
Advertise on podcast: Think & Act Differently with Sales Academy
This podcast has
112 episodes
Language
EnglishPublisher
Adam BrooksExplicit
Yes
Date created
2020/06/09
Latest episode
2025/12/16
Average duration
10 min.
Release period
31 days
Description
Short bursts of ideas, motivation, inspiring thoughts and conversation with Adam Brooks (and at times special guests) about business, life and better performance.
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Check latest episodes from Think & Act Differently with Sales Academy podcast
Over-servicing Your Clients
2025/12/16
Overservicing rarely starts as a problem.
It starts with good intentions.Caring more.Doing a bit extra.Wanting to deliver a great experience.
But over time, without realising it, the balance shifts.
In this episode, we explore overservicing through the lens of “the Hollywood kiss” that familiar movie moment where one person leans in… and the other doesn’t need to anymore.
In business, that looks like:
You taking on more than you agreed
Expectations quietly expanding without a conversation
Extra calls, tweaks and favours becoming the norm
And you carrying the emotional and operational weight of the relationship
We unpack why overservicing often comes from the best place, why it slowly breaks healthy client dynamics, and how it can lead to frustration, resentment and burnout if left unchecked.
More importantly, we talk about:
The early warning signs you’re leaning in too far
Why “being helpful” can unintentionally train entitlement
How to reset expectations without damaging the relationship
And how to build client partnerships based on mutual effort, not silent self-sacrifice
If you’re a business owner, leader or service professional who feels like you’re always the one leaning in… this conversation will hit close to home.
Sometimes the bravest move isn’t doing more.It’s stepping back and restoring the balance.
If you're being coached, you're already on the journey!
2025/10/23
We’ve all been guilty of thinking coaching is what you turn to when things start to wobble.Sales are down. Confidence is shot. The business feels heavy.
Then someone says, “Maybe it’s time you got a coach.”
But here’s a thought, that’s like saying you only go to the gym when you’ve pulled a muscle. - read the full article here: https://salesacademy.uk.com/coaching-isnt-a-fix/
I didn't sign up for this!
2025/10/09
The Takeshi's Castle of business!
Ever felt it?
Like business is level after level of people and things trying to knock you off your feet!
Finance, Marketing, Sales, Systems & Process, People & Customers, all the things that come with running a business that we didn't know we were signing up to!
Yep...we've got ya back! #peertopeer
People come for sales training or business coaching, but they stay for the accountability, the support, the community and the results they get.
#coaching #business #businesscoaching #findyourtribe
The Art of Casual Conversation
2025/06/17
Todays Musing: Casual Conversations.
Be it coaching, sales training, business coaching, conversations with colleagues, leadership or self talk....practicing the art of casual conversation is a skill worth investing into.
Who are we, what do we do?
2025/05/08
At Sales Academy, we believe communication is key.
Todays musing, our Founder Adam Brooks shared with you more about Sales Academy.
Sometimes, assumptions become the norm. Like we assume you all know who we are and what we do. As well as what we don't do! So why assume, when we can share with you in our own words.
Enjoy and get in touch soon.
Thank you for watching and listening.
Stop Closing, Start Opening!
2025/03/06
Todays musing, may have gone somewhat into a rant! Unlike me I know, but hear me out, please. This one is worth it.
Todays musing is "Stop Closing, start opening".Enjoy the episode and let me know your thoughts in the comments below.
Thank you for listening.
hashtag#sales hashtag#salestraining hashtag#bebetter hashtag#truthsells hashtag#open hashtag#questions hashtag#becurious hashtag#caredeeply
Are You (Unknowingly) Creating Learned Helplessness?
2025/02/18
Are You (Unknowingly) Creating Learned Helplessness?
Ever felt like no matter what you do, nothing changes? That’s learned helplessness—when repeated setbacks make us stop trying, even when opportunities exist.
But here’s the part we don’t talk about enough… As leaders, parents, and mentors, we might be reinforcing this in others.
🔹 Micromanaging employees? They’ll stop making decisions.
🔹 Rescuing children too soon? They’ll assume they can’t solve problems.
🔹 Shutting down new ideas? People will stop sharing them.
We don’t mean to do it. Often, we think we’re helping—protecting, guiding, avoiding failure. But in reality, we’re sending the message: “You can’t handle this.”
So, how do we shift from accidental helplessness to empowerment?
✅ Encourage effort, not just results.
✅ Give people real ownership (and space to fail).
✅ Reframe setbacks as lessons, not proof of inability.
The difference between a disengaged team and an accountable one?
Between a hesitant child and a confident problem-solver?
It’s not talent. It’s whether they believe their actions make a difference.
Let’s talk about it. In this podcast video, we touch on how leaders and parents can either develop resilience or reinforce helplessness—often without realising it.
In the blog, we dive deeper into this subject and look it from parents and life, leaders and business.
🎙️ Watch below 👇
🔗 Read the full blog here: https://salesacademy.uk.com/are-you-unknowingly-creating-learned-helplessness/
Have you seen learned helplessness play out in business or parenting? Let’s discuss. 👇
#leadership#growth#conditioning#training#salesacademySales Academy#learnedhelplessness#parenting
Slow down to speed up
2025/01/24
In today’s fast-paced world, it’s easy to get caught up in the rush to act, decide, and deliver. But what if slowing down is actually the secret to accelerating your success? In this episode of Think & Act Differently with Sales Academy, we explore the paradox of "Slow Down to Speed Up"—a principle rooted in mindfulness, strategy, and the timeless wisdom of the hare and the tortoise story, reimagined for modern business leaders and owners.
Reacting too quickly often leads to missteps, missed opportunities, and burnout. Slowing down, on the other hand, creates space for clarity, better decisions, and more sustainable progress. This episode unpacks why taking the time to pause, reflect, and assess a situation isn’t a sign of weakness or procrastination—it’s a powerful tool for navigating complexity and uncertainty.
We discuss real-world scenarios where hitting pause helped businesses move forward faster, with stronger foundations. You’ll learn why measured, intentional actions often yield better results than rushed reactions, and how embracing this mindset can transform your leadership approach.
I bring this message in a tone that balances practicality with relatability—because slowing down isn’t just a strategy, it’s a mindset shift that can impact both your business and personal growth.
Whether you’re leading a team, steering your business through change, or simply trying to balance competing demands, this episode will remind you that sometimes, the quickest route to success starts by taking a step back.
Tune in and discover how to slow down—not to fall behind, but to get ahead.
#podcast #musing #sales #leadership #business #mavericks #mindfuldecisions #betterbusiness
Bouncebackability
2025/01/09
'Bouncebackability'
Setbacks. Challenges. Curveballs. They’re part of life and business. But what sets the resilient apart isn’t avoiding these moments—it’s how they respond, not just react. In this episode of 'Think & Act Differently', we dive into the art of emotional regulation and the mindset needed to bounce back better and faster.“Bouncebackability” is more than just a buzzword; it’s a skill and a choice.
Whether it’s a missed opportunity, an unexpected hurdle, or a complete derailment, your ability to take stock, regroup, and rebuild defines your long-term success. This episode ask questions about the emotional tools and strategies you need to overcome challenges while staying grounded and focused.
We explore why speed matters—not rushing the process, but finding the balance between acknowledging setbacks and taking actionable steps forward. It’s about progress, not perfection. Managing emotions under pressure, reframing challenges, and developing a comeback plan with clarity and purpose.
Whether you’re navigating a small setback or recovering from a major challenge, this episode is here to remind you that resilience isn’t innate—it’s built, one step at a time.
Tune in to discover how to face life’s disruptions head-on and come back stronger, sharper, and ready for what’s next.
Find the because
2024/12/18
In this video, we delve into the importance of uncovering the underlying reasons—the "because"—behind our responses, actions, and decisions. By understanding these motivations, we can make more conscious choices and foster better communication with others.
Key Takeaways:
Self-Reflection: Learn techniques to identify the driving forces behind your actions.
Improved Communication: Discover how understanding your "because" can enhance interactions with others.
Decision-Making: Gain insights into making more informed and intentional choices.
#SelfReflection #PersonalGrowth #Mindfulness
A slow Wee
2024/12/10
"I am going to have a slow wee"
There's a topic for a morning, right? Especially on Facebook...."hold up, wait a minute"
This is an important topic, not just for men, but I am speaking more to men with this one.
#musing #podcast #slowdown #awareness #selflove #prostatecancer
This too shall pass
2024/12/10
"this too shall pass"
A phrase I first became familiar with in Tolkiens epic writing. In todays musing, and as a nod to the time of the year, where kindness is key, I say this... "Be kind to yourself too".
I hope this lands for you if you need to hear this today.
hashtag#kindness hashtag#selftalk hashtag#selfreflection hashtag#growth hashtag#business hashtag#life hashtag#realtalk hashtag#salesacademy hashtag#podcast hashtag#musing
Anxious thoughts versus suffering with anxiety.
2024/11/19
The Words We Choose: How Language Shapes Our Experience. Anxious thoughts versus suffering with anxiety. I have always been and will always be a champion of having the conversation around mental health, in whatever form that matters to you. However, I am increasingly noticing and becoming concerned about the language I am hearing and experiencing around it, from teenagers to adults, in work and out of work. I am sharing this, not from a place of judgement, but from a place of awareness and understanding, together with life experienced conversations around the ownership we have with the words we use. Have you ever noticed how the words you use to describe your experience can shift the way you feel about it? It’s something we do all the time, often without even realising it. Yet, the language we use has the power to either help us manage what we’re going through—or amplify it.Take anxiety, for example. It’s one thing to say, “I’ve been having some anxious thoughts lately,” and quite another to declare, “I’m suffering with anxiety.” These two statements may seem similar on the surface, but they reflect two vastly different ways of relating to the same emotional experience.In the podcast episode accompanying this post, I unpack this distinction and explore why being intentional about the language we use is more than just semantics—it’s a tool for managing our mental health.Words Are More Than DescriptionsWhen we describe something, we’re not just naming it; we’re also framing it. The words we choose give meaning to our experiences, and that meaning directly impacts how we feel about what’s happening to us.For instance, when you say, “I’ve been having anxious thoughts,” you’re creating a sense of distance between yourself and your feelings. You’re recognising that anxiety is something you experience, not something you are. It’s a temporary state, not a permanent label.On the other hand, saying, “I’m suffering with anxiety,” frames the experience as something fixed and overwhelming. It implies that anxiety is a defining characteristic of your identity—a part of you that’s causing pain and distress.While both statements are valid ways of expressing how you feel, the latter can intensify the emotional weight of the experience. It makes anxiety feel more like a problem to be “fixed” than an emotion to be understood and managed.Labelling Emotions vs. Labelling YourselfThere’s a difference between saying, “I feel anxious,” and saying, “I am anxious.”The first acknowledges a feeling—one of many you might have throughout the day. It’s transient and fluid. The second turns that feeling into a personal trait, something you carry with you.Why does this matter? Because your brain is always listening to the words you use. If you tell yourself that you are anxious, your mind is more likely to reinforce that identity. You might begin to look for evidence to support it, noticing every moment of nervousness or self-doubt while overlooking times when you felt calm or confident.By contrast, recognising that you feel anxious allows room for other emotions to coexist. You’re giving yourself permission to move through the feeling rather than getting stuck in it.The Danger of Catastrophising LanguageAnother risk of careless language is the tendency to catastrophise. Words like “suffering” or “battle” can make challenges feel bigger than they really are. While it’s important to acknowledge and validate difficult emotions, using language that amplifies their intensity can make them harder to manage.For example, saying, “I’m struggling with anxiety today,” is different from saying, “I’m having a hard time focusing because of anxious thoughts.” The latter is more specific and actionable—it names the problem in a way that allows for solutions.When we catastrophise, we risk getting trapped in a narrative that makes recovery feel impossible. But when we describe our experiences in clear, grounded terms, we empower ourselves to take the next step, no matter how small.The Power of ReframingSo, how can we use language to support our mental health rather than undermine it? It starts with reframing the way we talk about our experiences.1. Notice Your WordsPay attention to how you describe your feelings, both to yourself and others. Are you using language that creates distance and perspective, or language that reinforces negativity?2. Separate the Feeling from the IdentityInstead of saying, “I’m an anxious person,” try, “I’m feeling anxious right now.” This subtle shift can help you see anxiety as something temporary, not a fixed part of who you are.3. Be SpecificReplace vague or catastrophic statements with clear, precise language. For instance, rather than saying, “I’m a wreck,” try, “I’m feeling overwhelmed because I have too much on my plate.”4. Choose Words That EmpowerUse language that reflects your ability to cope and adapt. For example, instead of, “I’m struggling with anxiety,” you might say, “I’m learning to manage anxious thoughts.”The words you use shape the way you see the world—and yourself. By being mindful of the language you choose, you can create a narrative that fosters resilience, self-compassion, and growth.So, the next time you’re tempted to say, “I’m suffering with anxiety,” pause and consider: is that really the story you want to tell? Or is there another way to describe what you’re feeling—one that leaves room for hope and healing?The choice is yours, and it’s a powerful one. I am open to discussion, debate and learning around this subject. Thank you .
Quarterly Planning...why?
2024/10/30
What is Quarterly Planning and why is it important?
Todays musing, is a reflection on conversations had about the power of stopping and reviewing in business, regularly, and no, once a year isn't enough!
Enjoy this one, love to hear your thoughts.
hashtag#business hashtag#planning hashtag#strategyplanning hashtag#businessfocus hashtag#businessgoals hashtag#lifegoals hashtag#attention hashtag#direction hashtag#clarity hashtag#accountability hashtag#support hashtag#community.
BE the difference you want to see.
Pipeline
2024/10/09
🌱 The role of a sales manager goes beyond hitting targets. It’s about shaping a team that understands the value of genuine relationships and sustainable growth. When we focus solely on quick wins, we overlook the bigger picture—the lifetime value of our customers.
In the latest episode of Pipeline, I share insights on building and managing a sales pipeline that prioritises relationships over 'fast deals.' Here are 5 steps we can take to move towards a long-term growth mindset:
1️⃣ Cultivate a Culture of Relationship-Building
Encourage your team to see customers as partners, not just prospects. It's about investing time to understand their journey, pain points, and goals. When customers feel valued beyond the initial sale, loyalty follows.
2️⃣ Personalise the Customer Experience
Equip your team with the tools and insights needed to tailor the approach at every touchpoint. A well-defined customer journey ensures prospects don’t feel like just another number—it shows them they matter.
3️⃣ Educate the Team on Lifetime Value Metrics
Sales volume is important, but it’s only half the story. Make lifetime value part of your team's success criteria, so they understand the importance of repeat business and long-term relationships.
4️⃣ Continuously Optimise the Pipeline
A sales pipeline shouldn’t be set in stone. Regularly review and tweak it based on what’s delivering results. This keeps your team focused on quality leads rather than getting bogged down in deals that won’t yield lasting value.
5️⃣ Invest in Continuous Training
A strong team is one that’s always evolving. Prioritise training in not just closing techniques, but also in active listening, problem-solving, and consultative selling. It’s about empowering your team to act as trusted advisors.
A great sales manager knows the journey is just as important as the destination. By leading with a people-first approach and focusing on customer lifetime value, we can transform the way our teams approach growth.
For deeper insights on this topic, tune into the latest episode of Pipeline. Let’s lead with purpose, together.
#SalesLeadership #CustomerFirst #TeamDevelopment #SalesPipeline #CustomerLifetimeValue #PeopleFirst #SalesManager
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