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NLP & Hypnosis Q&A: Anchoring on Zoom, Selling Without Objections, and What’s Next In this Facebook Live Q&A, Steve and Tina discuss rapid change in the world and share updates on their current NLP Practitioner training, upcoming Meta-Model work, and a Master Practitioner starting at the end of November. They answer questions on how to collapse anchors in a Zoom setting using visual and auditory cues, and compare virtual vs in-person work, including ideomotor responses, client comfort, flexibility, and fewer cancellations. They address persuasion and pricing objections, emphasizing that “five-star clients” should be filtered and pre-qualified before calls so money concerns are handled early. They explain how they structure coaching programs and payments, reflect on what excites them about their work, and describe using submodalities and future pacing in negotiation. They also recommend learning hypnosis through listening, reading (including Hammond’s book), voice craft, and music/binaural beats, and mention expanding content to YouTube/LinkedIn and promoting a free NLP Masters Summit. 00:00 Going Live and Catching Up01:17 Practitioner Training Update04:10 Master Practitioner Preview06:48 Events and Community Updates09:07 Q&A Collapsing Anchors on Zoom22:35 Persuasion Pricing Objections31:32 Packages Retainers and Payments34:08 Prepayment Policies35:59 Invoicing Made Easy36:47 Best Part of Work42:21 Impact and Compassion47:02 Master Practitioner Mindset51:01 Submodalities in Sales56:23 Learning Hypnosis Resources01:01:05 Voice Music and Trance01:04:58 Wrap Up and Next Steps

Live Q&A: NLP Training Tasters, Zoom Inclusion, Stroke Recovery & Anxiety Tools A live-streamed Q&A features the host on holiday in Scotland with team member Tanya Bunting, who reports on Steve being in London with Paul McKenna and Alessandro Moira running a “Change Your Life in Seven Days” seminar and successfully including virtual Zoom attendees. They answer questions about marketing an NLP Practitioner course, recommending longer tasters than one hour, charging rather than offering free intros, tailoring content to the audience (especially businesspeople), and “over-delivering” to create customer astonishment. They discuss supporting stroke recovery with positive language and daily 7-11 breathing, troubleshooting when breathing “causes anxiety,” and addressing panic/fight-or-flight through regular practice. Other topics include working with children via storytelling and NLP techniques, exploring secondary gain in symptoms, being appropriately authoritative with clients, and handling dissociation and trauma, including concerns about reassociation, swish patterns, and timeline-style approaches. 00:00 Going Live Glitches00:54 Scotland Update and Seminar Recap02:27 Running Hybrid Zoom Rooms04:50 Marketing NLP Tasters10:20 Pricing Intros No Freebies13:39 Overdeliver Customer Astonishment16:24 Stroke Recovery Expectations23:39 7-11 Breathing Anxiety Fixes26:52 Panic Attacks Post Stroke Plan33:36 Child Emetophobia Case34:17 Secondary Gain Clues36:10 Bug Phobia Holiday Story39:20 Be Authoritative With Clients41:12 Autistic Cambridge Aspirations47:37 Storytelling Hidden Hypnosis49:56 Trauma Dissociation Questions55:10 Timeline Resource Exercise56:20 Closing Chat And Farewell

Autumn Training Updates + Q&A: Cult Recovery, Stop Smoking Commitment, Zoom Anchoring & Pain Ethics In this Facebook Live, Tina and Steve catch up after Orlando, discuss UK weather, and preview upcoming events: an NLP Practitioner in October at Regent’s University (returning to three live weekends plus a language day), a November Master Practitioner focused on recognizing/creating/installing strategies plus advanced hypnosis and deep trance identification, and a forthcoming affiliate program with ready-made marketing content. They also announce a September 22 masterclass led by Tina on using hypnosis and NLP to support fertility and infertility, sharing IVF experiences and a case where relaxation led to natural conception. In Q&A, they advise on working with someone who escaped a cult by clarifying outcomes and addressing beliefs, assess stop-smoking readiness through language and commitment, recommend simplifying admin with templates and basic processes ahead of economic uncertainty, explain how to anchor effectively on Zoom, caution against removing pain signals for osteoarthritis while using visualization and safe adjustments, and outline approaches to tics/Tourette’s by reducing stress and building conscious control. 00:00 Live Welcome and Weather00:58 Busy Autumn Plans02:14 Anniversary and Joshua News04:04 Practitioner Training October05:15 Master Practitioner Preview07:34 Affiliate Program Launch08:33 September Masterclass Fertility10:39 IVF Stories and Body Wisdom14:53 Client Q&A Cult Recovery23:21 Stop Smoking Commitment Test33:58 Business Processes for Recession36:51 Time Efficiency Math37:39 Kill Parasitic Admin38:09 Simple Systems Templates38:37 Software Tools Tradeoffs41:23 Paperless Admin Workflow43:04 Eliminate Delegate Automate44:17 Anchoring On Zoom45:58 Zoom Trance Techniques52:06 Knee Pain Duty Of Care54:53 Visualization For Recovery01:01:48 Tics Tourette Patterns01:04:05 NLP Control Strategies01:11:21 Wrap Up And Goodbye

Nested Loops, Edutainment & Scaling Your Practice (Plus Hypnotic Fertility Masterclass) Two hosts reconnect after technical issues, with Tina joining from Florida during an NLP trainers’ training with Richard Bandler and team, where participants are practicing nested loops and anchoring. They discuss how nested loops and metaphors embed learning, share examples from Eddie Izzard and Bandler’s teaching style, and suggest a future masterclass on the topic. Tina previews an upcoming masterclass on hypnotic fertility, sharing a past case and her strategy for supporting unexplained fertility and medical interventions, with dates to be confirmed around 22 September. They promote newsletters, trainings, the Secret Agents of Change membership (monthly skills and business sessions, recordings, CPD points), and an affiliate program opening 1 August. Q&A covers making presentations fun via “edutainment,” scaling with group coaching and clear economics, pricing without mind-reading demographics, managing incongruent client goals in affairs/addictions through deeper diagnostics, and approaches to parenting change work. 00:00 Tech Issues and Hello00:54 Florida Weather and Air Con01:46 Orlando Training Update03:00 Nested Loops Explained04:31 Bandler Stories and Learning07:30 Next Masterclass Hypnotic Fertility11:21 Newsletters and Membership Perks14:56 Courses Retreats and Affiliates19:25 Q1 Making Presentations Fun29:41 Q2 Scaling Your Practice32:56 Value Ladder Scaling33:41 Group Offers That Worked35:40 Pricing Maths Not Vanity37:01 Charge For Value41:50 Zoom Changes Marketing44:25 Incongruent Client Goals48:55 Deep Diagnostics First56:34 Parenting Change Work01:03:57 Therapist Ethics Boundaries01:09:20 Closing Plans Goodbye

Business Alchemy Retreat, Membership Updates & NLP Tools to Handle News Stress | Steve Crabb & Tina Taylor Steve Crabb and Tina Taylor discuss a UK heat wave, share updates on their July 1–3 Glastonbury Business Alchemy retreat at Chalice Well (with limited places), and describe outcomes from their Prosperity Mission, including a past student increasing dog-training income to over £1,000 per month. They address hesitation and scarcity mindset around investing in change, invite viewers to join their newsletter and Student Dojo at nlp-masterclass.co.uk, and clarify the difference between the free Student Dojo and the paid Secret Agents of Change membership for coaches, therapists, and consultants, reopening this weekend. They promote next week’s quarterly Zoom masterclass with Kay introducing the Happy Brain Model and explain access via a promo code for members. In the Q&A, they offer strategies to reduce negative media impact (remove triggers, disassociate, use humor, examine underlying needs), advise on six-step reframing without requiring conscious solutions, discuss book-leveraging via market research and reviews, suggest options for renting therapy rooms, and outline an approach to staff wellbeing consulting using confidential HSE-style audits, before/after measurement, and monetizing absenteeism and presenteeism. 00:00 Weather Banter Opener00:50 Glastonbury Retreat Details02:39 Prosperity Mission Success04:20 Hesitation And Scarcity07:34 Newsletter And Signup09:37 Membership Sites Explained14:53 Next Zoom Masterclass17:26 Tech Clarifications And Jokes19:45 Marco News Mood Question25:16 Detaching From Bad News28:58 Tina COVID And Mindset30:37 Chained Stress Triggers33:09 News and Sensationalism34:06 Unconscious Solutions IMR37:09 Amnesia and Integration38:30 Leveraging a Book Asset41:21 Book Market Research44:56 Finding Office Space47:53 Creative Room Rental Deals53:06 Workplace Wellbeing Strategy56:50 Measuring Impact and ROI01:04:25 Pricing and Cost Framing01:06:44 Closing and Next Steps

Reframing Mastery Practice Group: Suggestion in Trance, Limiting Beliefs & Humorous Reframes (Steve Crabb & Tina Taylor) Steve Crabb and Tina Taylor host a live practice group focused on reframing mastery, beginning with global attendee check-ins and Steve’s upcoming trip to Crete amid an earthquake and tsunami warning used as a warm-up reframe. Steve asks, “What is the purpose of suggestion in trance?” and frames it as bypassing conscious limitations to evoke potential and create better mental maps, citing Erickson’s view of suggestibility as receiving impulses and the mind’s idio-plastic ability to change. He guides an ecological reframing exercise: identify a limiting belief, trace its origins and positive intention, uncover secondary gains, consider future costs, and generate alternative perspectives and options (requisite variety). Tina then teaches reframing with humor and respectful teasing, shares examples (including charging for “tea and biscuits,” smoking/weight-loss reframes, and a spider phobia breakthrough), and participants practice in small groups, reporting insights and shifts afterward. 00:00 Welcome and Roll Call01:31 Holiday Prep and Tsunami Jokes04:50 Theme Introduction Reframing Mastery05:38 Big Question Suggestion in Trance08:39 Maps of Reality and Suggestibility12:41 Eliciting Goals and Listening Deeply15:24 Limitations and Willingness to Change19:22 Guided Ecological Reframing Exercise27:35 Requisite Variety and New Options32:15 Debrief Insights and Blog Mention34:54 Tina on Reframing with Humor41:12 Rapport Teasing and Client Change43:31 Tea and Biscuit Pricing46:31 Smoking Limitation Reframe48:56 Spider Phobia Breakthrough53:02 Group Reframe Exercise55:09 Practice Debrief Insights01:00:35 Live Reframes on Mic01:11:05 Perfectionism and Next Steps01:11:35 Feedback and Farewell

Live Q&A: Supporting LGBTQ+ Clients, Marketing Your Change Work, Networking ROI, Hypnobirthing vs Painless Childbirth & Phobia Breakthroughs Steve and Tina host a live-streamed Q&A and share updates from their day-to-day lives before answering emailed questions, mainly from their Secret Agents Change membership. The month’s theme is relationships and gender, based on an interview Tina held with Gloria Hammett and trans woman Dr. Wendy Peters about how NLP coaches and hypnotherapists can best support trans and LGBTQ+ clients, emphasizing confidence, self-esteem, handling bullying, and avoiding imposing the practitioner’s map while listening for modal operators and influences from family and peers. They discuss young people identifying as trans, the possibility of body dysmorphia in some cases, and the importance of sticking to NLP change processes, well-formed outcomes, and ecology checks. They address marketing and referrals: many people don’t understand NLP/hypnosis and may avoid “mental health” language due to stigma, so practitioners should focus messaging on client benefits, demonstrate change work rather than explain it, and double down on what already produces referrals. They answer a case-related question about supporting a Muslim client navigating cultural identity, arranged marriage/divorce, and relationship expectations, again highlighting process-based coaching, clean questioning, logical levels, and ecology. Steve shares mixed experiences with formal paid networking groups—some low return and overly sales-driven, others collaborative and effective—stressing the value of presenting and giving audiences a “wow” demo, including a standout LinkedIn entrepreneurs event that led to significant work and a Sky TV opportunity. Tina answers questions about her painless childbirth work, noting her book is now available in French, differentiating her NLP/hypnotherapy-based approach from the Hypnobirthing franchise’s scripted model, and explaining how she positions her offer. They also discuss transitioning from employment to self-employment, exploring security values, readiness, and business skills, with Tina sharing how she left a banking role and scaled rates. Finally, they cover a claustrophobia case where progress is made but the young client isn’t following instructions, linking resistance to secondary gain and missed ecology issues, and preview a fears/phobias demo in an upcoming practitioner training. They close by promoting upcoming trainings and a three-day Business Alchemy event in Glastonbury with planned activities at Chalice Well. 00:00 Going Live Setup 01:10 Sunshine Small Talk 01:46 Tina’s Turkey Tale 03:18 Teenage Grandsons Update 05:19 Eurovision Banter 06:05 Membership Q&A Intro 06:57 Coaching Gender Issues 11:15 Don’t Impose Your Map 13:42 Youth Transition Stories 20:30 Marketing Pitch Advice 27:27 Culture Identity in Relationships 33:17 Networking Reciprocity Question 34:20 Networking Mixed Results 37:07 Best Groups Demonstrate 37:40 Speaker Wow Moments 40:15 Breakfast Clubs Authority 44:25 Niche Versus Franchise 50:34 Differentiate Your Offer 53:16 Quitting Job Security 57:42 Phobia Client Compliance 01:02:47 Ecology Checks Upfront 01:05:24 Wrap Up And Events

From Helplessness to Healing: Strategies for Effective Coaching Steve and Tina go live to answer audience questions about coaching, therapy, and building a practice. They discuss giving clients “hope” as a way to create a crack in learned helplessness, focusing less on semantics and more on getting clients curious, playful, and willing to try something different, including occasional provocative approaches. They share examples of rapid change work, including a client who stopped drinking after a session, and how stage fright can be addressed using anchors, submodalities, and deep trance identification (DTI), with stories involving rock musicians and actors. They explain handling clients who bring a long list of issues by prioritizing, looking for connected root issues, and aiming for quick wins while setting realistic expectations about session length. Business and marketing topics include generating more inquiries through structured referral strategies, using a collaborative sales conversation process to prevent end-of-call objections (including ensuring decision-makers are present), and challenges of selling workplace wellbeing services in the UK, emphasizing ROI and supporting mental health first aiders/champions. They also cover working with children’s limited diets by training parents, and hoarding by identifying counterexamples and strategies without starting with home visits. The episode closes with updates on upcoming books, travel and trainings, a Mindvalley hypnosis course recording in Estonia, a webinar on hypnotic anesthesia from Italy, and invitations to a July Business Alchemy retreat in Glastonbury and an upcoming London practitioner training. 00:00 Going Live Banter 01:16 Updates Books Travel Courses 04:03 Client Hope Learned Helplessness 12:13 Provocative Hope Reframe 13:58 Stage Fright Anchors DTI 20:23 Actors Anxiety Role Switching 26:24 Getting More Client Inquiries 28:50 Selling Without Fear 29:06 Collaborative Conversation Framework 30:52 Decision Maker Commitment Question 31:42 Handling Objections Through Process 34:13 Kids Food Issues Train Parents 38:47 Hoarding Cases Avoid Home Visits 44:01 Workplace Wellbeing Pitching ROI 53:22 Choosing What To Treat First 59:42 Wrap Up Events And Goodbye

Navigating NLP, Networking, and Personal Development on St. Patty's Day In this engaging episode, Tina and Steve connect virtually across the globe, with Tina in Orlando, Florida, and Steve in Surrey, UK, as they celebrate St. Patrick's Day. They discuss various topics including the impact of the past two years, the evolution and application of NLP (Neuro-Linguistic Programming), business growth strategies, and the importance of tailor-made approaches in coaching and therapy. They also answer community questions about best practices for referrals, effective networking, and working with clients experiencing trauma. Join them for an insightful conversation filled with practical advice, personal anecdotes, and reflections on their extensive experience in the field. 00:00 Introduction and St. Patty's Day Greetings 00:51 Reflections on Past Events and Changes 02:14 Technological Challenges and Natural Disasters 05:04 Current Training Environment and Attendees 06:19 NLP's Global Reach and Historical Context 09:56 Designing Your Bestselling Coaching Practice 13:54 The Importance of Client-Centric Service 24:24 Addressing Client Issues and Training Insights 31:13 Best Practices in Hypnosis 32:36 The Evolution of Coaching and Hypnotherapy 33:40 The Importance of Continuous Learning 36:28 Techniques for Trauma and Change Work 46:58 Automated Emails and Efficient Systems 49:43 Effective Networking and Referrals 59:27 Concluding Thoughts and Upcoming Events

Welcome to 2022: Reflections, Resolutions & Insights from Owen's Masterclass In this live broadcast, hosts welcome the New Year 2022 with excitement and discuss their hopes for the upcoming year. They reflect on Owen's recent masterclass about storytelling and the hero's journey, sharing personal takeaways and key insights. Additionally, they talk about the importance of live events, audience engagement, and the pros and cons of recording sessions. The hosts answer a variety of audience questions, from the importance of having a supportive team to strategies for assessing clients. The session concludes with a preview of upcoming events and initiatives, including a retreat in Glastonbury focused on prosperity and abundance. 00:00 Starting the Live Stream00:35 New Year Excitement01:10 Technical Issues and Membership Perks01:37 Insights from Owen's Masterclass05:48 Upcoming Events and Guest Trainers10:27 Building and Valuing a Team20:35 Preparing for NLP Trainer's Training31:28 Storytelling Practice for Orlando32:40 Building Your Dream Support Team36:58 Session Design Tips46:10 Choosing the Right Clients58:36 Upcoming Events and Announcements

In this engaging episode, the hosts kick off the new year discussing their excitement for 2022 and reflect on Owen’s masterclass on storytelling, diving into the hero’s journey framework. They emphasize the importance of live events, effective session design, and strategies for building a supportive team. With a focus on NLP techniques, they share personal anecdotes and tips for becoming a confident, skilled practitioner. This episode is a blend of practical advice, humor, and inspiration for anyone invested in personal and professional growth. 00:00 Starting the Live Stream: Are We Really Live? 00:38 New Year Excitement and Reflections 01:13 Technical Issues and Membership Benefits 01:40 Insights from Owen's Masterclass 05:52 Upcoming Events and Guest Trainers 10:23 Building and Valuing a Team 20:32 Preparing for NLP Trainer's Training 31:39 Discovering the Story Cube App 32:44 Building Your Dream Support Team 37:01 Session Design and Time Management 46:14 Client Selection Strategies 58:41 Upcoming Events and Announcements

In this episode of our NLP Facebook Live session, hosts Tina and Steve engage in a lively discussion covering a wide range of topics related to Neuro-Linguistic Programming (NLP). The video begins with technical difficulties and humorous anecdotes about matching hoodies, then transitions into more serious discussions. The hosts discuss the resurgence of old clients facing health fears unrelated to COVID-19 and the impact of social media and news on public anxiety. They also delve into the qualities valuable in both personal and professional life, emphasized by a viewer's question about curiosity and humor. Furthermore, they address the skepticism around NLP being a pseudoscience, suggesting practical ways to handle objections and emphasizing the importance of operational effectiveness. Marketing strategies and the importance of maintaining client engagement are also discussed, along with dealing with suggestions from professionals that may not be helpful. Finally, the episode wraps up with advice on how to inoculate against negative and unhelpful suggestions. 00:00 Starting the Live Stream 00:37 Matching Hoodies and Light Banter 01:19 Reconnecting with Old Clients 01:54 Health Fears and COVID-19 02:44 Empathic Stress and Social Media 04:34 Curiosity and Professional Qualities 08:32 Humor and Playfulness in NLP 12:40 Addressing NLP Skepticism 19:55 The Importance of Pre-Framing 30:07 Effective Demonstrations in NLP Training 32:29 Dealing with Skeptical People 34:13 Understanding Client Beliefs 38:37 Effective Marketing Strategies 45:16 Addressing Client Concerns 53:08 NLP Presuppositions and Resources 01:03:22 Final Thoughts and Upcoming Events

In this episode, join Tina and Steve as they dive into various aspects of NLP (Neuro-Linguistic Programming) and discuss its applications in different contexts. They kick off with a casual conversation about global connections and share their personal experiences with the Hunter's Moon and Halloween. The duo moves on to address profound questions from viewers—including topics like repressed memories, creative use of NLP techniques, peak performance in coaching, and the distinction between an NLP practitioner and coach. Notably, Steve and Tina also share valuable insights on using NLP for healing and discuss the origin and relevance of basic NLP presuppositions. Whether you're a practitioner, coach, or someone curious about NLP, this episode offers a wealth of knowledge and practical advice to enhance your understanding and application of NLP techniques. 00:00 Introduction and Greetings 00:14 Discussing the Global Perspective 00:41 Halloween and Planetary Influences 02:16 Anticipation for the Holiday Season 05:10 Addressing Client Inquiries 06:46 Solution-Focused Therapy Approach 13:42 Creative Applications of NLP 21:37 Peak Performance and Personal Growth 28:23 Handling Addictions and OCD 36:33 Understanding Stress and Hair Loss 37:38 The Role of the Unconscious Mind 38:05 Client Case Studies and Stress Management 40:16 Healing and Self-Hypnosis 46:59 NLP and Decision Making 50:14 Interpreting NLP Differently 53:45 NLP Practitioner vs. NLP Coach 56:25 Origins and Evolution of NLP Presuppositions 01:04:05 Conclusion and Future Plans

Mastering Professional Communication & Client SuccessFrom our 2020 archive of a Facebook Live comes this gem packed with practical communication strategies for therapists, coaches, and consultants. Despite being from our vault, these insights remain very relevant today. This episode unpacks powerful techniques, including the AIDA framework for compelling introductions, the unique "Lamppost Technique" for confidently communicating your value, and the Client Certainty Framework for increasing conversion rates. We also explore deeper clinical insights, revealing the critical connection between trauma and OCD behaviors, and share our no-nonsense approach to client compliance that dramatically improves outcomes. Whether you're struggling with introducing yourself professionally, setting appropriate boundaries, or getting clients to follow through, this conversation delivers actionable strategies from seasoned practitioners who understand the real challenges of building a successful practice.