Advertise on podcast: Fresh Ears

One of our favourite podcasts that shows the power of pushing boundaries and taking risks, is Upfront from financial services software provider IRESS. From its origin, IRESS were determined to change the narrative around financial services and encourage listeners to get passionate. At its core, Upfront shows how creative you can be when creating a podcast. From music to host, artwork, content approach and promotion, Upfront has redefined the realms of financial service podcasting. Fresh Air Founder Neil Cowling chatted to Kate Atkinson, Content Lead at IRESS and Matt Holland Head of Communication at IRESS, about how they created a distinct and unconventional podcast with a well defined tone of voice. They also explore how they used their learnings from season 1 and applied them to grow season 2 and they hear from Senior Producer of Upfront at Fresh Air, Raj Pander. Listen to Upfront here. See omnystudio.com/listener for privacy information.

In the final episode of our Media 360 Mini-Series, Fresh Air's Director of Content Michaela Hallam chats to Marketing and Media Manager of BT Business Simon White about audio identity within the B2B market. Simon also talks through and shares the results of BT's recent campaign with The News Agents podcast and the insights they learned.  This episode is part of our Media 360 series, recorded on location in Brighton. To find out how Fresh Air can create a podcast for your brand, go to freshairproduction.co.uk See omnystudio.com/listener for privacy information.

Marketing Director Sam Taylor helms Direct Line Group, a company with a rich heritage of audio branding from Churchill to Green Flag and Direct Line. Sam chats with Fresh Air's Director of Content Michaela Hallam all about the evolution of each of his brand's sound and how they amplify them. This episode is part of our Media 360 series, recorded on location in Brighton. To find out how Fresh Air can create a podcast for your brand, go to freshairproduction.co.uk See omnystudio.com/listener for privacy information.

Jennifer Carey is the Head of Media at Channel 4 - a brand with one of the clearest remits and most distinctive tones of voice in the UK. In fact, their latest audio identity is deliberately played on a broken piano. Michaela Hallam - Fresh Air's Director of Content - has a long history of creating audio identities for TV channels, so was keen to find out how the brand team go about capturing the spirit of C4 across all their audience touchpoints. This episode is part of our media 360 series, recorded on location in Brighton. To find out how Fresh Air can create a podcast for your brand, go to freshairproduction.co.uk See omnystudio.com/listener for privacy information.

Nadine Young leads Starcom as CEO, an agency that focuses on building momentum and delivering meaningful growth for it's clients. Before Starcom, Nadine held leadership roles in the industry, including Mindshare and Vizeum during a nine-year period in New York. Nadine and Michaela Hallam - Director of Content at Fresh Air - met at Media360 in Brighton to chat about how the advertising industry has evolved, the importance of audio in branding and how talent is the key to successful campaigns. This episode is part of our Media360 series, follow to hear from some of the top CMO's in the UK. See omnystudio.com/listener for privacy information.

Fresh Air were delighted to spend two days at The Podcast Show, an annual highlight of the podcasting community, along with 6,000 attendees in The Design Centre in Angel, London.  Assistant Producer Clara Kavanagh chatted with a whole host of delegates and exhibitors to talk all about the booming business of podcasting.  Take a listen to hear the perspectives from: David Terris (Head of Radio at Sky News), Anouszka Tate (Producer of Happy Place with Fearne Cotton), Rebecca Newson (Publicist at Carver PR), Bernard P Achampong (Founder of Unedited and Vice-Chair of AudioUK), Andrew Goldsmith (Managing Director at Adelicious), Rebecca Grierson (Vice President of Podcasts at Artie Audio), Lizzy Pollott (SVP of Marketing, Communications & Brand at Acast) and Helen Arnold (Head of UK Sales at Sony). See omnystudio.com/listener for privacy information.

Matt Bushby is the CMO of Rightmove, and previously the UK Marketing Director for Just Eat, so he know a fair amount about the power of audio in brand marketing. Matt and Michaela Hallam - Director of Content at Fresh Air - met at Media360 in Brighton to chat through the role that audio can play in building a brand's presence across multiple media. They also discussed his vision for the future of Rightmove as an entertainment brand, with a titillating 'Watch this Space' regarding their tone of voice. The episode Is part of our Media360 series. See omnystudio.com/listener for privacy information.

 Liam Dolan, Head of Digital Strategic Partnerships at Sky Media sat down with Fresh Air's Director of Content, Michaela Hallam, to discuss how and why Sky are investing in podcasting. They talk about the benefits of long form audio and the engaged communities it creates.  They also uncover how Sky is refining its podcast strategy and the monetisation models they're using to get the most value for the brands they work with.  This episode is part of our Media 360 series. Follow Fresh Ears to hear insights from some of the UK's marketing leaders. See omnystudio.com/listener for privacy information.

Marketing Director at Yorkshire Tea, Dom Dwight, chatted to Michaela Hallam - Fresh Air's Director of Content - to discuss what defines his brand's tone of voice. Dom talks about how content is either useful or entertaining, and why they usually choose the latter. They also discuss about the Yorkshire Tea's brand voice and how they fill it with warmth, authenticity and quirkiness, consistently across all their platforms.  This episode is part of our Media 360, follow Fresh Ears to hear insights from some of the UK's brand leaders. See omnystudio.com/listener for privacy information.

Gideon Spanier, Editor-in-Chief at Campaign, and Maisie McCabe, UK Editor at Campaign, joined our Head of Content Michaela Hallam at Media 360 to discuss their reflections and highlights of the two-day event. One of the key takeaways from Media 360 was trust, they delve into its importance and the habits people form around each media channel. Their conversations also covered how audio is different from other channels and its value as a media opportunity. This episode is part of our Media 360, follow Fresh Ears to hear insights from some of the biggest CMO's in the UK. See omnystudio.com/listener for privacy information.

As partners with PodPod and Campaign, we headed down to sunny Brighton for the 20th anniversary of Media 360 - the ultimate gathering of leading brands, agencies and media minds all working together to innovate and shape the future of media. In this special episode, we've picked out some of the highlights from the insightful sessions like the creative process behind ASDA's Elf Christmas ad, the importance of trust in brands like Boots and the value in responding to your audience, like Guinness did during the pandemic. Across the coming weeks we will be releasing mini episodes where our very own Head of Content, Michaela Hallam, had conversations with brand marketing leaders about their experiences, especially when using audio.  Follow Fresh Ears now so you don't miss them!  See omnystudio.com/listener for privacy information.

One of the most exciting parts of creating a podcast with our clients is when it changes the listener’s perceptions of their brand. Amongst our favourites is ‘Unearthed’ – the series we make for The Royal Botanic Gardens, Kew. The first series of Unearthed explored how Kew’s scientists have helped solve crimes from curry-based murders to international trafficking. Series two was subtitled ‘Journeys into the Future of Food’ which looks at how we feed ourselves in a world of climate change and reduced biodiversity. To chat through the success of series two, Fresh Air Founder Neil Cowling chats to Emma Chandler, Senior Content and Engagement Manager and Grace Brewer, Digital Content Manager at Kew Gardens. They are also joined by ‘The Podcast Publicist’ Fiona Fraser, founder of Pow PR and one of the UK’s leading experts in podcast PR. To hear about the storytelling of series one of Unearthed click here. See omnystudio.com/listener for privacy information.