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The Ecommerce Roadmap

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Rating
★★★★★
4.9
from
215 reviews
This podcast has
340 episodes
Language
English
Date created
2020/06/12
Latest episode
2026/10/19
Average duration
45 min.
Release period
7 days

Description

Join Susan Bradley on The Ecommerce Roadmap. Each week, we'll take you behind the scenes of real stores where you're going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business. An ecommerce podcast for Shopify store owners. A data-driven balance of strategy and actionable tactics to help you build profitable, predictable sales. The goal in every episode: transform you into a marketing-first store owner of a thriving ecommerce business. Susan Bradley is a successful ecommerce entrepreneur and strategist who has built, grown, and sold multiple seven-figure businesses. As the creator of the proven Reliable Revenue® framework, her data-over-feelings approach has helped thousands of store owners build sustainable ecommerce businesses. Join Susan weekly for actionable training including how to grow your Shopify store traffic and revenue, master email marketing with Klaviyo automation, build customer trust using JudgeMe reviews, optimize conversion rates, create winning ad campaigns, and develop the strategic mindset needed for long-term ecommerce success. Plus, get inspired by real success stories from Inner Circle members implementing our proven training methods—from jewelry designers creating viral campaigns to makers building $40K monthly businesses while working full-time. Are you asking yourself: Is it possible to create consistent, predictable revenue in ecommerce? Can you take your Shopify store from struggling to six figures? The answer: YES! Let's build your roadmap to ecommerce success! Don't forget to subscribe and join thousands of store owners building their dream businesses one strategic step at a time.

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342: How To Get ChatGPT to Recommend Your Products
2026/10/19
Your customers are already asking ChatGPT which products to buy. Right now, either you're the answer or your competitor is. Today, Inner Circle coach and AEO expert Matt Demers breaks down exactly how to get your store recommended by AI. It's the same strategy he uses for his private clients, whose AI traffic converts at about double their organic search rate. This is one of the fastest, cheapest ways to send buying traffic to your store, and it's free. Come listen. You'll leave with 3 things you can do to get this working for you. 3 things you can do to move the needle now: Turn on two Shopify tools you probably already have. One shows you exactly which AI searches you're showing up for (and which ones you're missing). The other tells AI what it needs to know to recommend you with confidence. Add the one page element Matt calls the most actionable AEO step there is. It helps you rank on Google, get recommended by AI and convert more shoppers, all at the same time. Find out how many Matt recommends per page. Use Matt's shortcut to the top of ChatGPT. One simple outreach move made his client ChatGPT's top recommendation in their category within a month, and all it cost was free product. Use the AI Visibility Check tool here: https://www.thesocialsalesgirls.com/ai-visibility-check RELATED LINKS: If you're an Inner Circle member, you'll find Matt's FAQ service in your done-for-you packages, with special member pricing. You can also book a coaching call so Matt can look at your store and give you personal recommendations, or tag him in our Facebook group.  Learn more about Matt's team at diffusedigitalmarketing.com The One Product SEO Strategy That Actually Works https://www.thesocialsalesgirls.com/blog/the-one-product-seo-strategy-that-actually-works-episode-341 Find your future Buyers - using SEO for Ecommerce https://www.thesocialsalesgirls.com/blog/find-your-future-buyers-using-seo-for-ecommerce-episode-274 Use these 3 steps to get featured in Gift Guides https://www.thesocialsalesgirls.com/blog/use-these-3-steps-to-get-featured-in-gift-guides-episode-252 --------------------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free"  - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales. CLICK HERE, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!
341: The One Product SEO Strategy That Actually Works
2026/10/13
Think SEO doesn't matter if nobody's searching for your product? I used to think that too. Then I sat down with Matt Demers, SEO expert and our very first male coach in the Inner Circle, and he changed my mind. Matt has spent years growing e-commerce stores through SEO, including helping one brand 10X its traffic in just six months with a single collection page. In this episode, he breaks SEO down for total beginners: what to focus on, what to ignore, and where to start when you only have an hour a week. In this episode, you'll learn: The one SEO decision that makes everything else pointless if you get it wrong A simple five-letter framework that uncovers keywords hiding inside products you already sell How one store 10X'd its traffic in six months without making anything new The technical SEO error you need to fix right away, and the popular "fixes" that are secretly wasting your week Where to start if you only have one hour a week to spend on SEO Matt also shared his keyword placement checklist, the same one his agency uses for every client. You'll find it linked below.   RELATED LINKS Grab Matt's keyword placement checklist by going to our blog post, CLICK HERE You can find more of Matt's free content at diffusedigitalmarketing.com, on Instagram at @diffuse_digital, and on YouTube. Find your future Buyers - using SEO for Ecommerce https://www.thesocialsalesgirls.com/blog/find-your-future-buyers-using-seo-for-ecommerce-episode-274 SEO for Ecommerce Store Owners Only https://www.thesocialsalesgirls.com/blog/seo-for-ecommerce-store-owners-only-episode-218 Use these 3 steps to get featured in Gift Guides https://www.thesocialsalesgirls.com/blog/use-these-3-steps-to-get-featured-in-gift-guides-episode-252 -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKv "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free"  - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!
340: Shae grew her Sales 40% Without Ads - you can do it too
2026/10/06
If you only had two hours a day to work on your business…what would you do with them? Shae Miller runs Nobly, a handmade timber decor brand for kids' rooms, around homeschooling three kids and a part-time nursing job. She gets about two hours a day to work, mostly during nap time. In the year since joining the Inner Circle, she has grown her sales by 40% over the previous year without spending a dollar more on ads. In this episode, I sit down with Shae to break down exactly how she did it, from the simple change that nearly doubled her average order value to the mysterious "Important" page that turns browsers into subscribers.  Listen in and learn: How Shae almost doubled her average order value The weekly numbers habit that helped Shae spot her record-breaking month before it happened How understanding your funnel takes the emotion out of slow weeks A GENIUS (and free) way to build an email list full of high-intent buyers If you're short on time and want growth that doesn't depend on ad spend, this one's for you.   RELATED LINKS: Check out Shae's store here: https://knobbly.com.au/ How a Maker Scaled Her Sales and Replaced Her Teaching Salary in 4 Months https://www.thesocialsalesgirls.com/blog/how-a-maker-scaled-her-sales-and-replaced-her-teaching-salary-in-4-months-episode-327 How Sarah Built a Full-Time Income Selling Her Art Online (Without Ads) https://www.thesocialsalesgirls.com/blog/how-sarah-built-a-full-time-income-selling-her-art-online-without-ads-episode-313 The real reason your sales are unpredictable https://www.thesocialsalesgirls.com/blog/the-real-reason-your-sales-are-unpredictable-episode-310 This store owner grew her list by more than 1600 names - and you can too https://www.thesocialsalesgirls.com/blog/this-store-owner-grew-her-list-by-more-than-1600-names-and-you-can-too-episode-336 ------------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free"  - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!
339: From Business Launch to Sold Out - How Lisa did it
2026/09/29
Lisa Simone went from 20 years in PR to selling out her very first inventory order of the Female Founders Journal. She funded it with a Kickstarter, grew it through community, and did it with just one product. In this episode, she shares exactly how she got there and what she's doing to sell out again. In this episode, you'll learn: The absolute WORST way to spend your ad money How (and why) to build a flywheel, not just a funnel The one specific data point that changed everything for Lisa (and how she learned to trust it) It's important for every store owner to hear this, because it's a great example of how stepping out of your comfort zone and investing your time rather than dollars is the quickest way to reach your goal.   RELATED LINKS: Go check out Lisa's journal at pearlsparkpages.com It's good for your mental health. And see her bulk order page here: https://www.pearlsparkpages.com/products/the-female-founders-journal-private-pre-sale-founding-gifter Get on the Inner Circle Waitlist here: https://www.thesocialsalesgirls.com/inner-circle-membership She Started with $4K and a Dream https://www.thesocialsalesgirls.com/blog/she-started-with-4000-and-a-dream-now-she's-in-the-top-5-episode-320 Do this and 2x your next Product Launch https://www.thesocialsalesgirls.com/blog/do-this-and-2x-your-next-product-launch-episode-312 The habits I see that lead to success https://www.thesocialsalesgirls.com/blog/the-habits-i-see-that-lead-to-success-episode-311 ______________________ Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free"  - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!
338: How Jessica grew her new customer acquisition by 59% - without ads
2026/09/22
Jessica Stark of Stark Skincare almost walked away from her 15-year-old business after burnout and an injury sent her sales into a 20% decline. In this episode we break down exactly what turned it around and added up to a 27% sales increase and a 59% jump in new customer acquisition.  Listen in and learn: The one number to track every week, even when it's ugly The sneaky way you might be destroying your own SEO (and how to fix it) Why a good returning customer rate does not equal a growth strategy If you've ever felt bored or stuck in a business you know has more in it, this one's for you.   RELATED LINKS Check out Jessica's website here: https://starkskincare.com/ Get on the Inner Circle Waitlist here: https://www.thesocialsalesgirls.com/inner-circle-membership Sales Plateaued? Do this to grow profitably https://www.thesocialsalesgirls.com/blog/sales-plateaued-do-this-to-grow-profitably-episode-284 How Pivoting and Consistency Doubled Sales for Wendy https://www.thesocialsalesgirls.com/blog/how-pivoting-and-consistency-doubled-sales-for-wendy-episode-256 5 Things to do every month (Don't skip this). https://www.thesocialsalesgirls.com/blog/5-things-to-do-every-month-dont-skip-this-episode-246 __________________________________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free!" - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. CLICK HERE, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!
337: Ads Stopped Working - Here's What Got Her Sales Growing Again
2026/09/15
There's no better feeling than hitting your stride with Meta ads. Until one day they stop working, and you're left wondering why. That's what happened to Sam Gilhooly. Her new customer acquisition fell off a cliff overnight, and she wasted a fortune chasing it. She panicked, tried a different ads training program, and forgot about the one thing that actually worked to grow her sales before she went all in on ads. This week, Sam joins me to share exactly what she did to turn it around. She cut her ad spend, nearly doubled her daily revenue, and grew her profit. You'll learn: The metric Sam was using to measure success, and why it's the kiss of death when you're making financial decisions about ad spend. How to calculate your REAL cost to acquire a new customer. A smart strategy to double your revenue without giving away the store. The ONE marketing channel that will never, ever let you down.   RELATED LINKS: Check out Sam's store here: https://www.magnetixtherapy.com/ Join the Inner Circle waitlist here: https://www.thesocialsalesgirls.com/inner-circle-membership Your Ads Manager ROAS is the wrong Metric. https://www.thesocialsalesgirls.com/blog/your-ads-manager-roas-is-the-wrong-metric-episode-332 Brandon doubled his sales AND cut ad spend by 90%. https://www.thesocialsalesgirls.com/blog/brandon-doubled-his-sales-and-cut-ad-spend-by-90-episode-315 Why you're not getting Sales - it's NOT your Conversion Rate https://www.thesocialsalesgirls.com/blog/why-youre-not-getting-sales-episode-323 --------------------------------------------- Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free!" - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!
336: This Store Owner Grew Her List by More Than 1,600 Names - and You Can Too
2026/09/08
Stop, collaborate, and listen….Today I'm talking to someone with a small store who grew her email list by more than 1,600 names (and landed 34 brand new customers) using a strategy any one of us can and should use. Listen in and find out how Tina collaborated with other Shopify stores to get big results. You'll learn: How she got her customer acquisition cost down to $3-4 Why she almost gave up on the strategy too soon The traffic source that converts 2X as well as social media Even if you've tried it before and think collabs aren't right for you…I promise, this episode will change your mind.   RELATED LINKS: Get on the Inner Circle waitlist here: https://www.thesocialsalesgirls.com/inner-circle-membership The formula for an easy Collaboration you can do this month https://www.thesocialsalesgirls.com/blog/the-formula-for-an-easy-collaboration-you-can-do-this-month-episode-215 Organic Sales: Don't miss these 2 strategies https://www.thesocialsalesgirls.com/blog/organic-sales-dont-miss-these-2-strategies-episode-282 A step by step plan to double Louise's email list https://www.thesocialsalesgirls.com/blog/a-step-by-step-plan-to-double-louises-email-list-episode-303 --------------------------- Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free!" - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!
335: How Kristin Doubled Her Art Print Sales In One Year
2026/09/01
A year ago, Kristin didn't think she could ever replace her dentist's income with her art. Now she can see exactly how to get there. In this episode you'll hear about the one pivot that changed everything for this retired-dentist-turned-artist. You'll also hear how she went from "this isn't attainable" to actually mapping out the path to full-time income from her art. You'll learn: Why your current email strategy is probably leaving money on the table The merchandising automation that turns buyers into raving fans A genius way to organize (and protect) your time If you've got a goal that feels out of reach right now, Kristin's story will show you it's closer than you think. RELATED LINKS: Check out Kristin's work here: https://kristincooneystudio.com/ Get on the waitlist for Reliable Revenue: https://www.thesocialsalesgirls.com/reliable-revenue How to Sell Your Art Online: What One Botanical Artist Did to Grow 521% https://www.thesocialsalesgirls.com/blog/how-to-sell-your-art-online:-what-one-botanical-artist-did-to-grow-521-episode-324 This Artist narrowed her focus, and quadrupled her sales https://www.thesocialsalesgirls.com/blog/this-artist-narrowed-her-focus-and-quadrupled-her-sales-episode-317 How Sarah Built a Full-Time Income Selling Her Art Online (Without Ads) https://www.thesocialsalesgirls.com/blog/how-sarah-built-a-full-time-income-selling-her-art-online-without-ads-episode-313 --------------------------------------- Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free!" - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!
334: How Jen got 320 new Customers
2026/08/25
What if 80 out of every 100 customers come back and buy again. Sounds like a dream come true, right? But not so fast. Today I'm following up with Jen O'Rourke, owner of Bear and Roo, a made-to-order clothing business. A year ago, Jen had a returning customer rate so high it meant she had a serious  problem: in order to make her sales she had to sell more to the same pile of existing customers. She desperately needed an infusion of new customers. You'll learn: Why a high returning customer rate can hide a serious problem A strategy that works to get NEW customers How to keep your cool during a rough patch   Come hear exactly what she did about it, how she landed 320 new customers in a year, and the strategy she's using to create a steady stream of new customers every month. You can do this very same thing!   RELATED LINKS:   Check out Jen's store at www.bearandroo.com A 10 minute check up you should do today https://www.thesocialsalesgirls.com/blog/a-10-minute-checkup-you-should-do-today-episode-157 What to do when you need new Customers https://www.thesocialsalesgirls.com/blog/what-to-do-when-you-need-new-customers-episode-263 How Melissa reduced her cost of acquiring a customer by 44% https://www.thesocialsalesgirls.com/blog/how-melissa-reduced-her-cost-of-acquiring-a-customer-by-44-percent-episode-191 ----------------------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free"  - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!
333: How To Start Investing For Retirement When You're Self-Employed
2026/08/18
If you're like most people, nobody ever taught you how to money. And if you're a store owner, it's even  worse — no 401k, no automatic deductions, no HR department setting things up for you. So you keep telling yourself you'll deal with it "once the business is making more."  Sound familiar? I talked this week with Chloe Daniels, who's a Money Coach. Chloe teaches people like us how to invest for a secure financial future. Listen in and  learn: Why self-employed people have MORE retirement options — not fewer How to treat investing like a bill, not a leftover The numbers to run so that you can make decisions on facts, not feelings   Because here's the truth: it's hard to be the business leader you want to be if your personal finances are a mess. Don't miss this one.   RELATED LINKS: Find Chloe Daniels at clobare.com How to Scale Without Borrowing (or Breaking Your Business) https://www.thesocialsalesgirls.com/blog/how-to-scale-without-borrowing-or-breaking-your-business-episode-279 3 Things you can do to be more profitable today https://www.thesocialsalesgirls.com/blog/3-things-you-can-do-to-be-more-profitable-today-episode-219 How to create profit goals https://www.thesocialsalesgirls.com/blog/how-to-create-profit-goals-episode-209 Gross Profit: Will you take charge and pay yourself more? https://www.thesocialsalesgirls.com/blog/gross-profit-will-you-take-charge-and-pay-yourself-more-episode-188 -------------------------------------------------- Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free!" - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!
332: Your Ads Manager ROAS is the Wrong Metric
2026/08/11
Ever look at your Meta ads dashboard and think, "My ROAS is great…so why is my Shopify data telling a different story?" Here's the problem: Meta wants you to believe every sale is because of your ad. But that's not the whole story. Today I'm talking with Cathy Hayhurst, our marketing director and ads coach, about our brand new Traffic Bootcamp training. It's all about creating a solid system for getting top quality traffic to your site at a price you can afford, so you can build up to long term sales and profit you can count on. Here's what you'll learn:   Why your ROAS number is only half the story, and which metrics you need to be watching to know if the traffic you're getting is actually good. How to start testing small (with a budget of just $120), and how to know when it's time to scale. How to avoid the money pit of paid ads. Your paid ads strategy should be just one piece of a much larger puzzle. This episode will show you exactly how to leverage them to support your business, not run it.   RELATED LINKS: Why you're not getting Sales - it's NOT your Conversion Rate https://www.thesocialsalesgirls.com/blog/why-youre-not-getting-sales-episode-323 How to get your first sale from Meta ads in 90 Days https://www.thesocialsalesgirls.com/blog/how-to-get-your-first-sale-from-meta-ads-in-90-days-episode-321 Growing your sales: what you must know first https://www.thesocialsalesgirls.com/blog/growing-your-sales-what-you-must-know-first-episode-261 The 'Marketing First' Strategy That Grew This Business to 4.6M Views https://www.thesocialsalesgirls.com/blog/the-marketing-first-strategy-that-grew-this-business-to-4-6m-views-episode-257
331: How to Finally Get Sales on Your Website (Not Just Etsy)
2026/08/04
"It's only the first quarter, and I have already sold as much as last year."  One of our Inner Circle members left this comment recently and when I read it, I knew that you would want to know how she did it. Jennifer of Homestyle Fabrics and Furnishings sat down with me in this episode and I want you to listen up. She's going to tell you what she did, and it's so simple. You'll learn: The ONE thing she did every single week without guessing or re-inventing the wheel to get traffic and sales The genius way she turned that one thing into her social media content, in a way that she could rinse and repeat. How she made the switch from reading her bank statement to reading her P&L, and how she knew whether or not she was actually profitable. RELATED LINKS: See Jennifer's store here: https://homestylefabrics.ca/ And find her on Instagram How a Maker Scaled Her Sales and Replaced Her Teaching Salary in 4 Months https://www.thesocialsalesgirls.com/blog/how-a-maker-scaled-her-sales-and-replaced-her-teaching-salary-in-4-months-episode-327 The Real Reason You Feel Busy But Stuck https://www.thesocialsalesgirls.com/blog/the-real-reason-you-feel-busy-but-stuck-do-this-to-fix-it-episode-319 Getting Help Vs. Going It Alone https://www.thesocialsalesgirls.com/blog/getting-help-vs-going-it-alone-2xd-bergens-episode-314
330: From frustration to 475 Orders a Month: How Laura finally Got Traction
2026/07/28
If you've ever found yourself having thoughts like "I'm wasting my time" or worse…"I'm draining money from my family", this episode is for you. Laura Kleber spent years juggling too many products, carrying business debt, and questioning whether to shut it all down. Today she's pulling in 475 orders a month and loving every minute she works in her business. What made all the difference was a few honest decisions, a willingness to go all in on one thing, and the patience to let consistency do its job. Listen in and learn these 3 valuable steps to: Re-set. Remove the outside pressure (debt, financial stress) and gain clarity. Re-focus. Stop spreading yourself thin, and commit to one thing. Stay Consistent. Show up on a schedule, track your numbers, and give it time.   RELATED LINKS: Check out Laura's site, My Home Matters, here: https://shopmyhomematters.com/ Or find her on Facebook:https://www.facebook.com/laura.kleber.3/  This Artist narrowed her focus, and quadrupled her sales https://www.thesocialsalesgirls.com/blog/this-artist-narrowed-her-focus-and-quadrupled-her-sales-episode-317 The habits I see that lead to success https://www.thesocialsalesgirls.com/blog/the-habits-i-see-that-lead-to-success-episode-311 Create a Successful, Stress-Free Video Strategy https://www.thesocialsalesgirls.com/blog/create-a-successful-stress-free-video-strategy-episode-276 How a Maker Scaled Her Sales and Replaced Her Teaching Salary in 4 Months https://www.thesocialsalesgirls.com/blog/how-a-maker-scaled-her-sales-and-replaced-her-teaching-salary-in-4-months-episode-327 ---------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free"  - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!
329: 3 Things You Must Know Before You Take a Business Loan
2026/07/21
You hit six figures. The orders are coming in. And yet, somehow you still can't pay yourself. If that sounds familiar, this episode is for you. I'm sitting down with Chantal, founder of Oh Color Me,  a fast-growing coloring book business that doubled its first-year revenue, and she's pulling back the curtain on the cash flow problem nobody talks about when your business takes off.  Listen in and learn: Why six figures in sales doesn't mean six figures in your pocket. Why you can't grow your way out of a profit  problem (but what you can do instead) Why an operating line of credit is the wrong tool for inventory growth We're walking through her exact numbers, her pricing, and the changes she needs to make before she borrows a single dollar. This is a real strategy conversation, and it's the one I wish someone had with me 25 years ago.    RELATED LINKS: Chantal's mini coloring books are available at ohcolorme.com, on Amazon in Canada, and through retailers found via the site's store locator. Ciara Stockeland: https://www.ciarastockeland.com/ What Every Store Owner Needs to Know About Business Debt https://www.thesocialsalesgirls.com/blog/what-every-store-owner-needs-to-know-about-business-debt-episode-267 Why More Sales Isn't Fixing Your (ecommerce) Cash Flow Problem https://www.thesocialsalesgirls.com/blog/why-more-sales-isnt-fixing-your-cash-flow-problem-episode-318 How to get control of your $ https://www.thesocialsalesgirls.com/blog/how-to-get-control-of-your-episode-158 -------------------------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free"  - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!
328: How a Handmade Business Owner planned for her best sales ever
2026/07/14
If you've ever felt like you're working yourself into the ground and still going backwards, this episode is going to hit home. Andrea York runs Catch the Fire Worship Flags — a completely handmade, hyper-niche business — and just one year ago she was having her lowest revenue quarter ever, emotionally done, and seriously questioning her life choices. By the end of that same year, she had her highest revenue quarter ever, outsourced manufacturing, and moved to a 3PL… all things she thought were impossible. Listen in and learn: How to stop flying blind and get brutally honest about your numbers The difference between a strategic plan and a to-do list (hint – only one of them will move the needle) Why outside feedback was key to getting the clarity she needed to move onward and upward In the end, Andrea had built a business that's easy to run, or…if she chooses, easy to sell.   RELATED LINKS: Get on the Inner Circle waitlist here: https://www.thesocialsalesgirls.com/inner-circle-membership From stressed to confident. An inside look at a 2 year transformation https://www.thesocialsalesgirls.com/blog/from-stressed-to-confident-an-inside-look-at-a-2-year-transformation-episode-227 The one thing even smart Business owners continue to get wrong https://www.thesocialsalesgirls.com/blog/the-one-thing-even-smart-business-owners-continue-to-get-wrong-episode-174 Strategies from my Mastermind [part 1] https://www.thesocialsalesgirls.com/blog/growth-strategies-from-my-mastermind-part-1-episode-151 Strategies from my Mastermind [part 2] https://www.thesocialsalesgirls.com/blog/growth-strategies-from-my-mastermind-part-2-episode-152 ------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free"  - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Podcast reviews

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4.9 out of 5
215 reviews
★★★★★
Bundt Shoppe 2025/12/18
One of the Best Podcasts I’ve Found
Wow! I am SO glad I found this podcast. I’ve listened to countless podcasts and I’m part of multiple paid mastermind groups, and honestly, the value s...
★★★★★
JennBatesPhoto 2025/04/09
A MUST listen for ALL small business owners
I own a boutique fitness studio and this is on my shortlist of ‘must listen to’ podcasts. I love the hot seats, I love hearing the challenges and succ...
★★★★★
Ellie, Klum House founder 2024/12/17
More Valuable Than Most Courses or Coaching
I’ve been running my e-commerce store for almost 10 years, and I’ve taken courses, hired coaches—you name it. But this podcast? It delivers just as mu...
★★★★★
CindyMBF 2024/11/26
A podcast that gives actionable info
This podcast is one that is not fluff. It provides actionable tips to grow your business. I feel like each episode has value. I have been listening fo...
★★★★★
Stacey855 2024/11/23
Excellent Podcast for Solopreneurs
Susan Bradley always offers excellent advice and information for those of us that not only make what we sell but market it too. Highly recommend this...
★★★★★
Elle & Beck 2024/11/20
Susan’s podcasts
I love these podcasts and always find key takeaways!
★★★★★
Kathleen_Smiling_Tree 2024/11/20
A must-listen podcast for ecommerce business owners in all stages.
This is the podcast I wish had existed back when I first started my ecommerce business. Susan delivers a wealth of knowledge on all aspects of busines...
★★★★★
White_Orange 2024/11/20
Great Resource for Entrepreneurs
This is truly a great resource for new or seasoned entrepreneurs. There are great finds in each and every episode! Do yourself a favor! Listen and l...
★★★★★
The Dixie Lady 2024/11/19
Great Podcast
Love this podcast! I have gotten some great practical information just from listening.
★★★★★
songwriter fan 2024/11/19
A wealth of knowledge for e-commerce owners
I have been listening to this podcast for some time and always come away with something new to apply that has helped me grow my small business.
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