
Advertise on podcast: What I Know
Rating
4.9from
This podcast has
167 episodes
Language
EnglishPublisher
Inc. MagazineExplicit
No
Date created
2020/04/08
Latest episode
2025/10/18
Average duration
40 min.
Release period
40 days
Description
The greatest businesses weren’t born from moments of genius. They emerged after years of discovery--and often after years of failure. What I Know from Inc. magazine takes you inside the messy, painful, and--every so often--transcendent journey of starting a company. Through candid interviews, Inc. senior writer Christine Lagorio-Chafkin draws out the real grit and true lessons behind innovative companies and remarkable brands.
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Podcast episodes
Check latest episodes from What I Know podcast
Introducing 'The Business Model' by Inc.
2025/10/18
The Business Model by Inc. is the multi-episode-a-week podcast for small-business owners, entrepreneurs, and startup founders who want to start, run, and grow stronger companies. Each week we deliver a curated mix of business-trend analysis, actionable playbooks, and candid interviews with real founders—from Main Street businesses to cutting-edge startups.
In this video podcast, you’ll learn how to hire and lead, raise capital, market efficiently, manage cash flow, fix operations and supply chains, and leverage new technology and AI to stay ahead. Every episode is built to fit your workweek and help you make smarter decisions, faster.
If you only have time for one business podcast to start, run, and grow your company—this is it.
EXPERT EXCHANGE: You Are Not Your Business. Here’s Why That Matters
2025/10/01
In this episode, Dr. Gina Anderson, CEO and co-founder of Luma Brighter Learning, and Marisa Murgatroyd, Founder of Live Your Message, continue their conversation.
In this segment, they discuss learning how to separate yourself from your business, evolve your strategy, and give your company what it really needs to thrive.
Glenfiddich presents the inaugural Legacy Award to Smarsh - FROM INC. STUDIO AND GLENFIDDICH
2024/11/14
This is a special segment in collaboration with our partner at Glenfiddich Single Malt Scotch Whisky. Inc. Editor-in-Chief Mike Hoffman spoke with Smarsh Founder Stephen Marsh about his remarkable journey, the legacy he has built, and the honor of being the first recipient of the inaugural Legacy Award presented by Glenfiddich at this year's Inc. 5000 gala.
Rahul Vohra’s Productivity Playbook
2024/10/01
Aisha Bowe talks with Rahul Vohra, founder of Superhuman. Designed to integrate seamlessly with Gmail and Outlook, Superhuman uses features like AI, summarization, and split inbox to create the fastest email experience ever made. Nothing is more valuable to founders than time. This episode offers wisdom from experienced founders about navigating the marathon of entrepreneurship, with insights on how they keep themselves and their teams productive on a day-to-day basis without burning out.
How to Build Brand Awareness Without Social Media
2024/09/24
For many small businesses, social media is the only way to reach customers. But are echo-chamber algorithms stopping you from reaching the right customers? Beatrice Dixon talks with Rachel Roff, Founder of Urban Skin RX, about creating inclusive marketing campaigns, and come away with proven strategies for freeing your brand’s dependence on social media.
Managing Cash Flow to Drive Startup Success
2024/08/20
On today’s episode host Aisha Bowe talks with the two founders of Farther: Brad Genser and Taylor Matthews. Farther is a technology-centric wealth management firm -- combining expert knowledge with cutting edge tech to create a more holistic approach to money management for their clients.
In all stages of its growth, your company’s success or failure will be determined by how you manage its cash flow. This episode offers hard-earned advice from founders about how to make sure well-managed cash flow lets your company scale to its next level.
Investing in the Next Generation of Brands
2024/08/06
Today’s episode comes from the Your Next Move vault and is a conversation between Bea Dixon and Jenny Fleiss. Jenny is a powerhouse entrepreneur who co-founded Rent the Runway to solve the problem of how to attend multiple weddings per season without either a limitless budget or reusing the same attire endlessly.
In their conversation, they discuss how this idea became a super successful reality, and how Jenny learned to trust her people… and herself as a leader
Becoming the Best Leader for Your Growing Company
2024/07/23
Aisha Bowe talks with Shan-Lyn Ma, co-founder and co-CEO of Zola. One of the biggest challenges of being the founder of a high-growth company is adjusting to the changing demands of leading that enterprise. This episodes offers advice on how to navigate growing and managing teams through all of the stages of a company and how those needs change as a company progresses. It also features hard-earned wisdom about these journeys.
Building the Best Entrepreneurial You
2024/06/25
Patrick Dossett, co-founder and CEO of Madefor, talks with Bea Dixon about how his time in the Navy SEALs prepared him for founding his own startup and his tips for success. Discover ways to think differently about how you lead and grow your business.
Creating a Roadmap to Profitability
2024/06/11
It’s hard to plan a trip when you’re not sure how to get there. So, it helps to ask for directions. For Your Next Move, founders who’ve successfully charted a course to long-term financial success and big valuations share the paths they took—and also how they were able to right-size their roadmap as their companies grew. In this episode, host Aisha Bowe interviews Suneera Madhani, Founder and CEO of Worth AI.
Building a Company for the Next Generation
2024/05/28
Today’s episode comes from the Your Next Move vault and is a conversation between Bea Dixon and Tim Brown. Tim is the co-founder and co-CEO of AllBirds -- a mission-driven clothing brand focusing on innovating around sustainable materials.
In their conversation, they cover Tim’s evolution from professional soccer player to entrepreneur and how to build a strong team.
Building Your Team
2024/05/14
Hiring and retaining the right team to help your company grow is essential at all stages of a well-run business. This episode offers detailed advice on how to build and retain a highly effective leadership team, from what roles to prioritize hiring for to how to find the best talent to meet your company’s needs. It also features hard-earned wisdom from a founder, Seth Goldman, who has worked at all life cycles of a company from launch fresh from business school to exit to rebuilding again.
Seth Goldman is Co-Founder of Eat the Change®, a planet-friendly snack and drink company that recently launched Just Ice Tea, a line of organic bottled tea to go along with the company’s Cosmic carrot snacks. Seth and his co-Founder, Celebrity Chef Spike Mendelsohn are also co-founders of PLNT Burger, a plant-based quick-serve restaurant that offers delicious burgers, fries, and soft-serve. Seth is also the Co-founder of Honest Tea and Chair of the board of Beyond Meat. In 2023 he took on a new role as Chair of the Mission Guardians for Tony’s Chocolonely, an international chocolate company committed to creating an exploitation-free supply chain. He has been widely recognized for his entrepreneurial success and impact, including the Washington DC Business Hall of Fame, Partnership for Healthier America’s CEO of the Year, and EARTHDAY.ORG’s Climate Visionary of the year. He is a graduate of Harvard College (1987) and the Yale School of Management (1995). Seth and his Honest Tea co-founder, Barry Nalebuff are the authors of The New York Times bestselling comic book, Mission in a Bottle.
Leveraging Your Business’ Profit, Purpose, and Power to Thrive
2024/04/30
Today’s episode comes from the Your Next Move vault and is a conversation between Lindsay Blakely and Gail Becker. Gail is the CEO and Founder of CAULIPOWER -- a food company that started with frozen pizzas with cauliflower crust.
This company, that started in Gail’s kitchen, quickly grew into a full line of vegetable-based frozen foods that can be found in Whole Foods, Walmart, and Target.
Creating an Effective Brand Narrative
2024/04/23
Building the right narrative about your brand can be the difference between success and failure for your business—no matter how strong a product you are offering. This episode offers detailed advice about building a successful brand narrative. It also features wisdom from the founder of Farmer’s Fridge, whose work as a traveling salesman motivated him to create a company to solve the problem of finding healthy food options while on the road.
Cracking the TikTok Code
2024/04/18
In the past couple of years, TikTok has provided a platform for budding entrepreneurs to connect with their consumers. But how effective is this method, and can it lead to a new level for success for founders? In a panel discussion for Inc.’s Founders House at SXSW, Diana Ransom posed this question to FYSH Foods founder Zoya Biglary, Hot Take co-founder Gabrielle Brulotte, and Bloom Nutrition founder and president Mari Llewellyn. They discuss the importance of putting a face on your brand, being personable for your audience, and how TikTok is an effective marketing tool-provided your approach is on target.
Podcast reviews
Read What I Know podcast reviews
invaluable1 2024/04/20
What I Know Great Show!
This is a wonderful, lively, entertaining (and informative) podcast. Love how much fun they have even with serious topics. The energy and laughter is ...
KelzKirks 2020/05/03
Think Like an Engineer...
Excellent podcast and topic. Captain Kelly’s words are inspiring as he encourages us to value our own individual paths, self-reflect on our strengths ...
1976DavidBowie 2020/05/01
great show!
loved it!
Grimace&Trumpets 2020/04/30
Great first episode!
Keep them coming
jennifermarvaillas 2020/04/29
Great advice from icons
Very enjoyable to hear such accomplished people talking about the many ups and downs of life and business. Can’t wait for more.
Anne9423 2020/04/28
Inspiring
Love it that Lagorio-Chafkin landed everybody’s favorite astronaut for the first interview! Breath of fresh air!
germy707 2020/04/28
Humbly Fantastic
Wow, great tips with a touch of humbleness. Manage what you can control, create a routine but still look forward in a period of uncertainty.
Canonizer 2020/04/27
Loved the first episode!
Thought the Scott Kelly take was a wonderful way to break out the new show.
Tiggerlewis 2020/04/27
Smart interviews with intriguing people
I’m so excited to listen to this series about entrepreneurship and startups with Christine Lagorio-Chafkin at the helm.
losfeliz77 2020/04/27
Outstanding
Host Lagorio-Chafkin is a natural for this format, and this show is excellent.
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