Advertise on podcast: Brains Behind Media

Born and raised in Johannesburg, Karabo Makwetla is constantly exposed to various forms of media. He acknowledges the evolution of media and how its influence can easily be regarded as a fourth arm of government in the 21st Century. Human beings now consume media more than any other single activity that they take part in. The average amount of media consumed per day is 12 Hours and 7 Minutes. One may just consume more, or less than that. In this podcast series, Karabo speaks to innovators, creatives and critical thinkers behind the media human beings consume today. Occasionally, he likes to shoot from the hip and commentate on the shifts and changes in South African media.

Over the years, South African hip hop has grown to become a dominant force in mainstream South African music. The last three decades have seen it grow from being a form of a political expression in its birth place Cape Town to being embraced by fans from around the world. Karabo Makwetla speaks with Music Journalist and new Hype Magazine Editor Sabelo Mkhabela. It's evident that he genuinely loves African Music and is extremely knowledgeable about South African Hip Hop. He unpacks his love for photography, his writing style, the unfortunate passing of Riky Rick, his idol Stogie T as well as the groundbreaking music podcast 'Behind The Catalogue'

Candice Modiselle has a candid conversation with Karabo Makwetla about her online video series called The Five Minute Call - a value sharing platform for emerging creatives as well as a space to encourage growth and transparency in the entertainment industry. She also speaks about the realities of the South African entertainment industry, instant gratification, how she handles mental health and brand alignment.

Without question, GQ Magazine is one of the most recognisable media brands out there. Easily known as the number one magazine for expert advice on the latest men's fashion and style trends, celebrity news, tech, grooming, tips and advice from top experts. Karabo Makwetla speaks with GQ Magazine South Africa Editor-In-Chief Molife Kumona. They dive into his journey; managing his team and strategising GQ content; the idea of the ‘’Modern Man’; digital and print media; as well as the importance of authentic African style and brands.

She's filled with energy and innovative ideas. Welcome to the fascinating world of Louda! Creative Director and Producer Mpho Sethole narrates her journey breaking into the competitive production industry and establishing Media Production Company Louda Productions. She speaks with Karabo Makwetla and unpacks her highly anticipated documentary 'Black Ribbon', her interesting cast, penetrating into the market, feminism and the significance of African empowerment.

Dialing in from Starbuck Coffee Shop is Bridgette Makhela. The founder of B Kool Media speaks with Karabo Makwetla on her eventful career path. She began freelancing at 'Hype' - a popular hip hop magazine in South Africa. In 2016, Bridgette took a leap of faith and developed B Kool Media - an insightful and engaging entertainment blog with a growing audience. She stresses on the importance of credibility, being oneself through writing and knowing when to root out 'fake news' If that's not enough, Bridgette also serves as the YFM Public Relations Manager. She gives insight into how eventful, but sometimes fatiguing PR life can be. Bridgette speaks on finding potential stakeholders and knowing what type of places and people she chooses to associate her self with.

Karabo strongly believes cancel culture is the modern way of suppressing people. He shares his view on the being 'politically correct' and the effects social media together with cancel culture has on South African broadcasters.

Radio has evolved over the years to meet the ever- changing needs of listeners. Today, South African Campus Radios continue to rise beyond expectations and reach out to interact with university communities as well as serve as a training ground for future radio professionals. Karabo Makwetla speaks with two observant Campus Radio Station Managers - NWU FM 105.5's Itumeleng Bahetane and Tuks FM 107.2's Leanne Kunz. The radio enthusiasts have an open and insightful conversation about the medium, their relationship with brands and advertising, and the future direction of their respective radio stations during these turbulent COVID-19 times. Karabo also decides to pick their brains a little, as he tries to make sense of listenership and understanding the fabric of an audience.

Not many on-air personalities and voice over artists use their voices for a greater good. Interestingly, YFM's Petula El-kindiy narrates 'Bedtime Stories'. The audio series was initially developed for her six-year-old daughter, but it blossomed into something else during the pandemic, Karabo Makwetla speaks with her, and discovers what her audio series entails. Petula gives insight on her childhood memories in a town called Selebi-Phikwe situated in Botswana; how she captures every essential background sound; the importance of indigenous books and what the future holds for Bedtime Stories.

Born and raised in Johannesburg, Karabo Makwetla is constantly exposed to various forms of media. He acknowledges the evolution of media and how its influence can easily be regarded as a fourth arm of government in the 21st Century. Human beings now consume media more than any other single activity that they take part in. The average amount of media consumed per day is 12 Hours and 7 Minutes. One may just consume more, or less than that. In this podcast series, Karabo speaks to innovators, creatives and critical thinkers behind the media human beings consume today. Occasionally, he likes to shoot from the hip and commentate on the shifts and changes in South African media.

Welcome to the world of 'Unpopular Liam'. Karabo Makwetla speaks with London based gaming enthusiast Liam Sankey.

Digital Strategist, Journalist, Producer and Storyteller Khanyisile Molaba rides an incredible journey. She speaks with Karabo Makwetla about South African journalism and journalists today and her experience at Voice of Wits (VOW) 88.1 FM. She describes her transition from Caxton Local Newspaper to the digital division of the company, being thrown into the deep-end and embracing the opportunity to work with veteran broadcaster Tim Modise, creative and strategic thinking as a digital strategist, and the importance of gravitating and incorporating the African narrative in the communication space.