Advertise on podcast: Healthcare Digital Marketing Podcast

In this episode, we sit down with Tim Boyle, a healthcare operations and virtual staffing expert at REVA Global Medical, to explore how medical practices, hospitals, and healthcare organizations are transforming operations through highly trained medical virtual assistants. With nearly a decade of experience in healthcare, Tim has worked closely with private practices, laboratories, and hospital systems to improve patient experience while reducing administrative overload and operational inefficiencies. At REVA Global Medical, his mission centers on addressing two of healthcare’s biggest challenges today: rising labor costs and workforce shortages. Tim shares how virtual assistants can safely and effectively integrate into healthcare workflows—handling everything from scheduling and billing to patient follow-ups—while maintaining HIPAA compliance, confidentiality, and quality of care. Drawing from his background in healthcare leadership (and his earlier career as a professional hockey player), Tim brings a unique perspective on discipline, teamwork, and scalable systems in modern medicine. As AI and automation continue to reshape healthcare, this conversation also dives into what the next 3–5 years of virtual staffing will look like—and how forward-thinking practices can prepare now. 💡 We interviewed Tim on the following topics: For those unfamiliar with medical virtual assistants, what roles can they safely and effectively support—and how should providers identify the first tasks to delegate? How does REVA Global Medical ensure HIPAA compliance and patient confidentiality when integrating remote team members? What measurable outcomes have practices seen after implementing virtual assistants, including reduced overhead, improved patient experience, and faster billing cycles? With AI and automation advancing rapidly, how will virtual staffing evolve over the next 3–5 years? 🔗 Links: 🌐 Med Rank Interactive: https://medrankinteractive.com 🏥 REVA Global Medical: https://www.revaglobalmedical.com 🎙️ Listen & Subscribe: Apple Podcast: https://rebrand.ly/apple-podcast-healthcare-marketing Spotify: https://rebrand.ly/spotify-podcast-healthcare-marketing 📺 Watch the full interview on YouTube: https://youtu.be/aMPXwfltNes  🔖 Hashtags:#healthcaredigitalmarketingpodcast #timboyle #revaglobalmedical #lamarhull #medicalvirtualassistants #healthcarestaffing #healthcareoperations #hipaacompliance #medicalmarketing #healthtech #healthcareinnovation #medicalpodcast

In this episode, we speak to Kyle Barich, Chief Commercial Officer at PatientPoint, a leading innovator in point-of-care marketing and patient engagement. With a mission to “inspire patients to take an active role in their health,” PatientPoint connects healthcare brands, providers, and patients through more than 30,000 practice locations and 145,000+ digital devices nationwide. Kyle brings decades of healthcare marketing expertise, having previously led global agencies and guided top pharmaceutical and health brands in building trust, awareness, and measurable impact at scale. At PatientPoint, he’s helping redefine how marketers reach patients at the most influential moment — inside the care journey. Through PatientPoint’s unique point-of-care ecosystem, Kyle and his team are empowering providers to deliver timely, educational, and brand-aligned messaging that drives better outcomes and stronger patient relationships. For those unfamiliar with PatientPoint — what sets it apart from other health marketing platforms? What are the biggest lessons learned from reaching over 30,000 practice locations and 145,000 devices? How has point of care driven measurable behavior change among patients? Why should health marketers shift focus from top-of-funnel campaigns to point-of-care strategies? Med Rank Interactive: https://medrankinteractive.com PatientPoint: https://www.patientpoint.com Apple Podcast: https://rebrand.ly/apple-podcast-healthcare-marketing Spotify: https://rebrand.ly/spotify-podcast-healthcare-marketing 📺 Watch the full interview on YouTube:  https://youtu.be/1W3JoYmMl7w #healthcaredigitalmarketingpodcast #kylebarich #lamarhull #patientpoint #pointofcare #healthcaremarketing #medrankinteractive #medicalmarketing #patientengagement #marketingstrategy #healthtech #medicalpodcast

In this episode, we speak to Theresa L. Bassett, CEO of The Diamond Group who is a driving force in digital marketing and sales innovation within the healthcare sector. With a proven track record of crafting high-impact strategies for organizations like Prime Surgical Suites, Atlantic Dental Group, and Williams, Daily & Frazier Dental, she has played a pivotal role in generating over $550M in marketing, advertising, and personal development transactions.  Her proprietary sales and marketing system equips healthcare leaders and practitioners with the tools they need to achieve sustainable growth and patient acquisition success. Passionate about empowering healthcare teams, Theresa has developed a talent recruitment and development system rooted in her Progress = Happiness philosophy.  By fostering a culture of growth, alignment, and momentum, she ensures that organizations remain agile and competitive in an evolving industry. As a speaker and author, Theresa captivates audiences with insights on leadership, innovation, and strategic growth. Her book, Uplevel: Sprint Your Way to the Next Level in Your Life and Business, provides a results-driven roadmap for healthcare professionals seeking to optimize their business and impact. We interviewed Theresa on the following topics: How do you encourage providers to stop “dabbling” in marketing and actually create sustainable, strategic growth? SEO and reviews seem like a mystery to many providers. What’s one simple thing they can do this week to improve how they show up online? What’s a real-world success story where a healthcare provider got results by leaning into a marketing strategy that fit them? Med Rank Interactive: https://medrankinteractive.com/   The Diamond Group: https://www.diamond-group.co/ UpLevel: https://www.diamond-group.co/resources/uplevel  #healthcaredigitalmarketingpodcast #theresabassett #lamarhull #thediamongroup #uplevel #dentalmarketing #medrankinteractive #medicalmarketing #marketingconsulting #strategicgrowth #medicalmarketingwilmingtonnc #medicalpodcast 👇🏼 Apple Podcast: https://rebrand.ly/apple-podcast-healthcare-marketing  Spotify: https://rebrand.ly/spotify-podcast-healthcare-marketing  Check out the video on YouTube: https://youtu.be/Y6PXhwz9ejQ

Episode 65: How to Build a Scalable Patient Acquisition Engine with Rob Odell In this episode, we speak to Rob Odell who is the owner of wpDuo and a revenue infrastructure specialist who helps medical practices, particularly in ophthalmology and dental, transforming their marketing into scalable patient acquisition engines.  He brings a unique perspective from both sides of the table, having served as CMO of a crypto tech company where he managed a 7-figure marketing budget and built teams of 10+ people, and now being the one who builds the systems that actually deliver measurable results. He has also consulted for financial technology companies before acquiring wpDuo in May 2023. We interviewed Rob on the following topics: What are the most common mistakes healthcare practices make with their lead generation, and what should they be doing instead? How can dental or vision practices build revenue systems that scale without relying on discounts or promotions? What’s one simple change in lead follow-up that can drive measurable increases in booked appointments? What’s one underrated strategy or channel for driving high-quality patient leads right now? Med Rank Interactive: https://medrankinteractive.com/   WpDuo: https://wpduo.com/  #healthcaredigitalmarketingpodcast #robodell #lamarhull #wpduo #patientacquisition #dentalmarketing #medrankinteractive #increaseappointments #qualitypatientleads #leadgeneration #medicalmarketing #sevenfiguremarketing 👇🏼 Apple Podcast: https://rebrand.ly/apple-podcast-healthcare-marketing  Spotify: https://rebrand.ly/spotify-podcast-healthcare-marketing  Check out the video on YouTube: https://youtu.be/y-YiDSIZYyI

In this episode, we chat with Jason Ramsey who has been helping professionals build brands people feel, not just follow. Founder LYB Media & TalenAlexander | Host of #LoveYourBrand Podcast | Brand Therapist | 30-Day Branding Framework™ Turning vision into impact Jason is a creative consultant with over 25 years of experience leading impactful marketing campaigns, leading both full-service marketing agency, TalenAlexander and LoveYourBrand Media, a cutting edge media agency & top-rated #LoveYourBrand Podcast. At TalenAlexander, his boutique marketing firm, he combines old-school values with modern strategies to help businesses achieve growth and love their brand. We interviewed Jason on the following topics: #1 mistake you see business make with their branding How can storytelling transform a brand? What does the brand framework look like when improving your brand?  Med Rank Interactive: https://medrankinteractive.com/   Website: https://talenalexander.com/  Love Your Brand Podcast: https://talenalexander.com/podcast/  LinkedIn: https://www.linkedin.com/in/thejasonramsey/  #healthcaredigitalmarketingpodcast #jasonramsey #lamarhull #brandtherapy #talenalexander #dentalbranding #medrankinteractive #brandingpodcast #loveyourbrand #brandtransformation #brandframework #medicalbranding #brandingstrategies 👇🏼 Apple Podcast: https://rebrand.ly/apple-podcast-healthcare-marketing  Spotify: https://rebrand.ly/spotify-podcast-healthcare-marketing  Check out the video on YouTube: https://youtu.be/Z3UKyNM-DEE

In this episode, we chat with Clint Harris who is a professional real estate investor, entrepreneur, and co-host of the Truly Passive Income podcast. Before launching his full-time investment career, Clint spent 16 years in medical sales, where he developed long-standing relationships with physicians, dentists, staff, and patients—giving him a firsthand understanding of the unique pressures healthcare professionals face. While working full time in the medical field, Clint began building passive income streams through multifamily real estate and high-performing Airbnb properties. After becoming frustrated with the limitations of third-party management, he founded Going Coastal Property Management to take full control of his portfolio and optimize returns. Seeking diversification, Clint transitioned into self-storage investments and became a general partner at Nomad Capital, where he now helps convert underperforming big-box retail spaces into stabilized, cash-flowing storage facilities. To date, he’s raised capital for the development of over $150 million in stabilized commercial assets. Clint’s mission is simple but powerful: to help healthcare professionals achieve financial independence, location freedom, and—most importantly—independence of purpose. Drawing from his own journey, he teaches medical professionals how to stop trading time for money and instead invest with intention, freeing up their time to focus on what truly matters—whether that's patient care, family, travel, or entrepreneurship. We interviewed Clint on the following topics: Healthcare professionals often trade time for money. What strategies helped you break that cycle, and how can practice owners start doing the same? How can healthcare and dental professionals leverage passive income to reduce burnout or eventually step away from full-time clinical work? Marketing is a key challenge in healthcare. What parallels have you seen between marketing in real estate and the way healthcare or dental practices should think about marketing themselves? Clint raised over $150M in capital—what are the key ingredients in earning trust with investors or patients, and how can healthcare professionals apply those same principles to grow their practice? Med Rank Interactive: https://medrankinteractive.com/   Website: https://trulypassiveincome.com/about/  LinkedIn: https://www.linkedin.com/in/clint-harris-543265139/  #healthcaredigitalmarketingpodcast #clintharris #lamarhull #passiveincome #medicalseo #dentalseo #medrankinteractive #doctorpodcast #practiceprodcast #dentalpodcast #financialfreedom #trulypassiveincome #raisingcapital 👇🏼 Check out the video on YouTube: https://youtu.be/qTJX4wSdLyE

In this episode, we chat with Jane Hunt who is a dynamic and engaging public speaker who delivered talks at top industry events including PRWeek and BrightonSEO. With a talent for identifying industry trends and translating them into actionable insights, she has shared her expertise with global digital audiences on podcasts like Digital Marketing Podcast and SEO Video Show.  With 10+ years of experience in digital PR, Jane offers valuable insights into how brands can leverage PR for growth. She shares the latest tactics that are driving real results at JBH and discusses actionable strategies that your audience can find in 'The Digital PR Playbook'.  We interviewed Jane on the following topics: What are some of the biggest marketing mistakes practices make and how do they fix it? What marketing channel should you prioritize and why? If a doctor has a small marketing budget, what are 3 things they should do first for visibility online? Med Rank Interactive: https://medrankinteractive.com/   Website: https://jbh.co.uk/  LinkedIn: https://www.linkedin.com/in/jane-hunt-jbh/  Digital PR Playbook: https://www.amazon.com/dp/1399994158  #healthcaredigitalmarketingpodcast janehunt #lamarhull #marketingplaybook #medicalseo #dentalseo #medrankinteractive #doctorpodcast #practicesprodcast #dentalpodcast #jbh 👇🏼 Apple Podcast: https://rebrand.ly/apple-podcast-healthcare-marketing  Spotify: https://rebrand.ly/spotify-podcast-healthcare-marketing  Check out the video on YouTube: https://youtu.be/3Y1FeU1YReQ

In this episode, we chat with Nile Frater is the founder of Masse, an innovative SEO agency that specializes in high-scale content campaigns for cutting-edge tech companies at Series A, B, C, and beyond. In just 12 months, Masse has grown from $0 to over $1.5 million in ARR, leveraging a unique human-AI hybrid approach to SEO. Nile’s journey in the tech world began with NoCode.Tech, a hub for the no-code movement that was acquired by A16z-backed Stacker in 2022. With a background in engineering and coding, Nile has consistently pushed the boundaries of SEO, focusing on delivering tangible business results for startups and tech companies. We interviewed him about how AI is changing SEO, local SEO ranking factors, common SEO mistakes, and much more. Med Rank Interactive: https://medrankinteractive.com/   Website: https://www.masse.marketing/  #healthcaredigitalmarketingpodcast #nilefrater #lamarhull #AISEO #medicalseo #dentalseo #medrankinteractive #doctorpodcast #practicesprodcast #dentalpodcast #massemarketing 👇🏼 Apple Podcast: https://rebrand.ly/apple-podcast-healthcare-marketing  Spotify: https://rebrand.ly/spotify-podcast-healthcare-marketing  Check out the video on YouTube: https://youtu.be/qpWzNvO_G-s

In this episode, we chat with Corey who is an experienced industry speaker, best-selling author, and the owner/leader of VOLTAGE digital marketing agency. His book, The Digital Marketing Success Plan (available on Amazon), details why companies need a documented, objective, and accountable digital marketing plan in today's era of unprecedented change in the digital marketing industry. He provides context for why having a plan is important, real stories, and "how to" content for creating and implementing a plan leveraging his five-step START Planning process. Over the past two decades he has spoken throughout North America at events including Search Marketing Expo (SMX) and Digital Summit (DS), among many others. He also is a VIP Contributor to Search Engine Journal and ongoing contributor to Search Engine Land and Forbes. He has been featured on numerous podcasts and media opportunities as a guest, panelist, and coach. We interviewed him about what digital marketing strategies actually work, how often should you post on social media, should you hire an in-house marketing team, consultant or agency, how AI is changing digital marketing, and much more.  Med Rank Interactive: https://medrankinteractive.com/   Website:  LinkedIn Bio:  #healthcaredigitalmarketingpodcast #brittanyfountain #lamarhull #practicefinancing #practicelending #huntingtonbank #medrankinteractive #doctorpodcast #practicesprodcast #dentalpodcast #financingmarketing  👇🏼 Apple Podcast: https://rebrand.ly/apple-podcast-healthcare-marketing  Spotify: https://rebrand.ly/spotify-podcast-healthcare-marketing  Check out the video on YouTube:

In this episode, we chat with Brittany Fountain who covers the Carolinas as a Business Development Officer with Huntington Bank’s Practice Finance division. She specializes in providing capital to practice owners in the Dental & Medical community across both North & South Carolina for start-ups, acquisitions, real estate projects, and so much more.   With more than 15 years of experience serving small business owners, Brittany uses her multi-disciplinary background in Business Development, Financial Services and Consulting to bring a relational approach to guiding business owners on their unique path to success.   Brittany currently resides in the Greater Charlotte metropolitan area in the Carolinas with her husband and 3 young boys. And let’s be honest… between family, work, sports (so many sports!), etc. she has no free time; both shocking to read in a bio and yet, totally relatable!   We interviewed her about how practice financing is tied to marketing, the right time to expand a practice, why a practice finance division is vital, and much more. Med Rank Interactive: https://medrankinteractive.com/   Website: https://www.huntington.com/SmallBusiness/loans/dentist-veterinarian-loans  LinkedIn Bio: https://www.linkedin.com/in/brittanyjoyfountain/ #healthcaredigitalmarketingpodcast #brittanyfountain #lamarhull #practicefinancing #practicelending #huntingtonbank #medrankinteractive #doctorpodcast #practicesprodcast #dentalpodcast #financingmarketing  👇🏼 Apple Podcast: https://rebrand.ly/apple-podcast-healthcare-marketing  Spotify: https://rebrand.ly/spotify-podcast-healthcare-marketing  Check out the video on YouTube: https://youtu.be/rimepVafsKk

In this episode, we chat with Traci DeForge who has over three decades of expertise in Broadcast Media, Executive Management, and Fortune 500 Business Consulting. Traci DeForge is the founder of Produce Your Podcast, a premier podcast consulting and production agency that incorporates podcasting into the digital marketing strategy of B2B and B2C companies.  With a diverse career spanning startups to Fortune 500 giants like Google and Hilton, she's renowned for business development insights that drive innovation. As CEO of Ladies Who Launch, Traci pioneered the Franchise Media Model, supporting women-owned businesses. An international podcast expert and speaker, she created the Podcast Management Academy, the industry’s only Podcast Management Certification Program and co-founded the Podcast Professionals Association.  Traci hosts the ”Growth Accelerator Podcast”, “Journey to There” and co-hosts the popular "Ask Brien Radio Show" in Los Angeles. Recognized by ABC, NBC, CNN, CTV, and American Express Open, Traci is a proud member of the Rolling Stone Culture Council where she leads the Podcast Member Program. We interviewed her about utilizing podcasts to enhance a practice’s brand and engagement with their patient community, strategies to use in podcasts to generate new patient leads and improve appointment booking rates, and much more. Med Rank Interactive: https://medrankinteractive.com/   Website: https://produceyourpodcast.com/  Social links: LinkedIn: https://www.linkedin.com/in/tracilongdeforge/ Instagram: https://www.instagram.com/produceyourpodcast/ Facebook:  https://www.facebook.com/tracideforge YouTube: https://www.youtube.com/@produceyourpodcast #healthcaredigitalmarketingpodcast #tracideforge #lamarhull #produceyourpodcast #medrankinteractive #doctorpodcast #practicesprodcast #dentalpodcast #generatingleadspodcasts 👇🏼 Apple Podcast: https://rebrand.ly/apple-podcast-healthcare-marketing  Spotify: https://rebrand.ly/spotify-podcast-healthcare-marketing  Check out the video on YouTube:

In this episode, we chat with Ashley Boaz, the CEO and Founder of Mint Conceptions, where she leads with a vision of innovative business solutions and operational excellence. As the Lead Coach at Mint Conceptions, Ashley specializes in driving business profitability and efficiency through tailored coaching programs and strategic consulting. With extensive experience in the dental industry, Ashley also serves as the Chief Operating Officer for a Group Dental Practice. She brings valuable insights from her previous work with Dental Support Organizations (DSO), where she learned to navigate large-group dental practices. Her expertise spans Patient Care, HR and Administration, OSHA Compliance, HIPAA Compliance, Radiation Safety, and Dental Practice Management. Ashley began her career in dental care, initially as a Certified Dental Assistant, before advancing to a Registered Dental Hygienist. She holds an Associate of Applied Science in Dental Hygiene and a Graduate Diploma in Dental Assisting from GTCC. Building on her foundational knowledge, Ashley graduated Magna Cum Laude from the University of North Carolina at Greensboro (UNCG) with a Bachelor of Science in Integrated Professional Studies. A committed leader and lifelong learner, Ashley is a Maxwell Leadership Certified Team Member. She brings proven leadership principles to her coaching and operational roles. Her dedication to excellence is reflected in her maintained certifications as a licensed Registered Dental Hygienist and DANB Certified Dental Assistant. We interviewed her about common missed revenue opportunities, when does a practice need a business coach, what are common marketing mistakes, and much more. Mint Conceptions: https://www.mintconceptions.com/  Med Rank Interactive: https://medrankinteractive.com/   #healthcaredigitalmarketingpodcast #ashleyboaz #lamarhull #mintconceptions #medrankinteractive #businesscoach #practicestrategist #consulting #coachfordoctors 👇🏼 Apple Podcast: https://rebrand.ly/apple-podcast-healthcare-marketing  Spotify: https://rebrand.ly/spotify-podcast-healthcare-marketing  Check out the video on YouTube: https://youtu.be/jC1cnI80qYk

In this episode, we chat with Barrie Cohen who  is the owner and founder of BC Public Relations. She created her boutique public relations firm on three principles: creativity, customization, and collaboration. After years of working for agencies in Philadelphia, Barrie saw the overwhelming need for a more attentive public relations firm dedicated to supporting and strengthening a client’s business goals. Unlike larger firms, Barrie has the ability to work one-on-one with clients to not only provide unprecedented, personalized services but to create a comfortable and trusting working relationship.  Always keeping the clients’ best interest in mind, Barrie utilizes her long-standing media relationships, innovative marketing strategies, and professional writing skills to successfully promote and position clients in a variety of industries across the country—and internationally. Her passion for positive publicity and storytelling has created countless opportunities for her clients, including features in Cosmopolitan, Muscle & Fitness Magazine, Huffington Post, and more. We interviewed her about PR in the healthcare space, storytelling and how it plays a role in marketing, fresh marketing strategies to boost your practice’s brand, and much more. BC Public Relations: https://bcpublicrelations.com/  Med Rank Interactive: https://medrankinteractive.com/   #healthcaredigitalmarketingpodcast #barriecohen #lamarhull #bcpublicrelations #medrankinteractive #pr #medicaldentalpr #storytelling #prfordoctors Check out the video on YouTube:

In this episode, we chat with Karlyn Ankrom who is the founder and lead strategist of Oh Snap! Social and creator of the Fan Firestarter Framework, a new approach to social media marketing made specifically for businesses “tempted to fake their own death and flee to Tahiti at the mere thought of content creation.  Karlyn developed her user-friendly strategy after working for a decade with a variety of brick-and-mortar businesses who were decidedly socially allergic, not because they didn’t want to do social media, but because they were intimidated by it. In response, her new system helps newbies get on the fast track to “unsticking their social media” in just one hour per week. We interviewed her about how business owners can move the needle with their social media efforts, what should business owners measure with their social media campaigns, how to inject personality into your social media posts, and much more. Full episode 🔥 : https://rebrand.ly/healthcare-digital-marketing-podcast-episode-55  Oh Snap! Social: https://ohsnapsocial.com/  Med Rank Interactive: https://medrankinteractive.com/   #healthcaredigitalmarketingpodcast #karlynankrom #lamarhull #ohsnapsocial #medrankinteractive #socialmedia #medicalsocialmedia #fanfirestarterframework #injectpersonalityinsocialmedia 👇🏼 Apple Podcast: https://rebrand.ly/apple-podcast-healthcare-marketing  Spotify: https://rebrand.ly/spotify-podcast-healthcare-marketing  Check out the video on YouTube: https://youtu.be/OByXcWOQKZI

In this episode, we chat with Ryan Nolan who has worked in the dental industry since 2012, assisting doctors with practice financing, marketing, and real estate needs. He has worked with hundreds of Dentists across the country, helping them with everything from practice transitions, partnerships, startups, purchasing real estate, and growing their practice. Ryan Nolan has presented at the Rocky Mountain Dental Convention, CDA Annual meetings, and multiple study clubs, Dental Schools, Residency programs, and workshops across Colorado. He is a member of the NAPB (National Associate of Practice Brokers) and PVSG (Practice Valuation Study Group). Ryan Nolan is a dental broker at CTC Associates and we interview him about helping buyers and sellers with the transition of their dental practice, selling a practice to a DSO, how marketing affects the evaluation of a practice, and much more. CTC Associates: https://ctc-associates.com/  Med Rank Interactive: https://medrankinteractive.com/    #healthcaredigitalmarketingpodcast #ryannolan #lamarhull #ctcassociates #medrankinteractive #dentalmarketing #dentalseo #dentalwebsitedesign #dentalpracticetransitions  👇🏼 Apple Podcast: https://rebrand.ly/apple-podcast-healthcare-marketing  Spotify: https://rebrand.ly/spotify-podcast-healthcare-marketing  Check out the video on YouTube: https://youtu.be/VfgnsHZvmuA