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SUPERBASE 2026 TICKETS: https://shirtshowofficial.com/pages/superbase-2026 Zach Achorn is EVERYWHERE, but today the Can of Corn himself is back on the pod to fill us in on his latest endeavors that he’s jumped into head first. Topics of discussion include: Suitcase living, being an industry sponge, fitness, becoming a ROQ tech, learning your personal impact on your business, how shop processes affect hiring and firing, dream shop and dream lifestyle compatibility, print education, Print Plugz, helping other shops grow, not fearing failure, the importance of having a van, and Lola Bunny.

SUPERBASE 2026: https://shirtshowofficial.com/pages/superbase-2026 After chatting here and there over the years, it was awesome to finally sit down and get to know Bruce from Kong Screen Printing. He’s got things seriously dialed right now with a great team (that he’s clearly proud of), strong sales systems, and expanded offerings that have leveled up production without breaking it. He and his business partner Ryan have come a long way from the co-op they cut their teeth in. Prepare to mentally touch grass with this feel-good story. Topics of discussion include: a strong first quarter, outbound sales, rethinking SEO and Google Ads, successfully implementing promo products, Craigslist presses, the Austin Screen Printers Co-op, partnerships, moving to China to teach English, misprint policy, using Seddi for visual mockups, adding embroidery, knowing where you want your business to grow, Shark Tank, customer experience, and neck meat.

Stoked to say we are FINALLY joined by Ryan Moor (yeah… that Ryan Moor) of Ryonet, Allmade, MADE Lab, and about a hundred other things you’ve probably benefited from whether you realize it or not. Sure, we dip into his origin story and the wild ride he's been on since starting screenprinting.com, but what’s Shirt Show without diving headfirst into life talk and feelings, ya know? Co-hosted with our favorite Dewey Halpaus of Light Thriller, this one’s been a long time coming. LET’S GO! Topics of discussion include: Dewey’s door-to-door adventures, approaching people you look up to, DIY band days, helping others succeed, the early days of Ryonet, starting new businesses, an entrepreneur’s perspective, planting seeds, developing content, sharing your failures, starting Allmade and MADE Lab, bringing education to trade shows, The Rudy Press, health hacks, and Goo Goo Dolls.

Daddy’s home! Stoked to finally get Dave Eggers from Multicraft on the pod, and it was well worth the wait. With a jaw dropping career path spanning military, law enforcement, and even dog food, he somehow landed exactly where he belongs in the print world. He’s got stories, he’s got experience, and he’s here to help. Buckle up. Topics of discussion include: Business picking back up, networking IRL, referral programs, his time working in Chicago PD and going undercover, deep diving into industry history and knowledge, helping for the sake of helping, vetting manufacturers, industry politics, equipment innovations, Multicraft’s print shop, custom ink mixing, dip tank etiquette, product testing, and Dave’s 4 hour commute.

So, a diesel tech and a graphic designer walk into the e-commerce space and buy a frickin laser… Full disclosure, Brandon & Hailey sent over THE BEST care package full of promo products that they design and create in-house. No joke, it was seriously impressive. So we had to get them on here and get their story, and unpack their approach to how they elevate their product. Topics of discussion include: changing careers, moving all over the country, their thoughtful approach to promo products, trending items, expanding your service offerings, setting a cap for your business growth, financial planning, low quantity vs bulk orders, outbound leads, diving into apparel, and takeout.

This week we’re joined by Cassie Green, who found her way into this industry through an unlikely place: Journalism. It was awesome hearing how she navigated her way through industry publications, to helping develop one of her own with Apparelist. Topics of discussion include: travel fatigue, blogging, imposter syndrome, finding trustworthy sources, vulnerability, shaking things up, getting support, Printing United Alliance, to linkedin or not to linkedin, the fear of failure, and songs to die to.

EPISODE FRICKIN 300 BABY! Stoked to ring in this momentous occasion with Dave Swart from New Buffalo. A legendary shop, a legendary dude, you're gonna love this one. Topics of discussion include: Going from IT to learning production, how company culture changes, the print truck, live events, opening a shop in Honduras, printing for major brands like Disney and Nike, getting acquired by Gildan, screen printing variables, getting the New Buffalo band back together, Ted Lassoing life, goals for 2026, insurance claims, and bike rides.

What started as a speed to lead solution for his father’s embroidery business, is now a fully fledged ai agent solution. RD and his company Questom may be relatively new to our industry, but we’ve got a feeling they’re about to become a household name for a lot of shops out there. Topics of discussion include: Starting in the tech industry, common correspondence pitfalls, the rapid advancement of ai agent capabilities, co-founder tinder, trade shows, different uses of the agents, the onboarding process, a walkthrough demo of the custom ai agents, best practices, and rookie mistakes.

Marshall Atkinson is an industry veteran. He needs no introduction. We’ve been talking about having him on for a while now, and today we stopped talking about it and started - well, talking. We dove into his journey that led him to becoming the industry vet we all know today, and the important pillars he drives home with the shops he consults. Topics of discussion include: Falling into printing at architecture school, bridging the gap between the art dept and production, becoming a consultant, common shop shortcomings, recording data and learning from your data, sales, how the industry is shifting, customer expectations, and Marshall’s new (and free) book ‘2026 Thinking’.

Back again for our regular checkup with the print doc, Tony Palmer is here. Our talk was loosely structured around shop essentials, but just as we'd hoped, WE GOT INTO THE WEEDS. Topics of discussion include: Being in control of your attitude, ‘Let Them’ theory, customer service agents, must have tools, types of screens, how squeegee colors lie, proper data collecting techniques across the screen room, accents, how the industry has moved away from mass production, and 80’s sci-fi.

Learning Adam & Kato Machin's print journey was a breath of fresh air, because it is truly unique. Prepare to find out how a wardrobe stylist and a tattoo artist joined forces in Brooklyn, fell into printing in upstate New York, and operate Thunder House Prints in Reno, NV. Spoiler alert- It's a bumpy ride. Topics of discussion include: Back injuries, impulsive decisions, learning on the fly, asking questions and being coachable, proofing your shop for hardship, becoming your own moving company, near death experiences, live printing, ghost tours, and turkey necks.

Still recovering from ISS Long Beach, but the show must go on! If anybody is able to inspire you to shake off the jet lag and exhaustion, it's Jaime. He's simultaneously worked not only multiple jobs, but multiple CAREERS over the last nearly two decades. Now that he's finally gone ALL IN (or 'unemployed' as he likes to say) we had to get the full story of the wild journey he's been on with At That One Shop. Topics of discussion include: Finding your support group, shirt kiosks, working multiple jobs and side gigs, handling failure, going all in, growing from a manual garage setup to a shop with autos, starting all over, reevaluating your life and business, and return policy loopholes.

One does not simply print water-based in New Zealand, but Chris & Jon aren’t afraid of a challenge. With nothing but love for their craft in their hearts, these two Kiwis started as modest hometown printers, and journeyed their way to becoming heads of an international printing operation. Topics of discussion include: international shop visits, importing their inks, how water-based printing helped differentiate themselves from their competition, landing their first client, organic growth, small town living, elevated packaging, custom socks, promo products, working with international manufacturers, developing tech and fulfillment capabilities, company culture, employee benefits, business coaches, specializing staff roles, expanding into Australia, and a most unfortunate courier disaster.

Star Cadet is a creative commerce company. Its mission is to deepen the connection between creators and their communities, and its captain is Rachel Rogers. After helping her husband, Olan Rogers (OG sketch comedy YouTuber) connect with his audience outside of the comments section, Rachel’s crash course experience in the merch world has launched her into a series of endeavors that would make even the boldest of the bold shake in their little space boots. It’s been a bumpy ride, but the journey is out of this world. Topics of discussion include: gratitude journals, mental and physical health, real world education, corporate retail, freelancing, the hybrid retail experience of The Soda Parlor, working with Conan O’Brien, dissolving partnerships, getting hit by a tornado, brand building, creating meaningful connections, brand licensing deals, the realness of YouTube, the love/hate relationship with social media, Mondaes, and running your business with integrity.

We came hot out of the gate on this one, diving into discussion around finances, and the step by step processes we develop over time as shop owners. But we were sure to circle back and get the story of how Kyle went from pursuing fine art printing to landing in the shirt world, and eventually bringing Annie into the fold full time. Topics of discussion include: Starting projects during downtime, navigating large and tedious orders, pricing structures, dialing in finances, offering benefits, eco-consciousness, cease and desists, moving into a fixer-upper shop, leaving the steady career path behind, having a change of heart with DTF, a very unfortunate box cutting technique, and the unsung lengths taken to satisfy customers.