Advertise on podcast: The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

Welcome back to The Built Environment Marketing Show hosted by me Ayo Abbas.In this special crossover episode with Keelin Cox from The AEC Marketer podcast. In this episode we're talking about what's really happening with AI in marketing (spoiler: quantity is up, quality is questionable), why AEC marketers still aren't getting the strategic recognition they deserve, and what UK firms need to know before attempting to crack the US market. This is a rare behind-the-scenes conversation between two marketers who've spent their careers proving that marketing in the built environment is far more than just proposals and pretty pictures. This is part II of the episode where I'm interviewing Keelin and if you want to check out part 1 where Keelin interviews me on her show head here http://aecmarketeer.fireside.fm/141Key takeawaysHow to use AI as a strategic tool rather than a content crutch - and why the difference matters for qualityWhy marketers need to speak the language of business: KPIs, win rates, and bottom-line impactThe critical mistake most firms make when they think "marketing" means "proposals person"What UK AEC firms must understand about US state licensing, office requirements, and regional differences before expandingHow to translate your strategic value into terms that leadership actually understands and respectsThe game-changing mindset shift: clients aren't buying your time, they're buying your 20+ years of expertise About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show Donate to help cover the costs for making this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.

This month is the 25th anniversary of podcast host Ayo Abbas starting work in the construction sector so she shares some lessons she's learned about the importance of articulating value that will help you whether you work in-house or elsewhere. Key takeawaysWhy you must understand that clients aren't buying your timeIdentify your unique value proposition and share it via real-world examplesApply the 3-step Value Framework:The importance of articulating your value clearly to avoid the "race to the bottom"Why you need to own who you are and stop apologising Resources and linksAbbas Marketing About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit. iiXlDJoqObIMMcYPE4od

Today's episode is a veritable ride around The Built Environment Marketing Show podcast in 2025 in our End of year reflections and predictions. It's one where I round up and share the main facts and figures for how this show has performed, who has been on, the topics we've covered and where I'm planning to take the show in 2026. Thanks so much for listening to the show and to everyone who has taken time out this year to contribute to the podcast. It's really appreciated. Resources and linksAbbas Marketing About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. BOOK A CALL TO TALK ABOUT WORKING WITH ME IN 2026 Ways you can support this show📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit. Episodes in 2025Ep 92: AI in marketing: The good, the bad, and the reality Ep 91: Why marketing funnels don't work for B2B and what to do instead Ep 90: Lessons learned from 5 years of podcasting Ep 89: Using spoken communication to build confidence and authority with Tom Coupe Ep 88: Architecture and construction industry awards from three perspectives Ep 87: How to bring 'boring' industries to life with Michelle Garrett and Ayo Abbas Ep 86: Making the most out of your time at UKREiiF, part II, with Nathan Spencer, Jeremy Brim and Ayo Abbas Ep 85: Making the most out of your time at UKREiiF, part I, with Nathan Spencer, Jeremy Brim and Ayo Abbas Ep 84: Reframing sustainability and climate...

In this episode, Ayo Abbas kicks off a mini-series exploring how marketers are using AI across industries. She interviews Stuart Wilks and Kristian Downer about the practical realities of AI adoption, sharing real-world examples, concerns, and the future of marketing with artificial intelligence. Key takeawaysStuart and Kristian shared: How to unlock AI's creative potential while preserving brand authenticityWays to build robust AI governance that enables innovation What effective AI leadership looks like in progressive marketing teamsThe opportunity to create sustainable competitive advantages in an AI-driven market How to strategically position your team for the AI-enhanced future Resources and linksAbbas Marketing Limeslade Dowsocial Marketing Fyxer.ai - Meeting management and transcription tool NotebookLM - Document summarisation and podcast creation Crystal Knows - LinkedIn profile analysis tool Social Media Marketing podcast - AI marketing resources and tools MIT study on AI making people lazy About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.   Ways you can support this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.

Marketing consultant Anna O'Riordan joins me, Ayo Abbas to challenge the B2B marketing funnel. Often heralded as the gospel of all types of marketing, we explore why traditional funnel thinking fails in B2B environments and share practical alternatives that actually work for complex buying journeys. oh and here are the two LinkedIn posts that sparked this conversation: Ayo's post https://www.linkedin.com/posts/ayoabbas_marketing-b2b-builtenvironment-activity-7342807335859331074-yGd4?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAFPDJgBooVBV0bdyqCqr6gjVCXIR2mUhDA Anna's post https://www.linkedin.com/posts/annaoriordan_life-doesnt-fit-in-a-funnel-and-neither-activity-7341396652613607425-28Dd?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAFPDJgBooVBV0bdyqCqr6gjVCXIR2mUhDA Resources and linksAbbas Marketing Afand.co EsTeam.Pro April Dunford Alice Widger - Milk It Digital Katelyn Bourgoin Chris Walker Antonia Wade - Transforming the B2B Buyer Journey About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.   Ways you can support this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.

In this episode, I Ayo Abbas, founder of Abbas Marketing and host of this podcast share some of my thoughts on this very podcast turning 5 on July 3rd. Resources and linksAbbas Marketing About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.   Ways you can support this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.

In this episode, Ayo Abbas interviews Tom Coupe, founder of Design Communication Training and former communications leader at David Chipperfield Architects, Heatherwick Studio, and Squint Opera. Tom discusses how architects can master spoken communications to build stronger client relationships, win more work, and scale their practices effectively. He shares: How to adapt your design language beyond technical jargon to communicate design concepts clearly to non-architects Ways to build client trust through storytelling What makes great architectural communicators stand out - It's not just brilliant design but being adaptable The need for structured preparation frameworks How to handle unknown questions confidently Ways to scale relationship management across a firm And much more. Resources and linksAbbas Marketing Design Communication Training About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.   Ways you can support this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.

Welcome to the Built Environment Marketing Show hosted by me, marketer Ayo Abbas from Abbas Marketing. In this episode, I share some of my experiences of being involved in industry awards from three perspectives, as a judge, as an organiser and as an entrant. This year alone, I've judged three major awards programmes The RIBA Awards West London region, The Brunel University Entrepreneurship Awards, and the global Architizer A+ Awards. On top of this last year I assessed over 100 award entries, so I feel I've got lots to say on this and how to create submissions that make shortlists and even go onto win. I share: How to approach awards strategically Ways to research and select the right awardsTips on what makes award entries compelling The importance of using accessible language How to structure winning narratives and tell compelling stories Ways to prepare for judging visits What judges actually look for Resources and linksAbbas Marketing RIBA Awards Judging Applications Architizer A+ Awards About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.   Ways you can support this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.

This episode is repurposed from my guest appearance on Michelle Garrett's PR Explored show live on LinkedIn. The lively discussion talks about marketing and PR strategies for so-called "boring" industries. We talk about how to find compelling stories in B2B sectors like construction, engineering, and manufacturing, and why these industries offer a sea of potential riches for marketers willing to dig that bit deeper. We share: How to identify stories in technical industries by looking beyond features to find the human impact, problem-solving angles, and business outcomes.Ways to extract compelling narratives from engineers using the "so what?" questioning method to uncover the real benefits and outcomes.Why we feel B2B marketing is way more rewarding than B2CHow to manage client expectations in technical PRWhat effective content repurposing looks like in practice Resources and linksAbbas Marketing Garrett Public Relations minimass About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.   Ways you can support this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.

In this second part of our special two-part episode of the Built Environment Marketing Show, we continue exploring UKREliF (UK Real Estate Investment Forum), the property and real estate show taking place in Leeds from May 20-22, 2025. I'm Ayo Abbas and am joined by Jeremy Brim from Growth Ignition and special guest Nathan Spencer, Managing Director of UKREiiF, to talk about how you can make the most of their time at the event. In this episode, we go deep into how to prep before, during and after the event with a host of tips on how you can get the maximum bang from your attendee buck. DOWNLOAD MY UKREiiF PREP CHECKLIST Resources and linksAbbas Marketing UKREiiF Growth Ignition About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.   Ways you can support this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.

This special two-part episode of the Built Environment Marketing Show focuses on UKREiiF (UK Real Estate Investment Forum), the property and real estate show taking place in Leeds from May 20-22, 2025. I'm Ayo Abbas and am joined by Jeremy Brim from Growth Ignition and special guest Nathan Spencer, Managing Director of UKREiiF, to talk about how you can make the most of their time at the event. In this episode, we have a look at: Strategic planning tips to navigate an event with 13,000+ delegatesTips on networking and how to build fruitful business relationshipsNew features and formats for 2025 at the show Some of the must-see sessions DOWNLOAD MY UKREiiF PREP CHECKLIST Resources and linksAbbas Marketing UKREiiF Growth Ignition About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.   Ways you can support this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.

Today's episode is part II of a two parter. Make sure you check out part 1 if you haven't had a chance to do so yet. My two amazing guests, Brigitte Clements and Rosie Cade talk about the really important topic of sustainability and climate change which seems to be dropping down in priority of our industry agenda. We covered a lot of ground across the two episodes including: The role of marketing in sustainabilityTips for effective sustainability communicationThe importance of networking, learning and communityThe role of policy and governmentHow you can upskill and be more informed as a marketer Resources and linksAbbas Marketing Rising Tide Loki Architecture and Development Architects Climate Action Network (ACAN) Don't Waste Buildings Network Green Finance Institute UK Green Building Council (UKGBC) DOWNLOAD OUR FREE SUSTAINABILITY COMMUNICATIONS RESOURCE GUIDEAbout the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.   Ways you can support this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.

We're back for 2025 with a new themed approach where I'll be cover a theme or topic from a range of angles over a number of weeks. Today's episode is part I of II. And do I have a treat for you, with two amazing guests, Brigitte Clements and Rosie Cade sustainability and climate change. Key discussion topics include: The role of marketing in sustainabilityTips for effective sustainability communicationThe importance of networking, learning and communityThe role of policy and governmentHow you can upskill and be more informed as a marketer Resources and linksAbbas Marketing Rising Tide Loki Architecture and Development Architects Climate Action Network (ACAN) Don't Waste Buildings Network Green Finance Institute UK Green Building Council (UKGBC) DOWNLOAD OUR FREE SUSTAINABILITY COMMUNICATIONS RESOURCE GUIDEAbout the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.   Ways you can support this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.

We're back baby!! Welcome to the Built Environment Marketing Show hosted by me, marketer Ayo Abbas from Abbas Marketing. This episode is a short one where I'll be sharing more on how I'm planning to take this show forward this year. I've got lots of excited things lined up so do take a listen and if you've any feedback you'd like to give me do email me [email protected] In this episodeBeing backNew format for 25What's happening next Thanks so much for listening to the show and to everyone who has taken time out this year to contribute to the podcast. It's really appreciated. FreebiesSocial media marketing posting checklist Practical Snacks Mini-series Playbook Resources and linksAbbas Marketing About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.   BOOK A CALL TO TALK ABOUT WORKING WITH ME IN 2025. Ways you can support this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.

Today's episode is a veritable ride around The Built Environment Marketing Show podcast in 2024 in our End of year marketing special. It's one where I round up and share the main facts and figures for how this show has performed, who has been on, the topics we've covered and what I think will be happening in 2025 marketing wise. In this episodeData and digits Themes and clips Predictions for 2025 What's next for the showBloopers and outakes Thanks so much for listening to the show and to everyone who has taken time out this year to contribute to the podcast. It's really appreciated. Freebies from 2024 Social media marketing posting checklist Practical Snacks Mini-series Playbook esources and linksAbbas Marketing Hutton &Agency About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.   BOOK A CALL TO TALK ABOUT WORKING WITH ME IN 2025. Ways you can support this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit. Episodes in 2024 Ep 80: Crafting authentic brands and storytelling in the built environment with Emma Hutton and Nina Farrell Ep 79 : UK Government budget marketing next steps special with Ayo Abbas, Stacey Meadwell and Shirin Iqbal Ep 78 : Positioning for the future: Creating a brave, new brand strategy and voice, Fliss Childs Ep 77: How to win your first projects as a new built environment company? Ep76: Podcast guesting:...