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This episode is born out of client meetings where the client mentions something and I pounce on it because it’s a great content topic. I bet you have lots of ideas that pop into your head and just as quickly pop back out because you don’t recognize they could be valuable content. Let me help with that. Key Points:What is great content?: A very brief overview (0:48)No Pillars! (2:51)Events (5:34)The Good, The Bad, The Myths. The Legends: You don’t look like you’re working (7:59)Thoughts (10:25) Also Mentioned:Episode 94: shows.acast.com/connections-coffee-confidence/episodes/why-content-pillars-dont-workCreate Your Social Media Content Strategy: www.janicefogarty.com/create-your-social-media-content-strategyGet on my weekly email list: www.janicefogarty.com/freelibrary I love Apothekary products because I appreciate a natural approach to my well-being.By using my referral link, you can get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty Let’s Connect! Pinterest / LinkedIn / Instagram /Connections Coffee Confidence Community on Facebook **** Audio Credits **** Sunray valley by Scandinavianz https://soundcloud.com/scandinavianz Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Free Download / Stream: https://bit.ly/-sunray-valley Music promoted by Audio Library https://youtu.be/Fpwzd8Nl6Eo Support this show http://supporter.acast.com/connections-coffee-confidence. See acast.com/privacy for privacy and opt-out information.

This episode has been brewing since the first time I opened a home COVID testing kit and tried to understand the instructions. Have a listen to the three pieces of communications that can fail you and how to avoid that failure. Key Points:How Your Audience's Current State Impacts Their Ability to Hear You (6:28)Using Language for Accessibility (7:40)The Media: The impact of the way we share our information (9:38)Visuals: Right down to a capital letter (11:38)Do They Understand? (13:21) Key Resources: Strategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across*Join my weekly email list to get behind the scenes details, tips on how to use communications strategy in your business, and be first to learn about new offers: www.janicefogarty.com I love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty Let's Connect! Pinterest / LinkedIn / Instagram  **** Audio Credits **** Sunray valley by Scandinavianz https://soundcloud.com/scandinavianz Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Free Download / Stream: https://bit.ly/-sunray-valley Music promoted by Audio Library https://youtu.be/Fpwzd8Nl6Eo Support this show http://supporter.acast.com/connections-coffee-confidence. See acast.com/privacy for privacy and opt-out information.

I assume you operate with a small team, maybe you are the team. I want to convince you that research is something you need to devote a piece of your limited resources to so that you don’t waste any resources on content or campaigns that won’t best serve you; this episode covers five reasons for research, no matter the industry or size of your business. Key Points:Understand Your Environment (1:04)Understand Your Audience (4:46)Understand Your Messaging (9:00)Understand Your Results (11:52)Uncover Opportunities (13:30) Also Mentioned:Strategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-acrossList of Diversity Speakers: https://diversity-inclusion-speakers.com/news/top-10-lists/top-diversity-inclusion-speakers/Opening soon: Six Shifts for Strategic Communications Planning *Join my weekly email list to get behind the scenes details, tips on how to use communications strategy in your business, and be first to learn about new offers: www.janicefogarty.com I love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty Let's Connect! Pinterest / LinkedIn / Instagram  **** Audio Credits **** Sunray valley by Scandinavianz https://soundcloud.com/scandinavianz Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Free Download / Stream: https://bit.ly/-sunray-valley Music promoted by Audio Library https://youtu.be/Fpwzd8Nl6Eo Support this show http://supporter.acast.com/connections-coffee-confidence. See acast.com/privacy for privacy and opt-out information.

This episode might not be for everyone but if you recognize you need to be the one who represents your brand but are uncomfortable doing it - this episode provides you with one way to approach the job with a bit more comfort. I explain the benefits of being comfortable in how you show up to represent both yourself and your business, as well as outline the steps to take to become your own spokesperson. (It's not fake it 'til you make it, either!) Extra Resources:Stop the creativity burnout, trying to create more and more and more content. Start spending your time on your paid work and - better yet - in your personal life by squeezing all of the value from each piece of your brilliant content through repurposing. Download all of the ideas plus a few more neatly organized in this 4 page free booklet.To be an effective spokesperson, you need to define and manage her brand. Same goes if you need to hand off content design responsibilities without worry. This 16 page guide lightens your load by keeping what identifies your business as yours in a central place, and empowers you to hand over content design with confidence. *Join my weekly email list to get behind the scenes details, tips on how to use communications strategy in your business, and be first to learn about new offers: www.janicefogarty.com I love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! (I also love Do Not Disturb and You Dew You, too!) By using my referral link, you can get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty Let's Connect! Pinterest / LinkedIn / Instagram  **** Audio Credits **** Sunray valley by Scandinavianz https://soundcloud.com/scandinavianz Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Free Download / Stream: https://bit.ly/-sunray-valley Music promoted by Audio Library https://youtu.be/Fpwzd8Nl6Eo Support this show http://supporter.acast.com/connections-coffee-confidence. See acast.com/privacy for privacy and opt-out information.

Content is where it’s at. In terms of social media, marketing, PR, and sales, content is how we get seen, become known, and increasingly it’s where we spend our time - because content doesn’t just create itself. If you’re a business owner who either creates content for her business or as her business: cut down on the amount of new stuff and get your already brilliant content in front of more people in the way they like to receive it. This episode has ideas for long-form, short-form, written, visual, video and audio across a variety of media and channels. (There are a few pitching ideas thrown in for good measure!) Also mentioned in this episode:Hiring a Content Manager or Social Media VAStop the creativity burnout, trying to create more and more and more content. Start spending your time on your paid work and - better yet - in your personal life by squeezing all of the value from each piece of your brilliant content through repurposing. Download all of the ideas plus a few more neatly organized in this 4 page free booklet.For the business woman who either wants to define and manage her brand or needs to hand off content design responsibilities without worry - this 16 page guide lightens your load by keeping what identifies your business as yours in a central place, and empowers you to hand over content design with confidence. *Join my weekly email list to get behind the scenes details, tips on how to use communications strategy in your business, and be first to learn about new offers: www.janicefogarty.com I love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! (I also love Better Than Botox and You Dew You, too!) By using my referral link, you can get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty Let's Connect! Pinterest / LinkedIn / Instagram  Support this show http://supporter.acast.com/connections-coffee-confidence. See acast.com/privacy for privacy and opt-out information.

Promoting your business can be a daily event. Visibility helps establish your credibility and authority and honestly, the more you do it, the more you will grow your confidence so you’ll actually do it more. Whatever small step you feel comfortable taking today will be the spring for you to bounce into bigger or different ways to increase your profile in the future. And no matter what stage of business you're at, you'll find a tip in here to put into action straight away. Mentioned in this episode:To get more ideas like these to help you promote your business, get my free one page download: www.janicefogarty.com/discover-10-places-to-get-free-publicity-even-though-you-have-zero-budgetLiving Pintentionally With Ally Davis, E39 shows.acast.com/connections-coffee-confidence/episodes/living-pintentionally-with-ally-davisThe Info That Changed My Pinterest Strategy, E26 shows.acast.com/connections-coffee-confidence/episodes/the-info-that-changed-my-pinterest-strategy Suggested Resources:Create Your Social Media Content Strategy masterclass - Use your stories in a strategic way to help your business reach your goals, explained in this 32 minute video guide: www.janicefogarty.com/create-your-social-media-content-strategy *Join my weekly email list to get behind the scenes details, tips on how to use communications strategy in your business, and be first to learn about new offers: www.janicefogarty.com I love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! (I also love Better Than Botox and You Dew You, too!) By using my referral link, you can get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty Let's Connect! Pinterest / LinkedIn / Instagram  Support this show http://supporter.acast.com/connections-coffee-confidence. See acast.com/privacy for privacy and opt-out information.

Words are incredibly powerful - no more so than when you're creating messaging for yourself or your business. Two words that get thrown around so much are 'intentional' and 'strategic', especially when it comes to content creation. Is there a difference? Are they interchangeable? Does it matter? Have a listen and find out. Also mentioned in this episode:Create Your Social Media Content Strategy masterclass - Use your stories in a strategic way to help your business reach your goals, explained in this 32 minute video guide: www.janicefogarty.com/create-your-social-media-content-strategy“Intention.” Merriam-Webster.com Dictionary, Merriam Webster, https://www.merriam-webster.com/dictionary/intention“Strategy.” Merriam-Webster.com Dictionary, Merriam Webster, https://www.merriam-webster.com/dictionary/strategy *Join my weekly email list to get behind the scenes details, tips on how to use communications strategy in your business, and be first to learn about new offers: www.janicefogarty.com *I love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! (I also love Better Than Botox and You Dew You, too!) By using my referral link, you can get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty Let's Connect! Pinterest / LinkedIn / Instagram / Connections Coffee Confidence Community on Facebook Support this show http://supporter.acast.com/connections-coffee-confidence. See acast.com/privacy for privacy and opt-out information.

This episode is discusses how critical knowing your audience is to creating your messaging; how knowing who you're speaking to, who they are, helps you design your message in such a way that you get feedback like, "Wow, it was like you pulled those words out of my head!" And, "Have you been reading my emails?" I break down the three aspects of your messaging that rely on knowing your audience to be successful. And once you’re clear on your messaging, every other piece of your promotional work, the sales copy, the social media, the everything, will be outlined for you. Also mentioned in this episode:Episode 99, Why You Really Need to Know Your AudienceStrategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across Join my weekly email list to get behind the scenes details, tips on how to use communications strategy in your business, and be first to learn about new offers: www.janicefogarty.com I love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! (I also love Better Than Botox and You Dew You, too!) By using my referral link, you can get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty Let's Connect! Pinterest / LinkedIn / Instagram /Connections Coffee Confidence Community on Facebook Support this show http://supporter.acast.com/connections-coffee-confidence. See acast.com/privacy for privacy and opt-out information.

This milestone episode is personal. I explain how my travels and early career development only played a small part in my choice of career. I'm a mom to three neurodivergent boys - something I don't often talk about because it's really none of anyone's business. However, in this episode I discuss how I had to approach the diagnosis process and reflect on how I grew up in a hurry, and how these things guided me back towards working with women who need to speak clearly and plainly to make an impact with their word. I talk about post partum depression, waitressing, having twins, and coffee in the Temple Bar Market. Have a listen to find out how this comes together to create my business. If you ever want to discuss the issues I've raised or are interested in working with me on messaging and getting your messages heard, please email me at [email protected] You can also go to my website at www.janicefogarty.com to find my DIY options for tinkering with your own strategic communications. Also mentioned in this episode is my side hustle with Epicure: To find out more - janicefogarty.epicure.com/en-ca (Canada) or janicefogarty.epicure.com/en-us (USA) **Join my weekly email list to get behind the scenes details, tips on how to incorporate communications strategy in your business, and be first to learn about new offers: www.janicefogarty.com I love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! (I also love Better Than Botox and You Dew You, too!) By using my referral link, you can get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty Support this show http://supporter.acast.com/connections-coffee-confidence. See acast.com/privacy for privacy and opt-out information.

This episode is all about audiences. In fact, it covers almost everything you need to know about audiences including breaking down - with examples - how knowing your audience benefits your business as well as my take on the Ideal Customer Avatar (ICA) model and what I do instead to create my Ideal Client Audience. Also Mentioned:Epicure: janicefogarty.epicure.com/en-caSometimes the idea generation is the hardest part of creating video to promote your business. Join me May 2 for a free session to brainstorm reel/TikTok ideas that are aligned with your messaging and brand, and let's flatten that big hurdle together! Details are inside my group: Connections Coffee Confidence Community on Facebook Helpful Resources:Strategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-acrossCreate Your Social Media Content Strategy masterclass - your way to use your stories in a strategic way to help your business reach your goals: www.janicefogarty.com/create-your-social-media-content-strategyJoin my weekly email list to get behind the scenes details, tips on how to incorporate communications strategy in your business, and be first to learn about new offers: www.janicefogarty.com I love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! (I also love Better Than Botox and You Dew You, too!) By using my referral link, you can get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty Support this show http://supporter.acast.com/connections-coffee-confidence. See acast.com/privacy for privacy and opt-out information.

So many people are getting wrapped up, thinking they have a great strategy and happily posting, writing sales copy, hosting events, being helpful in Facebook groups and yet never reaching their goals. I fully believe their tactics are spot on but question if their tactics and content are actually strategic. There is a difference and that's what I explore in this episode. Also mentioned in this episode: Get on my waitlist to learn how to create your own strategic communications plan: www.janicefogarty.com/create-your-strategic-communications-planJoin my weekly email list to get behind the scenes details, tips on how to incorporate communications strategy in your business, and be first to learn about new offers: www.janicefogarty.com Resources to help - classic PR strategies & skills:Create Your Social Media Content Strategy masterclass - Use your stories in a strategic way to help your business reach your goals, explained in this 32 minute video guide: www.janicefogarty.com/create-your-social-media-content-strategyTake Control of Your Brand guide - A 16 page workbook that lightens your load by keeping what identifies your business as yours in a central place, empowering you to hand over content design with confidence. www.janicefogarty.com/take-control-of-your-brand-guideStrategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across If you enjoy this podcast, I’d be extra grateful if you could rate & review so more people can hear it. Those who take the time to rate and review, then screenshot it and tag me on instagram at @janiceefogarty will be entered to win a 30 minute session with me so we can discuss whatever communications challenge you and your business are facing right now. :-) I love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! (I also love Better Than Botox and You Dew You, too!) By using my referral link, you can get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty Support this show http://supporter.acast.com/connections-coffee-confidence. See acast.com/privacy for privacy and opt-out information.

I was recently asked my opinion on the 'new PR' methods. Well, there are a lot of headlines (and gurus) out there shouting about the best way to market your business right now and those people and what they tout cause a lot of us to do a deep dive into freebies, courses, and workshops that we don't necessarily need - all because there are newer, better way to do things, right? You might think you're not a communicator but I promise you that you are. And the 'new PR' isn't something that needs to scare anybody into analysis paralysis or procrasti-learning. Have a listen to this podcast episode to hear reassurances on your ability to successfully do your own PR. An integral part of public relations is your messaging, what you want people to know think feel or do as a result of your communications with them - go on now, tell me how that still doesn’t apply to your every day communications with everyone you come into contact with? Resources to help - classic PR strategies & skills, no new-fangled :Create Your Social Media Content Strategy masterclass - Use your stories in a strategic way to help your business reach your goals, explained in this 32 minute video guide: www.janicefogarty.com/create-your-social-media-content-strategyTake Control of Your Brand guide - A 16 page workbook that lightens your load by keeping what identifies your business as yours in a central place, empowering you to hand over content design with confidence. www.janicefogarty.com/take-control-of-your-brand-guideStrategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across If you enjoy this podcast, I’d be extra grateful if you could rate & review so more people can hear it. I'm an independent podcaster and appreciate your support! I love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! (I also love Better Than Botox and You Dew You, too!) By using my referral link, you can get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty Are you on my email list yet? Head to www.janicefogarty.com and get on my list to find out behind the scenes stories about the podcast, and how to use the tips and ideas talked about in the episodes in your business. Support this show http://supporter.acast.com/connections-coffee-confidence. See acast.com/privacy for privacy and opt-out information.