Advertise on podcast: More Than Digital Marketing

Join podcast hosts Matt Fletcher and Samantha Smith as they discuss the new Consent Mode for Google Ads & how brands can capitalise on trends to drive visibility. Matt is Client Account Manager and Samantha is Senior Digital Marketing Manager at Optix Solutions, Exeter, UK. Join the conversation: Get in touch with the team at Optix: Email: [email protected] Tweet: @optixsolutions LinkedIn: https://www.linkedin.com/company/optixsolutions/ Instagram: https://www.instagram.com/optixsolutions/ YouTube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review. To stay up to date with our latest episodes & news, sign up to our newsletter here: https://www.optixsolutions.co.uk/newsletter

Join podcast hosts Luke Stone and Barnaby St Anton as they discuss Super Bowl LII. Luke is Head of Paid Media and Barnaby is Digital Marketing Manager at Optix Solutions, Exeter, UK. Join the conversation: Get in touch with the team at Optix: Email: ⁠⁠⁠[email protected]⁠⁠⁠ Tweet: ⁠⁠⁠@optixpodcast⁠⁠⁠ / ⁠⁠⁠@optixsolutions⁠⁠⁠ LinkedIn: ⁠⁠⁠https://www.linkedin.com/company/optixsolutions⁠⁠⁠ Instagram: ⁠⁠⁠https://www.instagram.com/optixsolutions/⁠⁠⁠ Youtube: ⁠⁠⁠https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg⁠⁠⁠ Thank you to James Dawkins for editing the pod each week. If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review. Links to this week’s topics can be found below:

Join podcast hosts Luke Stone and Barnaby St Anton as they discuss how to speak to multiple audiences on one channel. Luke is Head of Paid Media and Barnaby is Digital Marketing Manager at Optix Solutions, Exeter, UK. Join the conversation: Get in touch with the team at Optix: Email: ⁠⁠[email protected]⁠⁠ Tweet: ⁠⁠@optixpodcast⁠⁠ / ⁠⁠@optixsolutions⁠⁠ LinkedIn: ⁠⁠https://www.linkedin.com/company/optixsolutions⁠⁠ Instagram: ⁠⁠https://www.instagram.com/optixsolutions/⁠⁠ Youtube: ⁠⁠https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg⁠⁠ Thank you to James Dawkins for editing the pod each week. If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review. Links to this week’s topics can be found below: Pew Research “Americans’ Social Media Use update” https://www.socialmediatoday.com/news/new-report-looks-at-evolving-social-media-usage-trends/706253/ The price match problem https://www.marketingweek.com/this-is-about-the-customer-asdas-chief-customer-officer-on-its-price-match-against-aldi-and-lidl/

Join podcast hosts Jack Warne and Barnaby St Anton as they discuss how to speak to multiple audiences on one channel. Jack is Head of Digital and Barnaby is Digital Marketing Manager at Optix Solutions, Exeter, UK. Join the conversation: Get in touch with the team at Optix: Email: ⁠[email protected]⁠ Tweet: ⁠@optixpodcast⁠ / ⁠@optixsolutions⁠ LinkedIn: ⁠https://www.linkedin.com/company/optixsolutions⁠ Instagram: ⁠https://www.instagram.com/optixsolutions/⁠ Youtube: ⁠https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg⁠ Thank you to James Dawkins for editing the pod each week. If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review. Links to this week’s topics can be found below: Mr Beast earns £250k in 1 week: https://www.socialmediatoday.com/news/mrbeast-questions-x-promotion-after-earning-250k-in-a-week-from-video-uplo/705227/ Saucony Marathumb: https://www.marketingdive.com/news/saucony--doom-scrolling-running-challenge-mobile-app/704767/

Join podcast host Jack Warne as he shares why we won’t be having an episode this week. Tune in for a new episode next week and in the meantime, send us an email at [email protected]. Jack is Head of Digital at Optix Solutions, Exeter, UK. Join the conversation: Get in touch with the team at Optix: Email: [email protected] Tweet: @optixpodcast / @optixsolutions LinkedIn: https://www.linkedin.com/company/optixsolutions Instagram: https://www.instagram.com/optixsolutions/ Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg Thank you to James Dawkins for editing the pod each week. If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review. Read Matt’s latest blog on DMARC - Safeguarding your marketing emails with the 2024 Protocols update: https://www.optixsolutions.co.uk/blog/safeguard-your-marketing-emails-with-the-2024-protocol-updates

Join podcast hosts Matt Fletcher and Jack Warne as they discuss they talk about what you can do to have an effective marketing strategy in 2024. Matt is Client Account Manager and Jack is Head of Digital at Optix Solutions, Exeter, UK. Join the conversation: Get in touch with the team at Optix: Email: [email protected] Tweet: @optixpodcast / @optixsolutions LinkedIn: https://www.linkedin.com/company/optixsolutions Instagram: https://www.instagram.com/optixsolutions/ Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg Thank you to James Dawkins for editing the pod each week. If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review. Links to this week’s topics can be found below: DMARChttps://meetmarigold.com/blogs/2024-guide-to-google-yahoos-new-privacy-protections/ Google Reviews update 2024https://www.searchenginejournal.com/google-rolls-out-november-2023-reviews-update/500795/

Join podcast hosts Jack Warne and Barnaby St Anton as they discuss the importance of awareness campaigns alongside activation campaigns. Get in touch with the team at Optix: Email: [email protected] Tweet: @optixpodcast / @optixsolutions LinkedIn: https://www.linkedin.com/company/optixsolutions Instagram: https://www.instagram.com/optixsolutions/ Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg Thank you to James Dawkins for editing the pod each week. If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review. Links to this week’s topics can be found below: Google quietly increases ad prices to meet targets, claims exec https://searchengineland.com/google-quietly-increases-ad-prices-targets-432155?mkt_tok=NzI3LVpRRS0wNDQAAAGPvqZgY3NgPeqjFKVjECBO1SvJBpmg8ANwN_Y3ZUNbkT5kX3QhgxPd6_6pSmrnWwYM9iZhxQU7EWA2SfHsRKZZIAPl2J8oSJvn1735Ko3XQRhJxg Now you can slide into Strava DMs https://www.theverge.com/2023/12/4/23984181/strava-direct-messaging-fitness-routes

Join podcast hosts Jack Warne and Barnaby St Anton as they talk you through the steps you need to take to build an effective Xmas campaign. Get in touch with the team at Optix: Email: [email protected] Tweet: @optixpodcast / @optixsolutions LinkedIn: https://www.linkedin.com/company/optixsolutions Instagram: https://www.instagram.com/optixsolutions/ Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg Thank you to James Dawkins for editing the pod each week. If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review. Links to this week’s topics can be found below: Optix Blogs:Embracing Bing: An Unexpected Journeyhttps://www.optixsolutions.co.uk/blog/embracing-bing-an-unexpected-journey TikTok trumps Google as a search engine, research findshttps://www.campaignasia.com/article/tiktok-trumps-google-as-a-search-engine-research-finds/492905 Teen TikTok usage plateaushttps://www.marketingdive.com/news/gen-z-tiktok-usage-plateaued-heres-what-numbers-say/700126/ KFC Christmas ad responds to call for Kentucky Fried Turkey with… a big fat nopehttps://www.campaignlive.co.uk/article/kfc-christmas-ad-responds-call-kentucky-fried-turkey-with%E2%80%A6-big-fat-nope/1847462

Join hosts Matt Fletcher and Luke Stone as they discuss the latest digital marketing news and trends. In this week’s episode, we discuss the latest goings-on at OpenAI, the continued rise of TikTok, Snoop Dogg giving up the smoke, and X partnering with Google's Ad Platform. Get in touch with the team at Optix: Email: ⁠⁠[email protected]⁠⁠ Tweet: ⁠⁠@optixsolutions⁠⁠ LinkedIn: ⁠⁠https://www.linkedin.com/company/optixsolutions⁠⁠ Instagram: ⁠⁠https://www.instagram.com/optixsolutions/⁠⁠ Youtube: ⁠⁠https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg⁠⁠ Thank you to James Dawkins for editing the pod each week. If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review. Links to this week’s topics can be found below: Struggling X seeks more ad revenue, partners with Google | Cybernews https://searchengineland.com/google-adds-small-business-filter-to-shopping-search-results-434863 https://news.sky.com/story/snoop-dogg-reveals-giving-up-smoke-was-an-advert-for-a-smokeless-stove-after-stunning-fans-13012433 https://www.marketingdive.com/news/gen-z-tiktok-usage-plateaued-heres-what-numbers-say/700126/ https://www.theguardian.com/technology/2023/nov/22/sam-altman-openai-ceo-return-board-chatgpt

Join podcast hosts Lucy Taylor and Samantha Smith to unravel the recent developments from OpenAI, using data to pick your pizza, their reaction to Amazon's marketplace dominance as it joins e-commerce forces with Meta, and Threads' latest concession. Get in touch with the team at Optix: • Email: [email protected] • Tweet: @optixpodcast / @optixsolutions • LinkedIn: https://www.linkedin.com/company/optixsolutions • Instagram: https://www.instagram.com/optixsolutions/ • Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg Thank you to James Dawkins for editing the pod each week. If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review. Links to this week’s topics can be found below: OpenAI launches new feature to allow anyone to build their own GPT [https://www.cnbc.com/2023/11/11/openai-will-let-users-build-custom-versions-of-chatgpt.html#:~:text=But%20now%2C%20%E2%80%9Canyone%20can%20easily,data%2C%E2%80%9D%20the%20company%20said]  Threads allows users to delete account separately from Instagram [https://www.theverge.com/2023/11/13/23959709/threads-delete-account-instagram-keep-meta]  Meta partners with Amazon [https://searchengineland.com/meta-partnership-amazon-conversion-process-advertisers-434524] SearchBot launches 13 new AI-powered personas [https://searchengineland.com/searchbot-upgraded-personas-ai-image-generation-434593]

Join podcast hosts Barnaby St Anton and Lucy Taylor as they recap their experience at Building Brands before discussing The Beatles releasing a new single thanks to AI, Elon Musk's plans to make X a dating app and Open AI offering to pay for ChatGPT customers' copyright lawsuits. Get in touch with the team at Optix: • Email: [email protected] • Tweet: @optixpodcast / @optixsolutions • LinkedIn: https://www.linkedin.com/company/optixsolutions • Instagram: https://www.instagram.com/optixsolutions/ Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg Thank you to James Dawkins for editing the pod each week. If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review. Links to this week’s topics can be found below: The Beatles releasing a new single thanks to AI https://www.wired.com/story/the-beatles-now-and-then-last-song-artificial-intelligence-peter-jackson Elon Musk's plans to make X a dating app https://futurism.com/the-byte/elon-musk-twitter-x-dating-app Open AI offering to pay for ChatGPT customers' copyright lawsuits. https://www.theguardian.com/technology/2023/nov/06/openai-chatgpt-customers-copyright-lawsuits

Join podcast hosts Jack Warne and Samantha Smith as they discuss Meta being sued for harming young people’s mental health, artists fighting back against AI, AR beauty ads, Ads Free Meta description launched, Chrome’s impact on Google being the default search engine. Get in touch with the team at Optix: • Email: [email protected] • Tweet: @optixpodcast / @optixsolutions • LinkedIn: https://www.linkedin.com/company/optixsolutions • Instagram: https://www.instagram.com/optixsolutions/ • Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg Thank you to James Dawkins for editing the pod each week. If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review. Links to this week’s topics can be found below: Meta being sued for harming young people’s mental health [https://www.bbc.co.uk/news/business-67207829] [https://www.marketingdive.com/news/meta-faces-legal-action-42-state-attorneys-general-over-addicting-teen/697769/]  Nightshade tool being used by artists to throw corrupt images into AI tools’ training models [https://www.theverge.com/2023/10/25/23931592/generative-ai-art-poison-midjourney]  AR beauty ads from Google allow users to virtually try on make up [https://www.searchenginejournal.com/google-introduces-ar-beauty-ads/499305/] Ads Free Meta Subscriptions roll out this November [https://searchengineland.com/meta-ad-free-instagram-facebook-europe-433931] Chrome helped grow Google Search - for a price [https://searchengineland.com/google-ceo-details-how-chrome-helped-grow-google-search-433932]