Advertise on podcast: Adam and Simon Bullshit Busters

When is the right time to use Paid Ads (Google, Facebook and Instagram Ads) if you have a new business, product or service? Many small business owners reach for Paid Ads to try and increase sales. They think that if something isn't selling then Paid Ads will fix that. In this episode, Adam + Simon explain why this doesn't work and what you can use instead to use your marketing budget more effectively.

After the hype of Clubhouse has died down what has happened to the must-have social audio App? Did they waste a great opportunity? Why did they not release an Android App? What have the other big social networks done in response? Is there still a place for social audio post lockdown? In this episode, Adam + Simon discuss these questions and what Spotify is doing which is really exciting!

In this episode Adam + Simon explain why you shouldn't be making content just for SEO, you should be focusing on the user and where they are in the user journey. The user journey consists of 4 stages awareness, consideration evaluation and purchase, we explain what content to make at each to attract more customers to your site, not just Google's robots.

When you're running a service-based business it is often hard to work out how much to charge. In this weeks episode, Adam + Simon discuss how doubling your prices can attack better clients. They look at how thinking about what you charge in relation to time can be a trap that's hard to get out of and how you can go about increasing what you charge without it feeling like an increase to your clients.

It's the 50th episode of Adam + Simon B******t Busters! In this special episode, we reflect on what we've learned making these episodes, how we grew our audience and what the biggest benefit has been.  We share some tools, time-saving tips and some ideas you can use to get started making your own podcast.  Thank you all for your support in the first 50 episodes and we hope you'll join us for the next 50!

Which WordPress SEO plugin is better, RankMath or Yoast SEO? In this episode, Adam + Simon run through what makes these plugins the same and different and explain why you should choose one over the other.   Yoast SEO plugin has been around almost as long as WordPress and is still the go-to choice for most developers.    RankMath is the new plugin full of features, what makes it better than Yoast SEO and should you rush to install it?   Which plugin do we recommend? Watch the video to find out.   https://rankmath.com  https://yoast.com/wordpress/plugins/seo You can connect with us and ask questions in our LinkedIn group:  https://www.linkedin.com/groups/9046874/

When people unsubscribe from your email list they're telling you that it's not for them, which is a good thing! In this weeks episode, Adam + Simon discuss how people leaving the list can save you money and increase your open rates. What on first hand can feel like a personal rejection can actually make you list a lot better. Watch this video to learn how to embrace a smaller active list and learn to love the unsubscribers.   You can connect with us and ask questions in our LinkedIn group:  https://www.linkedin.com/groups/9046874/

As we move away from detailed user tracking towards a privacy-first web the role of Google Analytics is changing and it is going to start to become less and less relevant for small business owners. In this episode, Adam + Simon explain the changes that are happening and what this means for small business owners. We also highlight some alternatives and steps you can take to gather meaningful data from your website.   We mention these tools in the episode:  https://rankmath.com/  https://www.monsterinsights.com/  https://plausible.io/   You can connect with us and ask questions in our LinkedIn group: https://www.linkedin.com/groups/9046874/

Lead magnets are a great way to capture new leads details on your website, but do they work? In this episode, Adam + Simon discuss why lead magnets have a bad reputation and how you can make them work for your business. What can you offer to prospective customers that will deliver great value and earn the trust of your prospective customer rather than making them unsubscribe and move on to your completion? Watch this episode to find out.  You can connect and ask questions in our LinkedIn group: https://www.linkedin.com/groups/9046874/

How do you get more people to join your mailing list? This is the question we get asked a lot in this episode Adam + Simon discuss what methods you can use to get more people to join the list and what content you can send them to make that experience a great one. We bust the myths about using led magnets, linking your email to Eventbrite and Zoom and how to send better nurture emails. You can connect and ask questions in our LinkedIn group: https://www.linkedin.com/groups/9046874/

Simply making more content doesn't help SEO, especially if you repeat your keywords and key phrases over and over. In this episode, Adam + Simon discuss why making more content can harm rather than help your SEO. They also explain how you can make content in a way that will help your SEO.   Connect and ask questions in our LinkedIn group: https://www.linkedin.com/groups/9046874/

Do you want more people to watch your videos? Do you want your videos to get discovered by a wider audience? We hear this a lot. In this episode, Adam + Simon discuss how you can get more people to watch your videos and share their 2 tips on how to get more views and increase discoverability.   Join the new LinkedIn group here: https://www.linkedin.com/groups/9046874/