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After graduating from Elon during the pandemic and working to find her first gig, she learned what she wanted out of a job. Moving to a big city became her focus so she could mix her working life and her personal life. As an LCC with the NFL, and the Assistant Director of Creative Video at Northwestern, Jazmin shares how she navigates her schedule to make the most of her work and family time. Follow Jazmin:IG - https://www.instagram.com/madebyjazzy/X - https://x.com/jazminbender_LI - https://www.linkedin.com/in/jazminbender/ Links to work: NU Football Trailer: https://www.instagram.com/p/DR3FAcOgQbB/B1G Men's Championship Hype: https://www.instagram.com/p/DWY9zg5jswC/Chicago Bears Caleb William Flea Flick: https://www.instagram.com/p/DQFuKy5gd7y/

How long does it take, and what all goes into a team rebrand? Christine gives us some background and insight into the process that Titans undertook in the last couple years. Exploring options, fan sentiment, and building a brand that works as a system. Follow Christine:IG - @c_zambettiX - @c_zambettiLI - https://www.linkedin.com/in/christine-zambetti/ Portfolio - https://www.behance.net/czambettidesignEmbroidery project - https://www.behance.net/gallery/129074015/49ers-Gameday-Embroidery-SeriesTitans landing page for the new brand - https://www.tennesseetitans.com/brand/

It's easy to forget at times the college sports world before NIL. One former student-athlete could never because it's a part of their journey. Serenity Douglas was a two-time Big 12 Champion and an All-American on the track. However, it's what she did off the track that led her into her career today. She discusses how she was able to maximize her experience at UT Austin, which lead to her being a reporter, analyst, podcaster and influencer today.  Follow Serenity:IG - _serenitydLinkedIn - linkedin.com/in/serenity-douglas-03ab47147/?skipRedirect=trueTikTok - https://www.tiktok.com/@serenity_douglas

Will got his start creating content while he was injured in college. Those early days of creative freedom coupled with sharing his work on social led him to new roles across the country. Leaning into new perspectives and creating with the world around him, Will was entering his new role with Texas A&M Football when we recorded this episode. He shares his perspective on getting through college during the pandemic, focusing on small wins, and how building relationships with each team leads to better output. Follow him on social:IG - whitty.creativeX - WhittyCreativeLinkedIn

An Emmy Winning Feature Producer with ESPN, Alex shares her background, experience, and behind the scenes of her approach to crafting stories that stick. Follow Alex:X + IG - snacksnolenLI - https://www.linkedin.com/in/alexandranolen/

Jon Hoeg built his career in the event and entertainment industry, capturing some of the biggest names in music over the last 15 years. During the pandemic, he pivoted to a more family friendly role as the Director of Marketing Communications at OWC. Although his role is focused on helping teams get the right equipment from his time and experience in the field, he still finds ways to scratch his creative itch in the process. This conversation is more than cables, drives, and shared storage, it’s about the need for speed, and focusing on your story.Follow on social:@hoeg @poweredbyowcSite:www.OWC.COM

AI, investment, and the creatives role in sports content as we reflect on 2025 and look forward to 2026.Will the pendulum swing back on the AI craze, and how can creatives utilize their skills and build a career amidst all the change?

Are you ready for the moment?Nate Vaughn is the Sr. Producer of Original Content & Creative Lead, and focuses on the long-form storytelling for the Vikings. We talk about the preproduction and planning that goes into crafting stories, how they collaborate and work with different players, and what they do when the unexpected arises (hello Pandemic).You never know when big moments will happen, but you can prepare to make the most of them. Nate shares his tips on both being prepared and making the most of your edit!

If given the opportunity on the big stage to perform as a creative, would you be ready? Digital creator + Photographer Madison Morris was more than ready. Having already captured amazing moments at Texas while in school, she took a leap of faith and went freelance, capturing moments for teams with a front row seat and prime access!Follow Madison:LI - https://www.linkedin.com/in/madisonm35/IG - https://www.instagram.com/35mmadi?utm_source=ig_web_button_share_sheet&igsh=MTF1dmsxOHh2a2V4cw==

Robbie has been a fixture in the sports motion space designing motion identities that are visually consistent across all platforms for nearly a decade. After starting outside of sports, Robbie found his niche, and works with clients across the NFL, MLB, NHL, NWSL, MLS, and college athletics. Kūj creates custom graphics alongside each client to build motion that fits — and moves the brand forward.Follow Robbie:IG + X - @kuj_coLI - https://www.linkedin.com/in/robbiekujath/Site - www.kuj.coReel - https://vimeo.com/1085426114/4f57779472

Today's guest is Will Posthumus, Founder and CEO of BIG Creative.  BIG consults with teams in sports at the intersection of creative, content, and business leadership. Whether it's new technology, infrastructure, or people, BIG works to help identify needs and support with each team's business goals in mind. Follow Will:IG @wposthumusX @WillPosthumusLI https://www.linkedin.com/in/willposthumus/Site https://bigcreative.us/

With more than a decade of experience in the live television industry, Janeese brings a wealth of expertise spanning video board operations to fast-paced live productions.She has built her career in the control room, acting as the eyes of the producer. As an EVS/Dreamcatcher Replay Op, she's the one that gets you the must see TV, knowing when and why to showcase each camera angle.Live television isn't for the faint of heart. We chat about moments of highs and lows, the challenges of working late and shifting the sleep schedule, and taking care of your mind and body so you can perform at your best. Follow her on social:IG @J.Gotti.33 X @JGotti33LI https://www.linkedin.com/in/janeese-hoagland-689b33ab/

Bringing her humor and energy to entertain fans in the ATL, Jaz loves to mix her creative skills with sports entertainment. From storytelling, to producing, and editing to craft the best content, Jaz has many skills. Pulling inspiration and style from shows like The Real Housewives, she dives into the details of how she builds the roadmap and makes magic happen.

As the Cowboys Host & Producer, Nicole has built her career through relationships.Everyone's path is different. Just because you see others getting opportunities faster than you, doesn't mean that you're on the wrong path. Nicole shares her journey to her current role, getting opportunities to learn and develop, and the value of connections with mentors in the sports industry.Follow her:IG @therealnicolehutchisonX @nhutchisontvLI https://www.linkedin.com/in/nicolehutchisonsports