Advertise on podcast: Rick Fuller Podcast

Send us Fan Mail What can one of the nation’s most talked-about real estate markets teach us about serving clients and building a successful business? In this episode, Rick Fuller sits down with Marcus Miller, Founder and Broker of Helm Real Estate in San Francisco, to discuss changing market conditions, rising home prices and rents, inventory trends, and how technology-driven demand could influence surrounding communities. With nearly 25 years in real estate, Marcus shares practical insights on pricing strategies, evaluating opportunities, asking the right questions, and staying informed in a constantly changing market. Beyond the numbers, this conversation highlights what matters in every market: professional expertise, strong relationships, and a commitment to helping clients make informed decisions. The takeaway? There’s no good market or bad market—there’s only the market, and what we choose to do with it.    |  | MARCUS MILLER, MA FOUNDER + BROKER | Top 1% Nationwide 415.516.5760 580 4th Street | San Francisco | CA | 94107 [email protected] HELMRealEstate.com DRE #01327948 | Proud Navy Submarine Veteran Yo hablo español | I speak fluent Spanish BERNICE Bagnes, PhD - Executive Assistant to Marcus Miller415.741.5710 | [email protected] Support the show

Send us Fan Mail What do you do when a buyer says they can’t afford to purchase a home? In this training, Rick Fuller, Danielle Pollack, and the RFT Realty team explore creative strategies agents can use to help clients overcome financial obstacles and discover new paths to homeownership. Learn how down payment assistance, seller-paid closing costs, assumable mortgages, retirement funds, multigenerational housing, and rental income can create opportunities buyers may not have considered. You’ll also learn the difference between strategies that may help buyers qualify for a larger loan and those that can make monthly payments more manageable. The takeaway? Don’t assume the answer is no. Ask better questions, collaborate with trusted lending partners, and help your clients explore the possibilities before ruling out homeownership. Access the full team meeting video and slides here. Support the show

Send us Fan Mail In today's challenging housing market, more buyers need creative solutions to make homeownership possible. In this episode, Rick Fuller walks agents through five ways buyers can partner with family members, siblings, friends, or investors to overcome affordability challenges. Learn how multigenerational housing and co-ownership can open new opportunities for buyers who may not qualify on their own. Rick also explains the importance of setting clear expectations around ownership, expenses, property management, and exit strategies. Don't stop at “you don't qualify”—learn to think beyond traditional financing and help your clients discover alternative paths to homeownership. Access the full team meeting and slides here.  Support the show

Send us Fan Mail Today, we’re talking about finishing Quarter 4 strong—and how the way you finish 2026 can set the tone for how you begin 2027. Leading today’s teaching is Joe Seeley, our Director of Conversion. Joe’s gifting is encouragement, and he has a great way of helping people refocus, reset, and take action when they need it most. In this teaching, Joe challenges us to take an honest look at our goals, identify the gap between where we are and where we want to be, and focus on the daily activities that will move us forward. If you feel like you’re behind on your goals this year, this is a great reminder: it’s not over yet. There’s still time to finish strong. Let’s jump into the conversation with Joe Seeley. Watch the team meeting and access the slides here.  Support the show

Send us Fan Mail  In this episode, Rick Fuller sits down with Mark DiMercurio of 1031 Capital Solutions to uncover a powerful strategy for helping real estate investors who are tired of managing rental properties but don’t want to face a massive tax bill when they sell. They dive into Delaware Statutory Trusts (DSTs), 1031 exchanges, and UPREITs, explaining how these tools can help investors transition from active property management into more passive real estate investments while potentially preserving wealth and creating cash flow. Most importantly, the conversation shows real estate professionals how understanding these options can help them “unlock the won’t-sell seller,” create solutions for aging investors and their families, and uncover listings that may otherwise never come to market. The episode also explores the importance of understanding a client’s deeper “why,” educating rather than selling, and having the right professionals and strategies in your toolbox to help clients make informed decisions and transfer wealth to the next generation.  Contact: Mark DiMercurio Sr. Vice President of Investments 100 E. San Marcos Blvd. Suite 400 San Marcos, CA 92069 (925)382-6300 [email protected] www.1031CapitalSolutions.com Support the show

Send us Fan Mail What do you do when a client wants to buy a home but doesn’t quite fit the traditional financing box? In this episode, we talk about how agents can become better problem-solvers by focusing less on predicting where interest rates or home prices are headed and more on finding solutions that may help clients move forward. We explore strategies including gift funds, retirement funds, seller credits, rate buydowns, investment property strategies, and self-directed IRAs. The bigger lesson is about expanding your agent toolbox: ask better questions, don’t make assumptions about what a client can or cannot do, and connect them with the right lending and financial professionals to explore their options. Instead of asking, “Where is the market going?” ask, “What can my client do, and what resources might they have access to?” That shift can lead to better conversations—and potentially help more people find their path to homeownership. Disclaimer: The information shared in this podcast is for general educational and informational purposes only and is based primarily on California laws, programs, and real estate practices. Laws, regulations, lending guidelines, tax rules, and program requirements vary by state and individual circumstances and may change over time. Please consult with the appropriate licensed professionals—including a real estate professional, lender, tax advisor, attorney, or financial advisor—to determine what applies to your specific situation. This content is not intended to provide legal, tax, financial, or lending advice, nor does it guarantee eligibility or approval for any particular program or strategy. Watch the full meeting and access slides here.  Support the show

Send us Fan Mail Your Buyer Says “Not Yet.” Now What? — The PATH to Homeownership in 2026 How do you help a buyer who wants to own a home but believes they simply can’t afford it right now? In this episode, we take a practical look at the different paths agents can explore with buyers in today’s market. We discuss why buyers don’t necessarily need 20% down, payment and down-payment assistance, strategies for managing closing costs, seller financing, lease options, and the opportunity presented by assumable mortgages. The bigger takeaway? “No” may simply mean “not yet.” For agents, this conversation is about expanding the conversation with buyers—not pushing them to purchase. Understanding different financing strategies and asking better questions can help you identify potential solutions and give your clients more information to make informed decisions. If you’re working with renters, first-time buyers, or clients who believe homeownership is out of reach, this episode gives you practical ideas to bring to your next buyer conversation. In this episode: Why 20% down isn’t required for many buyersThe PATH to homeownershipDown-payment and payment assistance optionsWays to address closing costsSeller financing and lease optionsHow assumable mortgages workThe four steps to exploring an assumable loanHow agents can turn “not yet” into a conversation about what may be possibleA special thank you to Supreme Lending's Cyndi Donnally for joining me on this conversation!  🎧 Listen now and add these strategies to your buyer toolbox. Watch the full team meeting and access the slides here.  Support the show

Send us Fan Mail What could the equity you’ve built in your Bay Area home make possible? In this episode, Rick Fuller and Todd Ricker sit down with Sacramento appraiser Ryan Lundquist for a conversation about Bay Area home values, appreciation, equity and the opportunities available in the Greater Sacramento region. They discuss what’s happening with home values, how homeowners can think about the equity they’ve built, what that equity could potentially buy in Greater Sacramento, and what Bay Area homeowners should consider when weighing a move. Whether you’re a homeowner considering a move, a REALTOR® working with Bay Area clients, or simply interested in the Sacramento real estate market, this conversation offers practical insights you can use in your next real estate conversation. Go to CAGreatMigration.com to learn more.  Ryan Lundquist: lundquistcompany.com Rick Fuller: (888) 950 - RICK or [email protected] Todd Ricker: [email protected] Support the show

Send us Fan Mail Renting or owning? For many consumers, the conversation never gets beyond the monthly payment—but there’s a much bigger conversation agents should be having. In this episode, the RFT Realty team explores how agents can help renters understand the potential benefits and possibilities of real estate ownership. We discuss the conflicting messages consumers hear about whether buying a home is a good investment, why homeownership can be a long-term wealth-building tool, and how owning a home may help reduce housing expenses in retirement. We also dive into the practical conversations agents can have with renters, including: • Why you don’t necessarily need 20% down to buy a home • Down payment and closing-cost assistance • Seller credits and financing options • How a first home can be a stepping stone rather than a forever home • Using additional space or rental income to help make ownership work • Multigenerational housing and partnering with family • Comparing the long-term cost of renting versus owning • Questions that help renters explore their options without feeling pressured The biggest takeaway? Agents don’t need to convince every renter to buy. They need to become confident enough to ask better questions, understand the options available, and help people discover whether homeownership could be possible for them. If you work with renters—or have renters in your sphere—this conversation is worth listening to. It may change the way you approach your next homeownership conversation. Watch the full team meeting and access the slides here.  Support the show

Send us Fan Mail “Prices are too high.” “I’m waiting for rates to come down.” “This isn’t a good time to sell.” “I’m going to wait.” You’re hearing these objections everywhere—but what if the answer isn’t to argue with them, agree with them, or try to predict the market? In this episode, we break down how to have better conversations with buyers, sellers, and investors when uncertainty is driving their decisions. We talk about affordability, interest rates, home values, insurance, the economy, and the challenge of timing the market—and share practical questions and conversation starters you can use immediately. You’ll also learn a simple five-step framework for handling objections and discover how AI can help you practice these conversations before you have them with a real client. The market may be unpredictable. Your preparation doesn’t have to be. Listen in, sharpen your skills, and be ready for your next “pop quiz” from a client, friend, family member, or someone you meet in the community. Review the slides and AI prompts here.  Support the show

Send us Fan Mail In this episode of The Rick Fuller Podcast, Rick shares one of the fastest ways to generate listing opportunities in today's market: For Sale By Owners (FSBOs). While your Sphere of Influence should always be your primary source of business, FSBOs are homeowners who have already made the decision to sell. The opportunity isn't convincing someone to move—it's showing them how a real estate professional can help them achieve a better outcome. Rick walks through: Why FSBOs are one of today's best sources of active businessNational statistics every agent should knowProven scripts to start conversations naturallySimple objection-handling techniques that build trustThe importance of consistent follow-upHow to position yourself as a resource instead of a salespersonA powerful analogy that demonstrates the value of professional representationWhether you're looking to add listings immediately or strengthen your prospecting skills, this episode provides practical strategies you can put into action today. Remember: Listings aren't won in a single conversation—they're earned through consistent follow-up, providing value, and being the agent homeowners trust when they're ready to make a move. Access scripts here. Support the show

Send us Fan Mail Second Half of 2026 — It's Not Too Late The second half of the year is here, and it's the perfect time for every real estate agent to stop, reflect, and reset. In this episode of the Rick Fuller Podcast, Rick challenges agents to ask the questions that can change the direction of their business: Are you on track to achieve the goals you set at the beginning of the year? Have you taken the actions necessary to create the results you want? What needs to change in the next six months? Real estate continues to be one of the fastest paths to creating financial opportunity, but success doesn’t happen by accident. It requires intentional action, consistency, and a willingness to adjust when needed. Rick breaks down the Five Types of Real Estate Agents and helps you identify where you are today: The No-Time Agent — disconnected from the business and needing to re-engage.The Part-Time Agent — balancing another career while building a plan toward full-time production.The On-Time Agent — showing up consistently, building relationships, and creating momentum.The Overtime Agent — productive but overwhelmed, needing leverage and better systems.The Leveraged Agent — using people, technology, and systems to grow a sustainable business.The goal isn’t to create dozens of new goals. The goal is to identify the one or two actions that will have the greatest impact and commit to executing them. Rick’s challenge to every agent: identify where you are, share it with your coach or mentor, and create a clear plan to move to the next level. There are still six months left in 2026. It’s not too late to finish strong. Support the show

Send us Fan Mail In this episode, we’re bringing you the End of Spring Real Estate Market Updates every agent needs to know heading into summer 2025. Backed by powerful graphs and insider insight from our recent team meeting, we break down the current market trends—from how home appreciation continues to outpace inflation, to the incredible equity homeowners have gained since 2020. We’ll cover: 📈 The latest data on home price appreciation vs. inflation🏡 How much equity your clients may be sitting on (and why it matters)🔁 Why time in the market always beats trying to time it📉 Insights into inventory trends, interest rates, and buyer demand💼 Coaching takeaways and conversation starters to help agents educate and empower their clientsWhether you're advising first-time buyers or seasoned homeowners, these updates will equip you to lead with confidence and close with clarity. 👉 Tune in and get the edge you need for the summer selling season. ricksmarketupdate.com View the charts Rick discussed here: https://rickfullerinc.com/should-i-buy-a-home-in-2025-heres-what-the-experts-say/ Support the show

Send us Fan Mail ’ve probably heard the phrase, “New homes are too expensive.” But what if I told you that, in today’s market, that’s simply not true anymore? In fact, brand new homes are now pricing the same—or even less—than existing homes nationwide. That’s a powerful shift, and it's one that can unlock a whole new level of conversations with your buyers. In this episode, Rick Fuller brings five powerful slides—and even more powerful insights—about the new home market. Whether you’re serving first-time buyers, move-up families, or those seeking that dream resort-style lifestyle, this episode will show you how builders are swinging back toward cooperating with real estate agents, offering commissions, and providing real value to your clients. You’ll learn: Why builders are once again eager to work with agents.How you can start conversations that open doors.And how new homes are no longer just for luxury buyers—but for everyoneSo get ready—grab a notepad, download the slides, and prepare to rethink what you know about new construction. Because as Rick says, “Without implementation, this is just entertainment.” Let’s turn this education into real action. Downloadables from this series https://rickfullerinc.com/new-build/ Support the show

Send us Fan Mail Welcome back to our New Home Value series. So far, Rick has covered why buyers are choosing new construction, how agents bring value to the process, and how to generate more leads through new home communities. But in Part 4, we’re digging into something that separates the occasional sale from a thriving career: how to build a long-term, sustainable new-home sales business. The truth is, success in this space comes down to two key ingredients: relationships and consistency. Strong relationships with builder reps and developers are the backbone of your credibility. They open doors, help you gain inside knowledge, and often lead to both buyer and listing opportunities. Consistency is what keeps you top of mind—because in this business, out of sight truly means out of mind. So today, I’m walking you through what it really takes to scale this part of your business. I’ll share the exact weekly, monthly, and annual action items you need to stay relevant and visible in the new-home market. I’ll even cover what to say when visiting builder reps—so you’re not just showing up, but showing up prepared. If you’re ready to get off the real estate roller coaster and start building a business that compounds over time, this episode is your roadmap. https://rickfullerinc.com/new-build/ How to Build a Long-Term Real Estate Business with New-Home Communities for Agents Blog New-Home Sales Business Checklist for Agents Support the show