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The Best Personal Trainer Client Acquisition Strategies for Instagram Episode 441 | How Personal Trainers Get Your First 5 Clients on Instagram Without Going Viral You have been told to post for 60 days, build know-like-and-trust, make a freebie, and then DM 20 to 50 strangers a day until someone books a call. That model builds you a second job, not a business. In this episode I break down the three client acquisition strategies my clients and I actually use to get paid every day, the Conversation Starter, the Low Ticket Lead System, and the Webinar Low Ticket Funnel. No spam DMs, no high-pressure sales calls, no pretending to be someone's best friend so they'll ask about your program. You'll also get the customer-versus-client distinction that changes how you build your list, why free lead magnets stopped converting, and the exact ROAS targets to hit before you scale ad spend. What You'll Discover: The difference between a customer and a client, and why building an email list of buyers beats a list of freebie downloadersWhy no funnel will save a vague offer, and how to define the leveraged components of your premium programHow the Conversation Starter turns your content into inbound DMs from the 3% of your audience who are already ready to buyWhy 100 buyers will out-produce 800 free leads, and how low ticket offers convert at 8 to 10% versus roughly 2%How to build a low ticket front-end offer that offsets your ad spend from day oneThe webinar low ticket funnel to run if lower customer volume or ad spend makes you nervousThe 90-day focus rule and the front-end and back-end ROAS numbers to hit before scalingTimestamps 00:00 — Three client acquisition strategies without pushy sales or spam DMs00:44 — Who I am and why I teach this02:19 — Customer vs. client: the distinction that changes your whole list strategy03:11 — Why I build an email list of low ticket buyers03:57 — The traditional model: 60 days of value, a freebie, and 50 DMs a day05:13 — Why that model breaks coaches (12 to 18 hour days, unpaid)06:55 — Before any funnel: your premium offer has to be dialed in07:51 — The trap of turning your in-person job into an online job08:36 — Defining the leveraged components of your offer11:38 — Real offer structure examples: onboarding, async check-ins, phased reviews12:41 — Specific problem, specific outcome, specific person14:27 — Strategy 1: The Conversation Starter14:42 — Why we've been indoctrinated to think selling harms people15:38 — Free is never free: time, energy, effort16:27 — When people pay, they pay attention17:15 — Six to 14 touch points and seven hours of consumption17:51 — The free dog food analogy18:19 — Energy exchange and emotional investment20:27 — The 3% of your audience who are already buyers21:55 — Conversion content that produces DMs22:15 — The four buyer questions you have to answer23:16 — Gating your old PDF and why speed to connection matters24:14 — Using a customized enrollment call as your Conversation Starter25:16 — Moving DMs to a call, and revenue in three to 14 days26:45 — Combining organic with $2 to $5 test ads27:08 — Strategy 2: The Low Ticket Lead System28:00 — The 10-minute workout example and the ascension point28:47 — How low ticket buyers offset your ad spend immediately30:03 — Front-end offer ideas: recipes, mobility, low back pain stretches31:36 — 800 leads for a VSL vs. 100 buyers for the same 10 clients31:57 — 2% conversion vs. 8 to 10% conversion32:22 — Why posting 5 to 10 times a day burns you out33:11 — 14,000 views vs. 148 views on identical posts33:36 — Strategy 3: The Webinar Low Ticket Funnel34:20 — Putting a low ticket offer on your webinar thank you page34:53 — How to set up your traffic campaign and what to optimize for35:30 — Pick two funnels and run them for 90 days35:41 — Front-end 1-2 ROAS, back-end 4-8 ROAS, unlimited ad budget36:02 — Tracking the metrics that actually matter37:43 — Join me live for Simple ScalingResources Mentioned Simple Scaling (free live training) — How I turn $9 into consistent 50K months: https://ptprofitformula.com/simplescalingPT Profit Formula — https://ptprofitformula.comThe Offer Lab — the section of my client portal where coaches position their premium offer and build their Conversation StarterThe Implementation Hub — where the offer components, delivery structure, and metrics tracking liveTelegram — used for async client check-ins in a one-to-many way: https://telegram.orgReady for the Next Step? If you want the full system, offer positioning, the three funnels, and the metrics tracking that ties them together, the PT Profit Accelerator is where we build it with you. Start at ptprofitformula.com. Resources & Links Mentioned Want more client leads on Instagram™?  Grab lifetime access to 90- Days Done for You that Converts: https://ptprofitformula.com/content 🎯 Ready to see the full system? Join my FREE Simple Scaling Workshop → How I Turned $9 Into $50K Months: https://www.ptprofitformula.com/simplescaling A simple step-by-step process to build a pressure free permission sales system of low ticket Support the show

3 Offers Every Online Coach Needs in Business You built the program. You put it online. Nobody bought it. And the first thing you reached for was the price. In this solo episode Beverley breaks down the million dollar offer stack, the three offers every online coach needs in order to generate consistent, predictable, sustainable revenue without trading more hours for money. She walks through the premium signature offer, the accessible $9 to $97 front-end offers (including the order bump and the one-time offer), and the conversation starters almost nobody builds. Then she lays out the seven components that make any offer irresistible at any price point, including the pricing power circle that will break your business under volume if you get it wrong. This is the follow-up to last week's episode on why every online coach needs a low-ticket lead system. What You'll Discover: Why "too expensive" is almost never the real reason your program isn't sellingHow to price and position your premium signature offer between $497 and $3,000Why the point of a $9 to $97 offer is a list of customers, not a paydayThe three pieces of the accessible tier: front-end offer, order bump, and one-time offerHow to build an order bump that enhances the offer instead of feeling like a bait and switchWhat a conversation starter is and why gating a freebie behind a real conversation raises consumptionThe seven components of an irresistible offer: promise, process, price, urgency, scarcity, risk reversal, and the context of youWhy price is determined by results, reputation, delivery conditions, and capacity — not your hourly rate Timestamps 00:00 — Is there a better way to make money online without trading time? 00:26 — Welcome, and who Beverley is 01:56 — Simple Scaling workshop and what this episode covers 03:11 — The mistake: one offer, then blame the price 03:44 — Offer 1: your premium signature offer 05:14 — How a broken offer stack created 120K in debt 06:26 — Pricing the premium offer: $497 to $3,000 07:36 — Offer 2: accessible offers, $9 to $97 09:09 — Why low ticket is about building a list of customers 09:40 — The 8 to 14 touchpoints and 7 hours of consumption research 10:23 — Emotional investment and why freebies never get consumed 11:38 — Inner urgency vs fake deadline urgency 14:31 — The three accessible offers explained 15:10 — Building an order bump that isn't a bait and switch 16:05 — The one-time offer (OTO) 17:08 — Offer 3: conversation starters 19:13 — Beverley's five-minute customized profit plan 20:00 — "But that's not scalable" 22:01 — The seven components of an irresistible offer 22:36 — Component 1: the promise 26:48 — Component 2: the process 30:24 — Component 3: the price 32:02 — The pricing power circle: results, reputation, conditions, capacity 36:52 — How value is actually determined 38:26 — Do it yourself, done with you, done for you 40:30 — Component 4: urgency 41:01 — Component 5: scarcity 42:18 — Component 6: risk reversal 42:49 — Component 7: the context of you 43:59 — Bringing the whole stack together 44:17 — The implementation hub inside PT Profit Formula 46:29 — Live demo: Ask Beverley Anything 49:19 — AI doesn't replace you, it amplifies you 50:19 — Where to go next Resources Mentioned Simple Scaling live workshop — how Beverley turns $9 into 50K a month: https://ptprofitformula.com/simplescalingPT Profit Formula + the Implementation Hub — the offer lab and Ask Beverley Anything: https://ptprofitformula.comLoom — for recorded customized responses: https://www.loom.comZoom — for triage calls and recorded responses: https://zoom.usGoogle Docs — for delivering written customized plans: https://docs.google.comClaude Artifacts — for building conversation starter deliverables fast: https://claude.aiLast week's episode — why every online coach needs a low-ticket lead systemGoogle research on buyer touchpoints — 8 to 14 touchpoints and roughly 7 hours of consumption before a buying decisionBeverley's separate episode on pricing your products and servicesReferenced as scarcity examples: Labubu, NeeDoh, AppleNext Step If you want the whole million dollar offer stack built with you rather than explained at you, the PT Profit Accelerator is where that work happens. Head to ptprofitformula.com to see what's open, or DM me the word FORMULA and I'll show you exactly what's inside the implementation hub. Resources & Links Mentioned Want more client leads on Instagram™?  Grab lifetime access to 90- Days Done for You that Converts: https://ptprofitformula.com/content 🎯 Ready to see the full system? Join my FREE Simple Scaling Workshop → How I Turned $9 Into $50K Months: https://www.ptprofitformula.com/simpl... A simple step-by-step process to build a pressure free permission sales system of low ticket Support the show

Episode 439 — Why Every Online Coach Needs a Low-Ticket Lead System (Especially When Life Falls Apart) Beverley is back after weeks away in a full family crisis, and this is the warning episode she almost didn't record. While she was completely offline, unable to post, film, or sell, her business still generated revenue every single day. The reason? A low-ticket lead system running in the background. In this raw, honest episode she breaks down the #1 sales system every online coach needs, why the manual "post-and-DM" model collapses the moment life gets hard, and exactly how to build an offer stack that keeps paying you when you can't show up. What You'll Discover: Why a business that stops when you stop isn't a business, it's a fragile jobThe manual model coaches are sold (post 10x/day, DM 50, high-pressure calls) and why it breaks in a crisisWhat a low-ticket lead system actually is, and how to work backwards from your "safety revenue"How to build your premium offer without trapping yourself in endless 1:1sThe $7–$47 front-end offer that primes premium buyers (and why $27 is the sweet spot)How to crush the "low ticket needs volume" objection for goodHow to scale with self-funding ads and conversion content that sells without selling Timestamps 00:00 — If I was starting over from scratch 01:18 — Why this episode was so hard to record 02:18 — The warning: no low-ticket lead system = business at risk 02:44 — You're one crisis away from starting over 03:51 — Inside the family crisis (June–July 2026) 05:27 — 1–3 hours a day, full survival mode 07:12 — The system that generated revenue every day and saved my business 08:37 — What fell through the cracks (and the grace I was given) 14:12 — Why I built this system: let go of the wheel, still get paid 14:36 — What most coaches are told to do, and why it fails 15:42 — The client who got paid daily while caregiving for her dad 16:46 — What a low-ticket lead system really is 17:26 — Work backwards from your safety revenue 18:22 — The goal determines the game (targets + performance metrics) 19:11 — Building your million-dollar offer stack: the premium offer 21:26 — The $7–$47 front-end offer that primes premium buyers 23:12 — "But low ticket needs volume" , objection destroyed 24:12 — The free-training graveyard (why price isn't the barrier) 25:31 — Scale it: self-funding ads + unlimited ad budget 26:05 — Conversion content: selling without selling 26:33 — Connection in the age of AI: the compassionate authority 28:11 — From crisis to coasting: the real lessons 28:35 — Join me live in Simple Scaling Resources & Links Mentioned Want more client leads on Instagram™?  Grab lifetime access to 90- Days Done for You that Converts: https://ptprofitformula.com/content 🎯 Ready to see the full system? Join my FREE Simple Scaling Workshop → How I Turned $9 Into $50K Months: https://www.ptprofitformula.com/simpl... A simple step-by-step process to build a pressure free permission sales system of low ticket Support the show

How to Write a Week of Client-Getting Content in 30 Minutes Using AI Using AI tools like Claude or ChatGPT but still not creating content that attracts, connects, and converts? In this episode, Beverley breaks down how to make AI sound like you, by training it on your own IP, so you can produce a full week of client-getting content in about 30 minutes. She walks through the five levels of AI output, the doctrines and skills that separate real content from AI slop, and the exact prompt to generate a week of attract-nurture-invite content. What You'll Discover: • Why most coaches' AI content sounds generic, and the real reason it's not the prompt • How to tell your brain, the AI's brain, and true co-creation apart • The five levels of AI output, from raw search-bar prompts to full automation • What "doctrines" and "skills" (SOPs) are and how to build them • How to assemble a second brain from your transcripts, frameworks, and lessons • The four numbers every coach should track: cost per lead, earnings per lead, ROAS, and cost per acquisition • The exact prompt for seven days of conversion content Timestamps 00:00 — Are you using AI but still not converting? 00:29 — Who is Beverley Simpson 01:19 — Why most people prompt AI like a search bar 01:50 — What AI slop actually looks like 04:46 — Beyond prompting: training your AI model (why Claude) 06:18 — Your brain vs. the AI's brain vs. co-creation 08:22 — The truth about AI "memory" 09:19 — The 5 levels of AI output 12:48 — Level 3: building doctrines 13:50 — Level 4: skills and SOPs 14:41 — Building your second brain 22:48 — Level 5: automation 23:14 — Automating the daily sales ritual 24:16 — The numbers that matter 25:25 — Step-by-step: train your AI brain 26:26 — The doctrines you'll need 28:26 — The conversion framework 29:39 — The prompt for 7 days of content 30:28 — Connect with Beverley + free tools Resources Mentioned • Claude (Anthropic) • ChatGPT / Perplexity / Gemini • Fathom, Zoom, Google Drive, Slack (knowledge sources) • The Conversion Club (Beverley's program) • Follow Beverley on Instagram: @bsimpsonfitness Ready to go deeper? Join the PT Profit Accelerator and learn to build this for yourself at ptprofitformula.com. Resources & Links Mentioned Want more client leads on Instagram™?  Grab lifetime access to 90- Days Done for You that Converts: https://ptprofitformula.com/content 🎯 Ready to see the full system? Join my FREE Simple Scaling Workshop → How I Turned $9 Into $50K Months: https://www.ptprofitformula.com/simpl... A simple step-by-step process to build a pressure free permission sales system of low ticket Support the show

If you have clients doing everything right eating clean, cutting gluten and dairy, exercising consistently and they're still bloated, exhausted, and stuck, this episode is for you. I'm sitting down with gut health expert Hannah Aylward to talk about what's actually going on when food isn't the problem, what "leaky gut" really means, and what signs fitness coaches should watch for before referring clients out for deeper support. What You'll Discover: - Why food sensitivity tests are often misleading and what to look at instead - The truth about leaky gut — what the science actually says and how to identify root causes - How to differentiate fat, protein, and fiber reactivity in clients - The real story behind "adrenal fatigue" and HPA axis dysregulation - What signs tell a coach that a client needs deeper gut health support - Hannah's 80-85% compliance rule and why perfection sabotages results - How long gut healing actually takes at the root cause level Timestamps: 00:00 — Intro 01:20 — Who is Hannah Aylward and what is HAN? 04:15 — Why practitioners and coaches end up as clients 07:30 — Hannah's personal gut health story 13:45 — Why food isn't usually the root cause of reactions 20:00 — How to read fat, protein, and fiber reactivity patterns 25:30 — The dairy, lactose, and casein question 30:10 — Is leaky gut real? Breaking down intestinal permeability 37:20 — Adrenal fatigue vs. HPA axis dysregulation 43:00 — Signs coaches should watch for in clients 48:15 — The "I'm fine" coma — normalizing feeling bad 54:00 — Navigating perfectionism with clients 59:30 — How long does gut healing actually take? 63:00 — Where to find Hannah Resources Mentioned: Hannah Aylward Nutrition: https://hannahaylward.com - Hannah on Instagram: https://www.instagram.com/hannahaylwardhhc/ - The Nutrient Dense Podcast: https://podcasts.apple.com/us/podcast/the-nutrient-dense-podcast/id1788408977 Resources & Links Mentioned Want more client leads on Instagram™?  Grab lifetime access to 90- Days Done for You that Converts: https://ptprofitformula.com/content 🎯 Ready to see the full system? Join my FREE Simple Scaling Workshop → How I Turned $9 Into $50K Months: https://www.ptprofitformula.com/simpl... A simple step-by-step process to build a pressure free permission sales system of low ticket Support the show

Why Your Fitness Content Isn't Getting You Clients You've been posting consistently, sharing your best tips, and showing up online — so why aren't clients coming? In this solo episode, Beverley Simpson breaks down the real reason your fitness content isn't converting and gives you a practical, no-fluff framework for creating content that actually brings in paying clients. If you're a personal trainer, nutritionist, or health coach ready to stop spinning on the content creator hamster wheel, this one's for you. What You'll Discover: - Why creating content like an influencer is keeping you broke — and what to do instead - The real growth equation: visibility, value, and volume explained - The three root causes your content isn't converting (and how to diagnose which one is your problem) - How to define your conversion intention for every piece of content you create - What "value" actually means and how buyers really make decisions - The three-category conversion content framework: belief-shifting, results-in-advance, and clear-path-to-yes - How to generate 200+ pieces of content from just three to twelve core topics using buyer psychology and learning styles  Key Timestamps 00:00 — Introduction: Are you creating content like a creator or a coach? 02:15 — Beverley's background and why content conversion is the #1 client question 04:30 — The backwards way most coaches are taught to build a business 07:00 — Why selling gets a bad reputation (and why that belief is keeping you broke) 10:45 — The PT Profit Formula approach: cash infusion first, audience growth second 13:30 — The 3% who are ready to buy now vs. the 97% who aren't yet 16:00 — Root Cause #1: Can you identify the real problem behind poor conversions? 19:20 — Root Cause #2: Was your conversion intention ever clear? 22:00 — Root Cause #3: Is your offer compelling and irresistible? 25:30 — What "value" actually means and how buyers determine it 30:00 — The four buyer personality types every coach needs to understand 34:15 — The three learning styles and how they multiply your content 37:45 — How to create 200+ pieces of content from three topics 40:30 — Why low-budget paid ads beat high-volume organic posting 43:00 — Next steps: 90 Days Done-for-You Content and upcoming live workshop Resources & Links Mentioned Want more client leads on Instagram™?  Grab lifetime access to 90- Days Done for You that Converts: https://ptprofitformula.com/content 🎯 Ready to see the full system? Join my FREE Simple Scaling Workshop → How I Turned $9 Into $50K Months: https://www.ptprofitformula.com/simpl... A simple step-by-step process to build a pressure free permission sales system of low ticket leads for consistent, predictable, and sustainable revenue. Support the show

Have you ever wondered what it actually takes to walk away from a stable corporate career and build a full-time coaching business? In this episode, I'm sitting down with my client, coach Kadimah Duncan of Temple Movement — a natural bodybuilder and nutrition coach with nearly 20 years of experience. Kadimah takes us behind the scenes of his journey from professional athlete to corporate software sales to full-time nutrition coach, and then breaks down the exact frameworks he uses to help clients break through metabolic suppression, reverse diet properly, and actually adhere to programs long enough to see lasting results. This episode is packed with immediately actionable insight for coaches at every stage. What You'll Discover: - The four foundational pillars every nutrition client needs before you touch a calorie deficit (movement, protein, sleep, and fiber) - How to recognize and reverse metabolic suppression — and why it can develop in as little as 8–12 weeks - Kadimah's exact reverse dieting protocol (3 tiers, 12–14 weeks) and how to coach clients through the psychological hurdles - Why giving clients one habit at a time produces an 80% success rate — and what happens when you give them three - What blood work markers every serious nutrition client should get — and why a standard annual checkup isn't enough - How to cycle diet breaks (4 weeks deficit / 1 week maintenance) to protect metabolism and client morale - Kadimah's honest take on GLP-1 medications and why habits still matter regardless Key Timestamps - 00:00 — Introduction & Kadimah's background - 03:45 — From athlete to corporate to coaching: the full origin story - 12:10 — Working with athletes vs. general population clients: key differences - 16:30 — The #1 underrated factor in client nutrition: daily movement and steps - 20:15 — Protein, sleep, and fiber: completing the fundamentals framework - 24:00 — Why comprehensive blood work is non-negotiable before starting any program - 29:30 — What metabolic suppression actually looks like and who's most at risk - 35:00 — Diet breaks: 4 weeks on, 1 week maintenance — how and why it works - 40:20 — Reverse dieting explained: the 3-tier protocol and what clients need to hear - 48:00 — The adherence framework: 1 habit = 80% success, 3 habits = under 15% - 53:30 — GLP-1 medications: a tool, not a solution - 57:00 — Tracking food: when, how long, and what actually matters - 01:02:00 — "Forever steps" and building identity-level habits - 01:06:00 — Where to find Kadimah and his free 5-step blueprint webinar Resources & Links Mentioned - Kadimah Duncan on Instagram — @kadimah.duncan (https://www.instagram.com/kadimah.duncan) - Temple Movement — templemovement.com (https://templemovement.com) - [Free 5-Step Blueprint Webinar by Kadimah Duncan](https://templemovement.com) Want more client leads on Instagram™?  Grab lifetime access to 90- Days Done for You that Converts: https://ptprofitformula.com/content 🎯 Ready to see the full system? Join my FREE Simple Scaling Workshop → How I Turned $9 Into $50K Months: https://www.ptprofitformula.com/simpl... A simple step-by-step process to build a pressure free permission sales system of low ticket buyer leads for your premium coaching services: MORE FREE RESOURCES: Connect o Support the show

How Much Should I Charge for Online Personal  Training? Why Price Is NOT the Reason Your Coaching Isn't Selling If you've been wondering *how much to charge for online coaching* — or worse, thinking about lowering your prices to get more clients — this episode is your wake-up call. Beverley Simpson breaks down the real reason coaching programs don't sell (hint: it's not your price), walks through the three-offer model every coaching business needs, and shares her Model Pricing Framework so you can finally charge what your transformation is actually worth. What You'll Discover: - Why "I can't afford it" almost never means what you think it means - The three-offer structure every profitable coaching business needs (premium, accessible, and low-ticket) - The three traps keeping most coaches undercharging: commodity pricing, imposter syndrome, and fear-based pricing - How value is actually determined — and the four levers you can pull to make your offer irresistible - The value ladder: DIY → Done With You → Done For You (and how to price each tier) - Why your coaching needs to be positioned as a *need*, not a luxury - How to use low-ticket front-end offers to create buyers who become premium clients  Key Timestamps - 00:00 — Introduction: Price is not the reason your coaching isn't selling - 01:45 — Who this episode is for (and the questions it answers) - 03:10 — The three-offer model: premium, accessible, and low-ticket - 06:00 — What your clients *really* mean when they say "I can't afford it" - 08:30 — The Model Pricing Framework explained - 10:45 — Trap #1: Pricing on commodity (the banana stand analogy) - 13:00 — Trap #2: Imposter syndrome and why it leads to undercharging - 16:20 — Trap #3: Pricing on fear instead of values - 18:00 — The four levers of perceived value - 21:30 — The value ladder: DIY, done with you, done for you - 26:00 — Positioning your offer as a need, not a luxury - 29:00 — How to build low-ticket front-end offers that prime premium clients - 33:00 — Wrap-up and next steps Resources & Concepts Mentioned 🎯 Ready to see the full system? Join my FREE Simple Scaling Workshop → How I Turned $9 Into $50K Months: https://ptprofitformula.com/simplescaling Want more client leads on Instagram™?  Grab lifetime access to 90- Days Done for You that Converts: https://ptprofitformula.com/content Connect with Beverley MORE FREE RESOURCES: Connect on Instagram:   / bsimpsonfitness   Connect on Facebook:   / onlinefitnessmarketing   Support the show

In this episode, Beverley Simpson, a former district fitness manager and seven-figure online business builder, challenges the traditional approaches fitness coaches are taught to build profitable online businesses. She reveals why the common "free value + high-ticket launch" model often fails and introduces a more sustainable, ethical, and profitable alternative: the low-ticket funnel system. Beverley shares her proven framework for generating consistent revenue without high-pressure sales tactics, spam DMing, or unpaid labor. If you're tired of creating free PDFs that nobody opens or hosting exhausting sales calls, this episode will fundamentally shift how you think about scaling your coaching business in 2026. Key Discussion Points: 0:00-1:30 – Introduction and Beverley's background as a former district fitness manager who's generated seven figures online and helped hundreds of coaches do the same1:30-3:45 – The two traditional (and flawed) business models most coaches are taught: the 90-day launch cycle with free value content and the high-pressure sales call funnel with aggressive DMing3:45-6:00 – Why the "free value" approach doesn't work: the psychology of free content, the PDF graveyard problem, and why coaches internalize failure when freebies don't convert6:00-8:15 – The critical insight: free commoditizes your offer; transformation happens after the transaction, not before; the importance of communicating the right program to the right person at the right time8:15-10:30 – Why traditional methods require unpaid labor and create unsustainable business models; the restaurant analogy and why coaches shouldn't feel guilty about not giving away their best work for free10:30-13:00 – Introduction to low-ticket funnels as the solution; how they differ from high-ticket offers and why they're more effective for scaling13:00-15:30 – The power of the low-ticket buyer: 8% of low-ticket buyers convert to premium offers, and it costs less to retain existing customers than acquire new ones15:30-17:45 – The complete low-ticket funnel system breakdown: conversion content (3-12 pieces), identifying the 3% of urgent buyers, and using small-budget ads ($2-$5/day)17:45-20:00 – Why small ads are more effective than organic-only strategies; the value of time vs. money and why strategic paid ads amplify your organic content reach20:00-22:30 – The enrollment call approach: removing pressure, focusing on people saying "yes to themselves" rather than being sold to22:30-25:00 – The front-end offer strategy: $9-$47 price point with order bumps and one-time offers; how clients' emotional investment increases engagement and transformation25:00-27:30 – The complete customer journey: conversion content → front-end offer → sales mechanism/enrollment call → premium offer → consistent daily sales27:30-29:45 – The benefits of this system: removes pressure, reclaims your time, allows you to help more people through free resources, creates sustainable income monthly. Resources + Links: 🎓 How I turn $9 into 50k Months :: Simple Scaling 🛍️ 90 Days Done For You Content Plan Connect With Me: Instagram: @bsimpsonfitness Website: bsimpsonfitness.com If this episode helped you, please leave a review on Apple Podcasts or Spotify — it helps other coaches find the show. And if you have a question you want answered on air, DM me on Instagram. Support the show

If you're a personal trainer or health and wellness coach wondering whether your content is good enough — or whether AI can actually help you get clients without sounding robotic — this episode is your answer. In this episode, I'm breaking down why most fitness coaches aren't getting clients from Instagram (hint: it has nothing to do with your follower count or production value), and revealing the exact 3-step AI-powered system my clients use to generate daily DMs and sales — even on posts with 200 views. What You'll Discover: Why posting more value content is NOT why you're not getting clients — and what actually isThe "cat food to dog owners" mistake that kills conversion on Instagram every dayThe 3 things the most successful coaches do with AI that level-1 users completely missHow to identify the conversion intention of your content BEFORE you write a single wordThe Interrupt → Inspire → Invite → Implement framework and how to use it as a systematic content ecosystemWhy 200-view posts can generate daily client inquiries when the content is structured correctlyHow to use AI to research buyer psychology — and why this changes everythingThe difference between solution-aware content and problem-aware contentHow to build a content ecosystem that always has something for someone to buy — without pressure or launch anxietyKey Takeaways: → The problem isn't your content quality. It's that you're missing conversion content and a system. → AI is only as good as the context you give it. Generic prompts = generic robotic output. → Not all content has the same job. Know your conversion intention before you create. → Your audience is 97% not ready to buy yet. The ecosystem is what converts them over time. → You don't need to go viral. You need a system. Resources + Links: 🎓 How I turn $9 into 50k Months :: Simple Scaling 🛍️ 90 Days Done For You Content Plan Connect With Me: Instagram: @bsimpsonfitness Website: bsimpsonfitness.com If this episode helped you, please leave a review on Apple Podcasts or Spotify — it helps other coaches find the show. And if you have a question you want answered on air, DM me on Instagram. Support the show

Are you a personal trainer, health coach, or nutrition coach wondering if AI is coming for your job? You're asking the right question — but you might be asking it for the wrong reason. The truth is, AI will never replace human connection. But a coach who knows how to use AI? They will absolutely replace one who doesn't. In this episode, Beverley Simpson breaks down what's actually happening in the coaching industry right now, why showing up consistently is no longer enough, and the three levels of AI use separating the coaches who are scaling from the ones who are stuck. In This Episode: Why the content bar has hit the floor — and what that means for your businessThe real threat AI poses to your visibility (it's not what you think)The 3 levels of AI use: Content AI, Offer & Marketing AI, and Business Systems AI — and where most coaches are stuckChatGPT vs. Claude vs. Perplexity vs. Gemini — a plain-language breakdown of which tool does whatWhy 90% of coaches are stuck at Level 1 and what it's costing themThe exact mindset shift that separates coaches generating clients daily from those chasing consistencyWhat AI can never replace, no matter how advanced it gets Free Workshop Mentioned: How I Turned $9 Into $50K Months Click to register: https://ptprofitformula.com/simplescaling Connect with Beverley: Website: bsimpsonfitness.com Instagram: @bsimpsonfitness Podcast: PT Profit Podcast Support the show

In this candid and deeply personal episode, Beverley Simpson shares her transformative experience of losing access to her 15,000-person email list—80% of whom were paying customers and clients—for 30 days. This isn't a doom-and-gloom story; it's a masterclass in identifying the difference between mistakes and misconceptions, diagnosing root problems, and building a bulletproof business in the online fitness coaching space. Beverley breaks down the cascading consequences of not understanding the real technical problem, the dangerous advice circulating online about email marketing, and the critical mindset shifts required to scale a profitable business. Whether you're just starting your email list or managing thousands of subscribers, this episode will fundamentally shift how you approach email marketing, audience diversification, and business resilience in 2026. Key Discussion Points: 0:00-2:00 – Introduction and episode overview: Beverley shares what listeners will learn from her email list crisis2:00-5:00 – Context on Beverley's business model: Building low-ticket funnels and customer-focused email lists (60-80% buyers)5:00-8:00 – The crucial mistake in May 2025: Manually adding 2,000 people to a workflow, resulting in 4,000 emails sent in 30 minutes8:00-12:00 – The cascading consequences: Open rates plummeting from 40-60% to 6-8% and the panic that followed12:00-18:00 – The real problem revealed: Lack of email drip rate knowledge (emails need to send at 10-100 per minute, not all at once)18:00-25:00 – Death by a thousand paper cuts: Months of attempting fixes without understanding the root cause25:00-35:00 – Misconception #1: "Your email list is yours" – Why this is dangerous and what it really means35:00-42:00 – Misconception #2: "Don't build an email list until you make a million dollars" – Why this advice is harmful42:00-50:00 – Misconception #3: "One platform is enough" – The importance of diversifying your audience channels50:00-58:00 – The technical nightmare: Changing domains, warming up IPs, and the complexity of email deliverability58:00-65:00 – Christmas crisis: Getting bad advice from a "senior advisor" that made things worse65:00-72:00 – The breaking point: Screaming in Voxer with her mentor and the decision to turn off all ads and emails72:00-80:00 – The 30-day recovery: Turning off ads (which previously cost her from 50K to 2K in revenue), no fulfillment emails, and daily technical calls80:00-88:00 – The solution discovered: Understanding email send rates and getting back on track by February 1st88:00-95:00 – Guru energy and authority vs. expertise: Why perception matters and how to avoid being scammed▶️ Ready to build your profitable online fitness business the right way? Join my FREE training where I show you the exact system I use to turn $9 into $50k months. https://ptprofitformula.com/simplescaling // C O N N E C T Let's connect on Instagram! Send me a DM and let me know your biggest takeaway from this episode. Instagram: @BSimpsonFitness // C O N T A C T For business inquiries, please visit: https://bsimpsonfitness.com Support the show

In this powerful episode of the PT Profit Podcast (Episode 428), host Beverley Simpson sits down with Dhana Harrelson, a women's empowerment coach and physical therapist, to explore how women can transform their lives from the inside out. If you're feeling overwhelmed by the state of the world or struggling with the mental and physical load of daily life, this episode is for you.  Dhana shares her groundbreaking seven-tiered transformation system that combines mind, body, and spirit to help women break free from patriarchal autopilot and reclaim their joy.  Together, Beverley and Dhana discuss the critical importance of the life alignment audit, the power of the "sliding scale" approach to self-compassion, and practical strategies for finding more time and energy to pursue meaningful transformational without the guilt. Key Discussion Points: [0:00-2:30] Beverley introduces the episode theme and Dhana Harrelson as a guest, highlighting the importance of this conversation for those feeling overwhelmed by current events and personal challenges.[2:30-5:00] Dhana shares her background as a physical therapist turned women's empowerment coach and reveals how she discovered her passion for helping women dismantle patriarchal systems that drain their energy.[5:00-8:00] The concept of "self-care" is challenged—Dhana explains how women often mistake chores and personal hygiene for actual self-care, missing the deeper issue of unequal load distribution in relationships.[8:00-12:00] Introduction to the Life Alignment Audit: Dhana explains how women often try to give 100% to every area of life simultaneously, which is impossible and leads to burnout.[12:00-15:30] The "Sliding Scale" philosophy is introduced—understanding that your energy allocation fluctuates daily, and it's healthy and necessary to adjust your commitments based on your current capacity.[15:30-18:00] Discussion of the paradox between giving yourself grace and staying committed to transformation—awareness is presented as the superpower that bridges this gap.[18:00-22:00] Dhana's Seven-Tiered System is outlined: Awareness, Audit, Accountability, Big Goals, Breaking Habits, Balanced Reflection, Challenging Comfort Zones, and Competence.[22:00-26:00] The biomechanical component of the system is explained, connecting physical body awareness (feet, knees, hips, core, rib cage, neck, vision) to emotional and mental transformation.[26:00-30:00] Beverley and Dhana discuss how women often operate on "autopilot" and why the awareness and audit phases are crucial before setting ambitious goals.[30:00-35:00] Three major time-stealers are identified: doom scrolling on social media, alcohol consumption, and poor sleep quality—all of which sabotage transformation efforts.[35:00-40:00] Practical strategies for managing social media: the 30-minute rule (no scrolling 30 minutes after waking or before bed), scheduling intentional social media use, and setting phone alarms to maintain boundaries.[40:00-45:00] The controversial topic of alcohol reduction is discussed in depth, with Dhana recommending a 30-day alcohol-freeConnect with Dhana Harrelson: Free Workshop: How to Survive the Divide (Sunday) - DM her here: https://instagram.com/dr.dhanaharrelsonWebsite: https://system7balance.comInstagram: @dr.dhanaharrelsonTikTok: @dr.dhanaharrelsonEmail: [email protected] the show

The Truth About Dating Toxic: Coach Shonda's 6M View Secret Episode Summary: In this powerful episode of the PT Profit Podcast (Episode 427), host interviews Coach Shonda Howard, a relationship coach who helps women over 30break free from toxic dating patterns and find lasting love. Shonda shares her remarkable personal journey from struggling with emotionally unavailable men in New York City to building a thriving coaching business that has generated over 6 million views and consistent revenue. The episode dives deep into the psychology of attachment styles, the power of conversion content in her business, and how doing inner work on your nervous system and subconscious mind directly impacts your ability to attract healthy relationships. Shonda reveals that her success—both in love and in business—came from understanding that your external reality is a mirror of your internal programming, and that by becoming securely attached and aligned with your values, you naturally magnetize the right people and opportunities into your life. 0:00-2:00: Introduction to Coach Shonda and her mission to help women over 30 find their perfect match and escape toxic dating patterns 2:00-8:00: Shonda's personal story—living in New York City for 15 years, struggling with emotionally unavailable men, and the moment she realized something had to change8:00-12:00: The turning point: recognizing the pattern of attracting avoidant men and understanding her anxious-avoidant attachment style12:00-18:00: Understanding secure attachment—what it means to show up in dating from a grounded place without needing validation from a partner18:00-25:00: The distinction between being okay with being single as a means to an end versus genuinely accepting your current state while still desiring partnership25:00-32:00: The importance of self-love and treating yourself the way you want to be treated by others32:00-38:00: Navigating the timeline: how long it takes to find your person (Shonda did it in 5 months) and why letting go of rigid timelines is crucial38:00-45:00: The power of being present and magnetic—using presence as a life hack in dating and relationships45:00-52:00: Grounding techniques and tools Shonda teaches: five senses walks, five senses meditations, 5-4-3-2-1 grounding techniques, and hypnotherapy meditations52:00-60:00: The ripple effects of doing inner work—how Shonda's entire life transformed (career promotion, weight loss, dream vacations, changed friendships) before she even met her husband60:00-68:00: How becoming a different version of yourself attracts different people—Shonda's transformation from harsh/abrasive to vulnerable and soft68:00-75:00: The "Ladder Effect"—as you do subconscious work, you naturally attract progressively better partners who align more with your values75:00-85:00: Navigating discomfort in dating and rejection—making a commitment to feel uncomfortable and process emotions through self-soothing85:00-95:00: Attracting the right partner by getting clear on your values and worldview, then finding someone who aligns on foundational piecesLINKS + RESOURCES Follow Coach Shonda on Instagram: https://www.instagram.com/shondahowardlove/ Listen to Shonda’s podcast — Finding Love After 30: https://podcasts.apple.com/us/podcast/finding-love-after-30/id1638742239 Get the Dating Optimization Bio Toolkit: https://shondahoward.thrivecart.com/the-dating-app-optimization-toolkit-lto Free Masterclass — How to Stop Dating Emotionally Unavailable Men and Attract the Right One: https://shondahoward.lpages.co/fto-masterclass If you want to s Support the show

In this deeply personal and transformative episode, Beverley Simpson shares the lessons learned from what she describes as the hardest year of her life—2025—and reveals the exact framework she's using in 2026 to achieve everything she wants. Drawing from over 10 years of experience as a former district fitness manager and seven-figure online entrepreneur, Beverley walks you through a three-step process: clearing the past with emotional integrity, setting clear intentions, and executing a data-driven strategy. She emphasizes that mental health and nervous system management are non-negotiable foundations for success, and she challenges you to get ruthlessly honest about what you're truly committed to. This episode is a masterclass in building a sustainable, profitable business while maintaining your integrity and well-being. Whether you're starting fresh or recovering from a difficult year, Beverley's vulnerable insights and actionable framework will help you transform 2026 into your breakthrough year. Key Discussion Points: [0:00-2:00] Beverley opens with a powerful statement about 2025 being the hardest year of her life, both professionally and personally, and introduces the three-step framework that will transform your 2026.[2:00-5:00] You're not behind—a reassuring message about January timing. The gym industry data shows February and March are the busiest months, so starting your journey now is perfectly aligned with natural cycles.[5:00-12:00] Step One: Clear 2025 and the Past — The critical importance of clearing emotional charges from previous years. Beverley explains how 95% of our thoughts repeat from yesterday, and how self-fulfilling prophecies keep us stuck in patterns we don't want.[12:00-18:00] Beverley's personal story: In 2023, she sold over $500K in contracts but had $250K in defaults—a powerful lesson about "marketer math" and the importance of looking beyond surface-level revenue numbers.[18:00-25:00] Understanding nervous system regulation and why you must neutralize emotional charges before rewiring your brain. Beverley introduces somatic clearing practices and mentions tools like RRP (Rest Restore Protocol) and SSP (Safe and Sound Protocol).[25:00-35:00] Beverley's 2025 challenges: Her husband's injury, her own back pain requiring ER visits, team restructuring, and her 10-year-old daughter's mental health crisis. She shares how she realized she was "bending, not breaking."[35:00-45:00] The importance of celebrating wins and not dismissing them as false humility. Beverley reveals how focusing only on areas of opportunity keeps you broke by fueling a low-frequency mindset.[45:00-55:00] Step Two: Set Your Intention and Cast Your Vision — Moving beyond New Year's resolutions to setting clear, committed goals. Beverley explains the difference between "nice to have," "playing for," and "committed to."[55:00-70:00] Step Three: Strategy and Execution — The goal determines the play. Beverley breaks down how to set targets, understand performance metrics, and measure binary actions versus results. She uses the example of wanting 5 clients = needing 10 presentations of your offer▶️ Ready to implement the strategy? Join my FREE workshop, "Simple Scaling: How I Turn a $9 Offer into Consistent 50K Months."  Register here: https://ptprofitformula.com/simplescaling Support the show