Advertise on podcast: The Cambridge Marketing Podcast

Is AI replacing copywriters? To find out what the industry actually demands, Jamie Thomson, founder of the Edinburgh-based copywriting agency Brand New Copy, decided to look at the data. In this episode, host Kiran Kapur sits down with Jamie to discuss his recent study analysing 230 copywriting job adverts across the UK and Europe over a six-month period. Jamie explains how he approached his research and shares his key findings: how strategic thinking and AI mentions ranked side-by-side in job specifications, and why employers view AI as a practical workflow tool rather than a replacement for human writers. Whether you’re a marketer, business leader, or aspiring copywriter, this conversation offers a clear look at the modern job market.

In this episode, our Marketers Toolkit has reached the letter T.   Hosts Kiran Kapur and Charles Nixon explore four key terms: Tipping point, Tactics, Targeting and Timescales. They explain how authority and word of mouth drive adoption, why businesses need to focus scarce resources on a defined audience and how delayed launches can erode potential profits.

Ever wonder how your favourite snacks go from a farm field or laboratory to the supermarket shelf? In this episode Kiran Kapur is joined by college tutor and marketing consultant Dawn Grossart for a deep dive into the fast-paced world of food marketing. Discover how the food industry combines rigorous data analytics, consumer psychology and global trend forecasting to manage massive product ranges. Dawn shares fascinating behind-the-scenes insights; from sustainable supply chains in Madagascar to how supermarkets optimise planograms and range reviews to maximise profit. Plus, we explore the evolving role of ethics, health and consumer responsibility in modern food manufacturing.

This week Kiran Kapur and Charles Nixon look at Sustainability, Strategy and Social Proof.

Is your marketing department stuck in a communications factory? In this episode, Kiran Kapur is joined by marketing strategist and CEO advisor Mats Georgson to debunk the myth that marketing is simply promotion and advertising. The discussion explores lessons from the famous circus analogy, Coca-Cola's masterclass in growing demand, and the realities of pricing through the lens of a toilet brush!

In this episode of the Marketers' Toolkit Kiran Kapur and Charles Nixon explore the strategic use of SWOT analysis, Societal changes, Segmentation and SEO in marketing. They discuss practical insights for applying these tools effectively in different contexts.

Can an agency stay true to its purpose and still build a thriving, international business? In this episode, Kiran speaks with Kirsty Leighton MBE, Founder and Group CEO of Milk and Honey PR. Kirsty breaks down what purpose-led communications actually looks like in practice, how B Corp certification and employee ownership drive performance and why alignment with global priorities like the G20 leads to commercial success. Kirsty also shares essential advice for PR professionals on avoiding greenwashing, managing international media nuances and landing your dream job in public relations.

In this episode, Kiran Kapur and Charles Nixon explore key marketing concepts including Relationship Marketing, Referral Strategies, and the importance of understanding Return on Investment. They discuss how these elements influence customer loyalty and business growth.

Ben Rees shares insights on how authenticity, brand consistency and a strategic use of AI can help businesses stand out in an AI-driven world. Discover practical tips on building a strong "prior", leveraging in-person events and maintaining brand coherence across channels. Find out more about Ben and his work at BJRees.com

In this episode of The Marketers' Toolkit, Kiran and Charles explore the resurgence of QR codes, the differences between Qualitative and Quantitative market research, and the importance of asking the right Questions internally and externally to improve business and career growth.

Ever considered how a Corporate Responsibility and Sustainability Practitioner Apprenticeship could reshape your career or future-proof your organisation? In this episode, Kiran Kapur explores the practical, commercial, and operational realities of the role alongside Cambridge Marketing College tutors Victoria Hartley, Nigel Clark, and Helen Rushton. Bringing together over 75 years of collective industry experience across the corporate, public, and third sectors, the panel demystifies the evolving CRS landscape—from net-zero strategies and carbon accounting to social value procurement models that directly influence commercial contract awards. Find out more about the Corporate Responsibility and Sustainability Practitioner Apprenticeship

In this episode of the Marketers' Toolkit - it's all things P. Kiran Kapur and Charles Nixon explore the intricacies of marketing strategies, focusing on pain points, personas and positioning.

In this episode, Dr Glyn Cartwright shares insights on strategic management for small and medium-sized enterprises, emphasising long-term relationships, clear business purpose, and practical planning. Discover how to build trust, define your organisation and plan effectively to succeed as an entrepreneur. Glyn's book, Why Has No One Ever Told Me This?, is available now.

In this episode, Kiran Kapur, Lily Berridge and Andy Bargery explore the ins and outs of LinkedIn. They discuss how to effectively use the platform for career development, networking and personal branding. Listen in for practical tips, etiquette advice and insights on building a meaningful professional presence online.

In this episode, Molly Strawn-Carreño, Director of Brand Growth at aytm, explores the nuances of market research, the importance of understanding human behavior beyond data, and how AI is transforming the industry. Discover why data alone isn't enough for brands to succeed and how to leverage research for deeper insights.