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Account Management (a tactical guide to success)

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Rating
★★★★★
4.8
from
30 reviews
This podcast has
38 episodes
Language
English
Explicit
No
Date created
2020/05/30
Latest episode
2026/10/18
Average duration
46 min.
Release period
28 days

Description

New to the role of Account (or Client) Management? Want to learn specific tactics to help you be a better client manager? You’ve come to the right place. Account Management (a tactical guide to success) is the podcast for what happens after the sale. We offer sound advice for Account Management professionals who want to sharpen their skills and grow in the role. We focus on real-world advice and tactics for success.

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Podcast episodes

Check latest episodes from Account Management (a tactical guide to success) podcast


Will AI Replace Account Managers? Here’s What Changes
2026/10/18
Is AI coming for your job? In a well-run organization, no. But it is coming for your busywork. John and Fred break down what AI really means for account managers: why trust and relationships stay human, what AI does well (and where it falls flat), how it will turn your CRM into real institutional memory, and which weekly tasks you can hand off for the first 80%. They close by tying it all back to the Three Jobs of account management and explain why the people who learn AI now will be the hardest to replace. Account Management: A Tactical Guide to Success is brought to you by Fuller Brown Consulting. You invested heavily in winning the client. We help you win what happens next. Learn more at fullerbrownconsulting.com.
What to do if your client is a nightmare
2026/10/05
Fred and John discuss how to deal with this issue conceptually: 1. Accept that this is part of the job 2. Find the root cause 3. Don’t make it personal 4. Be careful how you talk about them internally 5. Keep the issue as the issue 6. Reframe the conversation 7 . What if they are out of control or bullying?
Leading an Account Management Organization: A framework
2026/09/13
In this episode we cover the "Account Management Leadership Pyramid" - a framework for thinking through a strategic approach to account management leadership.
Podcast: Scorecards for Better Account Management
2026/08/23
In this episode, Fred and John cover how to do a Client scorecard: -Why Scorecards Matter -There Is No Perfect Scorecard - the process is the result -Four Categories That Usually Matter -Don't Let the Metrics Become the Goal - as always, the goal is Trust -Performance Management vs. Performance Reporting
Account Management Leadership (with Special Guest Brooke Feldman)
2026/06/28
In this episode, we explore concepts of leading an Account Management team with Brooke Feldman, SVP Operations and Client Success at Arrive, a global provider of parking and city management solutions. We discuss: Biggest mindset shifts to move to leadershipQualities to look for when hiring account managersCreating confidence within the teamBalancing revenue andr relationship pressuresOperating cadenceAnd more!
Sales motions for the account manager (with special guest Elena Casal)
2026/05/25
In this Episode, Fred and John welcome special guest Elena Casal, Chief Client Officer for the Clearing House. The Clearing House is one of the US's largest payment networks. In this episode, we cover: - Embracing sales as an account manager - 'Selling' vs. adding value - Account plans - Building relationships - Asking for the sale
How to communicate during outages or emergencies
2026/05/10
In this episode, Fred and John review how to handle outages or emergencies as an Account Manager, including: The First 15 Minutes: What to Say ImmediatelyCommunicate on the period you specified, even if nothing changesDecide communication mode and whether it needs to escalate based on the size of the client and the nature of the outageInternally align on messaging prior to later communicationsThings not to sayResolution messageSubsequently, extra focus on building trust
Business Ethics for Account Managers
2026/04/26
In this episode, Fred and John discuss Business Ethics specifically for Account Managers Most Common Scenario: Ethical Communication During Problems Quota vs. Client Best InterestOverselling vs. Honest Positioning or overselling the roadmapDiscounts and Pricing EthicsData and Confidentiality Responsibilities
Top 10 Account Manager mistakes
2026/03/29
In this episode, Fred and John discuss the top ten mistakes made by B2B account managers: Thinking some else is the quarterback “I think”Not bringing recommendations along with problemsNot being willing to be a pincushionComplaining about the client in the openAssuming not hearing from clients means everything’s goodReferring to your internal team as ‘them'Waiting until renewal to sell the value propNo account plansNot answering the question directly - “Curse of Knowledge”
Using Improvisation skills in your Account Management role
2026/03/03
In this episode, we host special guest Tim Stoltenberg, the Creative Director of Dad’s Garage (www.dadsgarage.com) - the legendary Atlanta-based improvisation team.  From Tim we learn about: How improv skills are not about being funny, but about listeningUsing improv to solve problems togetherListening to understand, instead of to respondUsing “yes and..”Avoiding bulldozingUsing silence And a deep discussion of the meaning of the word portmanteau. Be sure to check out Dad’s Garage!
How to Differentiate Yourself Offline in an Online World
2026/02/01
In this episode, Fred and John discuss: -Realities of the client executives you manage And tactics to help: -Be present -Use the phone -Answer the question -Send an ‘industry update -Storm the castle -Send thank you notes -Send a holiday gift or holiday card And Pimento cheese
Negotiations Part 2
2025/12/10
In this episode, Fred and John discuss: Negotiations Process: anchoring, leveraging interests, etc.Common negotiation mistakesEthics in negotiations
Negotiations Part 1
2025/11/23
In this episode, Fred and John review the initial stages of negotiation:1) Knowing the types of negotiations2) Preparation - ZOPA, BATNA, goal-setting3) Books we recommend
DISC for Account Managers
2025/10/19
In this episode, Fred and John discuss using DISC as an Account Manager: Review of what DISC means and how to use as an Account ManagerFred and John's DISC profilesWe attempt to guess famous people's profiles Also a discussion of Pop-Tarts
How to Work with Internal teams
2025/10/05
In this episode, Fred and John discuss: Misconceptions on how to work with internal teamsWhat to do instead

Podcast reviews

Read Account Management (a tactical guide to success) podcast reviews


4.8 out of 5
30 reviews
★★★★★
Johnzinho14 2024/02/16
AM on the job hunt!
Cheers for the podcast lads. Job hunting at the moment and it’s been great to listen during interview prep etc. Book is arriving Saturday!
★★★★★
B.MomOfThree 2022/09/28
Great Insights
This is full of great insights. I wish there were newer episodes that adapted some of these ideas to an increasingly remote world. I’d also love an au...
★★★★★
alextheaccountmanager 2022/06/18
Gave me a career
I started listening to this podcast as someone who just generally likes learning about managing and relationship building. What I didn’t realize was t...
★★★★★
Alexs2016s 2022/04/20
Great Podcast
As a new account manager wanting to learn more about being successful, I have really enjoyed this podcast. Very informative and the book is great as w...
★★★★★
JustXO 2021/12/09
Truly amazing
I love this podcast. The best way to learn is hearing about real world examples. Fred and John do a great job to keep me entertained and engaged with ...
★★★★★
kirkrips 2020/09/28
More than worth your time to listen
I really enjoy listening to this podcast. John & Fred feed off one another very well & keep the conversation lively. For some, Account Management, may...
★★★★☆
Charlotte Muy 2020/09/13
Good Takeaways
I’m an individual that as run marketing teams for over 8 years and a year ago I was also handed an account management team to oversee in addition to t...
★★★☆☆
Atownace 2020/06/10
Next step?
3 Main Jobs of Account Manager 6 Philosophies of Client Management Well...
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