Advertise on podcast: Fishing Business Podcast

Unlock the future of fishing with insider insights you won't hear anywhere else.  Discover how the fishing industry's annual trade show, ICAST, is shaping innovation, fostering relationships, and fueling growth—all while connecting retailers, manufacturers, media, and passionate anglers. If you’re serious about staying ahead in the fishing industry — whether you're a seasoned retailer or a first-timer — this episode reveals the game-changing initiatives and behind-the-scenes planning that could transform your business. Kendra Allman, a dedicated industry leader and VP of Member Services and Business Development, shares how ICAST is much more than a showcase—it's a strategic business tool designed to drive sales, forge partnerships, and inspire participation. From structured matchmaking events like Meet the Market to innovative features like the redesigned product showcase with over 850 new products, every detail is crafted to maximize business return. Learn how new initiatives like ICAST Live, a central programming hub, bring product demonstrations, emerging technology, and expert insights right to your fingertips—making every minute on the floor count. We break down the importance of “product as a launchpad” with the prestigious New Product Showcase — where the industry’s next big hits are first introduced and judged by credentialed buyers and media. Explore how this exclusive event can catapult brands to recognition and influence retail shelves nationwide. Plus, find out how ICAST actively supports retailers of all sizes through special lounges, leadership breakfasts, the Meet the Market matchmaking, and membership benefits that advocate for your voice year-round. This episode is essential listening if you want to leverage industry events for explosive growth, deepen your connections in the fishing community, or understand how advocacy and innovation are intertwined with everyday business success. With insights that can elevate your strategy and inspire your next move, Kendra's behind-the-scenes perspective sheds light on why iCast is the must-attend event of the year—and why ASA’s advocacy makes a tangible difference at the legislative level. Whether you’re a long-time attendee or considering your first visit, don’t miss this deep dive into the future of fishing industry engagement. Get ready to see how the industry evolves this year and why your participation could be the most impactful decision you make for your business. Tune in now and prepare to cast your line into the next big opportunity. SUBSCRIBE TO FTR OR THE FISHING WIRE Find us at fishingtackleretailer.com and thefishingwire.com. Follow FTR: Facebook LinkedIn Instagram Follow The Fishing Wire: Facebook Instagram

Imagine transforming a tiny 24-square-inch space into a $30,000 revenue powerhouse—without the fishing industry background, just pure grit and brilliant product innovation. Tim Mossberg, founder of Fish Monkey Gloves, shares the remarkable story of how he built a retail category that didn’t exist before, turning a side project into a global success with distribution in over 3,000 stores across 23 countries. Tim’s journey is anything but conventional. From selling uniforms and apparel to the blue-water fishing adventures that ignited his passion, he’s mastered the art of spotting gaps and creating products that resonate with serious anglers and retailers alike. When Mojo Sportswear folded after a lucrative run, most would see an end—Tim saw a new beginning. He approached glove manufacturing with fresh eyes, leveraging industry relationships and a relentless focus on quality, resulting in a category-defining product line that includes innovative gloves, moisture-wicking socks, and high-performance gear designed specifically for the hunt and fish market. In this episode, you'll discover the secrets behind revolutionary technologies like thermoconductive liners that keep your hands warm in the coldest conditions, and the genius design of gloves that can be easily customized on the fly with cut fingers—perfect for bowfishing or jigging. Tim breaks down how merchandising strategies like eye-catching fixtures and strategic placement turned gloves from an impulse buy into a revenue-generating staple, with some stores now pulling in $80,000 annually from this small footprint. We also dive into the global expansion of Fish Monkey, revealing how US-made quality effortlessly appeals to international markets, from Sweden to Dubai to Japan. Plus, get an inside look at the upcoming release of waterproof socks and the groundbreaking Whitewater collaboration—products born from genuine passion, extensive R&D, and a sharp eye for what serious outdoorsmen need. Perfect for retail owners, entrepreneurs, and anglers eager to elevate their gear game, this episode shows how innovation, branding, and strategic merchandising can turn a simple idea into a category-defining brand. If you’re ready to understand how to spot market gaps and create products that truly resonate, don’t miss Tim’s insights. Visit Tim at iCAST Booth 3633 or explore dealer opportunities at dealers.fishmonkeygloves.com. Whether you’re building, expanding, or redefining your retail offerings, this episode will give you the tools to think bigger—and sell smarter. SUBSCRIBE TO FTR OR THE FISHING WIRE Find us at fishingtackleretailer.com and thefishingwire.com. Follow FTR: Facebook LinkedIn Instagram Follow The Fishing Wire: Facebook Instagram

Most fishing innovators are still operating under assumptions, but one breakthrough at ICAST could change everything.  Angie Thompson sits down with Toby Lapinski, editor of Fishing Tackle Retaler and Bobby Thompson, editor of The Fishing Wire, to talk about trends shaping the industry— from AI-driven marketing to game-changing new gear — and share the secret sauce behind the year's most surprising innovations. This episode unpacks what’s new in fishing technology: the unexpected rise of anti-backlash reels that tap into reel energy, the mysterious success of urchin-shaped baits, and the future of AI transforming how retailers connect with anglers.  You’ll discover how regional tactics like Sputniks reveal overlooked growth opportunities and why some innovations are quietly yet exponentially shifting the market. If you’re curious about what’s next for the fishing industry and how to stay ahead in a rapidly evolving landscape, this episode is your front-row seat. We dive into what we are looking out for at ICAST, exploring the surprises that could dominate the show—and your business. Whether you're a retailer craving insider intel or an angler eager for the latest tech, this conversation will leave you inspired and informed. Plus, we discuss how small businesses can leverage new technologies—like AI—to amplify their reach and outsmart the giants. With insights from longtime industry insiders and perspectives on regional trends, you'll learn what to watch out for and how to capitalize on the coming waves of innovation. Perfect for anyone looking to capitalize on the latest in fishing tech, retail strategies, or industry insights, this episode arms you with the knowledge to make smarter moves—before the next big thing hits the water. Don’t miss out on the secrets that could shape your year ahead. #FishingTackle #ICAST2026 #FishingBusiness SUBSCRIBE TO FTR OR THE FISHING WIRE Find us at fishingtackleretailer.com and thefishingwire.com. Follow FTR: Facebook LinkedIn Instagram Follow The Fishing Wire: Facebook Instagram

I got a chance to talk to Trevor McKinney at the G Loomis media event at the Bassmaster Classic in Ft Worth on  the night before the tournament started.  Trevor won the 2021 Carhartt Bassmaster College Series in November of 2020 which qualified him for a berth in the 2021 Academy Sports + Outdoors Bassmaster Classic.  Trevor is sponsored by G Loomis and Shimano and other A+ brands such as Rapala. McKinney talks with us about how his business relationship with Shimano began and how he also developed a relationship with Rapala as a college student.  As a college angler, the Bassmaster Classic can be overwhelming and Trevor talks about his mindset going into the biggest fishing tournament in the world and about how to work with the cameraman who might be in the boat with him. He also talks about how to learn from mistakes and how to make sure the time is right before you make the jump to the highest level of professional fishing. SUBSCRIBE TO FTR OR THE FISHING WIRE Find us at fishingtackleretailer.com and thefishingwire.com. Follow FTR: Facebook LinkedIn Instagram Follow The Fishing Wire: Facebook Instagram

At the 2021 Bassmaster Classic in Ft Worth, I was invited to a G Loomis event where I had the chance to sit down with Elite pro Jeff "Gussy" Gufstafson, who was fishing the biggest event in fishing but still took the time to talk. We talked about how to keep your game face and avoid the distractions of the hype of the Classic and how to take advantage of the event from a business standpoint.  Gussy says he's "a regular guy" but I have to disagree with that....he's an extraordinary guy. The audio is not great on this episode but the content is! CONNECT WITH GUSSY https://www.facebook.com/gussyoutdoors https://www.instagram.com/gussyoutdoors/ Subscribe to my YouTube channel here: https://www.youtube.com/channel/UCJ8kGwfaUSdjND1act7kZjA? If you're starting out, don't forget how important it is to build you brand.  I can help you get started. Download my free resource "Developing Your Personal Brand" at  https://www.fishingbusinessschool.com/brandworkbook CONNECT WITH ME Itunes:   https://podcasts.apple.com/us/podcast/fishing-business-podcast/id1507041192 Instagram: https://www.instagram.com/fishingbusinesspodcast/                      https://www.instagram.com/fishnchik/ Facebook:  https://www.facebook.com/fishingbusinesspodcast                     https://www.facebook.com/angie.l.thompson/ #bassmasterclassic #jeffgustafson #gussy #fishingpodcast SUBSCRIBE TO FTR OR THE FISHING WIRE Find us at fishingtackleretailer.com and thefishingwire.com. Follow FTR: Facebook LinkedIn Instagram Follow The Fishing Wire: Facebook Instagram

This week my friend Dena Vick joins me to talk about what to do when things go wrong. Dena is a Public Relations executive who owns an agency called King Eider Communications and works with some of the top fishing brands in the country on their Public Relations. We talk about quite a few things today such as: - What to do when you've publicly made a mistake - Why we might want to avoid talking about politics - How to decide whether you should post something that might be considered a rant - How to handle a situation when you've done well in a tournament but weren't using your sponsors products - How to gain confidence with speaking to the media - What to do if you misspeak on stage - How to make up for not mentioning someone important in an interview - How to handle sponsor mentions so that you're not reading a laundry list of brands This conversation is full of really helpful, actionable advice from someone who gets paid to work with brands for this same insight.  Listen to this with an eye to the future in case you ever find yourself in a situation where things have gone wrong and you're just not sure what to do. CONNECT WITH DENA https://www.facebook.com/KingEiderPR https://www.linkedin.com/company/king-eider-communications-llc/ Subscribe to my YouTube channel here: https://www.youtube.com/channel/UCJ8kGwfaUSdjND1act7kZjA? If you're starting out, don't forget how important it is to build you brand.  I can help you get started. Download my free resource "Developing Your Personal Brand" at  https://www.fishingbusinessschool.com/brandworkbook Website: https://www.fishingbusinessschool.com/ CONNECT WITH ME Itunes:   https://podcasts.apple.com/us/podcast/fishing-business-podcast/id1507041192 Instagram: https://www.instagram.com/fishingbusinesspodcast/                      https://www.instagram.com/fishnchik/ Facebook:  https://www.facebook.com/fishingbusinesspodcast                     https://www.facebook.com/angie.l.thompson/ #sponsorship #PR #fishingpodcast SUBSCRIBE TO FTR OR THE FISHING WIRE Find us at fishingtackleretailer.com and thefishingwire.com. Follow FTR: Facebook LinkedIn Instagram Follow The Fishing Wire: Facebook Instagram

Rick Horrow is an expert of Sports Law, and in fact he pioneered the field.  He also blazed a trail for public/private partnerships to fund development of stadiums, arenas, performing arts venues and other infrastructure. Then to top that off he developed the framework for selling naming rights to those structures.  He's done over 100 deals worth more than $20 billion in branding concepts that have enticed more than $4 billion in corporate funding to cities and development projects. I tell you all this to say....Rick knows how to make a deal.   Whether you are an aspiring pro angler or exploring a new job or role in the fishing industry, negotiating skills are important.  Many times I hear people express fear over the negotiating process but if you take a little time to learn the basics of negotiation you will feel more confident when it's time to come to the table to make a deal. I met Rick 12 years ago when I was one of the producers on his television show The Sports Take. That show isn't on the air anymore but you can see Rick on CNN, ESPN, Fox and many other networks whenever there is a story about the business side of sports and the networks need an expert.  They call in the big gun - Rick Horrow. I thought Rick would be a great person for you to hear from on 3 Negotiating Skills Everyone Can Develop.  Rick has literally written the book on Sports Business and you'll find out more about that in this episode. CONNECT WITH RICK HORROW https://twitter.com/RickHorrow https://www.facebook.com/profile.php?id=1044502904 Rick's Book The Sport Business Handbook https://www.amazon.com/Sport-Business-Handbook-Insights-Industry/dp/1492543101/ref=sr_1_1?dchild=1&keywords=rick+horrow&qid=1621525128&sr=8-1 Subscribe to my YouTube channel here: https://www.youtube.com/channel/UCJ8kGwfaUSdjND1act7kZjA? If you're starting out, don't forget how important it is to build you brand.  I can help you get started. Download my free resource "Developing Your Personal Brand" at  https://www.fishingbusinessschool.com/brandworkbook Website: https://www.fishingbusinessschool.com/ CONNECT WITH ME Itunes:   https://podcasts.apple.com/us/podcast/fishing-business-podcast/id1507041192 Instagram: https://www.instagram.com/fishingbusinesspodcast/                      https://www.instagram.com/fishnchik/ Facebook:  https://www.facebook.com/fishingbusinesspodcast                     https://www.facebook.com/angie.l.thompson/ #sponsorship #negotiatingskills #fishingpodcast SUBSCRIBE TO FTR OR THE FISHING WIRE Find us at fishingtackleretailer.com and thefishingwire.com. Follow FTR: Facebook LinkedIn Instagram Follow The Fishing Wire: Facebook Instagram

Gary Morgenstern is an expert on content and how to figure out what kind of content your audience wants to consume.   He has worked in television programming for the entirety of his decades long career. I worked with him when he was  director of programming for ESPN Outdoors and his current role is Senior Vice President of Programming for SportsNet New York. In many ways our social media is like our own personal TV network. We make decisions every time we create content & those decisions are not unlike what TV network programming executives decide in their roles. Whether you are an aspiring pro angler, a brand or manufacturer or just an individual who cares about your reputation, you decide what content you share and how you express your (brand) voice.  So I thought it would be beneficial for all of us to hear how a highly successful television network programming executive made decisions about what content to program. With the cost of television airtime in the figures with many, many zeros, there is a lot at stake for them.  They have to be extremely smart and well prepared to make those choices.  Listen to this conversation as if you were the programming director of your own personal channel because you know what?  You are! We can all learn a lot from Gary Morgenstern and we're lucky he's so generous in sharing his insight.  Subscribe to my channel here https://www.youtube.com/channel/UCJ8kGwfaUSdjND1act7kZjA? If you're starting out, don't forget how important it is to build you brand.  I can help you get started. Download my free resource "Developing Your Personal Brand" at  https://www.fishingbusinessschool.com/brandworkbook Find me on social media. Itunes:   https://podcasts.apple.com/us/podcast/fishing-business-podcast/id1507041192 Instagram: https://www.instagram.com/fishingbusinesspodcast/                      https://www.instagram.com/fishnchik/ Facebook:  https://www.facebook.com/fishingbusinesspodcast                     https://www.facebook.com/angie.l.thompson/ #fishingsponsors #fishingpodcast #fishingbusiness #bassfishing #largemouthbass #smallmouthbass #tournamentfishing SUBSCRIBE TO FTR OR THE FISHING WIRE Find us at fishingtackleretailer.com and thefishingwire.com. Follow FTR: Facebook LinkedIn Instagram Follow The Fishing Wire: Facebook Instagram

Quick tip on how you can catch the attention of potential sponsors. SUBSCRIBE TO FTR OR THE FISHING WIRE Find us at fishingtackleretailer.com and thefishingwire.com. Follow FTR: Facebook LinkedIn Instagram Follow The Fishing Wire: Facebook Instagram

Renaissance Man is a term used to describe someone who is good at many things, and defines the notion that humans should embrace all knowledge and develop themselves as fully as possible. A Renaissance Man is usually multi-talented, well-rounded, self-taught, and a gentleman. Ty Southerland is a modern Renaissance man. He’s a successful visual artist, a working musical artist and a singular talent when it comes fishing. His Youtube channel “Thirty Miles Out” has 50,000 subscribers and his videos get literally 300,000 views. Ty has a mindset of abundance and that’s one of our main topics we dive into today. This cat is not like everybody else, y’all.  He’s very unique and has a fresh point of view on so many things we all spend time thinking about. Having a mindset of abundance means you focus on what you have and not what you don’t have.  The opposite is having a mindset of scarcity and honestly there is a lot of scarcity mindset in fishing and in the world. A mindset of abundance also leads you to being generous and gracious. Generous is one description of Ty Southerland that came up whenever I talked to anyone who knew him. He’s generous with his knowledge, he shares his locations, he tells people his fishing techniques….he’s just generous.  He believes there is ore than enough for everyone. And I agree with him. CONNECT WITH TY https://30milesout.com/ https://www.youtube.com/c/30milesOut/ https://www.instagram.com/30milesoutyaktv/ https://www.facebook.com/30milesOUT Mentioned in this episode The Lawless Tide https://www.youtube.com/channel/UCqD-eS-qRKsGi9LfT-4jiJA David Goggins https://davidgoggins.com/ Tony Robbins https://www.tonyrobbins.com/ Joel Olsteen https://www.joelosteen.com/ SUBSCRIBE TO FTR OR THE FISHING WIRE Find us at fishingtackleretailer.com and thefishingwire.com. Follow FTR: Facebook LinkedIn Instagram Follow The Fishing Wire: Facebook Instagram

Dave Ittner from Yamaha Marine gives us advice on how to be better on stage. SUBSCRIBE TO FTR OR THE FISHING WIRE Find us at fishingtackleretailer.com and thefishingwire.com. Follow FTR: Facebook LinkedIn Instagram Follow The Fishing Wire: Facebook Instagram

I bet we all like to think we have a good plan laid out for the next 10, 20, or even 30 years or more.  But sometimes things change.  Happy, successful people know how to adjust their sails and ride the tide of changes. Our guest today is one of those people.  Sean Lawless is a career firefighter in Tulsa, OK who was living in this dream home with his wife after having successfully raised their kids.  They both thought they would spend their next years working in Tulsa and then retire there. But a trip to Florida changed all that. Sean and his wife realized they wouldn't really be truly happy unless they lied by the coast.  Sean fell in love with fishing and started thinking about how he could earn income in retirement and still spend time on the water. What happened the next 5 years is a story that might inspire you. Sean figured out how to start a Youtube channel on saltwater fishing while living in the heartland in landlocked Oklahoma.  The Lawless Tide has led him to many new friendships and opportunities.  So much so that he is now planning to start a guide business in the Florida panhandle. In fact by the time you listen to this, he may already be there. This is a good story of American ingenuity, grit and determination. Just my kind of tale. If you enjoy this episode, find Sean at the links below. Lawless Tide https://www.youtube.com/channel/UCqD-eS-qRKsGi9LfT-4jiJA Instagram https://www.instagram.com/the_lawless_tide/ Facebook https://www.facebook.com/thelawlesstide Podcasts mentioned in this episode: Yakin with Jack https://www.youtube.com/channel/UCF8GFA5Fk1jB9Lr_g06oVNg Bearded Brad https://www.youtube.com/channel/UCGuFaR1ILxnRXxzkPRv6KdA Thonny https://www.youtube.com/channel/UCEKOuPnpSWc6_RlZ2dwi6Aw Thirty Miles Out https://www.youtube.com/channel/UC7r0G7BAZrsmkZGEuUGDzSA Subscribe to my channel here https://www.youtube.com/channel/UCJ8kGwfaUSdjND1act7kZjA? If you're starting out, don't forget how important it is to build you brand.  I can help you get started. Download my free resource "Developing Your Personal Brand" at  https://www.fishingbusinessschool.com/brandworkbook Website: https://www.fishingbusinessschool.com/ FIND ME ON SOCIAL MEDIA Itunes:   https://podcasts.apple.com/us/podcast/fishing-business-podcast/id1507041192 Instagram: https://www.instagram.com/fishingbusinesspodcast/                      https://www.instagram.com/fishnchik/ Facebook:  https://www.facebook.com/fishingbusinesspodcast                     https://www.facebook.com/angie.l.thompson/ #fishingsponsors #fishingpodcast #fishingbusiness #bassfishing #largemouthbass #smallmouthbass #tournamentfishing SUBSCRIBE TO FTR OR THE FISHING WIRE Find us at fishingtackleretailer.com and thefishingwire.com. Follow FTR: Facebook LinkedIn Instagram Follow The Fishing Wire: Facebook Instagram

Quick tip on working with people in the media and public relations with Dena Vick from King Eider Media.  Dena gives us insight into what people do that make her remember them and make her want to work with them again.   SUBSCRIBE TO FTR OR THE FISHING WIRE Find us at fishingtackleretailer.com and thefishingwire.com. Follow FTR: Facebook LinkedIn Instagram Follow The Fishing Wire: Facebook Instagram

It feels like  Fishing Entrepreneur Month  here on the Fishing Business Podcast.  Last week we talked about bringing a new product to market and focused on the patent process and marketing.  This week we meet Resee & Blake Phillips who started what is commonly called a Mom & Pop business in the garage of their south Alabama home. The company is called Eye Hole Jig and the product is a jig that holds scent niblets in the jig head.  The couple are avid crappie anglers and the product has taken off in that sector but they have big goals for moving into developing tackle for other species as well. It won't take you long to realize that Resee & Blake are just good folks - the kind of people you want to root for and who you want to see succeed.  They are on the right track and working hard to reach their goals. I think listening to them will inspire you to keep reaching for your goals and to keep trying new things.  After all, you never know when your little idea might spark into a new business that changes your life. CONNECT WITH EYE HOLE JIG https://www.facebook.com/eyeholejig https://www.instagram.com/eyeholejig/ Find me on social media. Itunes: https://podcasts.apple.com/us/podcast/fishing-business-podcast/id1507041192 Instagram: https://www.instagram.com/fishingbusinesspodcast/ https://www.instagram.com/fishnchik/ Facebook: https://www.facebook.com/fishingbusinesspodcast https://www.facebook.com/angie.l.thompson/ #crappiefishing #eyeholejig #momandpopbusiness #fishingtackle #crappiejigs #fishingpodcast  #trainyourmind #bepositive #fishingbusiness #fishingsponsor #fishingsponsorship #fishingpodcast #bassfishing #bassfishingprostaff #prostaff  SUBSCRIBE TO FTR OR THE FISHING WIRE Find us at fishingtackleretailer.com and thefishingwire.com. Follow FTR: Facebook LinkedIn Instagram Follow The Fishing Wire: Facebook Instagram

Quick tip from my friend Kolo - Jeff Kolodzinski who is Brand Manager at Johnson Outdoors over the Humminbird, Minnkota and Cannon brands on what to do if you want a job or sponsorship in the outdoors and you don't have anyone to network through.  SUBSCRIBE TO FTR OR THE FISHING WIRE Find us at fishingtackleretailer.com and thefishingwire.com. Follow FTR: Facebook LinkedIn Instagram Follow The Fishing Wire: Facebook Instagram