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In this episode, I’m joined by founder and Chief Creative Officer Amy Demas to explore what truly influences purchasing decisions and why authenticity, emotional storytelling, and community are powerful brand assets. We discuss building brands from a strong foundation of mission and values, listening to customers, and creating genuine connections with today’s consumers. Connect with Amy Demas: https://www.adandcompany.com/

It’s a little surreal to look back at the past year and everything that has happened since I decided to turn this idea into a real business. Join me for a brief solo episode where I share 3 lessons from 1 year running a small business. www.binxties.co

In this episode, I sit down with business coach John Nieuwenburg, founder of W5 Coaching, to explore how entrepreneurs can move from working in their business to leading it. We discuss systems, delegation, communication, and practical strategies for scaling a business. Whether you're in HVAC, plumbing, electrical, construction, landscaping, or another service-based industry, this episode is packed with actionable advice to help you scale your business while reclaiming your time. 🎙️ Learn more about John Nieuwenburg:https://w5coaching.com/meet-john-nieuwenburg/

In this episode, Shay Thieberg, co-founder of MAIA Digital, shares how to turn LinkedIn from a digital resume into a powerful platform for B2B marketing, trust-building, and business growth. We explore psychology, storytelling, personal branding, employee advocacy, and practical strategies for building credibility and visibility on LinkedIn.Learn more: https://team-maia.com/

In this episode, Emily Bowie, CPA and Cash Flow Strategist, shares how high-earning entrepreneurs can move from financial overwhelm to confidence. We explore cash flow, pricing, tax strategy, identifying financial leaks, and building a proactive approach to long-term business wealth. If you've ever wondered why your revenue doesn't match how you feel financially, this episode offers practical strategies you can implement today. Learn more: https://www.thorneadvisors.com/ Book a call with me: https://calendly.com/brandingwithbecks

Have you ever stopped to wonder what social media is really costing you? I've been spending less and less time on social media and without the urge to check notifications, capture every moment, or chase analytics, life became quieter, slower, and far more meaningful. In this episode, I share what I learned from stepping away from the apps, why social media is designed to keep us scrolling, and how platforms profit from our attention. We explore the psychology behind infinite scrolling, the shift from creating because we love it to creating for validation, and why documenting everything can keep us from fully experiencing the moments we're trying to preserve. If you've ever felt overwhelmed by social media, caught in the cycle of checking notifications, or wondered whether you're living life for yourself or for the algorithm, this episode is for you. Sometimes the most meaningful memories are the ones that never make it online. Put your phone down, look up, and remember that your best life is happening beyond the screen.

Wellness expert and bestselling author Cherie Calbom shares her remarkable journey from chronic fatigue and serious health challenges to vibrant wellness, and explains why she believes seed oils are one of the biggest hidden contributors to inflammation and chronic disease.Cherie discusses the science behind seed oils, how they're manufactured, and why they may be linked to inflammation, anxiety, depression, metabolic dysfunction, and other chronic illnesses. She also shares healthier alternatives for cooking, practical grocery shopping tips, and simple ways to reduce your exposure to highly processed oils.Beyond nutrition, Cherie opens up about building a purpose-driven wellness career, writing 36 books, working with George Foreman, and inspiring millions to take charge of their health.Whether you're curious about nutrition, looking to improve your health, or interested in understanding the ongoing debate around seed oils, this conversation offers practical insights and actionable advice.Learn more: ⁠https://juiceladycherie.com/⁠

In this episode, branding strategist and founder of TGC Worldwide, Charlie, shares how to build a personal brand that increases visibility, attracts opportunities, and stays relevant in the age of AI. We explore omnichannel strategy, AI’s impact on search and content, and why authentic storytelling remains your greatest competitive advantage. Learn more: https://www.tgcworldwide.com/home

What if moments in your life weren't happening to you but for you?In this solo episode of Branding with Becks, I share the mindset shift that's helped me navigate everything from travel delays and everyday frustrations to moments that felt completely out of my control. While we can't always choose what happens, we can choose how we respond.Together, we'll explore how reframing challenges can reduce stress, strengthen resilience, and help you find gratitude even when life doesn't go according to plan.I also share how slowing down, letting go of control, and leaning into faith have helped me approach life's unexpected moments with greater peace.This episode is a reminder that sometimes the detours become the best part of the journey, and that a simple shift in perspective can completely change your experience.

Can slowing down actually help you build a more successful business?In this episode, Jyoti Lohman, founder of The Beauty Way, shares how her personal postpartum journey evolved into a luxury wellness brand rooted in intentional self-care, presence, and authentic connection. We explore the realities of entrepreneurship, why patience often beats hustle, and how simple daily rituals can improve both your business and your wellbeing.Whether you're an entrepreneur, creator, business owner, or someone looking to create more balance in your life, this conversation is filled with practical wisdom on building a brand and a life with purpose. Learn more about The Beauty Way: ⁠https://www.thebeautywayco.com/⁠

In this episode, I sit down with executive producer, entrepreneur, and author Diane Strand to explore how creativity can transform the way we lead, market, and grow. Drawing from her Hollywood and Disney experience, Diane shares lessons on building meaningful relationships, embracing creative thinking, using AI strategically, and turning big goals into actionable steps. If you've been feeling stuck, overwhelmed, or unsure of your next move, this conversation will remind you that creativity isn't reserved for artists, it's one of the most valuable business skills you can develop.🎙️ Connect with Diane Strand: https://dianestrand.com/

In this episode, Jodi-Kay Edwards shares how founders can turn everyday experiences, conversations, and ideas into authentic, sustainable content. We explore Netflix-style content systems, AI as a thought partner, content retrieval, and building a repeatable strategy that creates connection without constant content creation. Great conversation for busy founders looking to build a content engine rooted in their real life experiences. https://www.jodikayedwards.com/

What does it take to become an authentic leader in a world that's constantly changing? In this episode, I'm joined by Marianne Abib-Pech, leadership expert, author, entrepreneur, and former Global CFO of Shell Aviation. Rising from financial analyst to one of the most senior finance roles in a global organization, Marianne shares the leadership lessons she learned throughout her career and how they shaped her approach to leading people, navigating change, and building high-performing teams. She is also the author of The Financial Times Guide to Leadership. We explore what separates exceptional leaders from the rest, why self-awareness is the foundation of authentic leadership, and how qualities such as communication, patience, and the power of silence can transform the way you lead. Marianne also shares practical exercises to help you uncover your unique strengths, identify where you can create the greatest impact, and lead with greater confidence and purpose. Whether you're leading a team, building a business, navigating a career transition, or looking to grow professionally, this conversation is filled with insights you can apply immediately. Learn more: https://marianneabibpech.com/ Schedule a branding consult call: https://calendly.com/brandingwithbecks

Are your marketing efforts actually driving growth or just inflating vanity metrics? In this episode, Steve Cozzolongo, Partner & CMO at Digital Position, breaks down how to build a disciplined, system-driven marketing strategy that delivers real, measurable results. From his competitive background in collegiate swimming to leading high-performance campaigns, Steve shares how mindset, speed, and data-driven decisions can transform your business. You’ll learn why moving fast with platform trends matters, how to align with algorithms instead of fighting them, and which metrics actually drive revenue. Plus, discover practical strategies for small businesses, including leveraging community engagement, local SEO, and storytelling to scale efficiently, even on a tight budget. Whether you're a founder, marketer, or entrepreneur, this episode will help you rethink your approach and build a marketing engine designed for sustainable growth. Learn more: https://www.digitalposition.com/index-b

If your marketing feels like it’s getting lost in the noise, this mini episode is your reminder: don’t just create more. Create with your audience in mind. In this micro episode, podcast host Becks and marketing strategist Rich Smith share where to start looking when your marketing isn't generating revenue. You’ll learn why brands often miss the mark by focusing on what they want to say instead of what their audience needs to hear, and how understanding your customer’s motivations can transform your content from something people scroll past into something they remember. Perfect for entrepreneurs, creators, and marketers looking to make their message clearer, more relatable, and more impactful.