Advertise on podcast: Gina Scalpone

Being a successful business owner is mostly (all!) about mindset. You can truly have the business of your dreams with some hard work, an open mind and continually challenging yourself to try new, innovative ways to grow your mindset and your business. I hope this episode inspires you to adapt a new idea, a new strategy or perhaps a new mindset. After listening, share it with a friend who needs a little inspiration!  Check out my Monthly Membership! Learn how to attract more income while working less BTC, create the ideal work/life balance and turn followers online into customers.Join here: https://glamhairus.mykajabi.com/membership Xo~Gina New to me? Start here! ⁠⁠⁠⁠⁠⁠⁠⁠Http://Glamhairus.com⁠⁠⁠⁠⁠⁠⁠⁠ Let’s connect… ⁠⁠⁠⁠⁠⁠⁠⁠http://pinterest.com/glamhairus/⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠http://Instagram.com/glamhairus⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠http://linkedin.com/in/glamhairus⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠http://twitter.com/glamhairus⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠http://Glamhairus.com/blog⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠http://Facebook.com/Glamhairus⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠https://vm.tiktok.com/ZMJnxmxHv/⁠⁠⁠⁠⁠⁠⁠⁠ Join my private Facebook group where I teach other hairstylists and small business owners how to invest in themselves to create a significant income and impact in the world here: ⁠⁠⁠⁠⁠⁠⁠⁠https://glamhairus.mykajabi.com/glamhairus-fb-community⁠⁠⁠

Why is it SO important to showcase yourself as a brand online? Simple answer: You build trust. You create likability and people buy from those they trust. In this episode I’m breaking down the 4 simple strategies on exactly how to do this. Tune in now!   Xo~Gina New to me? Start here! ⁠⁠⁠⁠⁠⁠⁠Http://Glamhairus.com⁠⁠⁠⁠⁠⁠⁠ Let’s connect… ⁠⁠⁠⁠⁠⁠⁠http://pinterest.com/glamhairus/⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠http://Instagram.com/glamhairus⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠http://linkedin.com/in/glamhairus⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠http://twitter.com/glamhairus⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠http://Glamhairus.com/blog⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠http://Facebook.com/Glamhairus⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠https://vm.tiktok.com/ZMJnxmxHv/⁠⁠⁠⁠⁠⁠⁠ Join my private Facebook group where I teach other hairstylists and small business owners how to invest in themselves to create a significant income and impact in the world here: ⁠⁠⁠⁠⁠⁠⁠https://glamhairus.mykajabi.com/glamhairus-fb-community⁠⁠⁠

During live coaching in one of my programs, one of the stylists asked this question: “I’m looking to attract new clients! I’ve been sending reminder texts to existing clients, but my schedule is not as full as it needs to be. Gina, can you help with this?” I’m so excited because in this episode, I’m sharing 4 simple and effective strategies to attract new clients. After tuning in, let me know which ones stood out to YOU the most. Xo~Gina New to me? Start here! ⁠⁠⁠⁠⁠⁠Http://Glamhairus.com⁠⁠⁠⁠⁠⁠ Let’s connect… ⁠⁠⁠⁠⁠⁠http://pinterest.com/glamhairus/⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠http://Instagram.com/glamhairus⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠http://linkedin.com/in/glamhairus⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠http://twitter.com/glamhairus⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠http://Glamhairus.com/blog⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠http://Facebook.com/Glamhairus⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠https://vm.tiktok.com/ZMJnxmxHv/⁠⁠⁠⁠⁠⁠ Join my private Facebook group where I teach other hairstylists and small business owners how to invest in themselves to create a significant income and impact in the world here: ⁠⁠⁠⁠⁠⁠https://glamhairus.mykajabi.com/glamhairus-fb-community⁠⁠

If you’re in the process of building up your bridal party business and want some behind-the-scenes of how I did it, then you’re going to love this episode! If you’d like to fine tune your bridal party business then you’ll also find so much value in this episode. If you want to effortlessly and effectively attract more income by way of wedding parties and special events, then tune in now! I’m covering how I managed my team, how we attracted 30-40 wedding parties every year and how I built up relationships with vendors that consistently fed me new referrals.  Xo~Gina New to me? Start here! ⁠⁠⁠⁠Http://Glamhairus.com⁠⁠⁠⁠ Let’s connect… ⁠⁠⁠⁠http://pinterest.com/glamhairus/⁠⁠⁠⁠ ⁠⁠⁠⁠http://Instagram.com/glamhairus⁠⁠⁠⁠ ⁠⁠⁠⁠http://linkedin.com/in/glamhairus⁠⁠⁠⁠ ⁠⁠⁠⁠http://twitter.com/glamhairus⁠⁠⁠⁠ ⁠⁠⁠⁠http://Glamhairus.com/blog⁠⁠⁠⁠ ⁠⁠⁠⁠http://Facebook.com/Glamhairus⁠⁠⁠⁠ ⁠⁠⁠⁠https://vm.tiktok.com/ZMJnxmxHv/⁠⁠⁠⁠ Join my private Facebook group where I teach other hairstylists and small business owners how to invest in themselves to create a significant income and impact in the world here: ⁠⁠⁠⁠https://glamhairus.mykajabi.com/glamhairus-fb-community⁠

This was a question that a Hairstylist posted inside a Facebook group with myself and 35,000 other stylists: “What are we doing to keep ourselves booked and busy?” As soon as I saw that post (of course after responding with any help/advice that I could give), was record a podcast episode with my 3 step framework on how to keep your books consistently busy.  The steps are simple- apply The 90/90 Rule, post regularly online and look for your ideal clients online.  I’m breaking each strategy down in this podcast episode. I hope it helps you out! Xo~Gina New to me? Start here! ⁠⁠⁠Http://Glamhairus.com⁠⁠⁠ Let’s connect… ⁠⁠⁠http://pinterest.com/glamhairus/⁠⁠⁠ ⁠⁠⁠http://Instagram.com/glamhairus⁠⁠⁠ ⁠⁠⁠http://linkedin.com/in/glamhairus⁠⁠⁠ ⁠⁠⁠http://twitter.com/glamhairus⁠⁠⁠ ⁠⁠⁠http://Glamhairus.com/blog⁠⁠⁠ ⁠⁠⁠http://Facebook.com/Glamhairus⁠⁠⁠ ⁠⁠⁠https://vm.tiktok.com/ZMJnxmxHv/⁠⁠⁠ Join my private Facebook group where I teach other hairstylists and small business owners how to invest in themselves to create a significant income and impact in the world here: ⁠⁠⁠https://glamhairus.mykajabi.com/glamhairus-fb-community⁠

Most stylists that I talk to and coach had to learn the long, hard way how to build, grow, maintain and scale a business ALL on their own. There’s no manual on how to manage your schedule, draw healthy boundaries with clients, market your business and manage your QuickBooks! But the most intricate part of it all: working on your mindset. You always have to put that on top of the priority list of you want to have a thriving, successful business. After 29 years in the industry and 15 years of being a business owner, there’s one simple and effective mindset trick that works for me. I’m sharing that today on the podcast. This strategy is a GAME changer! If you can relate to ANY of the above, this training is for you!  Xo~Gina New to me? Start here! ⁠⁠Http://Glamhairus.com⁠⁠ Let’s connect… ⁠⁠http://pinterest.com/glamhairus/⁠⁠ ⁠⁠http://Instagram.com/glamhairus⁠⁠ ⁠⁠http://linkedin.com/in/glamhairus⁠⁠ ⁠⁠http://twitter.com/glamhairus⁠⁠ ⁠⁠http://Glamhairus.com/blog⁠⁠ ⁠⁠http://Facebook.com/Glamhairus⁠⁠ ⁠⁠https://vm.tiktok.com/ZMJnxmxHv/⁠⁠ Join my private Facebook group where I teach other hairstylists and small business owners how to invest in themselves to create a significant income and impact in the world here: ⁠⁠https://glamhairus.mykajabi.com/glamhairus-fb-community⁠

What’s keeping you stuck in your business? 1-You believe your surroundings have to be perfect to charge high pricing. 2- You don’t know how much money you’re actually making.  3-You think your pictures and/or videos aren’t good enough to share online so you ghost your account or you’re just not consistent with posting.  4-You aren’t surrounded by someone or a group of people who are 1-2 steps ahead of you.  5-You’re too busy to make a change in your business and aren’t leaving room to map out and dream up big picture thinking.  If you can relate to ANY of the above, this training is for you!  Xo~Gina New to me? Start here! ⁠Http://Glamhairus.com⁠ Let’s connect… ⁠http://pinterest.com/glamhairus/⁠ ⁠http://Instagram.com/glamhairus⁠ ⁠http://linkedin.com/in/glamhairus⁠ ⁠http://twitter.com/glamhairus⁠ ⁠http://Glamhairus.com/blog⁠ ⁠http://Facebook.com/Glamhairus⁠ ⁠https://vm.tiktok.com/ZMJnxmxHv/⁠ Join my private Facebook group where I teach other hairstylists and small business owners how to invest in themselves to create a significant income and impact in the world here: ⁠https://glamhairus.mykajabi.com/glamhairus-fb-community⁠

If you’re feeling overwhelmed or that you can’t get “all the things” done at the end of a busy week, then you’re in for a treat my friend! This training is going to teach you how to stay focused, feel empowered and literally give you back HOURS in your week. Tune in now, I can’t wait for you to listen to my secret time saving hack. 

Are you looking to attract a new chair renter? Maybe you’ve been burned in the past and you’re hesitant to grow your team again. Or possibly you’ve never hired an employee, contractor or chair renter. If you can relate, and have questions around this topic, then this training is for you!

Are you the type of person that starts one project and doesn’t finish it and then starts another project and doesn’t finish that one either? I get it. In this training, I’m going to share one specific strategy to overcome shiny object syndrome and how to stay focused on one task or goal at a time. I promise-it’s easy and effective and so rewarding! I just know you’re going to find so much value in this information.  Xo~Gina New to me? Start here! ⁠Http://Glamhairus.com⁠ Let’s connect… ⁠http://pinterest.com/glamhairus/⁠ ⁠http://Instagram.com/glamhairus⁠ ⁠http://linkedin.com/in/glamhairus⁠ ⁠http://twitter.com/glamhairus⁠ ⁠http://Glamhairus.com/blog⁠ ⁠http://Facebook.com/Glamhairus⁠ ⁠https://vm.tiktok.com/ZMJnxmxHv/⁠ Join my private Facebook group where I teach other hairstylists and small business owners how to invest in themselves to create a significant income and impact in the world here: ⁠https://glamhairus.mykajabi.com/glamhairus-fb-community⁠

I don’t know about you, but writing out my goals gets me so excited! Not only is it a good idea to map out your most exciting year -what you really want- but it’s also a great idea to reflect on the past year and acknowledge what you’re most proud of.  Grab a pen and paper and write out the journaling prompts that I’m sharing in this episode. Spend some time thinking about them, writing them out and share them with a friend. Better yet, send me a DM on Instagram and let me know what comes up for you after spending some time on this exercise.  I know you’re going to love this episode!  Xo~Gina New to me? Start here! ⁠Http://Glamhairus.com⁠ Let’s connect… ⁠http://pinterest.com/glamhairus/⁠ ⁠http://Instagram.com/glamhairus⁠ ⁠http://linkedin.com/in/glamhairus⁠ ⁠http://twitter.com/glamhairus⁠ ⁠http://Glamhairus.com/blog⁠ ⁠http://Facebook.com/Glamhairus⁠ ⁠https://vm.tiktok.com/ZMJnxmxHv/⁠ Join my private Facebook group where I teach other hairstylists and small business owners how to invest in themselves to create a significant income and impact in the world here: ⁠https://glamhairus.mykajabi.com/glamhairus-fb-community⁠

“All I see is other Hairstylists creating Reels that are funny or content that only other stylists would appreciate. How is that strategy going to make me sales? I’m old school. I’m from the idea that, if a client sees my work online and they like it, they book an appointment. Or I get my new clients from referrals.” This was a DM I got from a stylist on Instagram recently. I’m sharing why creating funny Reels is a good idea and can be great for your brand and what are the two most important steps to incorporate to get more engagement.  Xo~Gina New to me? Start here! ⁠Http://Glamhairus.com⁠ Let’s connect… ⁠http://pinterest.com/glamhairus/⁠ ⁠http://Instagram.com/glamhairus⁠ ⁠http://linkedin.com/in/glamhairus⁠ ⁠http://twitter.com/glamhairus⁠ ⁠http://Glamhairus.com/blog⁠ ⁠http://Facebook.com/Glamhairus⁠ ⁠https://vm.tiktok.com/ZMJnxmxHv/⁠ Join my private Facebook group where I teach other hairstylists and small business owners how to invest in themselves to create a significant income and impact in the world here: ⁠https://glamhairus.mykajabi.com/glamhairus-fb-community⁠

This was a Q that I got from Brittany in my DM.   “I’ve been following you for a while now and I listen to your podcast. I’m a business owner in a small town and I’d really like to figure out what the next step in my career is. I wondered how you got into this and if you had any advice for me.” I’m sharing exactly how I go about pivoting my business in this podcast. If you’re considering a pivot or a redirect in your business, I think you’ll find this information very valuable! After watching, subscribe to my email list here (⁠https://glamhairus.mykajabi.com/optin⁠). Every week I share helpful, inspiring and tactical business information for Hairstylists and salon owners.  Xo~Gina New to me? Start here! ⁠Http://Glamhairus.com⁠ Let’s connect… ⁠http://pinterest.com/glamhairus/⁠ ⁠http://Instagram.com/glamhairus⁠ ⁠http://linkedin.com/in/glamhairus⁠ ⁠http://twitter.com/glamhairus⁠ ⁠http://Glamhairus.com/blog⁠ ⁠http://Facebook.com/Glamhairus⁠ ⁠https://vm.tiktok.com/ZMJnxmxHv/⁠ Join my private Facebook group where I teach other hairstylists and small business owners how to invest in themselves to create a significant income and impact in the world here: ⁠https://glamhairus.mykajabi.com/glamhairus-fb-community⁠

This might be one of the most commonly asked questions from other stylists that I work with: “Gina, what’s the best time of year to raise my prices?“ You won’t believe what my answer is-it’s simple and it’s profound! I also have an unconventional strategy backing up my answer (with simple steps to implement) in this training video. I hope you find so much value in it! After tuning in, head on over to my Instagram account and share your biggest takeaway via private message. I can’t wait to hear from you! Xo~Gina New to me? Start here! Http://Glamhairus.com Let’s connect… http://pinterest.com/glamhairus/ http://Instagram.com/glamhairus http://linkedin.com/in/glamhairus http://twitter.com/glamhairus http://Glamhairus.com/blog http://Facebook.com/Glamhairus https://vm.tiktok.com/ZMJnxmxHv/ Join my private Facebook group where I teach other hairstylists and small business owners how to invest in themselves to create a significant income and impact in the world here: https://glamhairus.mykajabi.com/glamhairus-fb-community

The best thing you can do for your business is know where you’re at with the numbers. I coach stylists that I work with to compare month by month from the previous year to the current year AND break it down service by service. I also recommend to do this quarterly and annually to project profits and set goals that are attainable. This strategy not only gives you clarity on where you’re creating the income, but also empowers you to strategically market what you’d like to create more income on and, potentially, eliminate services that don’t light you up anymore. I just know you’re going to find so much value in this information!  Xo~Gina New to me? Start here! Http://Glamhairus.com Let’s connect… http://pinterest.com/glamhairus/ http://Instagram.com/glamhairus http://linkedin.com/in/glamhairus http://twitter.com/glamhairus http://Glamhairus.com/blog http://Facebook.com/Glamhairus https://vm.tiktok.com/ZMJnxmxHv/ Join my private Facebook group where I teach other hairstylists and small business owners how to invest in themselves to create a significant income and impact in the world here: https://glamhairus.mykajabi.com/glamhairus-fb-community