Advertise on podcast: Global eCommerce Leaders Podcast

Global e-commerce expansion has long intimidated even sophisticated retailers and brans — but according to this episode's guest, Webb Stevens, Chief Operating Officer of Swap Commerce, that fear is now solvable with technology, not tolerance. Stevens, whose career spans high-growth operating roles at Avalara and Qualtrics plus time as an investor and board advisor, joins the podcast to explain why brands leave international revenue on the table and how Swap is removing the operational barriers that keep them from going global. Stevens walks through Swap's "three Cs" framework — control, cash, and customer ownership — arguing that legacy cross-border models force merchants to resell through intermediaries, losing the direct customer relationship, data, and margin along the way. With Swap, he says, brands retain merchant-of-record status while offloading the complexity of duty reclaim, tariffs, and compliance, some of it retroactively. A major thread of the conversation centers on agentic commerce — a term Stevens argues is more than a buzzword. He distinguishes chatbots (which answer questions) from true commerce agents (which complete transactions), and makes the case that brands should consider replacing their websites entirely with conversational, agentic storefronts rather than bolting AI onto an existing site. Early results from Swap's launch partners, including brands onboarded through its Air Mail brand-in-residence program in London and New York, show a 2x lift in conversion, 3x more time on site, and double-digit reductions in returns. The episode also covers how AI-driven discovery is reshaping the top of the purchase funnel, with Stevens noting that more than half of shoppers now use AI or LLM tools during product discovery — while conversion still tends to happen in merchant-controlled environments. He and co-host Jim Okamura discuss why U.S. merchants have historically been slower than UK counterparts to prioritize international expansion, tying it back to operational fear rather than lack of demand. On regulation, Stevens addresses the shifting landscape head-on — from new EU fees to the removal of de minimis thresholds — arguing that brands working with the right infrastructure partner shouldn't need to track these changes themselves. His advice for "dabbler" brands already selling internationally in a limited way: eliminate pricing and delivery surprises, since inconsistent cross-border experiences erode long-term customer trust and Net Promoter Score. Special thanks to Webb and the Swap team for being one of our Presenting Sponsors of our NYC Global Experts Workshop July 15, 2026!  Still a few invites available for cross-border retailers or brands! About: Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast.  He has been recognized by the NRF as a global Top Retail Voice for 2025 and 2025 and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.

In this episode of the Global eCommerce Leaders Podcast, Michael LeBlanc and Jim Okamura welcome Kate Muth, Executive Director of the International Mailers Advisory Group (IMAG), for an essential conversation on the rapidly evolving world of global e-commerce, international shipping, tariffs, and cross-border trade. As geopolitical uncertainty, changing trade policy, and new customs regulations continue to reshape international commerce, Kate provides an insider's perspective on what brands, retailers, marketplaces, and logistics providers need to know to stay competitive. Drawing on more than a decade of leading IMAG, she explains how the organization helps global shipping providers, marketplaces, technology companies, and postal experts navigate increasingly complex regulatory environments while helping businesses manage customer expectations during periods of disruption. The discussion explores the unprecedented pace of change facing international commerce—from ongoing tariff disputes and evolving U.S. trade policy to de minimis reforms, customs modernization, and the growing complexity of cross-border fulfillment. Kate explains why reliable ecosystem partners, accurate data, and diversified logistics strategies have become indispensable as retailers adapt to geopolitical instability, supply chain disruptions, and shifting consumer confidence. We also dive into one of the year's biggest developments: the ongoing uncertainty surrounding IEEPA tariff refunds. Kate outlines where the refund process currently stands, why many businesses remain in limbo, and why importers must stay closely connected with customs brokers and trade counsel as legal challenges continue to unfold. Looking ahead, Kate previews major regulatory milestones that will significantly impact international commerce, including new U.S. Customs and Border Protection data requirements, Section 122 and Section 301 tariff developments, European Union regulatory changes, and the upcoming review of the USMCA/CUSMA trade agreement. She explains why global brands should prepare now for tighter customs requirements and a more demanding compliance environment throughout the remainder of the year. Throughout the conversation, one message stands above all others: today's global commerce environment rewards organizations with strong ecosystem partnerships, resilient supply chains, and timely access to trusted intelligence. For retailers, brands, marketplaces, logistics providers, and technology partners operating internationally, staying informed has become a competitive advantage. If you're responsible for global growth, cross-border commerce, international logistics, or e-commerce strategy, this episode offers practical insights into the policy changes and market dynamics shaping the future of global trade. About: Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast.  He has been recognized by the NRF as a global Top Retail Voice for 2025 and 2025 and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.

As global trade faces unprecedented disruption, international eCommerce remains one of the most compelling growth opportunities for retailers and brands. On this cross-over episode from The Voice of Retail podcast, hosts Michael LeBlanc and Jim Okamura welcome Matthew Merrilees, CEO North America at Global-e for a deep dive into the future of cross-border commerce and global retail expansion. Drawing on more than two decades of experience spanning international logistics, eCommerce, supply chain management, and global retail growth, Matthew provides a practical and insightful perspective on how brands can successfully navigate today's increasingly complex global marketplace. The conversation explores how supply chain disruption has evolved from a temporary challenge during the pandemic into a permanent strategic consideration for retailers. Matthew explains why agility, scenario planning, and operational flexibility have become essential capabilities for brands seeking sustainable growth in an environment shaped by tariffs, geopolitical uncertainty, changing regulations, and shifting consumer expectations. A central theme of the discussion is profitability. Matthew reveals why virtually every conversation with retailers today centres around profitable growth rather than simply pursuing top-line revenue. He discusses how brands are optimizing inventory allocation, managing duties and tariffs, leveraging duty drawback programs, simplifying technology stacks, and improving international fulfilment strategies to protect margins while expanding globally. Matthew shares why customers around the world continue to expect seamless, localized shopping experiences regardless of where a retailer is based. Whether shopping in Canada, Europe, the Middle East, or emerging markets, consumers increasingly demand domestic-like experiences that remove friction from cross-border transactions. Throughout the episode, Matthew outlines the characteristics that distinguish the most successful global brands. Digital-first thinking, calculated risk-taking, strong brand differentiation, and customer-centric innovation consistently separate market leaders from competitors. He argues that retailers who continue investing and expanding during periods of uncertainty are often best positioned to capture future growth. The episode concludes with a powerful call to action for retailers and brands considering international expansion: don't wait. As Matthew notes, consumers around the world are already discovering brands online. The question is no longer whether brands should go global—but how quickly they can do it profitably and effectively. About: Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast.  He has been recognized by the NRF as a global Top Retail Voice for 2025 and 2025 and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.

On this episode of The Global eCommerce Leaders Podcast, co-hosts Michael LeBlanc and Jim Okamura welcome Roberto Croce, former Senior Vice President of International at American Eagle Outfitters, for a deep and insightful conversation on what it takes to build, scale, and sustain retail brands across global markets. Drawing on a remarkable 30-year career at American Eagle, Roberto shares lessons learned from leading merchandising, eCommerce, commercial operations, and international growth during one of the most transformative periods in retail history. From the rise of e-commerce and mobile commerce to social commerce and global omnichannel expansion, Roberto offers a firsthand perspective on how retail leadership has evolved alongside rapidly changing consumer expectations. The conversation explores the foundational elements of successful international expansion. Roberto explains why brand equity, product differentiation, local relevance, and strategic market selection remain the cornerstones of global growth. He outlines how retailers must balance consistency in brand positioning with thoughtful adaptation to local market dynamics, cultural nuances, competitive landscapes, and customer preferences. Jim and Michael also dive into one of the most important topics facing global retailers today: managing international partnerships. Roberto shares practical advice on maintaining brand integrity across distributors, licensees, and local operating partners through strong communication, shared KPIs, data transparency, training, and collaborative execution. The discussion highlights how successful global brands treat partners as true extensions of their organization rather than simply external operators. The episode also examines global pricing strategy, digital-first market entry, customer acquisition, localization, and the growing importance of data and insights in international decision-making. Roberto discusses how retailers can use eCommerce as a testing ground before making larger investments in physical stores, allowing brands to learn, adapt, and optimize their market approach with greater agility. Finally, the conversation turns to organizational design and leadership. Roberto offers valuable perspectives on balancing centralized global functions with local market expertise, creating frictionless customer experiences across borders, and building organizations capable of scaling internationally while remaining close to customers. About: Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast.  He has been recognized by the NRF as a global Top Retail Voice for 2025 and 2025 and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.

On this episode of the Global Ecommerce Leaders podcast, literally ripped from the headlines, host Michael LeBlanc and co-host Jim Okamura sit down with Livingston International executives Jes Crownover, VP of Ecommerce and Digital Solutions, and Patrick Riley, Director of North American Ecommerce, to examine how geopolitical disruption is reshaping the future of cross-border trade. Against the backdrop of conflict in the Middle East and disruption around the Strait of Hormuz, the conversation begins with a blunt reality: supply chain volatility is no longer temporary—it’s structural. Jes explains how ocean freight was already operating with limited spare capacity before geopolitical tensions pushed insurance premiums higher, rerouted vessels around Africa, and added as much as two weeks to transit times. Patrick then breaks down how leading retailers are responding—not by moving everything to air freight, but by triaging inventory. High-margin, launch-critical, or stockout-sensitive products are increasingly prioritized for air, while lower-margin inventory remains on ocean routes or is delayed altogether. The discussion then shifts into one of the most overlooked risks in global commerce: compliance. With sanctions, carrier restrictions, and customs requirements changing overnight, both guests argue that compliance can no longer be a “check-the-box” activity. It must become a continuously monitored, executive-owned capability. The episode also explores duty drawback, reverse logistics, regionalized inventory strategies, and how brands can recover margin by rethinking returns, tax recovery, and sourcing flexibility. The core takeaway? Don’t prepare for the next crisis—build the organizational muscle to survive any crisis. For brands, marketplaces, and retailers operating globally, this episode offers a masterclass in modern supply chain resilience. About: Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast.  He has been recognized by the NRF as a global Top Retail Voice for 2025 and 2025 and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.

In this episode of the Global eCommerce Leaders Podcast, hosts Michael LeBlanc and Jim Okamura welcome Jes Crownover, Vice President, e-Commerce & Digital Solutions, to discuss the rapidly changing world of cross-border e-commerce. From tariffs and customs compliance to de minimis, data readiness, AI, and reverse logistics, this episode offers a masterclass for brands navigating global trade disruption. With 25 years of experience across UPS, FedEx, customs brokerage, and global trade management, Jess describes her career path from UPS operations to advising brands on complex international commerce. She illustrates Livingston International’s Canadian roots, global reach, and capabilities in customs brokerage, trade consulting, freight, and technology-enabled solutions around the world. A major theme of the episode is how much global e-commerce has changed since 2020. Jes explains that the pandemic permanently accelerated online shopping behaviour and cross-border demand, while 2025 has emerged as another turning point due to tariffs, shifting sourcing strategies, and the end of de minimis advantages in key markets. For brands, that means rethinking supply chains, market participation, warehousing, returns, and cost structures. She notes that not every company will survive the next 12 to 18 months unchanged, and those that do will be the ones willing to adapt quickly and strategically. The episode zeroes in on a central theme in global commerce: the critical role of data. Jes emphasizes that accurate, complete, usable product and shipment data are the key to success in customs, compliance, and technology. She notes that marketing descriptions aren't customs descriptions, and brands unaware of this distinction risk delays, penalties, or extra costs. Good data, she adds, is the foundation for AI, automation, and scalable border clearance. Michael, Jim, and Jes focus on the importance of partnerships, regulatory expertise, and reverse logistics in global trade. Jes emphasizes that strong partners are vital in an unpredictable landscape driven by tariffs, evolving regulations, and consumer demands for transparency and speed. She issues a direct warning and call to action: brands must immediately understand their goods, data, and cross-border operations to prepare for ongoing disruption. This episode is essential for anyone selling internationally. About: Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast.  He has been recognized by the NRF as a global Top Retail Voice for 2025 and 2025 and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.

In this episode of The Global Ecommerce Leaders Podcast, hosts Michael LeBlanc and Jim Okamura deliver a comprehensive deep dive into the state of global retail and ecommerce, anchored by insights from the recent GELF NYC reboot dinner—the first major in-person gathering of the community in some time. With global executives from leading international brands in the room, the event served as both a reunion and a reality check on the forces reshaping cross-border commerce. Jim and Michael reflect on the energy in New York—highlighted by lively discussions around brand integrity, organizational design, and the rising complexity of global go-to-market strategies. Leaders shared how they manage brand consistency across distributors, marketplaces, and wholesale partners, while simultaneously navigating volatile regulatory environments and shifting tariff structures. The hosts explore how pricing—once a simple currency-conversion exercise—has become a multidimensional challenge as identical goods now carry drastically different landed costs depending on origin, routing, and trade agreements. AI also dominated the conversation. Executives compared notes on AI-enhanced content creation, its accelerating demand for high-quality assets, and the tension between efficiency and brand protection. Michael highlights how generative AI is already intersecting with marketplaces, reshaping purchase journeys, and raising questions about attribution, KPIs, and data governance. Jim adds perspectives from his Ebeltoft global meetings, where consultants from Europe, APAC, and beyond echoed similar themes: AI is advancing faster than any previous digital disruption, and brands worldwide are preparing for what many are calling the first true “AI-powered holiday season.” The episode also previews GELF’s next six months. First up: a Canada-focused virtual event in early December to analyze cross-border performance and help U.S. brands calibrate their 2026 strategies. Then, an LA reboot dinner in February to reconnect with West Coast leaders, followed by planning for a Global Experts Workshop in early 2026—a hands-on symposium for senior global executives managing complex international networks. Finally, Michael and Jim touch on the growing role of NRF’s global shows, the rise of NRF Europe and APAC, and the renewed international momentum behind retail innovation gatherings. As always, they close by inviting brands to reach out, share their challenges, and help shape future GELF programming. This episode is a rich, timely resource for anyone navigating global ecommerce, cross-border growth, trade uncertainty or the accelerating influence of AI on international retail.   About: Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast.  He has been recognized by the NRF as a global Top Retail Voice for 2025 and 2025 and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.

In this dynamic episode of the Global eCommerce Leaders Podcast, hosts Michael LeBlanc and Jim Okamura welcome Jessie Chen, Go To Market Lead at ChannelEngine, to explore the evolving landscape of global marketplaces, omnichannel integration, and the rise of AI-powered commerce. Jessie begins with her unexpected career path—from special education teacher and humanitarian program designer in rural China to thriving SaaS and eCommerce professional in New York City. Now leading business development for ChannelEngine's North American operations, she shares how the Dutch-based company evolved from a European marketplace integrator to a fast-growing global player connecting brands with shoppers across Amazon, Walmart, Target Plus, TikTok Shop, and beyond. The conversation dives into fresh insights from ChannelEngine's two major 2025 reports: the Consumer Behavior Study and the Global Marketplace Seller Trends Report. Jessie reveals how shoppers are increasingly treating marketplaces as search engines, beginning their discovery journeys directly on Amazon, Macy's, or TikTok, rather than relying on Google. Meanwhile, sellers are diversifying faster than ever—listing on six to ten marketplaces on average—and bracing for AI to emerge as the next major transactional channel. Jessie and the hosts also explore how traditional retailers like Lowe's and Home Depot are reinventing themselves through third-party marketplaces, creating new opportunities for brands to reach customers in unexpected ways. The conversation shifts to the explosive growth of social commerce, led by TikTok Shop, where the buying power of older consumers has surprised many brands. Jessie breaks down why success on TikTok has little to do with paid advertising and everything to do with authentic, data-driven content and consistent product storytelling. Looking ahead to the upcoming GELF ReBoot Dinner in New York City, Jessie predicts lively debate on three hot topics: The shift toward hybrid 1P/3P marketplace strategiesThe diminishing ROI of custom integrations versus modern SaaS solutionsHow brands can responsibly adopt AI tools to scale operations without losing human touch or data integrityJessie concludes with actionable advice for e-commerce leaders: stop over-customizing, start vetting partners based on shared growth incentives, and approach AI thoughtfully. Whether you're a DTC brand or an enterprise seller, this episode delivers a roadmap for thriving in the new era of global marketplace commerce. Download their Marketplace Seller Trends Report https://www.channelengine.com/lp/marketplace-seller-trends-report About: Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast.  He has been recognized by the NRF as a global Top Retail Voice for 2025 and 2025 and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.

In the latest episode of The Global eCommerce Leaders Podcast, co-hosts Michael LeBlanc and Jim Okamura return to the mic to tackle one of the most pressing issues in international retail: uncertainty in global commerce. From the shifting dynamics of tariffs and the elimination of de minimis thresholds to the resilience of brands doubling down on cross-border strategies, this conversation is essential listening for executives navigating today’s volatile environment. Jim reflects on a busy summer spent speaking at industry events, including Shoptalk, the Parcel Forum, and gatherings hosted by international trade groups. Across these forums, the message was consistent: brands and retailers need a dedicated community to share strategies, find new growth opportunities, and adapt to disruptive policy shifts. This insight has energized the GELF team to reimagine the role of the Global eCommerce Leaders Forum (GELF) in 2026 and beyond. The episode revisits GELF’s origins over a decade ago, when it first brought together a niche group of international retail leaders in a whiskey bar to discuss global expansion. Since then, GELF has grown into the only U.S.-based conference and community fully dedicated to international retail growth, serving as the go-to destination for executives seeking best practices in eCommerce, wholesale, licensing, and franchising. Today, GELF is widening its lens beyond eCommerce alone to focus on the broader landscape of global commerce strategies, from DTC and marketplaces to partnerships and distribution. The conversation dives into the financial impact of policy changes on major brands like Lululemon and Coach (Tapestry Group), who are navigating steep tariff hits and recalibrating inbound and outbound supply chains. Yet despite these headwinds, international VPs remain resolute: global expansion is still a top strategic priority. As Jim notes, companies are treating tariffs and policy shifts not as reasons to retreat but as problems to solve on the road to growth. Looking forward, Michael and Jim unveil plans for a Global Experts Workshop in early 2026, designed to serve advanced global brands with deep-dive sessions on issues such as brand integrity, pricing architecture, and international organizational design. But before that, GELF is reactivating the community with a private executive dinner in New York City on October 22, 2025, co-hosted with Channel Engine and Livingston International. This intimate gathering will set the stage for GELF’s 2026 agenda and reconnect leaders in a collaborative environment. Ultimately, this episode captures the spirit of GELF’s mission: providing a trusted platform where global retail executives can share experiences, address challenges, and build the strategies that will define the future of global commerce. About: Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast.  He has been recognized by the NRF as a global Top Retail Voice for 2025 and 2025 and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.

In this insightful new installment of the Global e-Commerce Leaders Podcast, host Michael LeBlanc reconnects with Jim Okamura, Co-Founder of the Global eCommerce Leaders Forum (GELF), to discuss the future of global retail, the evolving mission of GELF, and how the community is responding to today’s rapidly changing international marketplace. They begin by reflecting on the legacy of the late Kent Allen, a fellow GELF Co-Founder whose passing deeply impacted the organization and the broader e-commerce sector. Jim shares stories of Kent’s passion for connecting people and forging solutions, highlighting how Kent’s genuine commitment to global growth laid the groundwork for GELF’s unique blend of community and expertise. Throughout the conversation, Jim explains the necessity of reimagining GELF’s programming and events calendar to address the latest complexities in worldwide commerce. From evolving trade regulations and tariffs to the shifting needs of both established and emerging brands, he stresses the importance of gathering global retail leaders more frequently to tackle pressing concerns in real time. This rethinking involves a deeper focus on segmentation—recognizing that seasoned international brands need more advanced strategies, while newcomers require foundational guidance on cross-border logistics, market entry, and localized marketing. Listeners will learn about planned workshops, digital channels, and in-person meetups designed to foster constructive dialogue and knowledge sharing. Jim previews how GELF aims to partner with complementary associations—such as those in logistics, language translation, and supply chain—to further expand the ecosystem of global practitioners. By diving into topics like cross-border wholesaling and franchising, along with direct-to-consumer e-commerce, GELF is poised to address a full spectrum of global commerce opportunities. Finally, Michael and Jim look ahead, encouraging community members—ranging from enterprise veterans to rising DTC players—to share feedback, collaborate on new initiatives, and join a reinvigorated conversation about global retail expansion. The episode concludes with a heartfelt dedication to Kent Allen’s memory, reminding listeners of the spirit of connection and innovation that underpins the Global eCommerce Leaders Forum. Whether you’re a seasoned multinational brand or exploring your first international venture, this episode provides invaluable insights and a roadmap for thriving in the ever-evolving world of cross-border commerce. Support the GoFundMe for Kent Allen's memorial bench here: https://www.gofundme.com/f/memorial-bench-for-kent-at-golden-gate-park     About: Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast.  He has been recognized by the NRF as a global Top Retail Voice for 2025 and 2025 and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.

My special guest on this episode is Dan Brewster, the Senior Vice President of Marketing for ESW. ESW empowers the world's best-loved retailers and brands to make global shopping better, safer, simpler and faster end-to-end. Dan shares timely insights into the evolution of cross-border commerce and the transition to a multi-local solution. Stay tuned as we explore the impact of data, AI, and global trends on e-commerce and international retail. This podcast is brought to you by Stream Commerce.  Get ready for the Global eCommerce Leaders Forum L.A. 2024, February 22nd.  Learn more here.    About Dan Dan is now the SVP of Marketing for ESW, the leader in global DTC eCommerce solutions. ESW provides an enterprise eCommerce platform, domestic and cross-border logistics, optimized payments, full-service business operations and marketing services for retail brands.  Joining ESW as a part of their acquisition of Scalefast, Dan was integral to managing the merger of marketing operations and branding. He has built an international team of demand generation and content marketing experts who collaborate with sales to execute highly targeted ABM campaigns, content marketing and PR for an organization that is now more than 1000 strong, with a record pipeline.  He joined Scalefast after serving as SVP Marketing & Digital Commerce for contemporary women’s apparel brand Planet Blue and its private label Blue Life. Dan led integrated marketing and the digital transformation of the brand’s cross-channel sales and operations. He was instrumental in Planet Blue’s deployment of Klarna in its retail stores, the first brick and mortar application of buy now pay later technology.  Before joining Planet Blue, he was the principal of Marketing Endeavors Consulting, bringing close to three decades of integrated marketing experience to a portfolio of CPG, retail, and technology clients. His background includes sports event marketing and production, B2B lead gen and corporate marketing, and management of two performance marketing agencies. While at Onestop Internet and eBay Enterprise, he leveraged a multifaceted skill set in leading client services, strategy, digital marketing, and business development roles for SaaS-based e-commerce solutions delivering hundreds of millions in annual retail sales for global brands. He has served in leading marketing roles for the Phoenix Coyotes, Los Angeles Dodgers, and USC Trojans, leading the early development of online ticketing and merchandise sales platforms while executing all sponsor activation, advertising, loyalty programs, promotions, and in-venue entertainment. He has won national recognition from the Promotion Marketing Association for Hispanic marketing programs at the Dodgers and is a frequent speaker at industry conferences and events. He has also served as an adjunct instructor for the University of San Francisco’s School of Sports Management. He is a graduate of the University of Southern California (BA ’93; MBA ’02). Specialties include account based marketing, content marketing, consumer behavior, marketing analytics, event production, and emerging cross-channel retail technologies and strategies.   About Michael Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast,       The Voice of Retail, plus  Global eCommerce Leaders podcast, and The Food Professor  with Dr. Sylvain Charlebois.    You can learn more about Michael   here  or on     LinkedIn.  Be sure and check out Michael's latest venture for fun and influencer riches - Last Request Barbecue,  his YouTube BBQ cooking channel!   About: Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast.  He has been recognized by the NRF as a global Top Retail Voice for 2025 and 2025 and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.

In this episode, we meet the force of nature, Jenna Flateman Posner, just two months into her new gig with innovative home products brand, wholesaler and direct-to-consumer retailer Solo Brands. We cover a lot of ground in this interview, not unlike what Jenna did as a University athlete and member of the USA Women’s Sevens rugby team. Hear more about how Solo Brands has dedicated country sites, distribution in Canada and Europe, and the best days. Learn how Jenna prioritized technology investment with a mind to global reach and presence.  Thanks to Stream Commerce for their support in making this episode happen. Learn more about GELF L.A. 2024 About Jenna As the Chief Digital Officer at Solo Brands, I lead the strategy and execution of digital initiatives across our portfolio of direct-to-consumer brands. With over 15 years of experience in the retail and technology sectors, I have a track record of driving growth, innovation, and customer loyalty through digital channels and platforms. My core competencies include tech strategy, innovation, customer relationship management, online marketing, and strategic partnerships. I leverage my entrepreneurial mindset and industry expertise to identify and capitalize on emerging opportunities, optimize operational efficiency, and foster cross-functional collaboration. My mission is to deliver exceptional digital experiences that enhance the value proposition and competitive advantage of Solo Brands and its partners.   About Michael Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast,       The Voice of Retail, plus  Global eCommerce Leaders podcast, and The Food Professor  with Dr. Sylvain Charlebois.    You can learn more about Michael   here  or on     LinkedIn.  Be sure and check out Michael's latest venture for fun and influencer riches - Last Request Barbecue,  his YouTube BBQ cooking channel! About: Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast.  He has been recognized by the NRF as a global Top Retail Voice for 2025 and 2025 and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.

In this episode, I welcome back to the podcast  Sophie Abrahamsson, President of Americas @ Bambuser.  With Sophie is Julian Guevara, Senior Vice President of Direct to Consumer with What Goes Around Comes Around.   I had the opportunity to visit Julian's store in SoHo recently and was super impressed by the business, their live-streaming studio and the team behind this innovative retailer.   One quick note: I had a mic gremlin early in the interview with Shopie's mic, but I resolved it quickly for the majority of our time together. Let's listen in now! Thanks to Stream Commerce for their support in making this episode happen.  About Sophie Education: Bachelors Degree in Media & Communications from Università degli Studi di Firenze. Experience:  +10yr of international experience from e-commerce and marketing within retail. Marketing manager for LUISAVIAROMA, Head of Digital for & Other Stories and various business development positions at H&M group.   About Kent I help innovative digital companies tell their story and build relationships with prospective and established clients and partners. I've spent the last twenty years providing market analysis, research & thought leadership, market development and consulting services within the ecommerce technology and digital marketing community. Current focus: Globalization via cross-border ecommerce, marketplaces and international retail expansion. Co-founded the Global eCommerce Leaders Forum to foster community among and provide education to digital professionals with international growth objectives. My 20+ years of experience in the digital commerce and marketing industry and strong personal connections have provided me with opportunities to stay ahead of the curve and explore "what's next" for my clients and our audiences. My research, content marketing & thought leadership skills coupled with my strong client interface skills allow me to define & execute next-generation marketing and commerce strategies & improve business performance.  Specialties/Skills: Market Research, Communications, Strategy, Planning, Best Practices, Trend, Data and Competitive Analysis, Public Speaking, Writing and Expression About Jim Jim Okamura is Partner with McMillan Doolittle - The Retail Experts. Jim has more than 25 years of consulting experience focused on the retail industry, including 20+ years in digital transformation strategies for retailers, brands and retail-related companies.  Specializations include cross-border & global ecommerce and organization design for digital transformations. Through our global alliance, Ebeltoft Group, we have deep retail expertise in more than 20 countries. Clients include Wahl Clipper, Gap, adidas, Hunter Fan, Bassett Furniture, Giant Eagle, Federated Coop, Harley-Davidson, Baccarat, DSW, Tractor Supply Co., MasterCard, Verizon Wireless, Neiman Marcus, Navy Exchange, Lands’ End, Microsoft, The Body Shop International, L Brands, Timberland, Media Markt, Lowe’s Companies, Pep Boys, Crate and Barrel, Loyalty One, VISA, and Cadillac Fairview. Jim is a Co-founder of the Global E-Commerce Leaders Forum, a community and conference series focused on global and cross-border ecommerce. Digital Retail Globalization, such as riding China's ecommerce growth wave, is important for brands, retailers and distribution partners of all sizes. Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast,       The Voice of Retail, plus  Global eCommerce Leaders podcast, and The Food Professor  with Dr. Sylvain Charlebois.    You can learn more about Michael   here  or on     LinkedIn.  Be sure and check out Michael's latest venture for fun and influencer riches - Last Request Barbecue,  his YouTube BBQ cooking channel! About: Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast.  He has been recognized by the NRF as a global Top Retail Voice for 2025 and 2025 and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.

Greetings and welcome to Season Three of the Global eCommerce Leaders #podcast, picking up from the New York edition of the Global eCommerce Leaders Forum, where I met and chatted with some of the most interesting global commerce leaders in the world live in person in the Stream Commerce podcast studio, gathered as part of the thriving GELF community. This season is brought to you by Stream Commerce, a full-service consultancy that ideates, strategizes, and executes growth marketing solutions for our clients. They partner with people and brands they believe in to create websites that are deeply committed to the user experience and drive omnichannel digital transformation. As the world changes, they listen, and they deliver world-class e-commerce websites on Shopify Plus. In this episode kicking us off for our third season, GELF co-founders Kent Allen and Jim Okamura take us through what they heard on the stage and in the hallways of GELF NYC 2023 and get us ready for GELF LA, February 22, 2024.    About Kent I help innovative digital companies tell their story and build relationships with prospective and established clients and partners. I've spent the last twenty years providing market analysis, research & thought leadership, market development and consulting services within the ecommerce technology and digital marketing community. Current focus: Globalization via cross-border ecommerce, marketplaces and international retail expansion. Co-founded the Global eCommerce Leaders Forum to foster community among and provide education to digital professionals with international growth objectives. My 20+ years of experience in the digital commerce and marketing industry and strong personal connections have provided me with opportunities to stay ahead of the curve and explore "what's next" for my clients and our audiences. My research, content marketing & thought leadership skills coupled with my strong client interface skills allow me to define & execute next-generation marketing and commerce strategies & improve business performance.  Specialties/Skills: Market Research, Communications, Strategy, Planning, Best Practices, Trend, Data and Competitive Analysis, Public Speaking, Writing and Expression About Jim Jim Okamura is Partner with McMillan Doolittle - The Retail Experts. Jim has more than 25 years of consulting experience focused on the retail industry, including 20+ years in digital transformation strategies for retailers, brands and retail-related companies.  Specializations include cross-border & global ecommerce and organization design for digital transformations. Through our global alliance, Ebeltoft Group, we have deep retail expertise in more than 20 countries. Clients include Wahl Clipper, Gap, adidas, Hunter Fan, Bassett Furniture, Giant Eagle, Federated Coop, Harley-Davidson, Baccarat, DSW, Tractor Supply Co., MasterCard, Verizon Wireless, Neiman Marcus, Navy Exchange, Lands’ End, Microsoft, The Body Shop International, L Brands, Timberland, Media Markt, Lowe’s Companies, Pep Boys, Crate and Barrel, Loyalty One, VISA, and Cadillac Fairview. Jim is a Co-founder of the Global E-Commerce Leaders Forum, a community and conference series focused on global and cross-border ecommerce. Digital Retail Globalization, such as riding China's ecommerce growth wave, is important for brands, retailers and distribution partners of all sizes. Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast,       The Voice of Retail, plus  Global eCommerce Leaders podcast, and The Food Professor  with Dr. Sylvain Charlebois.    You can learn more about Michael   here  or on     LinkedIn.  Be sure and check out Michael's latest venture for fun and influencer riches - Last Request Barbecue,  his YouTube BBQ cooking channel! About: Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast.  He has been recognized by the NRF as a global Top Retail Voice for 2025 and 2025 and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.

On Thursday October 12th, the Global Ecommerce Leaders Forum (GELF) community will be back in New York City live and in-person for another full day of learning, sharing and networking. Join global ecommerce leaders from leading DTC and retail brands for keynotes, breakout sessions, peer/executive discussions/meetups and networking as we return to Convene Midtown Westin October!  In this episode, GELF co-founders Kent Allen and Jim Okamura give us an exclusive preview of the fantastic speakers and thought leadership that is part of the agenda for the GELF NYC 2023 forum.  I'll be there in the StreamCommerce podcasting studio chatting with the key industry players that bring this community alive! Are you a retail ecommerce leader interested in speaking at GELF NYC 2023 on Thursday, October 12th? If so, please contact the GELF producers by emailing [email protected] As always, GELF NYC 2023 is a retailer/DTC brand-only, sponsor-only event. If you are a cross-border solution provider, an ecommerce platform or marketplace operator, software company, agency, data aggregator, logistics provider or other global ecommerce solution or service provider interested in sponsoring and attending GELF NYC ’23, we would love to have you join us as a sponsor. Please contact [email protected]   About Kent I help innovative digital companies tell their story and build relationships with prospective and established clients and partners. I've spent the last twenty years providing market analysis, research & thought leadership, market development and consulting services within the ecommerce technology and digital marketing community. Current focus: Globalization via cross-border ecommerce, marketplaces and international retail expansion. Co-founded the Global eCommerce Leaders Forum to foster community among and provide education to digital professionals with international growth objectives. My 20+ years of experience in the digital commerce and marketing industry and strong personal connections have provided me with opportunities to stay ahead of the curve and explore "what's next" for my clients and our audiences. My research, content marketing & thought leadership skills coupled with my strong client interface skills allow me to define & execute next-generation marketing and commerce strategies & improve business performance.  Specialties/Skills: Market Research, Communications, Strategy, Planning, Best Practices, Trend, Data and Competitive Analysis, Public Speaking, Writing and Expression About Jim Jim Okamura is Partner with McMillan Doolittle - The Retail Experts. Jim has more than 25 years of consulting experience focused on the retail industry, including 20+ years in digital transformation strategies for retailers, brands and retail-related companies.  Specializations include cross-border & global ecommerce and organization design for digital transformations. Through our global alliance, Ebeltoft Group, we have deep retail expertise in more than 20 countries. Clients include Wahl Clipper, Gap, adidas, Hunter Fan, Bassett Furniture, Giant Eagle, Federated Coop, Harley-Davidson, Baccarat, DSW, Tractor Supply Co., MasterCard, Verizon Wireless, Neiman Marcus, Navy Exchange, Lands’ End, Microsoft, The Body Shop International, L Brands, Timberland, Media Markt, Lowe’s Companies, Pep Boys, Crate and Barrel, Loyalty One, VISA, and Cadillac Fairview. Jim is a Co-founder of the Global E-Commerce Leaders Forum, a community and conference series focused on global and cross-border ecommerce. Digital Retail Globalization, such as riding China's ecommerce growth wave, is important for brands, retailers and distribution partners of all sizes. Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast,       The Voice of Retail, plus  Global eCommerce Leaders podcast, and The Food Professor  with Dr. Sylvain Charlebois.    You can learn more about Michael   here  or on     LinkedIn.  Be sure and check out Michael's latest venture for fun and influencer riches - Last Request Barbecue,  his YouTube BBQ cooking channel! About: Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast.  He has been recognized by the NRF as a global Top Retail Voice for 2025 and 2025 and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.