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What began with a sold-out Melbourne pop-up has evolved into an international luxury resale business, pioneering a new way for customers to discover and shop pre-loved luxury. In this episode of Fashion Business Mindset, Elizabeth Formosa is joined by Danielle Goodwin, founder of Hawkeye Vintage, Australia's pioneering luxury live-stream shopping platform. Danni's entrepreneurial journey began in 2012, fuelled by her passion for discovering extraordinary vintage pieces and recognising their value. Her first Melbourne pop-up sold out in a single afternoon, setting the foundations for what would become a very different kind of retail business. Today, Hawkeye Vintage is headquartered in Tokyo, delivering live shopping experiences for up to 18 hours a day across Australia, Japan, Singapore, Thailand and Dubai. Featuring coveted luxury brands including Hermès, Chanel, Rolex, Cartier, Gucci and Fendi, the business has built a loyal international community through an innovative approach that combines luxury resale, entertainment and real-time customer connection. In this conversation, Danni shares the evolution of Hawkeye Vintage, the growing global appetite for pre-loved luxury and the opportunities emerging through live-stream shopping. We also explore the commercial realities of building and scaling an international retail business, from global sourcing and inventory management to technology, logistics, customer insights and the importance of building trust. Beyond the business, Danni reflects on her entrepreneurial journey, navigating growth, leading an international team and balancing the demands of business ownership with raising a young family. During this conversation, we explore: Danni's entrepreneurial journey and the evolution of Hawkeye Vintage. The changing luxury resale market and what's driving demand for pre-loved designer fashion. The rise of live selling and how it's transforming the retail experience. Global sourcing, buying strategies and inventory management. Building customer trust, community and long-term loyalty. The team, technology and logistics required to operate live shopping internationally. Using customer data and insights to inform buying, marketing and commercial decisions. Leadership, entrepreneurship and navigating the challenges of business growth. The future of Hawkeye Vintage and opportunities for further international expansion. HAWKEYE VINTAGE POP-UP EVENTS Experience Hawkeye Vintage in person at their upcoming Australian pop-ups: Melbourne: Thu Oct 15, 2026 – Sun Oct 18, 2026 10am–7pm | 362 Little Collins Street, Melbourne Sydney: 22–25 October 2026 10am–7pm | 300 Oxford Street, Paddington, Gadigal Country, Sydney, NSW Visit Hawkeye Vintage for further information and event details. CONNECT WITH DANIELLE & HAWKEYE VINTAGE Website: Hawkeye VintageInstagram: @‌hawkeyevintage CONNECT WITH ELIZABETH FORMOSA Website: Strategic Advisory for Fashion Founders | Fashion EquippedInstagram: @‌fashionequippedLinkedIn: Elizabeth Formosa If you enjoyed this episode, please follow Fashion Business Mindset and share it with someone who would find this conversation valuable. See omnystudio.com/listener for privacy information.

Joshua Nunan is the Director of Platform Media & Services at THE ICONIC, where he leads the company’s retail media, partner marketing and fulfilment services. Since joining THE ICONIC in 2018, Josh has progressed through several roles, from Senior Buyer to General Manager of Sports, Beauty and Home, before stepping into his current position. In this episode, Josh takes us inside the evolution of THE ICONIC and the rapidly changing relationship between brands, retailers and platforms. He explains how THE ICONIC is helping its brand partners reach customers, create more seamless experiences and fuel mutual growth through media, marketplace and fulfilment solutions. We discuss: Josh’s dynamic career journey and the experiences that shaped his approach to retail THE ICONIC’s evolution from start-up to scale-up and its continued focus on profitable growth Why customer obsession must be lived throughout an organisation—not simply written on the wall How THE ICONIC works with brands to create memorable physical and digital campaigns The growing importance of data, real-time insights and measurable marketing The differences between wholesale, marketplace, dropship and fulfilment models How brands can combine marketplace reach with greater control over pricing and assortment Why faster, consolidated delivery can strengthen trust and improve the customer experience How retail media can support customers from discovery and consideration through to conversion The changing customer journey and why the phone remains some of the world’s most valuable retail real estate Why AI is foundational—not optional—and how it is accelerating content, personalisation and decision-making What THE ICONIC’s B Corp certification represents for the business and its brand partners The role of trusted leaders, mentorship and curiosity in Josh’s career progression Josh’s approach to wellbeing and the routines that help him perform as a leader and working parent What excites him about the next evolution of THE ICONIC and the future of retail Energetic, insightful and generous, Josh shares a fascinating perspective on the future of retail and the opportunities ahead for brands willing to embrace change. CONNECT WITH JOSH Joshua Nunan Linkedin _________ About Fashion Business Mindset Fashion Business Mindset explores the real stories behind fashion brands, retailers and industry leaders. Hosted by fashion business strategist Elizabeth Formosa, the podcast shares practical insights on leadership, strategy and building resilient fashion businesses. WORK WITH US Work with Fashion Equipped Fashion Equipped partners with established fashion businesses at pivotal stages of growth and evolution.  Elizabeth Formosa provides senior-level strategic advisory across strategy, structure, profitability and decision-making — helping founders and leadership teams navigate increasing complexity with commercially grounded perspective and clear direction. This is experienced, considered guidance for building resilient, high-performing fashion businesses that are designed to last. Interested in Strategic Advisory? The Fashion Business Growth Roadmap is my signature strategic advisory engagement for founders and leadership teams at pivotal stages of growth. Together, we bring structure, financial clarity and a dynamic 12-month growth plan into the business. Explore here: The Fashion Business Growth Roadmap | Fashion Equipped — Fashion Equipped: Fashion Business Consulting Connect with us: Instagram: @‌fashionequipped Podcast Insta: @‌fashionbusinessmindset Facebook: Fashion Equipped | Melbourne VIC Website: Fashion Business Consulting and Mentoring | Fashion Equipped Interested in Sponsorship? We invite expressions of interest from aligned brands, retailers and industry partners who want to support commercially grounded conversations shaping the future of fashion. To learn more, reach out via email at [email protected] or DM @‌fashionbusinessmindset Let’s build your next phase of growth — with clarity and confidence. See omnystudio.com/listener for privacy information.

What does it really take to build two fashion brands while protecting their creative identities, commercial foundations and long-term value? In this episode of Fashion Business Mindset, Elizabeth Formosa speaks with Laura Liles, founder and creative director of Australian fashion labels Kinga Csilla and Ciao Ciao Vacation. After spending a decade working across the Australian fashion industry, Laura launched Kinga Csilla in 2017 with a small collection, a $5,000 investment and a desire to create a more considered fashion business and workplace. Laura shares the realities of building the brand through years of reinvestment, family sacrifice and what she describes as blind faith. She reflects on the early production challenge that forced her to strengthen the business, the importance of learning through difficult moments and the confidence that comes from experience. The conversation explores Laura’s creative process and how she balances design instinct with customer feedback and commercial performance. She also takes us behind the scenes of her production network across India, Indonesia and China, sharing how she has built long-term relationships while maintaining quality, transparency and artisanal craftsmanship. Laura discusses the inspiration and strategy behind launching Ciao Ciao Vacation, how she maintains a distinct identity for each label and the different roles wholesale and ecommerce play across the two businesses. Elizabeth and Laura also explore selecting the right retail partners, supporting independent boutiques, protecting brand value, founder-led marketing and what is connecting with customers in the current fashion landscape. They also discuss how Laura and her team are using AI across data analysis, reporting, technical processes and supplier communication, while protecting the human creativity at the heart of the brands. The episode explores: Laura’s decade of industry experience before starting her own brand Launching Kinga Csilla with a $5,000 investment and no formal business plan Building a self-funded fashion business through reinvestment and resilience Learning from production challenges and strengthening quality-control processes Balancing creative instinct with customer insight and commercial performance Building production partnerships across India, Indonesia and China Preserving artisanal craftsmanship as the business grows The inspiration and strategy behind launching Ciao Ciao Vacation Managing two brands with distinct identities, customers and price points Balancing wholesale and direct-to-consumer growth Choosing retail partners and protecting long-term brand value Founder visibility, storytelling and what is working in fashion marketing Using AI to support fashion operations, data and production The mindset and support systems behind Laura’s journey What excites Laura about the future of her brands and the fashion industry CONNECT WITH LAURA AND HER BRANDS Laura Liles on Instagram: @‌laura_liles_ Kinga Csilla: kingacsilla.com Kinga Csilla on Instagram: @‌kinga_csilla Ciao Ciao Vacation: ciaociaovacation.com Ciao Ciao Vacation on Instagram: @‌ciao.ciao.vacation WORK WITH US –––––––––––––––– Upcoming Online Masterclass — Register Now Join our upcoming AI for Fashion Masterclass AI for Fashion E-commerce | Practical AI Systems to Create, Convert and Grow — Fashion Equipped: Fashion Business Consulting   About Fashion Business Mindset Fashion Business Mindset explores the real stories behind fashion brands, retailers and industry leaders. Hosted by fashion business strategist Elizabeth Formosa, the podcast shares practical insights on leadership, strategy and building resilient fashion businesses. Work with Fashion Equipped Fashion Equipped partners with established fashion businesses at pivotal stages of growth and evolution.  Elizabeth Formosa provides senior-level strategic advisory across strategy, structure, profitability and decision-making — helping founders and leadership teams navigate increasing complexity with commercially grounded perspective and clear direction. This is experienced, considered guidance for building resilient, high-performing fashion businesses that are designed to last. Interested in Strategic Advisory? The Fashion Business Growth Roadmap is my signature strategic advisory engagement for founders and leadership teams at pivotal stages of growth. Together, we bring structure, financial clarity and a dynamic 12-month growth plan into the business. Book a Clarity Call with Elizabeth here. The Fashion Business Growth Roadmap | Fashion Equipped — Fashion Equipped: Fashion Business Consulting Connect with us: Instagram: @‌fashionequipped Podcast Insta: @‌fashionbusinessmindset Facebook: Fashion Equipped | Melbourne VIC Website: Fashion Business Consulting and Mentoring | Fashion Equipped Interested in Sponsorship? We invite expressions of interest from aligned brands, retailers and industry partners who want to support commercially grounded conversations shaping the future of fashion. To learn more, reach out via email at [email protected] or DM @‌fashionbusinessmindset Let’s build your next phase of growth — with clarity and confidence. See omnystudio.com/listener for privacy information.

There are plenty of external pressures impacting fashion businesses right now. Rising costs, cautious consumers, increasing competition and the growing cost of customer acquisition are all very real. But what if some of the biggest threats to profitability are actually coming from inside the business? In this episode of Fashion Business Mindset, Elizabeth Formosa looks at the decisions and behaviours that can quietly erode profit in founder-led fashion businesses. From overbuying, poor merchandise planning and unplanned markdowns to margin erosion, marketing inefficiency, warehousing costs, data hygiene and operational cost creep, Elizabeth explores some of the profit leaks she sees most consistently across the industry. She also looks at the responsibility of the founder as the business grows. You don't need to know everything, but when you find yourself acting as the buyer, merchandise planner, marketer or commercial leader without the necessary knowledge or training, how are you building that capability and getting the right support around you? The episode explores: Merchandise planning, inventory and open-to-buy Protecting intake margin and reducing margin erosion The true commercial impact of markdown and promotional activity Sourcing, supplier terms and cash flow Marketing efficiency, customer acquisition and lifetime value Warehousing, technology and operational cost creep Data hygiene and the numbers you should understand AI, technology and productivity as part of the profitability equation Training, upskilling and knowing when to seek external support Founder accountability and stronger commercial decision-making With the final months of the year still ahead, Elizabeth challenges fashion business owners to identify the biggest profit leaks in their business now, rather than waiting until year-end to ask where the profit went. Because profit isn't just what happens at the end of the year. It's the outcome of the decisions you make all year. WORK WITH US __________ Upcoming Online Masterclass — Register Now Join our upcoming AI for Fashion Masterclass https://fashionequipped.com.au/ai-for-fashion-e-commerce-register-now About Fashion Business Mindset Fashion Business Mindset explores the real stories behind fashion brands, retailers and industry leaders. Hosted by fashion business strategist Elizabeth Formosa, the podcast shares practical insights on leadership, strategy and building resilient fashion businesses. Work with Fashion Equipped Fashion Equipped partners with established fashion businesses at pivotal stages of growth and evolution.  Elizabeth Formosa provides senior-level strategic advisory across strategy, structure, profitability and decision-making — helping founders and leadership teams navigate increasing complexity with commercially grounded perspective and clear direction. This is experienced, considered guidance for building resilient, high-performing fashion businesses that are designed to last. Interested in Strategic Advisory? The Fashion Business Growth Roadmap is my signature strategic advisory engagement for founders and leadership teams at pivotal stages of growth. Together, we bring structure, financial clarity and a dynamic 12-month growth plan into the business. Book a Clarity Call with Elizabeth here. The Fashion Business Growth Roadmap | Fashion Equipped — Fashion Equipped: Fashion Business Consulting Connect with us: Instagram: @‌fashionequipped Podcast Insta: @‌fashionbusinessmindset Facebook: Fashion Equipped | Melbourne VIC Website: Fashion Business Consulting and Mentoring | Fashion Equipped Interested in Sponsorship? We invite expressions of interest from aligned brands, retailers and industry partners who want to support commercially grounded conversations shaping the future of fashion. To learn more, reach out via email at [email protected] or DM @‌fashionbusinessmindset Let’s build your next phase of growth — with clarity and confidence. See omnystudio.com/listener for privacy information.

Enjoy this Impact Edit with Jack Rivera, Creative Director of Commonry. Jack has over 15 years of experience in the fashion industry, across a range of roles and brands that have shaped her leadership and management style. Her expertise spans across strategic leadership, team development, and driving forward-thinking initiatives that prioritise diversity and sustainable growth. Jack's commitment to creating meaningful change is at the heart of everything she does, making her a dynamic force in the industry. Tune in for your dose of business optimisation! If you enjoy this impact edit, you can listen to the full episode with Jack here. ________ Over the past four years, I've had the privilege of chatting with some of the most inspiring thought leaders and change makers in the fashion industry. From highly successful entrepreneurs and founders to those on their exciting start-up journey, my guests have shared their stories, insights, and strategies for making an impact while shaping the future of fashion. Thanks to you, our audience is growing rapidly, with new listeners joining us every week. To help you gain the most out of our conversations, we're excited to introduce our Impact Edit, which showcases the most powerful insights from our previous longer-form episodes. These are the golden nuggets – the ideas, strategies, and perspectives that can help you learn something new, spark a new idea, or solve a challenge you're facing in real-time in your business. And best of all, we've purposefully kept these episodes short – minimum time for maximum impact! So whether you're a seasoned business owner or just starting out on your journey, our aim is that you end each Impact Edit, with new information that will help you make a lasting impact in your business, with your team and your community. _________ WORK WITH US __________ Upcoming Online Masterclass   Join our upcoming AI for Fashion Masterclass   https://fashionequipped.com.au/ai-for-fashion-e-commerce-register-now About Fashion Business Mindset Fashion Business Mindset explores the real stories behind fashion brands, retailers and industry leaders. Hosted by fashion business strategist Elizabeth Formosa, the podcast shares practical insights on leadership, strategy and building resilient fashion businesses. Work with Fashion Equipped Fashion Equipped partners with established fashion businesses at pivotal stages of growth and evolution.  Elizabeth Formosa provides senior-level strategic advisory across strategy, structure, profitability and decision-making — helping founders and leadership teams navigate increasing complexity with commercially grounded perspective and clear direction. This is experienced, considered guidance for building resilient, high-performing fashion businesses that are designed to last. Interested in Strategic Advisory? The Fashion Business Growth Roadmap is my signature strategic advisory engagement for founders and leadership teams at pivotal stages of growth. Together, we bring structure, financial clarity and a dynamic 12-month growth plan into the business. Book a Clarity Call with Elizabeth here. The Fashion Business Growth Roadmap | Fashion Equipped — Fashion Equipped: Fashion Business Consulting Connect with us: Instagram: @‌fashionequipped Podcast Insta: @‌fashionbusinessmindset Facebook: Fashion Equipped | Melbourne VIC Website: Fashion Business Consulting and Mentoring | Fashion Equipped Interested in Sponsorship? We invite expressions of interest from aligned brands, retailers and industry partners who want to support commercially grounded conversations shaping the future of fashion. To learn more, reach out via email at [email protected] or DM @‌fashionbusinessmindset Let’s build your next phase of growth — with clarity and confidence. See omnystudio.com/listener for privacy information.

In this episode of Fashion Business Mindset, Elizabeth Formosa sits down with Bridget Veals, General Manager of Womenswear, Footwear and Accessories at David Jones. With more than 25 years of experience across some of the world’s leading fashion brands, Bridget has built an extraordinary career at the forefront of fashion buying, retail leadership and commercial strategy. Together, Elizabeth and Bridget explore how the buying function has evolved, what it takes to lead high-performing teams through change, and the trends shaping the future of Australian fashion retail. Bridget also shares her leadership philosophy, the importance of balancing creativity with commercial performance, and why curiosity and continuous learning remain essential throughout every stage of a career. In this episode, we discuss: Bridget’s 25-year career journey in the fashion industry. The evolution of fashion buying and the changing role of the modern buyer. Leading high-performing teams through growth, transformation and change. Balancing commercial outcomes with creativity in today’s retail environment. How customer expectations continue to reshape fashion retail. The future of Australian fashion retail and the opportunities ahead. Leadership lessons from one of Australia’s most respected retail executives. Why curiosity, adaptability and lifelong learning are essential for long-term success. Whether you’re a fashion founder, buyer, retailer, merchandising professional or emerging leader, this conversation offers valuable insights into the realities of leading at the highest levels of the fashion industry. _________ WORK WITH US __________ Upcoming Online Masterclass  - Register now  Join our upcoming AI for Fashion Masterclass   https://fashionequipped.com.au/ai-for-fashion-e-commerce-register-now 👉 Register Here CLAUDE FOR FASHION A Two-Hour Practical Masterclass for Fashion Business Professionals - Register Now — Fashion Equipped: Fashion Business Consulting About Fashion Business Mindset Fashion Business Mindset explores the real stories behind fashion brands, retailers and industry leaders. Hosted by fashion business strategist Elizabeth Formosa, the podcast shares practical insights on leadership, strategy and building resilient fashion businesses. Work with Fashion Equipped Fashion Equipped partners with established fashion businesses at pivotal stages of growth and evolution.  Elizabeth Formosa provides senior-level strategic advisory across strategy, structure, profitability and decision-making — helping founders and leadership teams navigate increasing complexity with commercially grounded perspective and clear direction. This is experienced, considered guidance for building resilient, high-performing fashion businesses that are designed to last. Interested in Strategic Advisory? The Fashion Business Growth Roadmap is my signature strategic advisory engagement for founders and leadership teams at pivotal stages of growth. Together, we bring structure, financial clarity and a dynamic 12-month growth plan into the business. Book a Clarity Call with Elizabeth here. The Fashion Business Growth Roadmap | Fashion Equipped — Fashion Equipped: Fashion Business Consulting Connect with us: Instagram: @‌fashionequipped Podcast Insta: @‌fashionbusinessmindset Facebook: Fashion Equipped | Melbourne VIC Website: Fashion Business Consulting and Mentoring | Fashion Equipped Interested in Sponsorship? We invite expressions of interest from aligned brands, retailers and industry partners who want to support commercially grounded conversations shaping the future of fashion. To learn more, reach out via email at [email protected] or DM @‌fashionbusinessmindset Let’s build your next phase of growth — with clarity and confidence. See omnystudio.com/listener for privacy information.

In this solo episode, Elizabeth Formosa unpacks what it actually looks like to use AI with intention in a fashion business. She talks honestly about the pace of change many founders are feeling right now, why workflow has to come before technology, and where she's seeing Claude AI add real, practical value across fashion operations. The six areas she covers: Founder productivity and leadership thinking Financial visibility - margin, sell-through, inventory cover Product and supply chain decisions Marketing and content Customer experience Market intelligence She's also candid about where AI falls short and why judgment and context still matter most. A clear, grounded look at AI for fashion founders who want to move forward without losing sight of what makes their business work. Claude for Fashion Masterclass — Register Now Join our upcoming Claude for Fashion Masterclass. Elizabeth will be joined by an AI expert, Brooke Wright, and together they’ll bring both sides of the equation: fashion workflow and business solutions lens, plus technical AI expertise. The topics covered will be shaped directly by what you tell us you need. Your signup genuinely contributes to how the workshop is built. Workshop landing around mid-July. Date and spots to be announced. 👉 Register Here CLAUDE FOR FASHION A Two-Hour Practical Masterclass for Fashion Business Professionals - Register Now — Fashion Equipped: Fashion Business Consulting About Fashion Business Mindset Fashion Business Mindset explores the real stories behind fashion brands, retailers and industry leaders. Hosted by fashion business strategist Elizabeth Formosa, the podcast shares practical insights on leadership, strategy and building resilient fashion businesses. Work with Fashion Equipped Fashion Equipped partners with established fashion businesses at pivotal stages of growth and evolution.  Elizabeth Formosa provides senior-level strategic advisory across strategy, structure, profitability and decision-making — helping founders and leadership teams navigate increasing complexity with commercially grounded perspective and clear direction. This is experienced, considered guidance for building resilient, high-performing fashion businesses that are designed to last. Interested in Strategic Advisory? The Fashion Business Growth Roadmap is my signature strategic advisory engagement for founders and leadership teams at pivotal stages of growth. Together, we bring structure, financial clarity and a dynamic 12-month growth plan into the business. Book a Clarity Call with Elizabeth here. The Fashion Business Growth Roadmap | Fashion Equipped — Fashion Equipped: Fashion Business Consulting Connect with us: Instagram: @‌fashionequipped Podcast Insta: @‌fashionbusinessmindset Facebook: Fashion Equipped | Melbourne VIC Website: Fashion Business Consulting and Mentoring | Fashion Equipped Interested in Sponsorship? We invite expressions of interest from aligned brands, retailers and industry partners who want to support commercially grounded conversations shaping the future of fashion.  To learn more, reach out via email at [email protected] or DM @‌fashionbusinessmindset Let’s build your next phase of growth — with clarity and confidence. See omnystudio.com/listener for privacy information.

What does it really mean to build a fashion brand around a woman the industry has spent decades ignoring? In this episode of Fashion Business Mindset, Elizabeth Formosa is joined by Fleur Richardson, founder and creative director of Fleur Collective, a 100% Australian-owned, female-founded womenswear brand built on a simple belief: clothing should move with you, not against you. Fourteen years in business. 95% made in Australia. Sizes 8 to 24 from day one. And a direct-to-consumer model built on genuine community and customer closeness. Fleur shares the real story behind those numbers. The design decisions, the sourcing challenges, the commercial pivots, and the personal discipline required to build and sustain a purpose-led fashion business in 2026. This is a grounded and commercially honest conversation for founders navigating growth, manufacturing complexity, and the challenge of serving a customer who deserves better. In this episode, we explore: How Fleur’s career across swimwear, menswear tailoring, raw materials and women’s wear shaped her commercial and creative lens The design philosophy behind Fleur Collective, and why fit, fabric and function drive every decision What inclusive sizing from 8 to 24 actually requires technically, and how the brand approaches grading across a diverse female body The decision to shut down wholesale and go direct-to-consumer, and why owning the customer relationship changed everything Live selling before it was a trend, and how the brand’s content model has evolved over nine years The realities and risks of sustaining 95% local manufacturing in Australia, including ageing maker networks and fabric supply challenges Why Fleur moved a small percentage of production offshore and how she approached that transition consciously Buying out a business partner and going all in, and what that decision unlocked What Fleur is building towards next, including an adaptive clothing project inspired by her brother Where AI sits in the business right now and the reality of adopting it as a small independent brand Key Takeaway Building a fashion brand with genuine commercial integrity means making decisions the outside world doesn’t always see. Fleur Richardson has spent fourteen years making those decisions. Quietly. Consistently. With her customer at the centre of every one. About the Guest Fleur Richardson is the founder and Creative Director of Fleur Collective — a 100% Australian-owned, female-founded womenswear brand crafting small-batch, considered collections for women who are done with compromise. Built on a belief that clothing should move with you, not against you, Fleur Collective has spent over a decade redefining what it means to dress with ease, confidence, and intention. With a 99% female workforce and most pieces made right here in Australia, Fleur has built more than a brand — she's built a community where every woman belongs. Explore Fleur Collective here. Watch behind the brand on Instagram here. Claude for Fashion Workshop — Join the Waitlist In this episode, you’ll hear Fleur and Elizabeth talk about AI and what it really means to start adopting it in a fashion business. If that conversation resonates with you, join the waitlist for our upcoming Claude for Fashion workshop.  Elizabeth will be joined by an AI expert, and together they’ll bring both sides of the equation: fashion workflow and business solutions lens, plus technical AI expertise. The topics covered will be shaped directly by what you tell us you need. Your signup genuinely contributes to how the workshop is built. Workshop landing around mid-July. Date and spots to be announced. 👉 Join the waitlist here: CLAUDE FOR FASHION A Two-Hour Practical Masterclass for Fashion Business Professionals — Fashion Equipped: Fashion Business Consulting About Fashion Business Mindset Fashion Business Mindset explores the real stories behind fashion brands, retailers and industry leaders. Hosted by fashion business strategist Elizabeth Formosa, the podcast shares practical insights on leadership, strategy and building resilient fashion businesses. Work with Fashion Equipped Fashion Equipped partners with established fashion businesses at pivotal stages of growth and evolution.  Elizabeth Formosa provides senior-level strategic advisory across strategy, structure, profitability and decision-making — helping founders and leadership teams navigate increasing complexity with commercially grounded perspective and clear direction. This is experienced, considered guidance for building resilient, high-performing fashion businesses that are designed to last. Interested in Strategic Advisory? The Fashion Business Growth Roadmap is my signature strategic advisory engagement for founders and leadership teams at pivotal stages of growth. Together, we bring structure, financial clarity and a dynamic 12-month growth plan into the business. Book a Clarity Call with Elizabeth here. The Fashion Business Growth Roadmap | Fashion Equipped — Fashion Equipped: Fashion Business Consulting Connect with us: Instagram: @‌fashionequipped Podcast Insta: @‌fashionbusinessmindset Facebook: Fashion Equipped | Melbourne VIC Website: Fashion Business Consulting and Mentoring | Fashion Equipped  Interested in Sponsorship? We invite expressions of interest from aligned brands, retailers and industry partners who want to support commercially grounded conversations shaping the future of fashion.  To learn more, reach out via email at [email protected] or DM @‌fashionbusinessmindset Let’s build your next phase of growth — with clarity and confidence. See omnystudio.com/listener for privacy information.

What does it really take to build a fashion brand from the ground up and scale it into a globally recognised, multi-channel business? In this episode of Fashion Business Mindset, I’m joined by Kiki Keysers, Founder of KIVARI, to unpack the journey behind one of Australia’s most successful contemporary fashion brands. What started with just $200, a handmade product and a market stall has evolved into a thriving business spanning retail, eCommerce and wholesale, with a loyal global customer and a strong, recognisable brand identity. Kiki shares the real story behind that growth. The risks, the decisions, the mindset shifts and the discipline required to build a brand that not only scales, but sustains. This is an honest and highly practical conversation for founders navigating growth, complexity and the next stage of their business. In this episode, we explore: How Kivari began, from a spontaneous idea in Bali to a market stall in Australia The early decisions that shaped the brand’s trajectory, including retail, hiring and investment The reality of scaling a fashion business across retail, eCommerce and wholesale Why every channel must have a clear purpose in a multi-channel strategy The importance of discipline across margin, product and operations in today’s market How to evolve your product offering while staying true to your brand DNA Building and leading a high-performing team as the business grows Founder visibility and the role it plays in modern brand building The mindset required to navigate growth, uncertainty and leadership Why “confidence comes by doing” and how to move forward before you feel ready Key Takeaway Building a successful fashion brand isn’t about having everything figured out from the start. It’s about taking action, backing yourself and building the confidence along the way. About the Guest Kirstin-Lee “Kiki” Keysers is the Founder and Creative Director of KIVARI, one of Australia’s leading women’s fashion and lifestyle brands. What began as a small market stall on the Gold Coast has grown into a multi-million-dollar global business, known for its timeless design, effortless femininity and strong brand storytelling. Today, Kiki leads a fast-growing team while continuing to shape the creative direction of the brand, building a business grounded in freedom, intuition and purpose. Explore KIVARI at KIVARI | Elevated & Effortless Resortwear For Your Everyday About Fashion Business Mindset Fashion Business Mindset explores the real stories behind fashion brands, retailers and industry leaders. Hosted by fashion business strategist Elizabeth Formosa, the podcast shares practical insights on leadership, strategy and building resilient fashion businesses. Work with Fashion Equipped Fashion Equipped partners with established fashion businesses at pivotal stages of growth and evolution. Elizabeth Formosa provides senior-level strategic advisory across strategy, structure, profitability and decision-making — helping founders and leadership teams navigate increasing complexity with commercially grounded perspective and clear direction. This is experienced, considered guidance for building resilient, high-performing fashion businesses that are designed to last. Interested in Strategic Advisory? The Fashion Business Growth Roadmap is my signature strategic advisory engagement for founders and leadership teams at pivotal stages of growth.Together, we bring structure, financial clarity and a dynamic 12-month growth plan into the business. Book a Clarity Call with Elizabeth here. The Fashion Business Growth Roadmap | Fashion Equipped — Fashion Equipped: Fashion Business Consulting Connect with us: Instagram: @‌fashionequipped Podcast Insta: @‌fashionbusinessmindsetFacebook: www.facebook.com/fashionequippedWebsite: Fashion Business Consulting and Mentoring | Fashion Equipped Interested in Sponsorship? We invite expressions of interest from aligned brands, retailers and industry partners who want to support commercially grounded conversations shaping the future of fashion. To learn more, reach out via email at [email protected] DM @‌fashionbusinessmindset Let’s build your next phase of growth — with clarity and confidence. See omnystudio.com/listener for privacy information.

In this episode of Fashion Business Mindset, Elizabeth Formosa sits down with Gosia Piątek, Founder of Kowtow, a pioneer in sustainable and circular fashion. Founded in 2006, Kowtow has built a global reputation for its commitment to ethical production, Fairtrade organic cotton, and a fully transparent supply chain. But what truly sets the brand apart is its long-term vision. From the very beginning, Gosia set out to create clothing that comes from the earth and can safely return to it. Nearly 20 years later, that vision has been realised. Kowtow has developed a groundbreaking process using biochar, allowing garments to be returned to the soil without harm and completely free from plastic. In this conversation, we explore: The original vision behind Kowtow and what inspired Gosia to challenge the fashion industry Building a sustainable brand before sustainability was mainstream The reality of creating a fully transparent and ethical supply chain Kowtow’s biochar innovation and what it means for the future of circular fashion Customer demand for sustainability and how it has evolved The current state of fashion trade and navigating economic uncertainty Balancing purpose and profitability in a values-driven business Marketing and storytelling for a conscious brand Leadership, mindset and founder growth What the future holds for fashion and the opportunity for brands willing to lead change This episode is a must-listen for founders, designers and industry leaders looking to build commercially strong, responsible and future-focused fashion businesses. About the Guest: Gosia Piątek is the Founder of Kowtow, a globally recognised sustainable fashion brand known for its commitment to Fairtrade organic cotton, ethical production and circular design principles. Explore Kowtow at: Web: Kowtow Ethical & Organic Clothingl Download the Kowtow plastic-free guide here: Plastic Free Handbook Read about biochar here: Our garments now feed the earth How Kowtow went plastic-free here: Plastic Free _________ About Fashion Business Mindset Fashion Business Mindset explores the real stories behind fashion brands, retailers and industry leaders. Hosted by fashion business strategist Elizabeth Formosa, the podcast shares practical insights on leadership, strategy and building resilient fashion businesses. ________ Work with Fashion Equipped in 2026 Fashion Equipped partners with established fashion businesses at pivotal stages of growth and evolution. Elizabeth Formosa provides senior-level strategic advisory across strategy, structure, profitability and decision-making — helping founders and leadership teams navigate increasing complexity with commercially grounded perspective and clear direction. This is experienced, considered guidance for building resilient, high-performing fashion businesses that are designed to last. Interested in Strategic Advisory? The Fashion Business Growth Roadmap is my signature strategic advisory engagement for founders and leadership teams at pivotal stages of growth.Together, we bring structure, financial clarity and a dynamic 12-month growth plan into the business. Book a Clarity Call with Elizabeth here. The Fashion Business Growth Roadmap | Fashion Equipped — Fashion Equipped: Fashion Business Consulting Connect with us: Instagram: @‌fashionequipped Podcast Insta: @‌fashionbusinessmindsetFacebook: www.facebook.com/fashionequippedWebsite: Fashion Business Consulting and Mentoring | Fashion Equipped Interested in Sponsorship? We invite expressions of interest from aligned brands, retailers and industry partners who want to support commercially grounded conversations shaping the future of fashion. To learn more, reach out via email at [email protected] DM @‌fashionbusinessmindset Let’s build your next phase of growth — with clarity and confidence. See omnystudio.com/listener for privacy information.

What It Takes to Run a Resilient Fashion Boutique Running an independent fashion boutique today demands resilience, commercial discipline, deep customer connection and the ability to adapt as the retail landscape continues to evolve. In this episode of Fashion Business Mindset, I’m joined by Adella Greenwood, co-founder of Grace & Willow, a much-loved multi-brand boutique located in the seaside suburb of Williamstown in Victoria. With more than two decades in fashion and retail, Adella has built a thriving boutique known for its strong sense of community and its carefully curated mix of Australian and international designers. Together with her sister Hannah, she has created a space where confident, expressive women can discover pieces that reflect their personal style. In our conversation, Adella shares the journey of building an independent retail business over more than a decade, and the realities of operating on the front line of fashion retail. We explore how she approaches brand selection and buying, how independent boutiques navigate competition from larger retailers and online platforms, and why customer relationships and community remain at the heart of Grace & Willow’s success. Adella also shares her perspective on the current retail climate, how customer behaviour has shifted in recent years, and where she sees both risk and opportunity for independent retailers moving forward. This is a thoughtful and honest conversation about what it truly takes to build and sustain an independent fashion business today. In this episode, we discuss: How Grace & Willow began and the vision behind the boutique The evolution of Adella’s buying strategy and brand mix Navigating competition from larger retailers and online platforms The importance of community and customer relationships in boutique retail Leading a small retail team and building a strong culture Shifts in customer behaviour and the current retail climate What discipline and resilience look like in independent retail today Explore Grace & Willow at: https://www.graceandwillow.com.au/ https://www.instagram.com/graceandwillow/?hl=en _________ About Fashion Business Mindset Fashion Business Mindset explores the real stories behind fashion brands, retailers and industry leaders. Hosted by fashion business strategist Elizabeth Formosa, the podcast shares practical insights on leadership, strategy and building resilient fashion businesses. ________ Work with Fashion Equipped in 2026 Fashion Equipped partners with established fashion businesses at pivotal stages of growth and evolution. Elizabeth Formosa provides senior-level strategic advisory across strategy, structure, profitability and decision-making — helping founders and leadership teams navigate increasing complexity with commercially grounded perspective and clear direction. This is experienced, considered guidance for building resilient, high-performing fashion businesses that are designed to last. Interested in Strategic Advisory? The Fashion Business Growth Roadmap is my signature strategic advisory engagement for founders and leadership teams at pivotal stages of growth.Together, we bring structure, financial clarity and a dynamic 12-month growth plan into the business. Book a Clarity Call with Elizabeth here. The Fashion Business Growth Roadmap | Fashion Equipped — Fashion Equipped: Fashion Business Consulting Connect with us: Instagram: @‌fashionequipped Podcast Insta: @‌fashionbusinessmindsetFacebook: www.facebook.com/fashionequippedWebsite: Fashion Business Consulting and Mentoring | Fashion Equipped Interested in Sponsorship? We invite expressions of interest from aligned brands, retailers and industry partners who want to support commercially grounded conversations shaping the future of fashion. To learn more, reach out via email at [email protected] DM @‌fashionbusinessmindset Let’s build your next phase of growth — with clarity and confidence. See omnystudio.com/listener for privacy information.

In this opening episode of Season 7, Elizabeth Formosa unpacks what profitability really requires in 2026 — and why net cash in the bank matters just as much as the P&L. Across the industry, many brands are growing. Revenue is up. Orders are flowing. From the outside, things look strong. But internally, margins are tighter, cash flow feels heavier, and decision-making has become more complex. This episode explores the shift required for founders who want sustainable, commercially sound growth. Elizabeth shares the five core pillars she sees separating reactive businesses from intentional ones: Clarity before growth Intentional product and inventory decisions Channel discipline Structure that matches the stage of the business Reducing founder and leadership decision load You’ll also hear why: – Profit is an accounting outcome– Cash is operational reality– And disciplined decision-making is the true driver of both This is not a tactical episode about quick wins.It’s a strategic conversation about building resilient fashion businesses that can grow, reinvest and stabilise with confidence. If 2026 feels like a year where your next decision truly matters, this episode is for you. _____ Work with Fashion Equipped in 2026 Ready to scale with clarity, confidence and intention? Fashion Equipped partners with established fashion businesses at pivotal stages of growth and evolution. Elizabeth Formosa provides senior-level strategic advisory across strategy, structure, profitability and decision-making — helping founders and leadership teams navigate increasing complexity with commercially grounded perspective and clear direction. This is experienced, considered guidance for building resilient, high-performing fashion businesses that are designed to last. Interested in Strategic Advisory? The Fashion Business Growth Roadmap is my signature strategic advisory engagement for founders and leadership teams at pivotal stages of growth.Together, we bring structure, financial clarity and a dynamic 12-month growth plan into the business. Book a Clarity Call with Elizabeth here. The Fashion Business Growth Roadmap | Fashion Equipped — Fashion Equipped: Fashion Business Consulting Connect with us: Instagram: @‌fashionequipped Podcast Insta: @‌fashionbusinessmindsetFacebook: www.facebook.com/fashionequippedWebsite: Fashion Business Consulting and Mentoring | Fashion Equipped Interested in Sponsorship? We invite expressions of interest from aligned brands, retailers and industry partners who want to support commercially grounded conversations shaping the future of fashion. To learn more, reach out via email at [email protected] DM @‌fashionbusinessmindset Let’s build your next phase of growth — with clarity and confidence. See omnystudio.com/listener for privacy information.

As we come to the close of 2025, I wanted to pause and share a personal end-of-year reflection with the Fashion Business Mindset community. This year has been one of growth, challenge, learning and connection. We’ve shared over 127 episodes, welcomed many new listeners, and continued to have honest conversations about what it really takes to build, lead and sustain a fashion business in a changing market. In this solo episode, I reflect on the year that was, share a little more about my own journey, and offer grounded advice as we head into 2026. In this episode, I cover: Gratitude for our guests, listeners, team and incredible clients My journey in fashion, consulting and education Lessons from a recent trek in Nepal and what it taught me about resilience Acknowledging the challenges many brands are facing right now Why protecting margins and strengthening foundations matters more than ever Practical guidance for approaching 2026 with clarity and confidence How to seek support if you’re ready for your next phase of growth This episode is for founders, leaders and teams who want to reset, refocus and move forward with intention. Thank you for being part of Fashion Business Mindset. I’m so grateful for this community and excited for what’s ahead. ______ Work with Fashion Equipped in 2026If you're ready to take your fashion business to the next level, connect with Elizabeth and the team at Fashion Equipped. Whether you're looking for Consulting, Mentorship, or Online Learning, we're here to support your journey. Interested in Consulting?Check out Elizabeth's iconic Fashion Business Growth Roadmap Consulting and Book a Clarity Call with Elizabeth here: The Fashion Business Growth Roadmap | Fashion Equipped — Fashion Equipped: Fashion Business Consulting Connect with us:Instagram: @‌fashionequipped Podcast Insta: @‌fashionbusinessmindsetFacebook: www.facebook.com/fashionequippedWebsite: Fashion Business Consulting and Mentoring | Fashion Equipped Interested in exploring Sponsorship of the Fashion Business Mindset Podcast? We’re inviting expressions of interest from brands, retailers and businesses aligned with our values who want to collaborate with us in bringing even more value to our fashion community. 📩 To learn more, reach out via email at [email protected] or DM me on Instagram @‌fashionbusinessmindset Let's do this together, Let's make The Fashion Business, YOUR Business! See omnystudio.com/listener for privacy information.

As we near the end of our 2025 season of Fashion Business Mindset, I’m excited to share a truly meaningful milestone — 40 years of Motto, a long-standing Australian fashion brand that continues to evolve, reinvent and inspire. In this episode, I’m joined by Faye Browne and Lauren French, the mother–daughter duo behind Motto, who have built one of the most resilient and community-driven fashion businesses in Australia. Faye began her journey as a fashion buyer before launching Motto with her husband John, driven by a passion for empowering women and celebrating individuality. Today, at 70, Faye remains a vibrant force — leading with authenticity, curiosity and a fierce commitment to helping women feel fabulous in their own skin. Lauren joined the business in 2007 and spearheaded Motto’s transition from traditional retail to a thriving eCommerce and content-driven brand. As CEO and mum of young children, she has redefined modern leadership — building a sophisticated marketing engine, embracing digital storytelling, and growing an engaged community through daily LIVE try-ons. During our conversation, we dive into: The origin story — how Motto began and the early lessons that shaped the brand Digital reinvention — Lauren’s pivot from bricks-and-mortar to eCommerce before the industry was ready Hybrid retail — balancing online growth with the role of physical stores The power of community — why Motto’s LIVE try-ons became a phenomenon and a conversion machine Intergenerational leadership — navigating roles, decision-making and shared vision Who the Motto woman is today — and how she has evolved Longevity in fashion — the mindsets, product strategy and courage required to stay relevant for four decades Authenticity & empowerment — Faye and Lauren’s personal practices, leadership philosophies and approach to style What’s next — the future of Motto as it steps into its fifth decade This conversation is packed with wisdom for founders, leaders and anyone building a brand designed to last. Tune in to hear the story behind 40 years of reinvention, resilience and community — from two women who continue to shape the Australian fashion landscape in their own bold and brilliant way. Listen now on Apple, Spotify, or your favourite podcast platform. You can connect with Motto at: Web: Women's Boutique Clothing Store Online | Motto Fashions Instagram: Motto | Womens Fashion Australia (@mottofashions) • Instagram profile YouTube: mottofashions ______________ Work with Fashion EquippedIf you're ready to take your fashion business to the next level, connect with Elizabeth and the team at Fashion Equipped. Whether you're looking for Consulting, Mentorship, or Online Learning, we're here to support your journey. Interested in Consulting?Check out Elizabeth's iconic Fashion Business Growth Roadmap Consulting and Book a Clarity Call with Elizabeth here: The Fashion Business Growth Roadmap | Fashion Equipped — Fashion Equipped: Fashion Business Consulting Connect with us:Instagram: @‌fashionequipped Podcast Insta: @‌fashionbusinessmindsetFacebook: www.facebook.com/fashionequippedWebsite: Fashion Business Consulting and Mentoring | Fashion Equipped Interested in exploring Sponsorship of the Fashion Business Mindset Podcast? We’re inviting expressions of interest from brands, retailers and businesses aligned with our values who want to collaborate with us in bringing even more value to our fashion community. 📩 To learn more, reach out via email at [email protected] or DM me on Instagram @‌fashionbusinessmindset Let's do this together, Let's make The Fashion Business, YOUR Business! See omnystudio.com/listener for privacy information.

This episode is our LIVE recording from the Melbourne Global Sourcing Expo Seminar Series. While the audio is not usual studio quality, the content of this dynamic conversation was too good not to share!  This conversation brings together three industry leaders: Elizabeth (Fashion Equipped), Kelly Slessor (The Ecommerce Tribe, Tribe Gen AI), and Christina Exie (Stacked Studio) to share their perspectives on the strategies shaping the future of fashion and lifestyle brands. The discussion spans sourcing, go-to-market execution, scaling through eCommerce, and the rapid adoption of AI, blending Elizabeth’s decades of strategic growth and leadership expertise with Kelly’s digital and AI insights and Christina’s product, sourcing, and brand development experience. Whether you’re a startup or an established brand, you’ll take away actionable strategies and inspiration to scale and strengthen your business in today’s fast-moving market. You can download the freebies offered to the live audience here: Navigating the Sourcing Expo Checklist & Free Mini Courses (Elizabeth) Join Stacked Studio Free Membership (Christina) Win a Copy or Pre-Order AI for eCommerce Book (Kelly) ____ Work with Fashion EquippedIf you're ready to take your fashion business to the next level, connect with Elizabeth and the team at Fashion Equipped. Whether you're looking for Consulting, Mentorship, or Online Learning, we're here to support your journey. Interested in Consulting?Check out Elizabeth's iconic Fashion Business Growth Roadmap Consulting and Book a Clarity Call with Elizabeth here: The Fashion Business Growth Roadmap | Fashion Equipped — Fashion Equipped: Fashion Business Consulting Interested in exploring Sponsorship of the Fashion Business Mindset Podcast? We’re inviting expressions of interest from brands, retailers and businesses aligned with our values who want to collaborate with us in bringing even more value to our fashion community. 📩 To learn more, reach out via email at [email protected] or DM me on Instagram @‌fashionbusinessmindset Connect with us:Instagram: @‌fashionequippedPodcast Insta: @‌fashionbusinessmindsetFacebook: www.facebook.com/fashionequippedWebsite: Fashion Business Consulting and Mentoring | Fashion Equipped Let's do this together, Let's make The Fashion Business, YOUR Business! See omnystudio.com/listener for privacy information.