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Introducing MIKAYLA NOGUEIRA EXCLUSIVE: The Story She’s Finally Ready to Tell from On Purpose with Jay Shetty. Follow the show: On Purpose with Jay Shetty Jay sits down with beauty creator Mikayla Nogueira to go beyond the online persona and share the real story behind her rise. Mikayla opens up about the struggles that shaped her before finding success, the viral moment that changed her life overnight, and the painful reality of a marriage impacted by addiction and divorce. She also shares how she found her way forward, reconnected with her high school first love, and launched her own beauty brand with Sephora. With Love and Gratitude, Jay Shetty Built-in protections for teens. JAY'S DAILY WISDOM DELIVERED STRAIGHT TO YOUR INBOX Join 900,000+ readers discovering how small daily shifts create big life change with my free newsletter. Subscribe here: https://news.jayshetty.me/subscribe Check out our Apple subscription to unlock bonus content of On Purpose! https://lnk.to/JayShettyPodcast What We Discuss: 00:00 Introduction 00:45 Why Share Your Story Now? 01:31 Beyond The Influencer Persona 02:46 Childhood Memories That Shaped Her 03:45 Bullying & Discovering Makeup At Age 10 05:24 The Insecurities Behind the Confidence 06:48 Expressing Her True Self Online 08:55 The Origin Of Her Passion For Makeup 11:18 Work Ethic And Thinking Big 12:37 Creating Her Very First YouTube Video 13:58 Presenting A 50-Page Business Plan 16:30 Returning To Her Hometown & Donating Makeup 18:00 Getting Hired At Ulta Beauty 23:52 Letting Go of the Future She Planned 28:10 Losing Her Job and Finding a New Path 31:34 The First Viral Video 37:08 Manifesting Success & Building A Content Engine 41:53 Experiencing Her First Cancellation 45:25 Reflecting on Past Controversies 48:56 The Mental Health Toll of Rapid Growth 52:54 The Boston Accent 56:48 Meeting Her Ex-Husband Cody 59:41 Navigating Addiction In A Relationship 01:04:08 Dating An Influencer & Dating An Addict 01:05:56 Marriage Through Addiction and Relapse 01:13:00 A Harrowing Late-Night Emergency 01:18:11 Making the Decision to Divorce 01:33:53 The Path To Divorce 01:40:46 Finally A Fresh Start 01:46:45 Reconnecting With High School First Love, Zach 01:52:21 Building Her Beauty Brand (POV) 01:57:30 Looking Back 01:59:34 Mikayla On Final Five Episode Resources: Facebook | https://www.facebook.com/share/1C43BCLCFi/?mibextid=wwXIfr TikTok | https://www.tiktok.com/@mikaylanogueira Instagram | https://www.instagram.com/mikaylajmakeup Learn more about your ad choices. Visit podcastchoices.com/adchoices DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to [email protected].

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