Advertise on podcast: Brand-Side

A good agency tells a client's story, but a GREAT agency learns to tell its own. This is just one of the pieces of wisdom that Jeff Sweat, Founder of Sweat & Co and all around renaissance man, shares with us this week. From a start in journalism as one of the first reporters on the tech beat, to published novelist, to content marketing, PR and advertising maven- we hear about a unique journey that has told the stories of many remarkable campaigns and agencies. We discuss: Storytelling: What do we mean and when do we overuse it? PR isn’t something you do at the end of the process. How can PR become baked into a product or brand? How to be famous in 6 easy steps…really.

Boutique creative agencies have a distinct advantage in giving their clients cutting-edge, innovative, and top tier campaigns. Join us as we chat with Raul Mandru, Founder of RXM Creative, and hear the backstories on some of their most fascinating campaigns and brand work. In the world of RXM, creatives come together organically and with purpose to craft compelling, memorable work where PR-factor is already built in the strategy and the idea. We discuss: What you get from a boutique agency vs. the big guys How studying the product, the founders, and the history of a brand helps create great work The metaverse and NFTs as good experimentation for artists and the arts

The line between fine art, branding, and the commercial world has never been the same since the Pop Art movement of the 1970’s. In this episode, we’re delving deep into how art and consumerism intersect with Kristin Simmons, a fine artist with a background in creative advertising. Kristin embarked on her career on the agency-side while always maintaining her artist sensibility. Now she is a full-time artist and fresh off her provocative and expansive exhibit “Obsessions and Confessions” on the 7th floor of Berdof Goodman’s in New York City. She spoke with us about society’s obsession with consumerism and how that has influenced the social satire she engages in through her work. We also discussed the NFT space, Web3’s impact on art and marketing, and Kristin’s new NFT Project. Join us as we dive into: The exciting intersection of fine art and commerce Pop influence and creating art that is provocative and thoughtful How the nascent NFT space is surprisingly welcoming for women Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website.

Today’s top creative directors need an arsenal of unusual skills. In an omnichannel global market, successful campaigns have to be adaptable, vibrant, and customer-focused — and don’t always have the luxury of a huge budget. In this episode, we’re delighted to chat with Martín Rossetti, the Senior Creative Director at Wish, who began his incredibly fun and illustrious career in the film industry. He worked behind the scenes on Michael Moore and ESPN documentaries, was attacked by a cheetah in Africa, found himself at the Cannes Film Festival, and now helms Wish’s revolutionary and massively effective creative department. Join us as we dive into: The importance of storytelling, from filmmaking to brand trailblazing Martín’s madly ambitious and wildly successful 2018 World Cup marketing campaign How Wish leverages their data and in-house presence to create super agile performance marketing content that customers love Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website.   

From the printing press to radio to the internet, massive rewards await the first to figure out how to leverage exciting new technologies to engage an audience. So, it stands to reason that savvy brands and creators are scrambling to gain a foothold in today’s burgeoning Web 3.0 gold rush. But before you start frantically producing NFTs, you need to ask: Am I making this content for the sake of making it — or is it delivering real value to my audience? An expert in finding that value, today’s guest, Matt Cimaglia, CEO and co- founder of Alteon, has built a career capitalizing on emerging technologies. In this episode, he draws on his expertise to demystify the world of Web 3.0. Join us as we discuss: How Matt has identified and capitalized on emerging tech trends throughout his career How Web 3.0 and NFTs are giving creators more control over their content How to get started with NFTs Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website.

The Wild West of marketing could be back.  Does this mean an end to TikTok influencers and a new horizon of growth marketing strategies? Today, I spoke with Angelo Sasso, SVP, Customer Engagement at Tidal, about his journey in growth marketing and the future of the profession.  Join us as we discuss: The marketing advice Angelo lives by  Why growth marketing is successful and insights into its future Common pitfalls growth teams fall into Resources: Creative Automation for Dynamic Product Ads  Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website.  

In advertising, image is everything.  Yet in a world quickly getting onboard with DEI, only 0.1% of agencies are founded by women.  Today, I had the opportunity to speak with Madonna Badger , Chief Creative Officer and Founder at Badger Agency, about her journey in changing advertising by recognizing shortcomings in DEI and reshaping conversations around unconscious bias.  Join us as we discuss: Madonna’s journey through the advertising industry Navigating conversations on diversity in casting and hiring Why brands are starting to see the value of DEI in their advertising Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website.  

In the last few years, performance marketing creative has exploded in popularity.  Yet for many organizations, there are still plenty of misconceptions about how to best incorporate and integrate it to the larger marketing strategy.  To help demystify performance marketing, today I’m speaking with Sharon Romang, VP, Creative at Headlight, who has a vast wealth of experience in the space.  Join us as we discuss: Why performance marketing thrives when applied across multiple channels Some of the ways Sharon has applied performance marketing to help her client’s unique needs The communication between teams and mindset necessary to maximize the benefits of performance marketing   Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website.  

It’s the most wonderful time of the year for marketers and creatives: Super Bowl! With the ad industry buzzing about Super Bowl commercials left and right, I sat down with Jones Krahl, Executive Creative Director at Deloitte Digital and Ryan Sichelstiel, Senior Customer Success Manager at Celtra with a popular TikTok (follow @ry_sic) to rank, debate, and discuss this year’s commercials for the big game. We cover: - Jones’ Super Bowl PSA for She Can Stem with The Today Show hosts - Overall thoughts on Super Bowl commercials and what goes into producing them - Our takes on the Super Bowl ads by brands like Rakuten, Busch Light, Budweiser, Quaker Oats, Lay’s, Bud Light Seltzer, and many more. Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website.

Don’t be ashamed of the organizational problems that you have; and definitely don’t hide them. Not only are problems always going to be present, but they're the first step to strategy. We speak with Rodrigo Maroni, CSO at Wunderman Thompson NY, discusses strategy, how to quantify inspiration data, and advice to marketers everywhere. In this episode, we discuss: - The transition into strategy & Wunderman Thompson - Researching the connection between brand growth & inspiration - The role of strategy in marketing & where it’s headed - Thoughts on Metaverse & future mega trends in advertising Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website.

Culture comes from the margins. But, in advertising, creatives take that culture and put it front-and-center. And whether that’s good or bad depends on how they join the cultural conversation. My guest today is Elizabeth Paul, CSO at The Martin Agency, who joins the show to discuss how brands and agencies can become better stewards of popular culture. We cover: - The importance of mission and purpose to any organization - How marketers can engage popular culture responsibly and elevate the diverse voices creating it - How Elizabeth put this into action in a campaign for Old Navy Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website.

Never participate in anything where replacing you is easy. Before your immortalize your brand in music videos — or anywhere else — there’s a question you must ask: Are we replaceable? That’s the philosophy powering Michelle Gabe, Director of Marketing at Truff, where she relies on the company’s unique market position and its founders’ equally unique personal aesthetic to foster a formidable word-of-mouth marketing machine. In this episode, we discuss: - The drastic change in consumer shopping behaviors and how to respond - Why, once you move brand-side, you get things done - The problem with impressions as a KPI Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website.