Advertise on podcast: Reveal Remarkable: B2B Podcasting

If you’re a B2B business and you haven’t nailed down a content strategy, you’re late to the game. 👀 The industry of B2B is evolving, and the amount of sales interactions happening in the digital marketplace is increasing every day. The last thing you want is your business to fall behind because it’s stuck in the traditional way of doing things. Developing a content marketing strategy sets your business up for future success in the digital marketplace. 🎙️ In this new episode of B2B Podcasting, host Kap Chatfield sits down with Anna Furmanov, author of “The Digital Content Playbook for Modern Startups”. Together they discuss how developing a content marketing strategy is essential to the success of B2B start-ups living in our increasingly digital world. If you’re wondering how you can set your business up for long-term success, this episode is for you. 💯 Main Takeaways: 💎 B2B sales is going digital FAST—you need a content strategy. 💎 Assessing the value of your content takes time and consistency. 💎 There are two branches of content marketing: creation and distribution. 💎 The customer sales experience is not a linear journey. Timecodes: ⏰ 00:00-13:29 | The necessity for content strategy and determining its value ⏰ 13:29-23:27 | The importance of implementing “core pillars” in your marketing strategy ⏰ 23:27-30:30 | What it takes to create great content ⏰ 30:31-43:11 | The difference between vanity metrics and being thoughtful Quotes: 💬 “With organic content marketing, it can take months, sometimes even years to get really good at it and see a return on investment.” - Anna Furmanov 💬 “Digital marketing needs to work for you so that you don’t need to hire salespeople to do that work for you.” - Anna Furmanov 💬 “There’s something about that freedom of exploration and in allowing [the customer] to chart their own journey—and then when they leave ‘the playground’, the question they ask is, ‘when are we coming back?’” - Kap Chatfield, CEO of Rveal Media 💬 “Set objectives for each stage of your content marketing and make sure you’re meeting those objectives. If you’re not, something is wrong.” - Anna Furmanov ————————————————- Connect with Anna Furmanov: Anna’s LinkedIn: - linkedin.com/in/annafurmanov Anna’s Website: - furmanovmarketing.com Anna’s Article: - https://www.linkedin.com/pulse/modern-digital-content-strategy-startups-playbook-anna-furmanov/ Digital Marketplace Article (mentioned in episode): - https://www.gartner.com/en/newsroom/press-releases/2020-09-15-gartner-says-80--of-b2b-sales-interactions-between-su?utm_medium=email&_hsmi=122143773&utm_content=122143773&utm_source=hs_email Reach out to Rveal Media: Rveal’s website: - https://site.rveal.media/ Rveal’s LinkedIn: - https://www.linkedin.com/company/rvealmedia/ Rveal’s YouTube channel: - https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw

Do you know how to use your ad dollars the RIGHT way? 👀 Companies are spending thousands of dollars on paid social—but they’re often tracking the wrong metrics or launching the wrong campaigns—resulting in low conversions and even low brand awareness. 😬 You don’t have to shoot in the dark every time—there is a science to paid social and you can learn it in our latest episode. 💎 🎙️ We sat down with Brandon Smits, Partner at 8Loop and Solar Cheat Code, who shared with us his incredible knowledge on paid social and how B2B companies can use it the right way for guaranteed sales. If you’re tired of throwing away ad dollars or feeling like Facebook algorithms are too complicated to master, then THIS is the episode for you. Main Takeaways: 💎 Learn how to maximize your ad dollars for your company 💎 Make a successful retargeting campaign for your audience 💎 Learn to differentiate between the different ways you can structure your ads 💎 Find the best way to structure your content for your audience Timecodes: ⏰ 00:00 - 09:11 | Learn how to leverage ads to make your company look bigger than it is ⏰ 09:11 - 18:37 | Maximize the cost of each individual conversion with your ad spending ⏰ 18:37 - 31:03 | Make sure your company is tracking the right metrics for your ads ⏰ 31:03 - 43:58 | The different stages of ad funnels you can create for your business Quotes: 💬 “The power of advertising is oftentimes about perception.” - Brandon Smits, Partner at 8Loop and Solar Cheat Code 💬 “What we’ve found is if we invest 20-30% of our budget into video views, we actually see a net DECREASE in cost per sales opportunity generated.” - Brandon Smits, Partner at 8Loop and Solar Cheat Code 💬 “My philosophy is always start with making sure the conversion mechanism works, then build a library of content around it.” - Brandon Smits, Partner at 8Loop and Solar Cheat Code 💬 “When I’m setting up to run ads, I start with my bottom-of-funnel content that will generate appointments, and I test that to a cold audience.” - Brandon Smits, Partner at 8Loop and Solar Cheat Code ————————————————- Connect with Brandon Smits: Follow Brandon on LinkedIn: - https://www.linkedin.com/in/brandonsmits/ Solar Cheat Code Website: - https://www.cheatcodesforsalespros.com/ - https://www.soloarcheatcode.com/ Reach out to Rveal: Rveal’s website: - https://site.rveal.media/ Rveal’s LinkedIn: - https://www.linkedin.com/company/rvealmedia/ Rveal’s YouTube channel: - https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw #b2bsales #b2bmarketing #b2bpodcasting

Do you realize what a podcast can do for your business? 👀 You’ve heard how a podcast can sharpen your thought leadership and grow your influence, but how about the fact that it can attract top professionals in your industry to work for you? 🤯 A podcast is a powerful tool to generate a faithful audience that brings other thought leaders, executives and professionals into your funnel, creating relationships that otherwise wouldn’t exist. Let us introduce you to Matthew Sciannella, Strategy Director at Gorilla 76 and co-host of The Industrial Marketing Show podcast. 🎙️ Matthew has leveraged his podcast to be a “pre-interview” of sorts for his own career and as a recruiting tool for employees in his company. ➡️ The latest episode of B2B Podcasting is for any thought or business leader looking to leverage the time and effort of a video podcast into a major advantage for their industry. Main Takeaways: 💎 Podcasting can help shift your career path to new opportunities 💎 A thought leadership podcast can sharpen you as a professional in your space 💎 Learn how to build relationships with other business leaders through a podcast 💎 Learn to build your business brand and reputation with content creation Timecodes: ⏰ 00:00-10:23 | A podcast will allow you to build your brand and relationships in the B2B world ⏰ 10:23-17:41 | Why don’t more CEO’s dive into creating thought leadership for themselves? ⏰ 17:41-27:41 | Creating content will put you in front of your ideal audience every time ⏰ 27:41-41:13 | Accelerate your thought leadership with the content you produce Quotes: 💬 “A podcast is passive relationship building.” - Matthew Sciannella 💬 “LinkedIn is a great testing ground for topic ideas for your podcast.” - Matthew Sciannella 💬 “There’s no better way to create awareness for your company than to do LinkedIn and to do it really well.” - Matthew Sciannella 💬 “I’m much less interested in creating a massive following and more interested in creating the RIGHT following.” - Matthew Sciannella ————————————————- Reach out to Rveal Media: Rveal’s website: - https://site.rveal.media/ Rveal’s LinkedIn: - https://www.linkedin.com/company/rvealmedia Rveal’s YouTube channel: - https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw Connect with Matt Sciannella Follow Matt on LinkedIn: - https://www.linkedin.com/in/matthewsciannella/ Follow MJ Peters on LinkedIn: - https://www.linkedin.com/in/mjpeters1/ Check out the Industrial Marketer Show: - https://open.spotify.com/show/1IPGhJ20KdsxCa1ZJZDTGW?si=V5zKJSKVR1G76ePoqBqVmw&nd=1 Check out Gorilla 76: - https://www.gorilla76.com/

Do you REALLY know how to generate demand for your product? 👀 “Demand Gen” is almost a buzzword these days, but very few people employ the term properly or create the right results that match the concept. When you TRULY understand demand generation and how it can put your company and product ahead of the game and constantly in front of your ideal customer, you might rethink your marketing strategy. 💡 🎙️ B2B Podcasting brings you a fantastic episode with Chris Roche, CEO of Catalyst Consulting, who shares with us the true essence of demand gen and how your company can apply it today. If you’re ready to change the game in your marketing strategy, then THIS is the episode for you. 👊🏼 Main Takeaways: 💎 Understand the true essence of demand generation 💎 Perfect your sales pipeline by revolutionizing your marketing with demand gen 💎 Learn to create content that will educate your buyer on your product or service 💎 Create content at scale with a B2B podcast and other amazing content resources Timecodes: ⏰ 00:00-09:42 | What is the real definition of demand generation? ⏰ 09:42-16:13 | How to get C-suite execs involved with content creation ⏰ 16:13-22:48 | Understand your sales pipeline timeline to implement demand gen ⏰ 22:48-42:54 | Learn to look at demand generation as a sales strategy for your business Quotes: 💬 “Demand generation is creating content and educating your potential buyer no matter where they’re at in the sales process.” - Chris Roche, CEO at Catalyst Consulting 💬 “You have to have the attrition, invest the time and view content creation through a long-term lens to be successful.” - Chris Roche, CEO at Catalyst Consulting 💬 “The key to creating a strong personal brand is by leveraging organic to understand the content matrix which will enable you to fire on all cylinders and produce content at scale.” - Chris Roche, CEO at Catalyst Consulting 💬 “If you are going to invest in organic content and its distribution then you as the leader need to be involved with its production because you understand the organization better than anyone.” - Chris Roche, CEO at Catalyst Consulting ————————————————- Connect with Chris Roche: Follow Chris on LinkedIn: - https://www.linkedin.com/in/chrisjroche/ Chris’ Website: - https://www.catalystconsulting.services/ Reach out to Rveal: Rveal’s website: - https://site.rveal.media/ Rveal’s LinkedIn: - https://www.linkedin.com/company/rvealmedia/ Rveal’s YouTube channel: - https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw #b2bsales #b2bmarketing #b2bpodcasting

Take the relationships with your audience to a higher level with storytelling. 💥 Nothing builds your brand or long-term business success more than a strong relationship with your audience—and the key to that strength is the content you produce. What message are you conveying? Is your audience interested, or do they even care? 👀 🎙️ B2B Podcasting brings you an incredible episode with our CEO Kap Chatfield who shares how businesses can harness the power of storytelling to strengthen business relationships. The content you create has the power to either strengthen or destroy your connection with potential clients, so make sure you’re creating the RIGHT way. Main Takeaways: 💎 Show marketing is the future of your brand development 💎 Business relationships can be long lasting with the right content pillars 💎 Perfect the art of storytelling for your brand strength 💎 Discover how your business can master storytelling to build a strong audience Timecodes: ⏰ 00:00 - 11:33 | Storytelling is the basis for any good B2B marketing strategy ⏰ 11:33 - 18:00 | B2B relationships can be strengthened through the content you create ⏰ 18:00 - 24:55 | Learn how to create content for the five different personas of your business ⏰ 24:55 - 1:02:25 | Residual relationship with your audience can be built through show marketing Quotes: 💬 “Show marketing is about business development and building relationships with your audience through episodic content over time.” - Kap Chatfield, CEO of Rveal Media 💬 “People want to do business with organizations whose narrative they can be a part of.” - Kap Chatfield, CEO of Rveal Media 💬 “Content is a consumable, it’s just a digital consumable.” - Kap Chatfield, CEO of Rveal Media 💬“People want to do business with people that they like and trust—it all comes down to relationship.” - Kap Chatfield, CEO of Rveal Media ————————————————- Reach out to Rveal & Kap Chatfield: Kap’s LinkedIn: - http://linkedin.com/in/kapchatfield Rveal’s website: - http://rveal.media Rveal’s LinkedIn: - https://www.linkedin.com/company/rvealmedia/ Rveal’s YouTube channel: - https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw Reach out to Pablo Gomez: Pablo’s LinkedIn: - https://www.linkedin.com/in/pablotheconnector/ Pablo’s Podcast, Be the Stage: - https://bethestage.live/ #b2bsales #b2bmarketing #b2bpodcasting

B2B marketing is broken. That’s the main premise of Nelson Gilliat’s book—and it’s not the only controversial thing he shares in this episode. The way we’ve done B2B marketing for decades just isn’t working anymore. And while it’s uncomfortable jumping into uncharted territory, businesses have to adapt if they want to survive and thrive in this new world. In this episode of B2B Podcasting, Kap sits down with Nelson Gilliat, author of “Death of the SDR and the Birth of Buyer Centric Revenue”. Together they discuss how outdated strategies are limiting companies’ growth—and what you can change today if you find yourself in that position. Marketers and business owners: you don’t want to miss this. Main Takeaways: 💎 The SDR/prospecting model isn’t the best way to do business anymore 💎 It’s crucial to make content for your audience 💎 The evolution of social media has affected modern buyer preferences 💎 Consider shifting your SDR model in a two-phase approach Timecodes: ⏰ 00:00-11:08 | Why the B2B marketing model is broken ⏰ 11:08-19:24 | The problems with sales development or prospecting ⏰ 19:24-33:07 | Four main points of Nelson’s book ⏰ 33:07-46:14 How to transition to a buyer-centric strategy Quotes: 💬 “That’s what content creators and marketers do, we try to put on a good show—not boring old reruns that nobody watches.” - Nelson Gilliat 💬 “Sales development or prospecting is spam. The definition of spam is sending someone unconsented marketing solicitations to their private inbox. It’s basically marketing while selling your soul. That‘s why SDRs hate it and can't wait to escape, and buyers are turning off and tuning out.” - Nelson Gilliat 💬 “Prospecting and sales development does generate leads and revenue. But just because a marketing tactic can generate them doesn't mean that it's worthwhile relative to all the other possibilities.” - Nelson Gilliat 💬 “Content is basically non-spam marketing. It's a way for marketing to communicate with, attract, educate, and entertain buyers in a non-spam way while developing relationships.” - Nelson Gilliat ————————————————- Connect with Nelson Gilliat: Nelson’s book: - https://www.amazon.com/Death-SDR-Birth-Centric-Revenue-ebook/dp/B09GT562GL/ref=sr_1_1?keywords=death+of+the+sdr&qid=1652050904&sr=8-1 Follow Nelson on LinkedIn: - https://www.linkedin.com/in/nelson-gilliat/ Reach out to Rveal: Rveal’s website - https://site.rveal.media/ Rveal’s LinkedIn - https://www.linkedin.com/company/rvealmedia/mycompany/ Rveal’s YouTube channel: - https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw

Do you know the right metrics to measure the success of your podcast? 👀 When it comes to measuring the success of your B2B content there are three crucial categories you have to look at: 💎 Content Performance 💎 Audience Growth 💎 Business Development When you measure the right way you’ll be able to see how well your content strategy is working and what needs to be done to adjust and grow quickly. 💪🏼 If you’re ready to grow your content creation influence, you don’t want to miss this episode. Main Takeaways: 💎 Business leaders need solid metrics to measure the success of their marketing strategy 💎 Your video podcast is generating a return for your business, but you have to discover HOW 💎 Make sure you embark on a content creation journey with the long game in mind 💎 There are a variety of metrics that influence whether your video podcast is a success or not Timecodes: ⏰ 00:00 - 05:25 | If a content strategy is going to be successful we have to understand the metrics that determine its success ⏰ 05:25 - 08:11 | The content performance metric is the most obvious and easy to track ⏰ 08:11 - 11:51 | Track the rate at which your audience grows ⏰ 11:51 - 17:48 | Track your business development and ultimately, revenue Quotes: 💬 “The purpose of the show is that you're building rapport with an audience over time.” - Kap Chatfield, CEO at Rveal Media 💬 “So we understand when the followers go up and the audience members go up, that we are winning trust with this audience.” - Kap Chatfield, CEO at Rveal Media 💬 “If they're scheduling a discovery call, simply put in that in that form, “How did you hear about us?”, and let them answer that however they want to.” - Kap Chatfield, CEO at Rveal Media 💬 “If revenue is going up, specifically web-sourced revenue, you know that the strategy is working.” - Kap Chatfield, CEO at Rveal Media ————————————————- Reach out to Rveal: - Rveal’s website https://site.rveal.media/ - Rveal’s LinkedIn https://www.linkedin.com/company/11397337/admin/ - Rveal’s YouTube channel https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw #b2bsales #b2bmarketing #b2bpodcasting

Have you cultivated an experience for your guests that you invite to your show? 👀 In the B2B world, the show marketing model is your method to not only building relationships but closing sales. Here’s the key, though: the way you treat your featured guest determines whether you close the sale. There are specific strategies and systems you can implement TODAY to elevate your guest experience and maintain long-term relationships. 🎙️ B2B Podcasting brings you special episode with our CEO Kap Chatfield, who shares 11 incredible tips for your guest experience. If you’re ready to elevate your guest experience, then check out our latest episode. Main Takeaways: 💎 Learn how to create the best featured guest experience for your B2B show 💎 Implement systems that will help your guest participate and enjoy the process 💎 Take the time to research your guest and what they’ve accomplished 💎 Intentionally promote the thought leadership of your guest to build long-lasting relationships Timecodes: ⏰ 00:00 - 05:01 | A show marketing model is a great way to build relationships and business ⏰ 05:01 - 08:12 | The systems you create for your show and guest are crucial to an enjoyable process ⏰ 08:12 - 13:20 | The pre-show call and research on your guest facilitates your questions ⏰ 13:20 - 20:26 | Use your show content to promote your guest on all your platforms Quotes: 💬 “A B2B podcast is not just a marketing strategy—it’s a sales strategy where you can create a show experience that turns featured guests into buyers.” - Kap Chatfield, CEO of Rveal Media 💬 “In the B2B world people recognize that content is king. It’s valuable if you can create content around the thought leadership of a featured guest.” - Kap Chatfield, CEO of Rveal Media 💬 “Your featured guest wants to know how being a part of your show is going to help them reach their target audience.” - Kap Chatfield, CEO of Rveal Media 💬 “Do NOT enter your featured guest to a sales sequence after they’ve been on your show.” - Kap Chatfield, CEO of Rveal Media ————————————————- Reach out to Rveal: - Rveal’s website https://site.rveal.media/ - Rveal’s LinkedIn https://www.linkedin.com/company/11397337/admin/ - Rveal’s YouTube channel https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEwl #b2bsales #b2bpodcasting #b2bmarketing

Do you know how to maximize storytelling for the growth of your business? 🤔 When businesses strive to make their customer the “hero” of the story, addressing their problems and ultimate goals in marketing and sales, they will find the golden key to success. It’s about telling a compelling story that will make the hero keep coming back for more. 🔥 🎙️ B2B Podcasting brings you a bonus episode hosted by Rick Lambert—professional speaker, B2B sales coach and marketing strategist. He interviewed our CEO Kap Chatfield and mined the gold that will help business leaders direct their business concept and message. 💎 If you’re ready to bring direction and purpose to your business, THIS is the episode for you. You don’t want to miss it. Main Takeaways: 💎 Business leaders can greatly benefit from learning the principles of storytelling 💎 Discover the four P’s and how you can make them center stage to your marketing and sales 💎 Learn how to define your business objectives and sharpen your value proposition 💎 You don’t need the most expensive technology to begin creating content today Timecodes: ⏰ 00:00 - 13:46 | Learn the art of storytelling your business can apply to its narrative ⏰ 13:46 - 25:22 | Discover how to make your ideal customer the hero of your product and story ⏰ 25:22 - 27:54 | What are practical steps your company can take to begin perfecting their narrative? ⏰ 27:54 - 35:36 | The 5 business objectives every business leader needs to know by heart Quotes: 💬 “Once you learn the formula of storytelling you see it play out not just in movies, but in advertising, emails, LinkedIn and posts.” - Kap Chatfield, CEO of Rveal Media 💬 “Your business problem can be broken down into the internal, external and eternal problems, and you can find their solutions using storytelling.” - Kap Chatfield, CEO of Rveal Media 💬 “The number one problem businesses face when crafting their narrative is they mistake themselves as the main character of the story when they’re truly the guide.” - Kap Chatfield, CEO of Rveal Media 💬 “Turn your product into a story that attracts the right audience.” - Kap Chatfield, CEO of Rveal Media ————————————————- Connect with Kap Chatfield & Rveal Media: - Follow Kap on LinkedIn - Rveal’s website - Rveal’s LinkedIn - Rveal’s YouTube channel Connect with Rick Lambert: - IN 2 Communications Website - Sell To Win Website #b2bsales #b2bmarketing #b2bpodcasting

Do you TRULY know the power of storytelling to build your brand? 🤔 Most brand leaders and podcasters heavily rely on famous guests to build their brand achieve their marketing goals—but what if there was a more effective way to build your brand and find success? When you build your brand and podcast with the audience in mind first, your message will not only be effective, but it will reach the right audience every single time. 💯 🎙️ B2B Podcasting brings you another great episode with Yaagneshwaran Ganesh as our guest. He is the director of marketing at Avoma and the host of The ABM Conversations podcast. If you’re ready to perfect your value proposition and position your brand for success with the right audience, then THIS is the episode for you. Main Takeaways: 💎 Learn how to build your podcast with your audience in mind first 💎 Measure a podcast ROI by discovering your true value proposition 💎 Avoid starting a podcast that focuses on leveraging guest influence 💎 Discover the “meeting life cycle assistant” and how it can help your business Timecodes: ⏰ 00:00-06:46 | How to build a career remotely with marketing and podcasting ⏰ 06:46-15:11 | Learn how to use storytelling to maximize your content creation and brand building ⏰ 15:11-29:56 | Use wisdom when inviting guests on your show to mine the gold out of them ⏰ 29:56-40:35 | Measure ROI with simple steps that can better direct your podcast Quotes: 💬 “In a commoditized environment there are going to be 10, 20, or 100 different tools that do the same thing—but if somebody is going to buy yours, it’s because they believe in the same value system and have the same ideologies.” - Yaagneshwaran Ganesh, Director of Marketing, Avoma 💬 “As long as I know who my audience is, I can also talk to lookalike audiences.” - Yaagneshwaran Ganesh, Director of Marketing, Avoma 💬 “There is an audience that’s trusting you to come up with good content—trust is earned by default at first, and it’s up to you to keep it.” - Yaagneshwaran Ganesh, Director of Marketing, Avoma 💬 “Just because your podcast is niche doesn’t mean you can’t broaden your audience.” - Yaagneshwaran Ganesh, Director of Marketing, Avoma ————————————————- Connect with Yaagneshwaran Ganesh: - Follow Yaag on LinkedIn - Yaag’s Website - The ABM Conversations Podcast Reach out to Rveal: - Rveal’s website - Rveal’s LinkedIn - Rveal’s YouTube channel #b2bpodcasting #b2bmarketing #b2bsales

Are you tapping into the power relationships generate for your business? 🤔 They’re the greatest catalyst for dramatic increases in ROI, influence and faithful customers. How do you tap into that power? Use a video podcast. It’s the fastest way to accelerate those relationships, bringing people closer and fostering community for the long run. Nobody knows this better than Pablo Gonzalez, host of B2B Community Builder podcast and CMO and co-founder of Be The Stage. 🎙️ His take on relationships in the B2B world is truly inspiring. Check out our latest episode today! Main Takeaways: 🛠 Learn how to track the right metrics of success for your show 🛠 Grow your ability as a show host to maximize your guest’s experience 🛠 Discover how you can build business relationships in a stable way 🛠 Start to see business relationships through your own video podcast Timecodes: ⏰ 00:00 - 16:09 | How Pablo Gomez grew his video podcast to $40 million in revenue ⏰ 16:09 - 26:26 | Maximize the power of business relationships for growth ⏰ 26:26 - 33:06 | Learn how it’s more valuable to be a king-maker than a king ⏰ 33:06 - 46:22 | The tangible power of a live show versus a pre-recorded show Quotes: 💬 “Having 25 super-consumers being your ambassadors and hosting events in their home to talk about your company generates so much power that the concept of community becomes approachable.” - Pablo Gonzalez, CMO of Be The Stage 💬“My first priority at a conference is to figure out how I can make friends with four people so that we’re rolling around in a five-person pack.” - Pablo Gonzalez, CMO of Be The Stage 💬 “It’s much more valuable to be a king-maker than to try to be a king.” - Pablo Gonzalez, CMO of Be The Stage 💬“The stage is the ultimate tool for social validation.” - Pablo Gonzalez, CMO of Be The Stage ————————————————- Reach out to Rveal: - Rveal’s Website - Rveal’s LinkedIn - Rveal’s YouTube Channel Reach out to Pablo: - Pablo Gonzalez Linkedin Profile https://www.linkedin.com/in/pablotheconnector - Pablo’s Website “Be The Stage” https://bethestage.live/bootcamp/ - Pablo’s Podcast https://b2bcb.buzzsprout.com/ #b2bsales #b2bmarketing #b2bpodcasting

Have you considered a B2B podcast to reach your business goals? 👊🏼 A video podcast allows you to easily share your business story and value proposition with your audience. On top of that, the content can be repurposed in a near-endless number of ways. Marion Abrams, host of Grounded Content podcast and podcast consultant, is our most recent guest on B2B Podcasting. Learn from Marion and her years of experience in content creation and crafting successful shows. 🎙️ This episode will help you find your footing and jump in to the podcasting world 🔥 Main Takeaways: 🛠 Learn how to craft a story for your business podcast 🛠 Discover the significant ROI a video podcast can provide for your business 🛠 Repurpose video and audio content to reach your target audience 🛠 Find out how you can measure success with a podcast Timecodes: ⏰ 00:00 - 09:49 | Harness the power of storytelling for your business growth ⏰ 09:49 - 16:12 | Learn how to track ROI and the success of your video podcast ⏰ 16:12 - 25:38 | How to improve as a podcast host and interview guide ⏰ 25:38 - 48:48 | Repurpose the video/audio content of your show in creative ways Quotes: 💬 “A conversation is different from a podcast interview—in a good interview there's the audience and I need to lead the conversation in the direction that's valuable to my audience.” - Marion Abrams 💬 “A primary piece of advice I would give to any podcaster right now is listen to your own show.” - Marion Abrams 💬 “Don't let whatever your business objective is trump what your audience needs.” - Marion Abrams 💬 “A podcast is a really great way to practice clarifying your message.” - Marion Abrams ————————————————- Reach out to Rveal Media: - Rveal’s website: rveal.media - Rveal’s LinkedIn: https://www.linkedin.com/company/rvealmedia/ - Rveal’s YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw Connect with Marion: - Marion’s LinkedIn - Madmotion.com - Grounded Content Podcast #b2bsales #b2bpodcasting #b2bmarketing