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MaxBet Podcast

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Rating
★★★★★
4.9
from
54 reviews
This podcast has
154 episodes
Language
English
Explicit
Yes
Date created
2020/04/29
Latest episode
2026/10/09
Average duration
34 min.
Release period
13 days

Description

Whether you're deep in the game or just gaming-curious, this podcast is for you. MaxBet is the #1 podcast in gaming and the longest running B2B show in the industry. Hosted by Hillary McAfee, the podcast brings you real conversations with the people shaping this business; executives, insiders, and the occasional legend. It's not formal, it's not scripted, and it's definitely not stuffy. Just sharp takes, bold ideas, and behind the scenes stories from the gaming world. You'll hear from industry insiders, executives, and gaming legends, giving you a front-row seat (metaphorically, because we don't actually know you) to the bold moves, big ideas, and behind-the-scenes stories defining the industry. It's a unique blend of business know-how, consumer perspective, and unfiltered commentary on what's really happening in the gaming world.

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Gaming Payments, Fraud & the Cost of Getting to Market | Chelsie Cooper, Approvely
2026/10/09
Fraudsters targeting gaming operators on Reddit, startups waiting a year for payment processing, and a company willing to take the financial hit when transactions go wrong. Welcome to the surprisingly complicated world of gaming payments. Chelsie Cooper, Founder and CEO of Approvely, joins Hillary McAfee to talk about what happens behind the scenes every time a player makes a deposit or requests a payout. From three-second settlements and fraud guarantees to the challenges facing emerging gaming operators, Chelsie offers a look at an essential part of the industry that rarely gets much attention until something goes wrong. They also discuss building a business in a highly regulated industry, knowing when to ask for help, and why some of the industry's most promising startups are running into obstacles before they even get to market. Plus, a rapid-fire round that gets Chelsie's take on growth versus profitability, hiring for potential, and bad conference etiquette. This episode is sponsored by Approvely, a payments infrastructure company helping gaming operators simplify payment processing, fraud prevention, compliance, and player payouts through one integrated platform.
You Might Also Like: The Oprah Podcast
2026/10/09
Introducing Why Is America Different Than Every Other Country When It Comes to Guns? from The Oprah Podcast. Follow the show: The Oprah Podcast BUY THE BOOK!  The American Way of Killing by Malcolm Gladwell ⁠https://amzn.to/4jvQMuE⁠  Malcolm Gladwell - one of America’s foremost thought leaders - examines our country’s obsession with guns and the devastating toll gun violence has taken on our communities. In his new book, The American Way of Killing: The Invention of an Epidemic, Malcolm challenges some of our most deeply held beliefs about American gun violence: what we’re missing about the root cause of most violence, how modern medicine is obscuring the reality of the problem, why the answer might be more police—not less—and how we’ve lost sight of the historical context surrounding the Second Amendment. Oprah and Malcolm speak with a Chicago based E.R. doctor who lost 15 close friends and family members to gun violence. He teaches students as young as fourth grade how to treat a gunshot wound. This episode also offers some common sense solutions to a seemingly intractable problem. 00:00:00 - Welcome Malcolm Gladwell, author of “The American Way of Killing” 00:04:20 - European vs. American police 00:08:50 - Stats around more police 00:09:50 - Malcolm’s experience with guns 00:13:30 - Welcome Dr. Pratt 00:16:33 - Talking to kids about gun violence 00:19:15 - Changing gun violence 00:21:00 - Treating gun shot wounds 00:25:13 - The 2nd amendment 00:29:00 - Crime vs. violence 00:33:45 - Instrumental vs. expressive violence 00:40:00 - Are we learning from our mistakes? 00:43:00 - The gun problem is not unsolvable Follow Oprah Winfrey on Social: ⁠https://www.instagram.com/oprahpodcast/⁠⁠ https://www.facebook.com/oprahwinfrey/ DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to [email protected].
The App That Predicts Sports With 78% Accuracy
2026/09/18
What happens when sports bettors have access to predictions that are more accurate than the sportsbooks themselves? John Hanna, co-founder of XO Sports, joins MaxBet to talk about the technology behind an app reporting externally audited prediction accuracy as high as 78%, compared with sportsbook predictions around 64–67%. And that raises a much more interesting question: what happens when the bettor gets smarter? John and Hillary get into how a group of technologists built XO Sports to process millions of streams of data, continuously learn and improve its predictions, and put technology traditionally held by sophisticated operators directly into the hands of everyday sports bettors. They also get into the questions investors keep asking: What do sportsbooks think about it? What happens if bettors start winning too much? Can the technology work across different sports, brands and markets? And if you can build a system to predict sports this accurately, what else could you use it to predict?   Host: Hillary McAfee Guest: John Hanna CEO, XO Sports     This episode of MaxBet is sponsored by XO Sports. As always, sponsorship gets you a seat at the table, not easier questions. Want to be on the podcast or partner with us? [email protected]
The G2E Survival Guide + Bluberi's Gucci Row Era
2026/09/09
G2E is a marathon disguised as a trade show, and Mike McKiski has some thoughts on how to survive it. Mike is back on MaxBet for our pre-G2E episode to talk about the advice he gives G2E rookies, dinners vs. parties, pacing yourself, getting enough sleep and the deeply suspicious people who somehow manage to do all of it and rally again the next morning.  We also get into Bluberi's "Gucci Row" era, how the company has grown to ten studios with double-digit year-over-year growth, and what they've been working on ahead of this year's show. That includes Sir Mix-A-Lot games, massive fedoras, a bigger focus on sound and creating the kind of signature audio players immediately associate with a game or brand.  And yes, we discuss the peaches wearing tiny thongs. This is an important industry podcast. If you're headed to G2E, consider this your pregame. A big thanks to Bluberi Gaming for partnering with us on this episode.
The MaxBet Fridge Hall of Fame Awards
2026/09/04
The gaming industry has no shortage of lists, and frankly, we didn't want to be left out. So Fiona Power joins Hillary McAfee to hand out honors including Best Industry Feud, Industry Badass, Best Booth, the Get Shit Done Award, Best After Party, Best Dressed, Industry Mom, Industry Dad, and several other categories of enormous cultural importance. The criteria were simple: preferably someone who hasn't already won everything, ideally not C-suite (two people snuck past us on that one, but the rest of you have had your moment in the sun), and absolutely no assholes. The winners receive the highest honor MaxBet can bestow: a very underwhelming fridge magnet. The prize is modest. The list, we feel, delivers.
What Happened to Innovation in iGaming? | Sue Schneider
2026/08/19
Sue Schneider was building the iGaming industry in the mid-90s, before most people had an email address. She's watched it grow from an unregulated frontier into the highly regulated global industry it is today, and she has some thoughts about what we gained and what we may have lost along the way. Sue joins MaxBet to talk about the early days of online gaming, the rise of regulation and whether the industry has made it too difficult for new companies and new ideas to break through. We also get into prediction markets, sweepstakes, state vs. federal regulation, why she never thought U.S. sports betting would be legalized, and the time she sat down with Steve Wynn to explain iGaming. Plus, Sue shares a few stories from gaming's wilder years, including an FBI appearance and a white tiger, and explains why she's now focused on helping the next generation of gaming startups succeed. Thirty years of iGaming gives you a lot to talk about. Featuring: Sue Schneider, iGaming industry pioneer Topics: iGaming, online gambling, U.S. gaming regulation, gaming startups, innovation and the future of the industry
Building the Future of Skill-Based Gaming | Desiree Dickerson, THNDR
2026/08/05
What happens when you build a startup in a category most of the industry is still trying to understand? Desiree Dickerson, CEO and Co-Founder of Thunder, joins MaxBet to break down skill-based gaming, how Thunder solves player liquidity through cross-operator matchmaking, and why operators, lotteries, sportsbooks, and sweepstakes companies are paying attention. We also discuss startup pivots, product-market fit, industry education, and the realities of building a business where the rules are still being written. Plus: rapid fire, conference pet peeves, tarantulas, business cards, and an unexpected conversation about beta blockers. Whether you're hearing about player vs. player gaming for the first time or have been following the space for years, this episode offers a practical look at one of gaming's fastest-growing and most misunderstood business models.
Why Aren't More States Legalizing iGaming? | Brandt Iden
2026/07/15
Subtlety isn't exactly a MaxBet core value, so we start with the obvious question: Why are operators leaving the AGA? After surviving the opening question, Brandt Iden, VP of Government Affairs at Fanatics Betting & Gaming and former Michigan State Representative, sticks around to talk about why more states still haven't legalized iGaming, what's keeping legislation from moving, the tax revenue states may be leaving on the table, and why prediction markets have become one of gaming's biggest debates. As always, we wrap things up with a rapid-fire round covering everything from Google Meet vs. Teams to the worst conference habit. (Brandt had that answer locked and loaded.)   This episode of MaxBet is brought to you by Approvely, the payment infrastructure partner built for gaming. From payment processing and pay-by-bank to compliance and risk management, Approvely helps operators navigate complex payments with confidence. Learn more at Approvely.com.
AI in Gaming: Where to Invest and Where to Wait
2026/07/08
AI has become the answer to just about everything. Need to cut costs? AI. Need to grow revenue? AI. Need to impress your board? AI. The problem is, very few people can explain where the ROI actually is. This week on MaxBet, Hillary McAfee sits down with Cris Kuehl, Chief Data & AI Officer at Continent 8 Technologies, to sort through the questions gaming executives are asking behind closed doors. Where should companies be investing in AI? Where should they absolutely not? Does every company need a Chief AI Officer? What should startups be doing today so they don't get left behind tomorrow? Whether you're building an AI strategy, trying to separate opportunity from distraction, or just looking for a conversation that doesn't sound like it was written by ChatGPT, this episode is for you.     A special thanks to Continent 8 for sponsoring this episode of MaxBet Podcast.
"Find a Way or Make a Way" | Simon Thomas on Building the Hippodrome
2026/06/18
Simon Thomas owns the Hippodrome Casino, one of the most iconic gaming and entertainment venues in the world. Located in the heart of London, the Hippodrome attracts a third of all casino admissions in the city and has become known for doing things differently. In this episode of MaxBet, Simon joins Hillary McAfee to talk about building a business around experiences, why most problems have a solution if you're willing to find it, and how the Hippodrome grew into a destination that combines gaming, sports betting, restaurants, bars, live entertainment, and hospitality under one roof. They also discuss the launch of the UK's first casino sportsbook, testing new products, creating a culture people want to be part of, and why Simon believes the best ideas often come from focusing on how customers feel. Plus: why he hates coat check tickets, the story behind the Hippodrome's newest sportsbook, and the lesson that's guided him through nearly every challenge he's faced: find a way or make a way.
The Hottest Trends in Slots Right Now
2026/05/28
If you care about slot floor strategy, which features are actually working, or just want to hear your favorite games and suppliers come up in the conversation, this episode is for you. Brendan Moore from Eilers & Krejcik Gaming joins MaxBet to break down the games, mechanics, cabinets, and features getting real traction on casino floors right now. Brendan gets into the suppliers, the games climbing the charts, the mechanics players are responding to, and the features proving they actually have staying power. We talk about what Konami, AGS, Sega Sammy, Bluberi, IGT, Aristocrat, and Light & Wonder are doing right now and why certain products are getting attention across the industry. We also get into: The perceived persistence takeover  Popular features What game has been the most copied What falls off the charts fast What operators are paying attention to right now
WTF?! Is Actually Happening With AI in Gaming??
2026/05/21
Everyone's talking about AI in gaming. Most of it sounds impressive. Not all of it is real. This is Part 3 of our WTF with IGI series where we bring the data people in to talk to the rest of us. Turns out, having an AI strategy is more than just telling your employees to use ChatGPT like Google. We break down IGI's latest research and get into what operators and suppliers are actually doing with AI right now. What's working, what's not, and where there's still a pretty big gap between what people say they're doing and what's real. We also get into iGaming vs land-based, which is where things start to look very different. There's real data in here, some honest answers, and a few moments where it becomes clear the industry is still figuring this out in real time. This WTF with IGI?!? mini-series is put together in collaboration with The International Gaming Institute and filmed at UNLV Black Fire.
Top 5 Gaming Stories this Week, According to Everyone Important (Me)
2026/05/13
Here's what actually happened in gaming this week, minus the polished version. Top 5 Stories for the beginning of May 2026: 1. FanDuel replaces Amy Howe as CEO - What does this mean? 2. What happened with Prediction Markets - still messy but printing $$? 3. UFC betting under the microscope (again) 4. Don't F*** with Canada: a reminder that regulation is not a suggestion 5. Wynn Al Marjan announces moderate delays. (Which in development terms means "everything is fine" said through slightly clenched teeth)   IGT is a proud partner of the MaxBet Podcast. They're celebrating 30 years of Wheel of Fortune Slots with a collaboration alongside Wheel of Fortune and Carnival Cruise Line—featuring their newest games on stage during a fully integrated week of shows from May 18–22.
Sex, Drugs, and the iGaming Industry… According to Alex Tomic
2026/04/30
This week, Alex Tomic joins MaxBet for a conversation that goes well beyond the usual industry talking points. We get into the growing research around psilocybin as a potential treatment for gambling addiction, how biohacking became part of his routine, and which does he *actually* prefer: SBC or SIGMA? Also in this episode: Ick of the Week (straight from Indian Gaming Association Tradeshow. The ladies will understand) And a new segment: Red Flag or Green Flag? Somewhere along the way, we also ask a very normal question: is Donald Trump being involved in prediction markets… weird?   This episode is supported by our partners at IGT and Eilers & Krejcik Gaming. We appreciate them being part of the conversation.
WTF?! Why is Freeplay Not Working?
2026/04/16
Freeplay. PAR. Rebates. Lotteries. Tony Lucas has spent years studying all of it, and the verdict is ugly. At best, casinos are misusing these tools. At worst, they are hemorrhaging millions straight off the bottom line. I n this episode, he lays out what the research shows, why the industry keeps pushing back on it, and what's really driving that resistance. If any part of your job touches a promotions budget, this episode is for you. This WTF with IGI mini-series is put together in collaboration with The International Gaming Institute and filmed at UNLV Black Fire.

Podcast reviews

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4.9 out of 5
54 reviews
★★★★★
Bud645788 2025/07/13
A true slot machine and gambling show!
As a small slot influencer that has a YouTube and TikTok channel called Slots Iowa, I have searched for a podcast that covers trending slot and gambli...
★★★☆☆
Boonedocks1 2025/06/11
Tough one to rate
Love the podcast and the latest episode content was great. My only complaint is since the MaxBet Podcast reboot the audio has been horrible. Several...
★★★★★
spensir with the dreads 2022/06/14
Which which. Hope the move went well 👽👩🏿‍🚀🍀
This podcast kicks butt I met the dude from podcast at which which in Vegas and gave him some free beers he was really cool and we talked gambling for...
★★★★★
BeyondBlackjack 2022/04/21
The Best
The best guys in the industry. For sure!! PaPow!!
★★★★★
sanmantodd 2021/04/15
Great engaging content
Love the wide array of stories and insight. Keeping it fun and interesting. Hot tubs & Picasso’s!
★★★☆☆
ThomasGrantKemp 2020/12/30
Good stuff
Good stuff. Gets you in the mood.
★★★★★
Mauckfam 2020/12/16
Fun and Informative
Great podcast for anyone interested in or involved with the gaming world.
★★★★★
pscior25 2020/11/10
Great new podcast
Recently found this and am loving it. Great way to learn a lot about gaming, really interesting insights and stories
★★★★★
Moorejules 2020/06/18
Great Podcast and stories
I have really enjoyed listening to these podcasts. I love hearing about the company culture, development and the fun gambling stories.
★★★★★
TylerJ9 2020/06/12
Nice work! Ready for more
Really enjoyed the first couple of these. There’s a ton of unique and engaging stories in our industry. Looking forward to hearing more soon!
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