Advertise on podcast: Shorr Solutions: The Podcast

Aesthetic practice marketing should do more than promote treatments. It should connect with the right patients by addressing their concerns, desired outcomes, and what motivates them to seek care. When practices focus too heavily on procedures or market to everyone, they risk missing the patients they actually want to attract.   In this episode of Shorr Solutions: The Podcast, Advertising and Marketing Manager Paige Hamilton and Partner and Sr. Client Success Manager Cristian Devoz discuss why aesthetic practices need to stop marketing like doctors and start thinking like patients. They explore how to shift from treatment-focused messaging to patient-centered marketing that emphasizes outcomes, how demographic and psychographic research can help define your target audience, and how to identify the marketing channels most likely to reach them. Learn how a more intentional marketing strategy can help your practice attract qualified leads, build trust, and turn patient interest into consultations.   ▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/  👈📲    ▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! Use promo code PODCAST to save 20% OFF 💸🙋‍♀️ Sign up for our Conversion Cascade online course here: https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/  👩‍💻   ▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈   ▶ Connect with us: Website: https://shorrsolutions.com/ Instagram: https://www.instagram.com/shorrsolutions Facebook: https://www.facebook.com/shorrsolutions LinkedIn: https://www.linkedin.com/company/shorrsolutions

A confusing Profit and Loss statement can hide profit leaks, inflate growth on paper, and keep an aesthetic practice from knowing what is really working. P&Ls are not merely numbers on a page; they reflect the very health of your business.   In this episode of Shorr Solutions: The Podcast, One of our partners, Cristian Devoz is joined by our CEO and Founder, Jay Shorr, CEO and founder of Shorr Solutions, for a practical breakdown of how to turn your profit and loss statement into better business decisions. They cover why you should analyze monthly, quarterly, and year-over-year trends, how a properly segmented chart of accounts exposes which service lines are actually profitable, and why percentages can be misleading when what really matters is dollars in the bank. If you've ever looked at your financials and wondered what action to take next, this episode gives you the framework to move from confusion to clarity.     ▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲    ▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here: https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/  👩‍💻   Use promo code PODCAST to save 20% OFF ✅   ▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈   ▶ Connect with us: Website: https://shorrsolutions.com/ Instagram: https://www.instagram.com/shorrsolutions Facebook: https://www.facebook.com/shorrsolutions LinkedIn: https://www.linkedin.com/company/shorrsolutions

Most practices do not have a lead problem—they have a follow-up problem. Before spending another dollar on marketing, learn how to protect the leads you are already paying for and turn more inquiries into booked patients. In this episode of Shorr Solutions: The Podcast, Cristian Devoz and Nan Maddox break down where leads are won and lost—and why the biggest leak in your pipeline may happen long before a patient ever books. They explore the role of AI in patient communication, where it can improve efficiency, where it falls short, and why surgical and aesthetic patients still expect a human touch. They also reveal how poor training, fragmented CRMs, and a lack of ownership in the follow-up process can quietly drain marketing ROI, even as ad spend increases.

Planning a successful practice event takes more than picking a date and getting people through the door. Without a clear goal, the right audience, and a plan for what happens after the event, even a great turnout may not translate into meaningful results.   In this episode of Shorr Solutions: The Podcast, Ana Suarez, Partner and Director of Client Development, and Paige Hamilton, Marketing and Advertising Manager, discuss how businesses can strategically plan events that strengthen patient relationships, increase community awareness, and create opportunities for practice growth. From grand openings and VIP gatherings to service launches and patient appreciation events, they share practical considerations for making your next event both memorable and measurable.   ▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲    ▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here: https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/  👩‍💻   Use promo code PODCAST to save 20% OFF ✅   ▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈   ▶ Connect with us: Website: https://shorrsolutions.com/ Instagram: https://www.instagram.com/shorrsolutions Facebook: https://www.facebook.com/shorrsolutions LinkedIn: https://www.linkedin.com/company/shorrsolutions

Every practice has challenges, but the issue you think is holding your practice back isn't always the real problem. As consultants what we uncover is often far more important than the answer the practice owner came looking for.   In this episode, CEO and Founder Jay Shorr and Sr. Client Success Manager Nan Maddox discuss the patterns they see during consultations with aesthetic practices across the country. From staffing challenges and lead conversion to operational inefficiencies, financial blind spots, and patient experience, they explain why lasting growth starts with identifying the root cause not just treating the symptoms.   ▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲    ▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here: https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/  👩‍💻   Use promo code PODCAST to save 20% OFF ✅   ▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈   ▶ Connect with us: Website: https://shorrsolutions.com/ Instagram: https://www.instagram.com/shorrsolutions Facebook: https://www.facebook.com/shorrsolutions LinkedIn: https://www.linkedin.com/company/shorrsolutions

Many aesthetic practices miss valuable revenue because skincare conversations never happen, staff lack confidence recommending products, or patients purchase their skincare somewhere else. The result? Lost retail sales, lower patient retention, and treatment outcomes that may never reach their full potential.   In this episode, Marketing & Advertising Manager Paige Hamilton and Partner & Sr. Client Success Manager Cristian Devoz discuss why skincare should be an essential part of every patient journey, how to recommend products without sounding salesy, strategies for training your team to increase retail sales, and marketing tactics that keep your practice top of mind long after the appointment ends.   ▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲    ▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here: https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/  👩‍💻   Use promo code PODCAST to save 20% OFF ✅   ▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈   ▶ Connect with us: Website: https://shorrsolutions.com/ Instagram: https://www.instagram.com/shorrsolutions Facebook: https://www.facebook.com/shorrsolutions LinkedIn: https://www.linkedin.com/company/shorrsolutions

Training is often pushed to the back burner until problems start showing up. Unfortunately, by then, practices may already be losing revenue, experiencing staff turnover, creating inconsistent patient experiences, or exposing themselves to compliance risks.   In this episode, CEO & Founder Jay Shorr and Partner & Sr. Client Success Manager Cristian Devoz discuss the hidden costs of not training your team, common onboarding mistakes, and how ongoing training can improve conversions, culture, confidence, and long-term practice growth.   ▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲    ▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here: https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/  👩‍💻   Use promo code PODCAST to save 20% OFF ✅   ▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈   ▶ Connect with us: Website: https://shorrsolutions.com/ Instagram: https://www.instagram.com/shorrsolutions Facebook: https://www.facebook.com/shorrsolutions LinkedIn: https://www.linkedin.com/company/shorrsolutions

Many aesthetic practices feel like they are constantly “doing marketing” without seeing consistent growth from it. Between social media, websites, patient communication, and in office promotions, it is easy to feel busy without knowing whether your efforts are actually converting into consultations, loyal patients, and long term practice growth.   In this episode, Marketing and Advertising Manager Paige Hamilton and Partner and Director of Client Development Ana Suarez discuss the foundational marketing elements every aesthetic practice should have in place before investing in advanced campaigns or outside advertising. Together, they break down common missed opportunities practices face with websites, in office marketing, social media, patient communication, email follow up, and team training, while explaining how stronger systems and more intentional strategy can improve consistency, patient trust, and overall growth.   ▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲    ▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here: https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/  👩‍💻   Use promo code PODCAST to save 20% OFF ✅   ▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈   ▶ Connect with us: Website: https://shorrsolutions.com/ Instagram: https://www.instagram.com/shorrsolutions Facebook: https://www.facebook.com/shorrsolutions LinkedIn: https://www.linkedin.com/company/shorrsolutions

Starting and scaling a medical practice comes with far more than patient care. From financial uncertainty and operational pressure to the challenge of balancing patient care with business growth, many physicians underestimate how much changes once they step into the role of business owner. The transition requires a different mindset, new skill sets, and the ability to lead both the clinical and business side of a practice successfully.   In this episode, our CEO & Founder, Jay Shorr, sits down with Dr. Yael Myers and Administrator and Concierge Liaison, Rachel Miara, to discuss the launch of Myers Medical, including physician led aesthetics, concierge medicine, staffing, patient experience, vendor management, practice growth, and what it takes to build and operate an independent medical practice successfully.   ▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲    ▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here: https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/  👩‍💻   Use promo code PODCAST to save 20% OFF ✅   ▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈   ▶ Connect with us: Website: https://shorrsolutions.com/ Instagram: https://www.instagram.com/shorrsolutions Facebook: https://www.facebook.com/shorrsolutions LinkedIn: https://www.linkedin.com/company/shorrsolutions   ▶ Connect with Dr. Myers: Website: https://yaelmyersmd.com Instagram: https://www.instagram.com/myersmedicalfl/ Facebook: https://www.facebook.com/dr.yaelmyers

Your practice is busy. The schedule is full, the phones are ringing, and revenue is coming in. But despite all the activity, profitability is not improving the way it should, leadership feels heavier, and growth starts creating more pressure instead of more freedom.   In the latest episode of Shorr Solutions: The Podcast, CEO Jay Shorr and Senior Client Success Manager Nan Maddox discuss the growth plateau many aesthetic practice owners experience after moving beyond survival mode. They break down the leadership and operational issues that quietly limit growth, including micromanagement, lack of delegation, inconsistent systems, poor KPI visibility, burnout, and profitability challenges.   ▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲    ▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here: https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/  👩‍💻   Use promo code PODCAST to save 20% OFF ✅   ▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈   ▶ Connect with us: Website: https://shorrsolutions.com/ Instagram: https://www.instagram.com/shorrsolutions Facebook: https://www.facebook.com/shorrsolutions LinkedIn: https://www.linkedin.com/company/shorrsolutions

Most aesthetic practices are overpaying their team without realizing it, watching revenue come in but struggling to translate it into real profit. Compensation structures often feel unclear, inconsistent, or reactive, leaving owners questioning whether their team is truly driving growth or quietly costing the business more than they produce.   In this episode of Shorr Solutions: The Podcast, Cristian Devoz walks through the key mistakes practice owners make when structuring compensation, including copying competitors, ignoring overhead, and overpaying without a profitability framework. He also shares how to use revenue based formulas, set clear production thresholds, and build tiered incentives that reward growth while keeping your business financially sound.   ▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲    ▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here: https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/  👩‍💻   Use promo code PODCAST to save 20% OFF ✅   ▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈   ▶ Connect with us: Website: https://shorrsolutions.com/ Instagram: https://www.instagram.com/shorrsolutions Facebook: https://www.facebook.com/shorrsolutions LinkedIn: https://www.linkedin.com/company/shorrsolutions

A slow season in your aesthetic practice should not catch you off guard, yet many owners find themselves reacting too late. When schedules drop, the instinct is to cut marketing, discount services, or scramble to fill gaps, but by then, revenue has already been lost. The real issue is not seasonality. It is the lack of planning behind it.  In this episode of Shorr Solutions: The Podcast, Cristian Devoz and Paige Hamilton break down how to identify your slow season using data, plan marketing in advance, and shift your strategy to maintain consistent patient flow. They also share how to avoid panic discounting, protect your bottom line, and use events, memberships, and patient reactivation to create stability throughout the year.   ▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲   ▶ Stop overpaying on processing fees. See if BlueSwipe can save your practice 20% or more: http://shorrsolutions.com/payment-processing/?utm_source=podcast&utm_medium=description&utm_campaign=episode_152&utm_content=blue_swipe_cta    ▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here: https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/  👩‍💻   Use promo code PODCAST to save 20% OFF ✅   ▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈   ▶ Connect with us: Website: https://shorrsolutions.com/ Instagram: https://www.instagram.com/shorrsolutions Facebook: https://www.facebook.com/shorrsolutions LinkedIn: https://www.linkedin.com/company/shorrsolutions

Hiring in an aesthetic practice rarely breaks down because of a lack of candidates. It breaks down because of how those candidates are evaluated. Resumes look strong, interviews feel promising, and decisions get made quickly under pressure. Then performance does not match expectations, and the cycle starts again.   In this episode of Shorr Solutions: The Podcast, Ana Suarez and Nanette Maddox break down what actually predicts success in a medical spa or aesthetic practice role. They walk through how to identify behavioral patterns over experience, why coachability matters more than confidence, and how to evaluate emotional intelligence, accountability, and culture fit before making a hiring decision.   ▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲    ▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here: https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/  👩‍💻   Use promo code PODCAST to save 20% OFF ✅   ▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈   ▶ Connect with us: Website: https://shorrsolutions.com/ Instagram: https://www.instagram.com/shorrsolutions Facebook: https://www.facebook.com/shorrsolutions LinkedIn: https://www.linkedin.com/company/shorrsolutions

Many aesthetic and medical practices are rushing to implement artificial intelligence without first defining how it should function inside their operations. The real opportunity for practice owners is not simply adopting AI, but defining how artificial intelligence should support their team, protect patient experience, and improve operational efficiency.   In this episode, Paige Hamilton and Cristian Devoz discuss how aesthetic and medical practices should approach AI as if it were a new member of the team. They explore the different types of AI tools currently entering practices, where artificial intelligence can support marketing, patient communication, documentation, and workflow systems, and why clearly defined roles, HIPAA compliance, and staff training are essential before integrating AI into your practice.   ▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲    ▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here: https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/  👩‍💻   Use promo code PODCAST to save 20% OFF ✅   ▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈   ▶ Connect with us: Website: https://shorrsolutions.com/ Instagram: https://www.instagram.com/shorrsolutions Facebook: https://www.facebook.com/shorrsolutions LinkedIn: https://www.linkedin.com/company/shorrsolutions

Hiring feels urgent when you are overwhelmed. Phones are ringing, schedules are full, and the pressure builds. So you post a job. But most hiring mistakes are not people problems. They are clarity problems.   In this episode of Shorr Solutions: The Podcast, Cristian Devoz and Ana Suarez break down why reactive hiring leads to frustration, long recruiting cycles, and costly turnover. They introduce the CLEAR Hire framework, a practical approach that forces practice owners to define the core problem, clarify ownership, set measurable expectations, establish accountability, and provide the right resources before a job is ever posted.     ▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲    ▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here: https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/  👩‍💻   Use promo code PODCAST to save 20% OFF ✅   ▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈   ▶ Connect with us: Website: https://shorrsolutions.com/ Instagram: https://www.instagram.com/shorrsolutions Facebook: https://www.facebook.com/shorrsolutions LinkedIn: https://www.linkedin.com/company/shorrsolutions