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Business Confidential Now with Hanna Hasl-Kelchner

Advertise on podcast: Business Confidential Now with Hanna Hasl-Kelchner

Rating
★★★★★
5
from
38 reviews
This podcast has
267 episodes
Language
English
Date created
2020/05/31
Latest episode
2024/02/22
Average duration
24 min.
Release period
12 days

Description

★ PRACTICAL ★ TIMELESS ★ NO NONSENSE ★ Discover the business issues hiding in plain view that matter to your bottom line. Created for smart business owners, executives, managers, and entrepreneurs who want to increase their business leadership effectiveness and side-step the School of Hard Knocks. Each Thursday you’ll hear top-line insights, tools and straight talk from experts, authors and change makers who share their secrets for more success on a wide range of business topics. These are the trusted advisors, the ones Big Business pay big bucks for, who are quietly igniting change behind closed doors and transforming businesses around world. And now, you can join those conversations too by simply tuning in. It’s easy. Our topics vary from week to week because business is multi-faceted and the higher you climb in your organization the more information you need to effectively lead your company and keep all of its moving parts aligned and moving forward. We talk about everything from leadership and people management, to sales, marketing, and finance, corporate governance and risk management. Why? Because business has lots of nooks and crannies. It’s impossible to be good at everything or know everything. Your expertise makes you a valuable contributor early in your career; but as your management and leadership responsibilities grow, so too does the need to expand your knowledge base because it’s essential to keep your finger on the pulse of your business and be able to ask the right questions to get the information you need to make informed decisions, as well as recruit the right talent. We even talk about how to manage stress and keep your head from exploding because, let’s be real, things pile up sometimes and it’s tough to juggle everything. It’s OK – you’re not alone – it’s a big club, one that you can join for free by listening to Business Confidential Now, one where you’ll be able to access resource packed information on every single episode page at https://BusinessConfidentialRadio.com. The show was created by Hanna Hasl-Kelchner, founder of Business M.O. and the Legal Leverage Academy, several years ago because business comes at you fast and no one can afford to get blind-sided. Especially by something you didn’t know, but somehow SHOULD know in your role as a business leader and key decision maker. Look - It’s not your fault, even if you have one of those fancy Ivy League MBAs, it’s impossible to have all the answers. Hanna knows this to be true as a matter of fact because she HAS one of those fancy MBAs and even taught in a few top tier MBA programs. She’s also been a practicing business attorney who has seen first-hand what happens when things go south. That’s why she created this podcast. Hanna knows how to ask the questions that get the answers YOU need to succeed. She’s been a trusted advisor, who for more than 35 years has helped influential business leaders and decision makers ranging from start-ups to the S&P 500 to the White House. Hanna has also seen how what you don’t know in business really can hurt you and bite you in the assets. The show typically runs approximately 25 – 35 minutes and releases a new episode every Thursday. It’s usually an interview show; but, once in a while Hanna will put on her lawyer hat and feature some no-nonsense legal information. Join Hanna and start listening to Business Confidential Now today. The more you dive into our rich archive of past episodes, follow and subscribe to Business Confidential Now, the more you’ll be able to grow and protect your business NOW. Listen on any app that supports podcasts, and visit https://BusinessConfidentialRadio.com. Please remember to tell all your business friends about the show and leave a positive comment.

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Check latest episodes from Business Confidential Now with Hanna Hasl-Kelchner podcast


Mastering the Art of Personal Branding to Achieve Extraordinary Success with Liz Harr
2024/02/22
Personal BrandingPersonal branding, raising your profile in a crowded marketplace where the almighty referral isn’t as powerful as it used to be can feel disheartening. But today’s guest, Liz Harr, is the co-author of The Expert Revolution which has tips and strategies for how you can reach a wider audience than you ever imagined and position yourself as a buyer’s top-and sometimes only-choice. What You’ll Discover About Personal Branding:* The power of authenticity in personal branding * The first step everyone needs to take that’s essential to personal branding * How to make your thought leadership visible * The two things holding you back from more personal branding * How to be authentic and still be professional * Why your personal brand is about your audience, not you * And MUCH more. Guest: Liz Harr Elizabeth Harr is an accomplished entrepreneur and executive specializing in brand management and growth strategies for professional services firms. A managing partner at Hinge, she leads Hinge’s client service team, helping businesses solve critical marketing and brand-related challenges. Prior to joining Hinge, Elizabeth co-founded a Microsoft solutions provider company and grew it into a thriving organization that became known for its expertise in Microsoft customer relationship management. Elizabeth has co-authored several books and reports published by the Hinge Research Institute. She holds a Master’s degree in International Economics from Columbia University in New York and a B.A. from University of Missouri – Columbia. Elizabeth is a recognized Visible Expert®. She recently co-authored the Amazon bestselling book  The Visible Expert Revolution: How to Turn Ordinary Experts into Thought Leaders, Rainmakers, and Industry Superstars. Related Resources:If you liked this interview, you might also enjoy our other Branding episodes. Contact Liz and connect with her on LinkedIn, and Twitter. Learn more about Liz’s work at Hinge. Check out her latest book: The Visible Expert Revolution: How to Turn Ordinary Experts into Thought Leaders, Rainmakers, and Industry Superstars Join, Rate and Review:Rating and reviewing the show helps us grow our audience and allows us to bring you more of the rich information you need to succeed from our high powered guests. Leave a review at a...
How to Unlock Remarkable Growth through Exceptional Customer Experience with Carl Baumann
2024/02/15
Exceptional Customer ExperienceDelivering exceptional customer experience in an age of instant gratification, where every encounter can be recorded with a cell phone, and where it can be instantly posted to social media can feel daunting, despite your best intentions. What’s the best way to manage that process? Today’s guest, SCORE mentor extraordinaire, Mr. Carl Baumann has some strategies for you. What You’ll Discover About Exceptional Customer Experience:* What factors separate the exceptional customer experience from the rest * Seven factors to focus on to deliver an exceptional customer experience * Why even small businesses are compared to Amazon * How an exceptional customer experience is correlated to employee satisfaction * And much MORE. Guest: Carl Baumann Carl Baumann is a certified business mentor with SCORE specializing in counseling in business planning, strategic planning, general management and management finance & accounting. Carl has an impressive track record in helping clients successfully launch their businesses and create hundreds of new jobs in the local community in the process.  Carl teaches business planning courses and seminars for SCORE at various continuing education venues in the Chapel Hill, NC area and his practical, down-to-earth teaching style has made him a popular mentor. Carl’s work with SCORE is the culmination of a 34 year career, some of it in commercial banking with First Citizens Bank and most of it with the Miller Brewing Company in numerous financial positions including Brewery Controller, Corporate Controller and Group Director – Sales & Marketing Finance.  Carl earned a bachelor’s degree in Business Administration from UNC Chapel Hill and an Executive MBA from the Peter F. Drucker Graduate School of Management, Claremont Graduate University, Claremont, CA. Related Resources:If you liked this interview, you might also enjoy our other Customer Satisfaction episodes. Contact Carl and connect with him on LinkedIn, and Twitter. Carl has also generously provided the following list of suggested resources on customer experience and satisfaction: The Cult of the Customer by Shep Hyken a...
Essential Profit Levers to Take Your Business to the Next Level with Danielle Hendon
2024/02/08
PROFIT LEVERSDo the profit levers in your business sometimes feel like moving targets in your business? If they do and you’d like more sustainable, predictable, and scalable profits stay tuned. Today’s guest Danielle Hendon will reveal the profit levers you need to focus on for a healthier bottom line and she even has a free action guide you can download called Identify Your Most Profitable Revenue Stream. What You’ll Discover About Profit Levers:* The three profit levers every business absolutely needs to understand to stay profitable and in business * The number one reason business owners ignore their profit levers * Why losing sight of gross profit margins spells doom * How frequently entrepreneurs need to monitor their profit levers to keep their business healthy * At what stage of growth does it make sense to engage the expert services of a fractional chief financial officer * And MUCH more. Guest: Danielle Hendon Danielle Hendon is the founder and owner of 4 Corners CFO, a firm offering financial advisory services to small business owners on a scale that fits their company and budget. Coupling her decade of experience in corporate finance and accounting with her passion for people, Danielle brings the benefit of “big business” financial analysis to entrepreneurs. Now, instead of helping corporations increase share price, Danielle gets to help business owners increase their personal livelihoods so they can leave a legacy and lasting impact on their community.  Related Resources:If you liked this interview, you might also enjoy our archive of other Finance episodes. Contact Danielle and connect with her on LinkedIn, Facebook, and Instagram. Get Danielle’s Identify Your Most Profitable Revenue Stream download FREE. Visit Danielle’s business website for more information about her work as a fractional CFO. Join, Rate and Review: Rating and reviewing the show helps us grow our audience and allows us to bring you more of the rich information you need to succeed from our high powered guests. Leave a review at Lovethepodcast.com/BusinessConfidential. Joining the Business Confidential Now family is easy and lets you have instant access to the latest tactics, strategies and tips to make your business more successful. Follow on your favorite podcast app here as well as on Facebook, YouTube, and LinkedIn. Download ♥...
Essential Storytelling Tips for Entrepreneurs with Donna Griffit
2024/02/01
Storytelling Tips for EntrepreneursStorytelling tips for entrepreneurs. Sounds like one more thing to do on what is already a very long to-do list. But Donna Griffit guest says it can educate people about your business in ways that accelerate your success. And she’s got some practical tips on how to do that. What You’ll Discover About Storytelling Tips for Entrepreneurs:Why storytelling skills are necessary for startupsThe 3 mistakes startups make when talking about their businessHow storytelling is like a 4 act playThe factors that separate a great pitch from a so-so pitchAND much MORE Guest: Donna Griffit Donna Griffit, author of STICKING TO MY STORY: The Alchemy Of Storytelling For Startups, is a world-renowned Corporate Storyteller and Pitch Alchemist. She has helped over 1000 startups, corporates and investors raise over one billion dollars and accelerate their sales with a personal touch and unmatched messaging savvy, in any industry, at any phase.  Related Resources:If you liked this interview, you might also enjoy our other Marketing episodes. Contact Donna and connect with her on LinkedIn, Facebook, and Twitter.  Visit her website and check out her book Sticking to My Story: The Alchemy of Storytelling for Startups Join, Rate and Review: Rating and reviewing the show helps us grow our audience and allows us to bring you more of the rich information you need to succeed from our high powered guests. Leave a review at Lovethepodcast.com/BusinessConfidential. Joining the Business Confidential Now family is easy and lets you have instant access to the latest tactics, strategies and tips to make your business more successful. Follow on your favorite podcast app here as well as on Facebook, YouTube, and LinkedIn. Download ♥ Follow ♥ Listen ♥ Learn ♥ Share ♥ Review ♥ Comment ♥ Enjoy
Shrewd Brand Protection Strategies for Smart Entrepreneurs with Steve Weigler
2024/01/25
BRAND PROTECTION STRATEGIESBrand protection strategies don’t need to be complicated, but they do need to be thought out. Attorney Steve Weigler has some great tips on what you need to focus on to help keep counterfeiters, pirates, and infringers from stealing your ideas. What You’ll Discover About Brand Protection Strategies:The four types of intellectual property available to entrepreneurs to protect their brandsWhy securing your intellectual property is integral to brand protection strategiesHow to evaluate what type of intellectual property makes sense for your brand protection strategiesThe ultimate value of trademark protectionAND much MORE Guest: Steve Weigler Steven is the Founder and Managing Partner of EmergeCounsel, whose mission is to provide a worldwide clientele legal counsel on the protection of intellectual property and business assets at a lower price point than large legal firms. In order to fulfill its mission, Steven developed systems-based approaches, which combine best in-class legal technology for legal research and management combined with a strong empathetic human element.  Steven is especially passionate about brand protection where he developed TotalTM®, a proprietary trademark prosecution system which combines predictive search technology, powerful docketing software, and passionate and knowledgeable trademark counsel on a competitive flat fee.  Steve not only has decades of experience as counsel but also previously headed a successful educational technology start-up in which he served as Founder, CEO, and General Counsel for seven years. He was also a Senior Attorney for a Fortune 50 tech company. In part because of his combined experiences, he acts as general counsel to entrepreneurs and companies especially those in the eCommerce and SaaS space.   Steve is a member of IR Global, an international legal network, and through his involvement is able to service foreign businesses with US interests, as well as US businesses with foreign interests; his many awards including being named a Super Lawyer for three consecutive years (2021-2023). Related Resources:If you liked this interview, you might also enjoy our other Branding episodes. Contact Steve and connect with him on LinkedIn.  Also check out his business website EmergeCounsel. Join, Rate and Review:Rating and reviewing the show helps us grow our audience and allows us to bring you more of the rich information you need to succeed from our high powered guests. Leave a review at Lovethepodcast.com/BusinessConfidential. Joining the Business Confidential Now family is easy and lets you have instant access to the latest tactics,...
Why Mindfulness is the Key to Unlocking Your Team's Full Potential with Catherine Bell
2024/01/11
Mindfulness in BusinessMindfulness in business can sound like some New Age, break out the crystals, incense, and candle thing. But today’s guest, Catherine Bell, says it’s actually one of the smartest ways to humanize the workplace, unlock high employee engagement and the full potential of your team. It’s something that everybody really wants.  What You’ll Discover About Mindfulness in Business:What mindfulness in business really meansHow to mindful when everything is blowing up around you all at onceHow to be mindful when you’re consumed with angerUsing mindfulness to restore trust in the workplaceApplying mindfulness to improve team collaboration and productivityAND so much MORE Guest: Catherine BellCatherine Bell is a successful entrepreneur, business leader, and best-selling business author. The Awakened Company, which she founded, focuses on helping organizations create healthy corporate cultures through awakening the self, relationships, and team dynamics. Previously, Catherine founded BluEra in 2008, a Profit 500 executive search and team transformation company. As a Top-200 Growing Company in Canada, Top 10 in Alberta, and Best Workplace, BluEra was a shining example of the Awakened Company System in action. With the sale of BluEra to DHR, Catherine shifted focus to awakening the fire within organizations through her Strategy with Soul consulting and founded The Awakened Company. The Awakened Company aims to awaken the fire within organizations with passion, purpose, and playfulness. The Awakened Company (2015)—Catherine’s revolutionary business book—was awarded the Nautilus Book Award in Business and Leadership and became a best seller one week after its release. It was also a best seller on Amazon, included in “8 of The Best Leadership Books of 2015,” and was recognized as a top book combining business and mindfulness.  Catherine has been published in Fortune, HBR, Profit, Conscious Company Magazine, Women of Influence, and has written for the UN. She has worked around the globe—from the UK to Cuba—with everyone from Fortune 500 companies to serial entrepreneurs. Catherine has an MBA from the Smith School of Business at Queen’s University, a sociology degree from Western University, is certified in the Enneagram, and is a yoga instructor. She held a two-year term as a Jarislowsky Fellow at the Haskayne School of Business and is on the Expert Panel for the Canadian Centre for the Purpose of the Corporation. In 2022, Catherine was identified by The Inc. Magazine as one of the Top 10 Innovative CEOs Revamping the Future. In the same year, Catherine also received the Platinum Titan Business Award for Female Executive of the Year in Consultation. As CEO of the Awakened Company, Catherine now consults all over the world on creating Awakened Companies. Catherine has taught thousands of people the Awakened Company process and worked with hundreds of teams. In 2022 alone, her work spanned twenty-three countries. She hosts in-person sessions with organizations on strategy and corporate culture, international webinars on the Enneagram, and teaches The Awakened Company team process to Queen’s University business school students. Related Resources:If you liked this interview, you might also enjoy our other Leadership and Management episodes. Contact Catherine and...
How to Maintain Employee Morale in Today's Turbulent Environment with Barbara Mitchell
2023/12/28
Every day managers make decisions that can affect employee morale. The more people they manage, the more employee issues they have and the more opportunity for missteps. What’s the best way to handle it? Today’s guest, Barbara Mitchell, co-author of The Decisive Manager, has some answers for you. What You’ll Discover About Employee Morale:How to get employees excited about the work they’re doing.Three great strategies for improving employee morale.The challenge of influencing employee morale in a hybrid or remote work environment.How to use technology to promote company culture and support employee morale.How attitude and aptitude affect employee morale.And much MORE. Guest: Barbara Mitchell Barbara Mitchell is enthusiastic about helping organizations find, hire, engage and retain the best available talent. That’s why she began consulting after working as an HR Executive in corporations. She’s the founder and Managing Partner of The Mitchell Group, a management consulting practice that helps a wide variety of clients with people and talent management issues. Related Resources:If you liked this interview, you might also enjoy our other Human Resources episodes, especially Barbara’s earlier interviews: Three Management Leadership Traps You Need to Avoid with Barbara MitchellEffective Employee Retention Strategies to Stay Afloat in Uncertain Times Contact Barbara and connect with her on LinkedIn, Facebook, and Twitter. Visit her website and check out her books: The Decisive Manager: Get Results, Build Morale, and Be the Boss Your People DeserveThe Big Book of HR, 10th Anniversary EditionThe Essential Workplace Conflict Handbook: A Quick and Handy Resource for Any Manager, Team Leader, HR Professional, Or Anyone Who Wants to Resolve … Productivitya...
How Smart Businesses Reap the Benefits of Remote Work with Barbie Brewer
2023/12/14
The benefits of remote work for employers has been seen as a way to keep business afloat during Covid for many companies and in a post-pandemic world many are saying “the party’s over.” Time to get back to the office and they’ve gotten push-back from employees for it. But today’s guest, Barbie Brewer, says the rush to return to the office can be short-sighted. Forward-thinking companies are recognizing and reaping the benefits of remote work arrangements. Discover what they are and how your organization can capitalize on them too. What You’ll Discover About the Benefits of Remote Work:The two most powerful advantages of remote work for employers.The logistical benefits of remote work for employers.The advantage of investing in people instead of rent and facilities.How mastering the art of asynchronous collaboration increases the benefits.The collaboration myth of being in the same office.And much MORE. Guest: Barbie BrewerBarbie Brewer, author of Live and Let Lead began her career in Silicon Valley during the dot.com boom of the ’90s and is now an industry-leading expert in developing critical areas of modern business performance and culture, including remote and hybrid workforces. As Chief Culture Officer at GitLab Inc., Brewer contributed to the all-remote SAS company’s growth from 150 employees to over 1,000 in more than 60 countries. She was Vice President of Talent for Netflix when the streaming service expanded from 20 million subscribers to over 150 million. Related Resources:If you liked this interview, you might also enjoy our other Human Resources episodes. Contact Barbie and connect with her on LinkedIn, Facebook, and Twitter. Check out her website and her book: Live and Let Lead: Leadership Lessons for the Future of Work Join, Rate and Review:Rating and reviewing the show helps us grow our audience and allows us to bring you more of the rich information you need to succeed from our high powered guests. Leave a review at Lovethepodcast.com/BusinessConfidential. Joining the Business Confidential Now family is easy and lets you have instant access to the latest tactics, strategies and tips to make your business more successful. Follow on your favorite podcast app here as well as on a href="https://facebook.com/businessconfidentialnow" rel="noopener noreferrer"...
How to Recruit the Right Talent in Today's Economy with Kathleen Quinn Votaw
2023/11/30
How to recruit the right talent in today’s economy is challenging. How do you find the best people for the job when prospective employees have more expectations from the workplace than ever before? Today’s guest, Kathleen Quinn Votaw, has some practical solutions. What You’ll Discover About How to Recruit the Right Talent:Why recruiting the right talent is about selecting, not hiring.The seven steps of precision interviewing to recruit the right talent.The crucial role of an interview guide.What to do if an imposter slips through the interview process.Why entrepreneurs can’t afford to not have some kind of interview process.And much MORE. Guest: Kathleen Quinn Votaw Kathleen Quinn Votaw (www.talentrust.com) is the CEO of TalenTrust, a strategic recruiting and human capital consulting firm. She is the author of two books, Dare to Care in the Workplace: A Guide to the New Way We Work, and Solve The People Puzzle: How High-Growth Companies Attract & Retain Top Talent. Regarded as a key disruptor in her industry, Quinn Votaw has helped thousands of companies across multiple industries develop purpose-based, inclusive communities that inspire employees to come to work. Her company has been recognized in the Inc. 5000. Kathleen also speaks nationally on recruitment, culture and leading with empathy in the workplace. Related Resources:If you liked this interview, you might also enjoy our other Human Resources episodes. Contact Kathleen and connect with her on LinkedIn, Facebook, and Twitter. Also be sure to check out her websites: https://kathleenquinnvotaw.com/ and https://talentrust.com/  Book: Dare to Care in the Workplace: A Guide to the New Way We Work Join, Rate and Review:Rating and reviewing the show helps us grow our audience and allows us to bring you more of the rich information you need to...
Simple Ways to Remarkably Reduce Racial Bias in the Workplace with Daralyse Lyons
2023/11/16
Racial bias in the workplace is an open secret to those who experience it and a symptom of willful blindness to those who inflict it. It’s a serious problem and Daralyse Lyons is an activist who works tirelessly to shine a spotlight on these issues and offer solutions on how to fix it. What You’ll Discover About Racial Bias in the Workplace:* What most people fail to grasp about diversity  * How to calm fears about diversity in the workplace  * What it means to “do the work in a meaningful way”  * How experiencing racial bias in the workplace is multilayered  * Proactive steps employees can take to reduce racial bias in the workplace  * Proactive steps employers can take to reduce racial bias in the workplace  * The role of microaggressions in contributing to racial bias in the workplace  * How start-ups and small businesses can support diversity, equity and inclusion  * And MUCH more. Guest: Daralyse LyonsDaralyse Lyons, aka the Transformational Storyteller, is a journalist, an actor, and an activist. She has written more than two dozen full-length books, a handful of short stories, and countless articles, performed in various plays and in improv comedy shows. A member of the National Association of Black Journalists (NABJ) and a summa cum laude graduate of NYU, with a double-major in English and Religious Studies and a minor in History, she is passionate about exposing the painful side of history, the side that is not written by oppressors. Through her studies, she has come to see the beautiful and overlapping philosophies of Judaism, Islam and Christianity and wonders why people so often use religion as a battering ram, instead of a source of solace and support. As a Biracial woman, she has made it her mission to stand for a more integrated world. As a sexually fluid person who has had relationships and experiences with both men and women, she has had to find her place amidst a multitude of communities that attempt to erase her orientation and has been a voice within the darkness. After writing an award-winning children’s book (I’m Mixed!) about embracing her multiethnic heritage, Daralyse found her passion and her purpose educating others about the need to embrace all aspects of themselves. Since then, she has written and spoken extensively on the subject of diversity. Her perspective is one that looks to acknowledge the past while refusing to become incapacitated by it. As a Biracial, multiethnic and sexually fluid woman, she is uniquely empowered to use her seemingly disparate background as a catalyst for cross-cultural understanding. Related Resources:If you liked this interview, you might also enjoy our other Human Resources episodes. Contact Daralyse and connect with her on Facebook, Twitter, and Instagram.  Read her book Demystifying Diversity: Embracing our shared Humanity. Also be sure to check out her Demystifying Diversity podcast. p...
How to Conquer the Sneaky Hidden Challenges of Courageous Communication with Michelle Gladieux
2023/11/02
Courageous communication, the ability to confront those sneaky, hidden obstacles that strike fear in our heart and keep us from taking risks. They also rob us of the ability to have more rewarding relationships in our personal and professional lives. How do you raise your game to engage in more courageous communication? Today’s special guest has some answers. Stay tuned. What You’ll Discover About Courageous Communication:* How calculated risks lead to more courageous communication. * How positions of power should influence courageous communication. * How leaders can use courageous communication to defuse fear in their organization’s culture. * The critical role of mindset in courageous communication. * And MUCH more. Guest: Michelle GladieuxMichelle Gladieux (Glad-ee-oh) is the author of Communicate with Courage: Taking Risks to Overcome the Four Hidden Challenges and President of Gladieux Consulting, a team of 10 known for top-notch design and presentation of seminars in communication and leadership topics around the U.S. She provides executive coaching and strategic planning for clients in industry, government, at non-profits, and in academia. She has 18 years of collegiate teaching experience at three universities in her home state of Indiana, accepting her first adjunct faculty position teaching business courses at age 23. She’s worked as a Corporate Human Resources and Training Director in the cold storage, robotics, and construction industries and enjoys visiting conferences as a keynote speaker and workshop designer. She serves on boards including the National Public Radio affiliate in her hometown for more than a dozen years. Michelle has mentored thousands of people and her positive effect on those she advises is evident even after just one interaction. Readers are delighted that she’s finally documented some of her best tips (“Pro Moves”) in Communicate with Courage. Related Resources:If you liked this interview, you might also enjoy our other Communication episodes. Contact Michelle and connect with her on Facebook and Instagram. Check out her book Communicate With Courage: Taking Risks to Overcome the Four Hidden Challenges. Also be sure to check out the information at Gladieux Consulting. ♥ Share this episode with someone you think will benefit from it. ♥ ♥ Leave a review at Lovethepodcast.com/BusinessConfidential ♥
Blending Traditional and Digital Media into Effective Marketing Strategies with Mary Ann Pruitt
2023/10/19
Blending traditional and digital media sounds like a great way to get the best of both worlds and the biggest bang for your marketing budget. But how do you do that? Especially when all the hype is about TikTok and click this and click that. Well, buckle your seat belt because today’s guest has some answers for you. What You’ll Discover About Blending Traditional and Digital Media:* Clarity about the different media categories. * The advantage of blending traditional and digital media. * How small businesses with limited budgets can target their spending when blending traditional and digital media. * Key questions to ask when selecting an agency to partner with when developing a media strategy. * How to know if your marketing strategy is effective. * And MUCH more. Guest: Mary Ann Pruitt Mary Ann Pruitt is the CEO and President at Mosaic Media, a collection of media buying experts and creative strategists who negotiate, purchase, and monitor advertising space and airtime. Mary Ann started her career in media by working as a senior sales executive for some of the nation’s largest media outlets. After discovering her talent and love for all things media strategy, she founded Mosaic as a way to provide niche expert experience to agencies and marketing departments across the country. Her hard work and savvy strategy skills have led Mosaic to year-over-year growth, and has expanded her impact as an industry leader in all things traditional, digital, and everything in between. Reflecting this is a 2020 award from Cynopsis Media naming her as a Top Woman in Media. Mary Ann has helped develop effective marketing strategies for agencies of all sizes, small businesses, service businesses, private educational institutions and legal and professional services businesses along with many others. She is passionate about passing on the experience that she has gained onto eager professionals looking for actionable marketing tips. Related Resources:If you liked this interview, you might also enjoy our other Marketing episodes. Contact Mary Ann and connect with her on LinkedIn, Facebook, and Twitter. Also visit Mosaic Media’s website. ♥ Share this episode with someone you think will benefit from it. ♥ ♥ Leave a review at Lovethepodcast.com/BusinessConfidential ♥

Podcast reviews

Read Business Confidential Now with Hanna Hasl-Kelchner podcast reviews


5 out of 5
38 reviews
★★★★★
M Gladieux 2023/11/06
Fantastic host, real talk, to the point!
It was my pleasure to guest on this pod and the host/producer is a true pro. You’ll get a great return on your time investment when you choose this re...
★★★★★
Rusty_2020 2023/03/29
Professional, Concise, Informative
Hanna is a pro. I had the pleasure of being a guest on her show, and I was impressed with her professionalism, insightful questions, and the final edi...
★★★★★
oliviabaker13 2022/12/01
Actionable and engaging!
If you’re craving actionable advice and engaging content, look no further than Hanna Hasl-Kelchner’s podcast! Every episode offers fresh and introspec...
★★★★★
Globizen 2021/06/04
Aimee Bernstein
Delightful and insightful podcast with very useful practical information to deal with stress.
★★★★★
Chicken lttle 2021/04/04
So good and practical
I just listened to the episode with Jason Linett. It was fantastic. I am going to implement his “so that” straight away. Loving the guests and themes ...
★★★★★
Corrica 2021/01/28
Great quality!
This woman does a very good job to be clear and direct with her content. I came across the podcast when searching for new ones on Twitter, and was hap...
check all reviews on apple podcasts

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