Advertise on podcast: AEC Marketeer

In this special crossover episode with Ayo Abbas from the Built Environment Marketing Show, we’re diving into the fascinating differences between AEC marketing in the US and UK. From the clichés that hold firms back to the bold moves marketers should embrace, this episode is packed with laughs and actionable advice. Plus, we play a few fun games to decode the quirks of the AEC industry and share some behind-the-scenes stories from our careers. This is Part 1 of the episode where I interview Ayo, and if you want to check out Part 2 where Ayo interviews me on her show, head to The Built Environment Marketing Show. Link to that episode is here: https://www.abbasmarketing.com/marketing-podcast/uk-us-aec-marketing-ai Ayo's Website: https://www.abbasmarketing.com

Join us as we cover the final two episodes of On Brand Season 1!

On this recap we cover Episodes 5 and 6 of On Brand - enjoy!

Recap of "On Brand" episodes 3 and 4 - enjoy!

This is the first of a mini-series Courtney Miller and I are doing to keep things a little more light and fun this Holiday season where we apply lessons from the show to AEC marketing. Enjoy!

In this episode, I share key takeaways from a recent leadership course, including career anchors and personality assessments, and how they can shape your approach to work and leadership. Plus, I’m kicking off a fun mini series with my friend Courtney Miller, where we’ll chat about the marketing reality show On Brand and explore how its lessons apply to the AEC industry.

In this episode, we dive deep into the power of generative AI with Brad Thompson, Business Solutions Director at SDB Contracting Services. With over 20 years of experience bridging marketing, IT, and app development, Brad shares his passion for efficiency, innovation, and problem-solving. We explore: The difference between prompt engineering and context engineering and how to master both. Practical applications of AI in the AEC industry, from simplifying technical jargon to creating high-impact proposals. Tools like Notebook LM, custom GPTs, and automation platforms that are revolutionizing workflows. The surprising ways AI can enhance social media, business development, and even interview prep. Insights on balancing risk and reward when using AI for sensitive information. Brad also shares his favorite tools, tips for automating tedious tasks, and how AI is helping professionals focus on what truly matters. Whether you're an AI enthusiast or just starting to explore its potential, this episode is packed with actionable insights and inspiration.

Did you know 95% of people will look up your company online before making a decision? In this episode, we explore the world of construction marketing with Perryn Olson, a fractional CMO who’s helping AEC companies maximize ROI and stay competitive in the digital age. From the surprising findings of the 2025 Construction SEO Report to the game-changing role of AI in search, this conversation is a must-listen for anyone in the industry. Tune in to learn why SEO is no longer optional—and how to make it work for your business! About Perryn Olson, FSMPS, CPSM, CCMP: Perryn is a marketing strategist that understands how to drive profitability, grow efficiency, and maximize ROI. He is a Fractional Chief Marketing Officer (CMO) focused on Construction and ConTech companies at AltCMO. Perryn is also an SMPS Fellow, CPSM, and certified with the Construction Marketing Association. Perryn is the past president of SMPS Southeast Louisiana and a member of the chapter's hall of fame, and past co-chair for SMPS Southern Regional Conferences (SRC). Links: LinkedIn: https://www.linkedin.com/in/perryn/ Website: https://altcmo.net/ Podcast: https://www.youtube.com/@AltCMO. 2025 Construction SEO Report: https://altcmo.net/news/2025-construction-seo-report/

Whether you're a Swiftie or not, Taylor Swift's influence on global spending and the marketing strategies behind her success are impossible to ignore. In this episode, Deirdre Booth and I explore how AEC firms can draw inspiration from Taylor Swift's innovative marketing tactics to create their own opportunities for growth.

Are you ready to upgrade your marketing efforts in professional services with a podcast? Maybe you're on the fence? In either case, John Tyreman, founder of Red Cedar Marketing and co-host of the Breaking BizDev podcast, has got you covered! In this episode, John shares strategies for using podcasts to build trust, expand networks, and create endless marketing content. From his early days launching shows during the pre-COVID era to navigating today's video-first landscape, John reveals the best practices that separate successful podcast operations from those that fade away after just a few episodes. What You'll Learn: When (and why) your business should launch a podcast The host qualities that make or break podcast success How video podcasting is reshaping content discovery Streamlined workflows using tools like Riverside, Descript, and AI-powered platforms The guest experience framework that turns interviews into lasting business relationships Monetization strategies beyond traditional sponsorships Whether you're a leader considering a podcast for your firm or a marketing professional looking to optimize your content strategy, this episode delivers actionable insights you can implement immediately. About John: John Tyreman is the founder of Red Cedar Marketing and co-hosts the Breaking BizDev podcast. John and his team help experts and firms use podcasting to build trust with buyers, grow their networks, and create endless marketing content. Links! Red Cedar Marketing: https://www.redcedarmarketing.com/ John Tyreman on LinkedIn: https://www.linkedin.com/in/johntyreman/ Breaking BizDev Podcast: https://www.breakingbizdev.com/

Having a hard time finding and keeping top marketing talent in the AEC industry? You’re definitely not alone. In fact, it’s one of the biggest headaches firms are dealing with right now. In this episode, we’re tackling that challenge head-on and sharing one game-changing approach: creating clear paths for upward mobility within your firm. We’ll chat about smart ways to find talent where they already are and how investing in their growth can completely transform your team. About Skip: Skip is a principal and vice president of marketing at Coffman Engineers. In this role, he oversees the company-wide strategic marketing, communication, and branding efforts, and supports ongoing company growth in geographic reach, markets served, and engineering capabilities. Skip has been a marketer in the AEC industry since 2006. He was the founding president of the Society for Marketing Professional Services (SMPS) Alaska Chapter, and has served in various board and committee positions for numerous organizations. He holds a Master of Professional Communications in marketing communication and a Bachelor of Science in graphic and multimedia technology. Website: https://www.coffman.com/ Linkedin: https://www.linkedin.com/in/skipbourgeois/

From pre-tradeshow planning to post-event debriefs, Tracy Jenkins shares her proven process and go-to checklist for success. Tune in as we explore best practices, actionable tips, and a step-by-step approach to make your next tradeshow a winning experience! About Tracy Jenkins, MBA, CPSM: Tracy is a dedicated business development professional providing strategic marketing services for the 3QC team. She specializes in research, organization, technical writing, and creative thinking, consistently meeting tight deadlines and delivering impactful results. Website: https://3qcinc.com/ LinkedIn: https://www.linkedin.com/in/jenkinstracy/

In this episode, Mindy and I discuss how a healthy culture affects a company's bottom line and the impact cultural strategy can have on your firm and community. She provides historical context for current cultural challenges and examples of the best ways we can move forward. About Mindy Gulati: Mindy is a seasoned strategist and advisor whose career spans law, leadership, and organizational transformation. Rooted in a strong foundation of critical thinking and problem-solving, she began her professional journey as a trial lawyer, honing her ability to navigate complexity, uncover biases, and advocate for equitable outcomes. Nearly a decade of experience in the criminal justice system sharpened her skills in strategy, communication, and relationship-building—qualities that would later define her consulting approach. A decade ago, Mindy founded Fundamental Advisory, a consultancy dedicated to guiding organizations through pivotal challenges and opportunities. Whether partnering with corporate leaders, legal teams, or government entities, she brings a unique blend of analytical rigor, emotional intelligence, and actionable insight to every engagement. Her work focuses on aligning leadership teams, driving cultural transformation, and solving high-stakes organizational issues. Under Mindy's leadership, Fundamental Advisory has become a trusted partner for companies building sustainable leadership teams, navigating crises, fostering collaboration, and achieving long-term business goals. Known for her ability to lead through ambiguity and deliver sustainable results, Mindy is passionate about empowering leaders to build resilient, high-performing organizations. Through her consultancy, Mindy and her team have facilitated breakthroughs for clients across diverse industries, fostering environments where innovation thrives, teams excel, and businesses grow. Website: https://www.fundamentaladvisory.com/ Book Recommendation: The Sum of Us: https://bookshop.org/p/books/the-sum-of-us-what-racism-costs-everyone-and-how-we-can-prosper-together-heather-mcghee/14618549?ean=9780525509585&next=t

This is a recording of the closing conversations at SERC where the creator of the AEC Marketing Memes instagram page and I sit down to talk about the page, how content is created, and their philosophy behind the page. AEC Marketing Memes: https://www.instagram.com/aecmarketingmemes/?hl=en Video of Surreal Cereal Ad: https://www.youtube.com/watch?v=PDJ7eG9ZYRE

Myself and the fantastic mind behind the AEC Marketing Memes page, "Mimi", talk about the sessions we went to at SERC and some of our key take-aways. We also touched on the conference as a whole and the details that stuck out the most to us as attendees.