your vision (01:47) Set your yearly goals (02:15) Create an overview of the year ahead (06:15) Plans are flexible https://www.helenharding.co.uk/blog/creating-your-vision (Blog and podcast - how to create your vision) https://www.helenharding.co.uk/blog/the-power-of-90-day-goals (Blog and podcast - setting 90-day goals) https://www.helenharding.co.uk/planning-to-thrive-workshop (Planning to Thrive in 2022 workshop) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/blog/how-to-create-a-yearly-overview-for-2022 (Full blog post and show notes)

We’re coming up to the end of another year and it’s the perfect time to review how it’s gone for you. Spending time reflecting on last year will help you to wrap up the year and move your focus to what you want to achieve next year. When you think about your past year - how was it? Running your own business is a huge personal development exercise and it can be a rollercoaster ride. It’s easy to get caught up focusing on what went wrong and miss out on the good bits altogether. (02:08) Create 3 lists (03:08) Your highs (04:18) Your lows (05:56) Things to stop (07:20) Finish on a high (07:58) Planning to Thrive in 2022 https://www.helenharding.co.uk/planning-to-thrive-workshop (Planning to Thrive in 2022 workshop) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/blog/reflecting-on-the-last-year-in-your-holistic-business (Full blog post, show notes and links)

Self-sabotage will hold you back and stop you from achieving your goals. It can affect any area of your life and it will definitely get in the way of you thriving as a practitioner. Fear is often behind sabotaging thoughts and behaviours – the good news is, you can change these, and create a thriving mindset that will stop the self-saboteur within. If you’re not in the place you want to be in your holistic business, it’s time to understand how you could be sabotaging your success, and how to stop. Awareness of your own sabotaging patterns will allow you to quickly recognise what you’re doing and help you to move on. This is a lesson I learnt first-hand, and there is light at the end of the tunnel, but you do have to be prepared to work on your mindset along the way. (02:17) Procrastination (03:10) Perfectionism (05:25) Busy badge of honour (06:7) Putting others’ needs first (08:00) Daydreaming and planning (08:48) Blaming others (09:57) Laziness (11:13) How to stop self-sabotaging behaviours (12:54) Creating Your Thriving Mindset webinar https://helenharding.as.me/creating-your-thriving-mindset-141221 ( Create Your Thriving Mindset FREE webinar) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/blog/how-to-stop-self-sabotaging-patterns (Full blog post, show notes and links)

Running a business is the biggest personal development exercise ever. One minute you’re on a high and ready to conqueror the world, and the next you don’t know which way to turn. Building a thriving and resilient mindset plays a huge role in your ability to be successful - and the great news is - it’s something that can be developed. The powerful combination of a thriving mindset and taking action is the difference between those who are successful practitioners, and those that want to be, but never quite make it. (01:27) Optimism and positivity won't find you clients (02:28) When you're stuck in a mindset rut (03:20) Know your distractions (04:33) Reality check (06:30) Resilient self-coaching (09:21) Take action https://helenharding.as.me/creating-your-thriving-mindset-141221 ( Create Your Thriving Mindset FREE webinar) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/blog/how-to-stop-feeling-like-yourefloundering (Full blog post, show notes and links)

Are you making the most of Christmas offers in your holistic business this December? It may feel like Christmas is overshadowed by the Black Friday deals, but it’s just around the corner and you’re already late if you haven’t given your marketing any thought. If you’re looking for inspiration to boost your sales this Christmas period, here are 6 ideas for you. (01:06) Create Christmas gifts (03:47) Gift vouchers (05:02) Online Christmas markets (06:24) Christmas countdown (07:08) Community events (08:16) Create a Christmas ad https://www.youtube.com/watch?v=pDtCXO71FJU (Hafod Hardware Christmas Video 2019) https://www.youtube.com/watch?v=_hTJwaD3J6o (Hafod Hardware Christmas Video 2020) https://www.helenharding.co.uk/power-hour (Book a Power Hour) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/blog/6-ideas-to-boost-your-holistic-business-in-december (Full blog post, show notes and links)

Content marketing includes blogs, videos, podcasts, live videos, social media posts, graphics, emails, etc. – it’s the information you publish and distribute online to share your information. Creating content is critical if you want to find clients and work online. It’s also key to getting your website found in Google. Sharing regular content will demonstrate your expertise as well as help your audience. See content is an asset for your business that can be used over, and over again. Creating regular content was why I was offered a book deal and it’s helped me to be invited to speak at conferences and opened up other opportunities for me. It’s also provided me with the draft copy for my book, presentations, workbooks and training. Practitioners often procrastinate over creating content for their business, but there are ways to streamline the process: (02:46) Pick your core content (04:14) Finding content ideas (06:23) Create a content plan (08:57) Create a draft outline (09:45) Creating written content (11:14) Set a time limit https://www.helenharding.co.uk/blog/marketing-to-your-strengths-for-your-holistic-business (Podcast 87 – Marketing to your strengths for your holistic business) https://toggl.com/ (Toggle Tracker) https://www.helenharding.co.uk/content-creation-masterclass (Making Content Creation Simple Masterclass) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/blog/how-to-speed-up-content-creation (Full blog post, show notes and links)

Content marketing includes your blog posts, videos, podcasts, live videos on social media, infographics, etc. Basically, anything you create which is then published and distributed online. You know you should be creating content for your business. You know it’s going to help you get found online and ultimately find clients and thrive. So why is it, you struggle to create content – consistently? It’s more important now than ever to be findable online, especially if you want to sell your products and services online and reach a wider audience than your local area. (01:48) What is content overwhelm? (03:20) Picking your core content (05:05) Finding ideas and inspiration (07:23) Creating a simple process (09:04) Book time in your diary https://www.helenharding.co.uk/blog/marketing-to-your-strengths-for-your-holistic-business (Podcast 87 – Marketing to your strengths for your holistic business) https://www.helenharding.co.uk/content-creation-masterclass (Making Content Creation Simple Masterclass) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/blog/how-to-stop-content-creation-overwhelm (Full blog post, show notes and links)

Your website isn’t something you can set up and leave, it requires consistent attention if you want it to work properly for you. You can do this by adding content to it that helps your favourite client solve their problems and understand how you can help them. The more helpful content you produce, the less likely you’ll have to sell your services. People will come to you knowing you can help them so it’s a great fit for a holistic business. Your content also lets Google know what you do so when someone is searching for a solution, you’ll be more likely to show up in the results. (03:10) Blogging (04:20) Infographics (05:42) Podcasting (07:53) Video (10:12) Get help with your content creation https://www.helenharding.co.uk/blog/marketing-to-your-strengths-for-your-holistic-business (Podcast 87 – Marketing to your strengths for your holistic business) https://www.helenharding.co.uk/blog/should-you-create-a-podcast-for-your-holistic-business (Podcast 9 – Should you create a podcast for your holistic business) https://www.helenharding.co.uk/blog/creating-a-video-for-your-holistic-business (Podcast 14 – how to create a video for your holistic business) https://www.helenharding.co.uk/content-creation-masterclass (Making Content Creation Simple Masterclass) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/blog/creating-content-for-your-holistic-business (Full blog post, show notes and links)